This is of course "I'm Not the God of Medicine", the original director is Wen Muye.
Historically, Ning Hao and Xu Zheng joined Dong Ping's capital game and became shareholders of Huanxi Media. Later, they set up Bad Monkey Studio and signed a group of new directors to train.
Among them are Wen Muye and the director of "All or Nothing" who applied for the Olympics.
Looking at everything from both sides, Ning Hao has the intention to cultivate new talents, and also has the intention to enhance the company's performance, make more flowers, and increase the stock price - these directors are jointly supported by Huanxi Media and Bad Monkey.
If Chen Sicheng takes the Sinicization route, Ning Hao is much better than him, at least it is original.
But now, Xu Zheng and Dong Ping are both useless, and there is no Huanxi Media.
Ning Hao has his own company, but it is basically dependent on 99 Entertainment. Even if he trains new directors, it is not his turn to train them. He can just focus on filming.
So "I'm Not the God of Medicine" was taken over by him, and of course Xu Zheng had to change.
…………
The Yingshi Building on Zhichun Road is close to the 99 headquarters, but Zhang Yiming feels it is very far away, just like the distance between ByteDance and the 99 Group.
Byte has raised three rounds of financing so far, with a valuation of US$500 million.
Today's Toutiao has more than 20 million daily active users, and everything is booming, but Zhang Yiming knows that if nothing changes, the company's ceiling will be like this.
It is necessary to have new products and expand the size of the company.
He wants to make short videos.
In reality, he will incubate short videos next year, and the valuation will suddenly jump to 11 billion US dollars. Because of products like Toutiao, it does not go out of the circle, but short videos can break out of the circle.
"drop!"
The gear lever was raised and Zhang Yiming drove into the park. He looked at the "towering" five buildings and was extremely envious. I heard that Boss Yao was encircling land in Changping and was building an 8-building R&D center.
Good guy, there is such a big industry in Beijing, it is a lifetime dream for entrepreneurs.
He took a few deep breaths, entered the main building, and knocked on the door of Yao Yuan's office. Yao Yuan was looking at the arrangements for the New Year's Eve party. When he saw him coming in, he stood up and said with a smile, "How did you get here?"
"Drive your own car."
"You didn't find a driver?"
"Uh, I'm not used to it."
"I'll get used to it from now on. What can I drink?"
"Just plain water will do."
Zhang Yiming had very short hair and wore an ordinary down jacket. After a moment of hesitation, he took off the down jacket to reveal the jacket underneath.
He sat down on the sofa, a little cautiously.
Jiang Chao brought two glasses of boiled water and took a look at Zhang Yiming. He had a weird look on his face. Boss Yao had a unique hobby. She was not a female secretary or a handsome guy, but a fat little black guy.
"You said you wanted to come, but I was still guessing. ByteDance is developing very smoothly. Do you need help?"
"Uh, no."
"Want to raise funds?"
"It's not..."
Zhang Yiming took a sip of water and said: "ByteDance is indeed running smoothly, and Toutiao does not have similar competitors, but I have been thinking recently about how the company should expand its size.
Markets like social networking, e-commerce, taxi hailing, ticketing, group buying, etc. have already been divided up. I was in a dead end when I entered. After thinking about it, I feel that only...only short videos are a new track."
"Oh, you want to make a short video?"
Yao Yuan showed no fluctuations, just as usual.
"Yes, Toutiao has traffic advantages. As long as a video function is added, it can be easily promoted. So I came to talk to you."
"Let's talk?"
Yao Yuan was delighted and asked, "If I told you not to do it, would you not do it?"
"..."
Zhang Yiming thought about it seriously and said, "No, I will still do it."
"So, why did you come to me?"
"Well……"
He was speechless for a moment.
"Which one do you think is better, Mi Dou or Kuaishou?" Yao Yuan asked again.
"Mi Dou! Kuaishou's style is too low-level in the market. It can quickly accumulate users in the early stage and cultivate Internet celebrities quickly, but it is not conducive to long-term development.
Most of Toutiao’s users have a certain degree of education and education, otherwise they wouldn’t be able to become self-media, and their preference is definitely not Kuaishou.”
He said without hesitation.
"So if you do it, it's also in Mi Dou's style?"
"..."
Yao Yuan was silent and said with a smile: "Currently, there are five companies in Long Video: Maili, iQiyi, Tencent, Youku, and Mango, because the market can accommodate five companies.
This is the result of the battle between hundreds of websites and the survival of the fittest.
How big is the short video market? We don’t know. There may be only one, two, or three companies left. We won’t know until we compare.
I am a shareholder of ByteDance, but it was agreed when I invested that I will not participate in the specific operations. What you want to do is your business.
Likewise, if we meet on a narrow road in the future, I will not hold back.
As a shareholder, my only role is that when your short video cannot continue, we can still have a chat and maintain dignity."
"I understand what you mean!"
There was a fire in Zhang Yiming's heart. He clearly didn't take him seriously and secretly gritted his teeth: "In this case, I have already said hello to you, so I will follow my own ideas."
"sure!"
"Then don't bother me."
He left as soon as he said so. Yao Yuan didn't send it off, but Jiang Chao sent it off.
"Boss, do you think he has no chance?"
"The short video market is huge, but the mainstream products can only accommodate two at most, MiDou and Kuaishou. We represent two completely different types and target completely different groups. There will be no third company.
But some small-scale products will still exist, such as Yinyin’s Youzi Street, which will also be able to make short videos in the future, specializing in fashion, outfits, female emotions and product delivery routes.”
"Short videos are different from long videos. You can make unlimited dramas. The content of short videos is easy to be the same."
Yao Yuan told the truth, "If Zhang Yiming works in the style of Kuaishou, there is still a possibility of success. If he works in Mi Dou... With me here, where will he get the chance?"
"If he limits the video to Toutiao today, will it be possible?"
"That's fine, but Toutiao's upper limit is just that. He can't become a pole on the Internet!"
…………
Zhichun Road, Yingshi Building.
The first thing Zhang Yiming asked when he came back was: "How long will our lease last?"
"There are still about three months."
"Just return it when it's due, and we'll move."
"move place?"
"The company should have its own base camp. Renting a house here always feels like being dependent on others."
The employees looked at each other, it seemed that the trip was not going well, and they were feeling angry!
Regardless of what they thought, Zhang Yiming immediately convened a meeting with the senior management: "We have been preparing for some time. I think it can be launched after the New Year. It is tentatively called [Toutiao Video] and will be incubated using the traffic of Toutiao today."
In addition, we also need to prepare an independent APP called [Volcano Video], how about it?"
"..."
He acted vigorously and resolutely, and the people below couldn't help but ask: "You went to see Boss Yao, what did he say?"
"Shopping malls are like battlefields, everyone depends on their abilities!!"