A month ago, Huawei was also discussing a major matter internally.
Now Huawei's consumer department has completed its transformation under the leadership of Yu Dazui. Although the Kirin processor chip used in Huawei's latest flagship model is slightly unsatisfactory and cannot compare with top-level processor chips, all
The sales achieved are quite good.
When Huawei was concentrating on the research and development of mobile phones, it was shocked by the achievements of its friends Mihong mobile phones. In October last year, Rice Company and Penguin Space released a mobile phone priced at 799 yuan. This mobile phone simply refreshed the domestic mobile phone market.
The brand’s price bottom line.
Nowadays, when domestic mobile phone manufacturers develop mobile phones, the cost is still relatively expensive. In terms of mobile phone pricing, all models are at least a thousand yuan.
The market priced below 1,000 yuan is basically divided up by copycat phones, and Rice Company released a mobile phone priced at 799 yuan, which simply wants to block the way for copycat manufacturers and leave copycat phones with nowhere to go.
After this mobile phone was released on the Internet, it attracted the attention of many users, and the sales volume of the mobile phone reached a very scary figure. In three or four months, the sales volume of the mobile phone reached more than 4 million units.
.
Moreover, this time the Mihong mobile phone adopted hunger marketing, and this time all mobile phone sales were on the Internet. It was able to sell more than 4 million units in three or four months, which is enough to prove that the 100-yuan phone is indeed a
It has a very large market.
The achievements of Mihong mobile phone have made all mobile phone partners react. At the same time, all mobile phone partners have also realized that entry-level phones worth 100 yuan do have a feasible direction.
After Yu Dazui saw the results of the Redmi mobile phone, he quickly convened a meeting with the company's top executives.
Huawei Company currently has three series of mobile phones, namely p series, mate series and honor series.
The first two series are Huawei's flagship series and are also the most representative models among Huawei's mobile phones. Now, the Honor series are basically mobile phone series that cooperate with operators and focus on the thousand-yuan phone market.
If the rice company is allowed to develop so rapidly in the online market and the market of hundred-yuan mobile phones, it will definitely become a strong enemy of Huawei Mobile Phones in the future. As the head of the consumer business department, Yu Dazuiyou discovered a potential enemy of his own company.
Although DaMi Company has only been established for less than a few years, DaMi Company has achieved results by relying on its Internet model and ultra-high cost performance, even surpassing many of its mobile phone rivals, and has vaguely established a firm foothold in the market.
, if rice is allowed to continue to develop like this, sooner or later it will limit the development of Huawei, so the rice company cannot continue to grow like this.
As the head of the mobile phone consumer business department, Yu Dazui is still very concerned about the current mobile phone industry. The annual revenue growth of DaMi Company has been increasing day by day in the past few years. This barbaric growth will make DaMi become the top level in the entire mobile phone market.
.
Moreover, Yu Dazui also conducted research on the current sales methods of all mobile phone vendors.
Ouwei and Ouwei have grasped the offline market, expanded their influence as shipments increased significantly, and obtained corresponding profits at the same time.
Huaxing Technology uses force to overcome cleverness, upright conspiracy, and technological strength. At the same time, it also has a very large influence both online and offline flagship stores on the Internet.
As for Rice Company, it adopts online Internet e-commerce operations to reduce costs. Yu Dazui still admires Rice Company's marketing.
With high-configuration and cost-effective mobile phones, coupled with marketing methods, DaMi Company has basically played tricks on Internet sales.
After thinking over and over again, Yu Dazui finally turned his attention to the Honor series, which focuses on low-end products.
Among Huawei mobile phone brands, the Honor series has the largest shipment volume and is also the most malleable series. Huawei’s P series and Mate series have already established themselves as flagship phones in the hearts of current consumers.
impression.
On the contrary, the Honor series has been cooperating with operators and does not have many labels in the eyes of users. Such a series can become a new brand independently, and this new brand can learn from rice, use e-commerce channels and
The sales model adopts the same sales model as that of Rice Company, and it has become its own mobile phone brand focusing on the Internet.
Huawei mobile phones focus on offline and high-end models, while Honor focuses on Internet-based and cost-effective models. The two brands have two different development routes. At the same time, they will also give users complementary associations between the two brands, thereby truly suppressing the suppression of rice phones.
development of.
After Yu Dazui came up with this idea, he started a heated discussion among internal staff and suggested learning from the Internet online mobile phone sales models such as Huaxing Technology and Xiaomi. After that, Yu Dazui made the final decision:
"Making the Honor series independent will not only ensure that the high-end image of Huawei's P series and mate series will not be affected, but will not miss the opportunity of the Internet craze. The independence of Honor has become an important turning point for Huawei."
Yu Dazui is very optimistic about the prospect of Honor being independent. It can be seen from the sales of rice company's mobile phones last year that the online market has slowly developed and grown, becoming a new battlefield comparable to the offline market.
If Huawei really does not seize the opportunity, I am afraid that such a huge market may be swallowed up by Huaxing Technology and Rice Company, but this matter still needs the approval of Huawei's head Mr. Ren.
After Mr. Ren received the documents related to Honor's independence, he did not give a direct answer, but hesitated for a moment before finally making a decision.
After all, if Honor wants to be independent, it must produce a very sincere work that is recognized by consumers. Although Mr. Ren agreed to make Honor independent, he also needs to see the results of Honor after independence. If the results are not
If it goes well, I'm afraid Honor will return to the Huawei brand.