Lu Haifeng was very happy when he saw the ecstatic expressions of the audience below.
Then Lu Haifeng continued to talk about Qian: "Now everyone has a deeper understanding of the performance configuration of this Audi A4."
“Top-level configuration and excellent performance, it is definitely a must-have for everyone’s home travels.”
"Then the final stage of the press conference will come, and the point that everyone is most concerned about is the price."
After hearing this, the audience immediately stopped talking. After learning about the Audi A4, they also wanted to own one immediately, and the price became their biggest focus.
No matter how good the goods are, they must be affordable for themselves. Everyone hopes not to set the price too high. It is best to make it as cheap as possible so that they can afford it.
But they all know in their hearts that the price of such a good product is definitely not cheap, so they are all struggling.
Amid everyone's expectations, Lu Haifeng said unhurriedly: "During this period, I also noticed the gossip circulating on the Internet, saying that the price range of our Audi A4 is between 300,000 and 700,000."
"Now everyone thinks that for the Audi A4, the price range of 300,000 to 700,000 is not worthy of its performance."
Many viewers were extremely disappointed when they heard this. Sure enough, the gossip on the Internet cannot be trusted.
Now looking at the attitude shown in Lu Haifeng's words, they feel that they have guessed that this car is priced at more than hundreds of thousands, and such a car with such excellent performance is also equipped with advanced technology such as a turbocharged engine, plus LED headlights
, high-definition navigation, run-proof tires, steel body and other top configurations, I'm afraid even a million dollars will not be enough to buy it.
If I were the boss, I would definitely not be able to set the price so cheaply. After all, this is a business, not a charity. The configuration displayed by the Audi A4 already means that the cost is not low. If it is sold cheaply, the cost will be charged.
not coming back.
Of course, there are some powerful people who don’t need to worry at all, because they can still afford it whether it’s hundreds of thousands or millions. Few people can afford a tens-of-million sports car, but they can afford a million-dollar luxury car.
There are a lot of them.
Just when they were disappointed, Lu Haifeng changed the subject and said with a smile: "Yes, the gossip circulating on the Internet is false. In order to allow more consumers to experience our car products, we set the guide price of the Audi A4
Between two hundred and forty-eight and four hundred thousand.”
“Everyone should be satisfied with this pricing!”
The gossip is just that it has not been officially disclosed, and Audi has not come forward to admit it.
The price had been decided in the morning, and he would naturally not change it. This price was originally intended to suppress the three major luxury brands. Audi cars originally intended to seize what they had with better quality and lower prices.
market.
Moreover, for Audi cars with low R&D costs, this pricing is still a huge profit. In the eyes of the audience, they think the cost is very high. That is because the automobile technology in this world is still relatively backward. Compared with this world, the price Audi uses
The technology is simply too advanced.
Therefore, the audience naturally feels that the cost of R&D with advanced technology is naturally higher. However, the lowest R&D cost in Lu Haifeng is, so let alone this price range, even if it is lower than this price range, it can bring Lu Haifeng
Huge profits.
You must know that in the previous life, when competition was so fierce and research and development costs were so high, Audi cars were still profitable and very lucrative, let alone today.
Of course, Lu Haifeng has naturally thought about setting a lower price, but his current strength does not allow it. With this configuration and performance, the price is not very low.
…
But now after hearing Lu Haifeng's words, the scene was completely silent. Even the audience in front of the live broadcast room were so shocked by the pricing announced by Lu Haifeng that they stopped scrolling.
Their eyes were full of doubts, as if they couldn't believe it. They didn't expect that an Audi A4 with such excellent performance was actually much cheaper than they thought.
Even though it had been rumored that the Audi A4 would be priced between 300,000 and 700,000, many people still believed it. However, after seeing the performance configuration of the Audi A4, no one would believe that the price would be so cheap.
, in their opinion, the lowest price of Audi A4 is at least one million.
And now the pricing announced by Lu Haifeng was completely beyond their expectations. This surprise came so suddenly that the audience couldn't react for a while.
It took a while for the audience to react, and it immediately caused a sensation.
"Damn it, did I hear it right? The Audi A4 with such excellent performance starts at 248,000 yuan."
"Oh my God, Audi is going to start a price war with other car companies."
"666, at this price, which brand car company dares to compete with Audi?"
"Compared with other brands of cars, even a fool would know to buy an Audi car."
“I originally thought the price would be over one million, and the top model would start at at least two million, but I didn’t expect it would be only a few hundred thousand.”
“I like this price so much because it is within my acceptable range and I can own an Audi A4.”
"I'm envious. Although I have to admit that the price is indeed reasonable, I still can't afford it. I can only support the Audi car brand mentally."
"I can guarantee that this is the real king of cost-effectiveness. There is no other cost-effective Audi car on the market."
“Conscience is worth trust”
…
After a while, Lu Haifeng continued to introduce: "Now please look at the big screen. This is the official guide price of each configuration of our Audi A4."
"Our Audi A4 is divided into two displacement standards: 1.8T and 2.0T, and there are several versions such as fashionable and dynamic, fashionable and elegant, etc."
"Our 1.8T stylish and dynamic model is priced at 248,800, the stylish and elegant model is priced at 279,900, and the luxurious model is priced at 321,000."
"The 2.0T stylish and dynamic model is 278,800, the fashionable and elegant model is 334,500, and the luxury model is 399,900."
"Starting from tomorrow, everyone can place orders at any Audi 4S store in their respective regions. Due to limited early production capacity, delivery will be based on order time, first come first served."
"Please note that our Audi brand does not allow any Audi 4S store to increase sales in any form or for any reason."
"Whenever you encounter situations where prices are increased when purchasing a car, you are welcome to report it to our official website. Reports will be rewarded."
Hearing Lu Haifeng's words, the audience was immediately overjoyed. They must know that whenever a new car is launched these days, there are few that do not increase the price.