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Chapter 377: Market Share

Time flies and it’s early February, and Meizu has once again started selling its own mobile phones.

The Meizu pro5 mobile phone was originally launched in November last year and is equipped with Lianfa's most powerful ten-core processor chip.

But no one thought that Lianfake’s ten-core processor chip was useless.

Although the benchmark data is very excellent, its shortcomings are also very obvious, so obvious that users cannot accept its shortcomings.

So last time, Meizu's Meizu pro5 mobile phone was directly cheated by Lianfa. Not only did the mobile phone not get a good reputation, but the sales even fell off a cliff.

The reputation that Meizu Company had accumulated over the years was shattered in an instant.

Fortunately, Huang Zhang, the head of Meizu Company, is still a very charming and determined person.

Under such circumstances, he resolutely removed his products from the shelves, restored a certain reputation, and asked for help from his friends.

Lu Haifeng would not refuse the request for help from Meizu leader Huang Zhang. This was a customer who came to his door, not to mention that Huaxing Semiconductor did have some excess production capacity.

There is no problem in producing some Qinglong processors for Huang Zhang of Meizu Company.

After Meizu got help from Lu Haifeng, after more than two months of hard work, it finally installed the Qinglong 820 processor on the original Meizu pro5 mobile phone.

This new mobile phone, which was modified from the original Meizu pro5 mobile phone, was named Meizu pro5 mobile phone active version by Meizu.

Except for the replacement of the processor, all other configurations of this phone retain the parameters of the original Meizu pro5 phone.

Even its appearance is exactly the same, the only difference is that there is an extra "g" symbol under the camera module of the phone.

Although Meizu pro5 mobile phone active version is equipped with the latest flagship processor, Lu Haifeng feels that it is a little late at this time.

Fortunately, Huang Zhang is willing to lower the price, so this phone is still welcomed by many consumers.

364gb:2699rmb

464gb:2999rmb

4128gb:3299rmb

It can be said that the price of Meizu mobile phones this time is very cheap, and even the price of its highest version is exactly the same as the price of the lowest configuration of the original version.

As soon as its price came out, it immediately took away the popularity of the Hongmeng series and Hongmeng SE mobile phones from the next door, which has been doing hungry marketing.

This mobile phone can be said to be the mobile phone that Meizu really uses to make friends. After all, including all the costs of this mobile phone, the profit that Meizu can really earn will definitely not exceed double digits.

Huang Zhang has been involved in the mobile phone market for so many years, so he naturally knows that if Meizu prices too high this time, it may not be recognized by the market.

At this time, Huang Zhang also felt that he had to make something to win some reputation for Meizu, so he gave consumers some discounts in terms of price.

This time Meizu has prepared 10 million units of Meizu pro5 mobile phone active version.

This mobile phone sold more than one million units on the first day of sale, which made Huang Zhang very excited.

In Huang Zhang's view, Meizu still has a chance to gain a certain position in the mobile phone market, but the prerequisite is that the quality of its products must be good.

At the same time, after Huang Zhang accepted the last failure, he also had a different idea in his mind.

That is to hold on to the thigh of Huaxing Technology. After all, the strength currently displayed by Huaxing Technology makes Huang Zhang have to admit the power of the other party.

To be honest, Meizu now doesn’t have many accessories provided by suppliers.

If Meizu can get the support of Huaxing Technology in terms of accessories, coupled with the system optimization that it is most proud of, it will definitely be able to occupy a place in this mobile phone market.



Time flies by in mid-February, and various mobile phone manufacturers have temporarily given up competing for the market.

After all, the Chinese New Year is coming soon, and various mobile phone manufacturers have also begun to take holidays.

Just a few days ago, domestic authoritative organizations also released complete statistics on the market share of various mobile phone manufacturers last year.

In the past year, fruit phones still accounted for the largest share of the domestic mobile phone market.

Although the shipment volume of Fruit Phone is not as good as that of other domestic mobile phone manufacturers, it accounts for about 23% of the entire mobile phone market by relying on high profits.

Of course, the market share of fruit mobile phones has dropped a lot this year, shrinking from the original 30% share of the domestic market to about 23%.

There is no way around this. After all, the rise of domestic mobile phone manufacturers will definitely have an impact. This is also a natural phenomenon.

Of course, there is still a certain gap between various domestic mobile phone manufacturers and Guoguo. After all, Guoguo is the world leader in chips and systems.

Therefore, domestic mobile phone manufacturers sometimes need to learn some of the technologies and routines of fruit companies.

After the fruit is Huaxing Technology, which can be said to be ranked first in the country last year.

Its market share is second only to fruit companies, with Huaxing Technology occupying about 17% of the market share.

Ranked third is Huawei. Although Huawei suffered some early impacts last year, it still achieved qualitative development.

Huawei occupied a total market share of about 13.5% last year.

After Huawei is Rice Company. Last year, Rice Company’s online market was attacked by Huawei and Huaxing Technology, causing the market share to drop directly to about 11.5%.

As for the fourth and fifth ranked manufacturers, they are blue and green manufacturers.

The domestic mobile phone sales of these two companies last year were still very good, but most of their prices remained below 2,500, so their market share did not exceed that of Daimi and Huawei.

Under this situation, the blue factory occupies about 11% of the market share, while the green factory occupies about 10.5% of the market share.

Although the market shares occupied by these two manufacturers are not large, their profits far exceed those of Daimi and Huawei.

As for the remaining 11.5% of the market share, it is divided up by other manufacturers or the remaining copycat phone manufacturers.

It can be said that from last year's mobile phone shipments and market share, we can see that the domestic mobile phone market is divided among the five major manufacturers: Huaxing Technology, Huawei, Dami, Blue Factory, and Green Factory.

Last year, these five manufacturers were fighting openly and covertly, and they all made secret efforts to seize more mobile phone market share.

In this environment, the remaining mobile phone manufacturers have no room to resist, and their living space is gradually being swallowed up by these large manufacturers.

And Lu Haifeng is now seeing someone in the reception room, a managerial talent who can resist.


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