"Then do we have to sell it to Zhongyuan Taiwan at a reduced price?" Fu Yi said. He is a typical businessman and does not have the same feelings for Zhongyuan Taiwan as Yu Chu does. Naturally, he does not agree with the idea.
"At worst, they will still share their advertising revenue, and the film will be broadcast online. The majority of the traffic will definitely be on the online broadcast. I don't expect to rely on the TV station to make back the money." Yu Chu said lightly.
Fu Yi knew that he could not persuade Yu Chu, so he sighed and stopped talking about the matter.
The first episode of "The Voice" ended perfectly with a ratings of 3.12. As soon as it ended, Station D immediately arranged for online broadcast.
Yu Chumai's marketing is really useful. Many people who have no habit of watching TV directly go to the DILIDILI barrage website just to watch "The Voice".
Station D headquarters building.
Although it was almost eleven o'clock in the evening, the whole building was still brightly lit.
The traffic analysis department is noisy.
"One hour after "The Voice" was launched, the click rate has exceeded 5 million!"
"Increase promotion efforts and ensure that every time users refresh the homepage, there will be at least one video related to "The Voice"!" Yin Wen, the head of the operations department, ordered his subordinates.
Originally, they didn't pay much attention to "The Voice" that Yu Chu had forced on them. Although they cooperated with the promotion, they just followed the procedures and recently gave some homepage recommendations.
But with the launch of "The Voice", the situation has changed.
No one expected that as soon as "The Voice" started airing, the entire Internet would be flooded with related news. What's more, they didn't expect that the ratings for just the first episode would be 3% higher!
After learning the news, the entire operation department of the main station got into action. Yin Wen even came to the traffic analysis department to check the data of "The Voice" in real time after "The Voice" was launched on Station D.
His assistant suddenly came over and said to Yin Wen: "Mr. Yin, the user growth department sent a report that a large number of new users were added, and 90% of them started watching "The Voice" directly after registering!"
Yin Wen nodded and said: "It should be the diversion of traffic from other platforms." As he said, he sighed: "If it continues at this speed, it will not be a problem. What does the marketing department say?"
"Advertisers have already taken the initiative to contact them. There is a herbal tea brand called Wang Jiahe, which is willing to pay 30 million to contract for promotion space in the player."
The assistant's words made Yin Wen very surprised. He didn't expect that someone would be willing to spend a lot of money to buy advertising space so soon. The promotion space under the player can be seen by clicking on the video. It does not affect the playback of the video itself, but once the user opens the full
By the way, you can no longer see this ad.
So 30 million is really too high. After thinking about it, he said: "Immediately contact the organizers of the program and ask them if they can team up with contestants or instructors to shoot commercials and insert them at the beginning and in the film."
"Yes, I'll contact you now!" the assistant responded.
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Although the online broadcast has only started not long ago, the comments and comments from netizens can already be described as overwhelming.
[Personally, I don’t like watching party shows very much, but this variety show on Zhongyuan Channel really poked me]
[After watching the first broadcast on Zhongyuan Channel, this program is really good!]
[For Jin Yanqiu, my brother’s super chat has been built. Sisters, please come and check in~]
[Zhou Shen’s voice shocked my whole family, and the opening ceremony was struck by lightning.]
[Zhang Yunxia will really make people cry, so everyone prepare tissues in advance.]
[Chen Yi Xun said so much but actually just said "I have 34 concerts"]
[I was really dumbfounded when Han Jia opened the show. Did the host of Zhongyuan TV speak at such a high speed? 】
[It is predicted that the champion of the wave will be Jin Yanqiu]
【I think Zhou Shen is stronger!】
After a night of fermentation, the click-through rate of the first episode of "The Voice" has reached 23 million, and the click-through rate of the second video related to it is also very impressive.
As for Jin Yanqiu, his Weibo account gained 8 million followers in one night, and his Douyin account gained 11 million followers.
Wen Hui urgently asked her to upload the materials she had shot before, including dance practice videos, song recording videos, etc., and posted them all to gain fans.
Other students such as Zhou Shen himself have gained a meager 6 million fans. This is also because most of the marketing efforts are on Jin Yanqiu.
What surprised Yu Chu was that there were many people who spontaneously promoted "The Voice".
For example, celebrity artists such as Han Lei and Lim Ye-ryeon directly use Weibo to promote "The Voice".
What surprised her even more was that Zhu Jun, a well-known program host on Channel C, posted a long article to promote them.
Yu Chu clicked in and took a look:
"The Voice" was launched yesterday and achieved a good result of breaking three times in its first broadcast. This result can be said to be better than other domestic variety shows.
As a host, I briefly analyzed several attractive features of "The Voice".
First of all, the first point is that the organizer is willing to spend money on production. Spending more money means that the production is excellent. So the bulk of the money spent on Good Voice is undoubtedly on hiring tutors.
Several of the instructors are heavyweights in the music industry. Here I also checked other previous music variety shows in China. Although the instructors have some status in the industry, they are not truly household names, and many programs feature the guests' venomous tongues.
The selling point is that not all viewers like venomous tongues. Most people will even take the initiative to substitute for a weak player, and will naturally feel harsh and mean about the words of the guests. Under such circumstances, when a player that the audience likes is not accepted by the guests,
The audience will question the professionalism of the guests and whether the program may be operated in secret.
But the "Good Voice" column team is different. They are particularly willing to spend money. Several instructors are very topical! As soon as they sit down in the guest chairs, no one will doubt their professionalism, because almost everyone with TV
Every family in the country has heard their singing!
The second point is still related to the mentors. The atmosphere between the mentors is so good. They are not as superior as in previous programs. There is a competitive relationship between them, so they have no airs when facing the players. When they try to win the players to join their team
At this time, the audience can personally experience the affinity from several top musicians.
Even when faced with singers who couldn't turn around, their comments were not harsh. They just said that the singer's voice couldn't impress them, and then they gave advice on professional skills.
The third point is that this is really a program that just listens to talent selection, without so much sensationalism. Personally, I really hate those who turn a good talent show into "Moving China". I'm not watching the program.
Listen to the players spilling chicken soup.
"The Voice" handles this very well. Even the appearance of blind singer Zhang Yunxia did not deliberately sensationalize the scene. Most people shed tears just because they were empathized with.
And editing
Zhu Jun is the big brother in the hosting industry. As soon as he posted his meager post, all the hosts on Channel C liked it one after another, and many celebrities also commented on it.
I don’t have access to C-stage, so why does C-stage suddenly want to give me a platform?
Yu Chu was a little confused.
Just as he was thinking about it, he received a Weixin message on his phone. Yu Chu looked at it - it was from Qu Jiashu.