The drama "In the Name of the People" started from the preparation of the script, to the formation of the director team, to the completion of the filming of the entire drama.
It has attracted much attention in the entire entertainment industry.
After all, one is that it has the endorsement from above.
The second reason is that "Dark War", co-written by more than 20 screenwriters including Chang Cheng Qingteng, started filming at the same time as "In the Name of the People" and was promoted at the same time.
It seems that there is nothing wrong with Chang Chenggong and others in this operation.
After all, there are not ten but eight new dramas aired during the Spring Festival every year.
But the dispute between the two parties has been talked about in the world since the script was originally written.
So after the two TV series were scheduled to be released during the Spring Festival, the melon-eaters couldn't wait any longer.
This matter may not be considered big, but it is not small at all.
Time Network Group.
[Why do you see "In the Name of the People" and "Dark War" being broadcast on the same schedule? 】
"'In the Name of the People' is broadcast on CCTV, and 'Dark War' is broadcast on Beijing TV Station. They are both broadcast on the first day of the Lunar New Year. This time, everyone has a good show to watch!"
"By the way, are Chang Chengqing, Qing Teng and others really not afraid of being banned? Their operation seems to be a confrontation with the higher-ups?"
"????Others film TV series in normal classes and broadcast them normally. What's the problem? At most, it's just that the themes of the two TV series collided!"
"The fact that the two dramas can be reviewed together by the superiors shows that in the eyes of the superiors, the fact that the so-called co-writers want to surround and kill Qi Ji... seems to be nothing at all!"
"Haha, everyone knows that these are the co-writers who are fighting against Qi Ji, or in other words, they are fighting against the superiors! They just want to see whose script is the best and the most powerful.
Loved by the audience!”
Tieba, someone has posted a message.
[If I were the one above, I would definitely delay the review of "Dark War". After all, if the ratings of "Dark War" were really better than "In the Name of the People", wouldn't it be a shame? 】
"That's what I think too! If what you said really comes true, then where should I put Qi Ji's face? Where should I put the face on top?"
"It's really hard to say what the leaders mean...perhaps they just think the quality of "In the Name of the People" is super high!"
"Haha, I think, no matter how powerful Qi Ji is, his screenwriting work alone cannot beat the joint creation of more than 20 screenwriters, right?"
"It is true that many people are powerful, but the matter of creation has nothing to do with the number of people!",
The entire Internet is abuzz with discussion.
[We are just actors] in group chat.
Someone curiously circled Qi Ji and asked: "Teacher Qi Ji, "In the Name of the People" and "Dark War" will be broadcast on the same schedule this time. Are you panicked? "Dark War" has an all-star cast.
!”
The person who asked this question was a second-tier actor named Zhang Ye.
By coincidence, he played a minor villain in "Dark War".
Of course, Qi Ji himself did not know about this matter.
Qi Ji is currently chatting with Feng Muyu, Zhao Tianxian and others in this group.
At this moment, he was @, so he said: "There is nothing to panic. Even if it is panic, our director has to panic. I am just a bad screenwriter. What do I know about "In the Name of the People"!"
Feng Muyu also came out to speak: "Zhang Ye, do you think I don't know that you have a role in "Dark War"? Don't you want to stir up trouble here? Or do you want to hype it up?"
What Feng Muyu said was true, she didn't leave any favors for Zhang Ye.
As soon as she said this, the entire group was quiet for a few seconds.
Immediately, many actors stood up to come to the rescue.
"Oh, Zhang is just asking casually. I looked at him and looked at his chat history. It's actually nothing!"
"Haha, everyone is just chatting. It's all a trivial matter! Teacher Qi Ji and Teacher Zhang Ye, please don't let this matter hurt your friendship. In our industry, the drama we star in has a schedule conflict.
This is really normal, please don’t have any unnecessary thoughts!”
While everyone was chatting, they saw the following prompt.
[Qi Ji has left the group chat.]
"????"
"What's going on? This is a teacher, you didn't say anything? Why did you suddenly leave the group?"
"If you want to retreat, just retreat. If you have different ideas, you won't work together! Qi Ji is now a popular fried chicken. We are all old bacon. In his eyes, there is no difference between us and passers-by!"
"
"Haha! This Qi Ji! Isn't it enough just to mention the names of two dramas? It seems that he himself has very little confidence in his heart!"
"Look at Qi Ji's dejected appearance and his withdrawal from the group. Wait until the Chinese New Year and take a look at the ratings of his drama. Maybe, haha, he will be even more dejected than he is right now!"
The people in the group are becoming more and more rude when talking.
[Feng Muyu exits the group chat.]
[Zhao Tianxian exits the group chat.]
As a result, all the actors who had a good relationship with Qi Ji quit.
This group suddenly lost almost a third of its members.
And at Banana Entertainment headquarters.
Wu Changshan, Chang Chenggong, Zhang Ye and others sat together, with many pairs of eyes watching the group chat together.
Zhang Ye touched his forehead and looked very surprised: "This Qi Ji, why did he withdraw from the group like this? Isn't this a lack of martial ethics?"
What he just said was uttered after everyone present had considered it carefully.
What I originally thought was that as long as Qi Ji started to answer the call.
Then you can always find something in Qi Ji's chat history.
But who would have thought of it.
This Qi Ji, this is totally unacceptable.
Chang Chenggong said: "Mr. Wu, I have told you that the quality of our drama this time is very high. If you don't believe it, you can just see the finished film for yourself! There is no need for us to do this kind of off-site trick."
Done!"
Although he was arrogant in his heart, Chang Chenggong always expressed his dissatisfaction with Qi Ji's script.
But what he wants is that after the show is actually aired, the ratings and reputation will crush Qi Ji's new drama.
Only Qi Ji was defeated honestly.
Only in this way can the thoughts be understood.
This is not just Chang Chenggong and Qing Teng’s idea.
This is the common thought of their more than 20 co-screenwriters.
To put it bluntly, everyone’s thoughts are actually very simple.
Everyone thinks that the quality of "Dark War" is higher than that of "In the Name of the People".
So everyone was very unconvinced about losing the election.
"Okay, okay, this is just for everyone to have fun together. Since Qi Ji won't accept the move, then we can just follow the normal publicity process! The cast lineup of our drama alone is overwhelming.
Press "In the Name of the People"!" Wu Changshan said seriously while smoking a cigar.
Chang Chenggong said: "This time, we just want to use our strength to tell the public how strong our company's ability to produce TV series is!"
He is obviously full of confidence.
"Dark War" is the film that Banana Entertainment has invested the most in this year.
The cast is all talented and well-liked by the audience.
There is still one week left until the first day of the Lunar New Year.
The publicity for "Dark War" was launched.
They are everywhere, whether online or offline, promoting this anti-corruption drama at the beginning of the new year.
In comparison, "In the Name of the People" appears to be much more low-key.
This is a small drawback of broadcasting on CCTV.
Because of CCTV’s identity.
Therefore, the promotion of the dramas it will broadcast are very traditional. They edit some very short promotional videos of about 30 seconds and use some advertising time to promote them.
Unlike Beijing TV Station, it also has several popular regular variety shows, and can invite the creators of TV series to promote and build momentum.
but.
The biggest benefit of CCTV is...
It is the largest broadcast platform in China.
Its audience range is also the largest among all TV stations in China.
Especially the CCTV set. It can be said that as long as there is a TV, watching the CCTV set is the first choice.
And this is Qi Ji's greatest confidence.
So in the past few days, the project team of Shunli Entertainment's "The People's Righteousness" has been discussing how to promote this drama within the limited operating space.
After all, this drama can be regarded as the first drama that Qi Ji has collaborated with.
If this drama can take off and the publicity effect is very good.
Then Qi Ji's resources above will definitely be more sufficient in the future!
Meng Feichen and others seemed very nervous and kept coming up with some propaganda methods.
"If the main creator of "In the Name of the People" is unable to participate in some variety shows, should we contact them and arrange some live broadcast promotion activities and the like."
"In fact, young people are not the majority of the audience for this kind of drama, so what we need to deal with is actually the middle-aged people!"
Qi Ji looked at everyone's suggestions calmly, waved his hands and said, "Why are you acting like a war?"
"Boss Qi, this is Banana Entertainment declaring war on you! In this era, even if you are a wine lover, you are afraid of the alley! If our drama is not well publicized, it will be really difficult to outperform the other party.
"Dark War"!"
Qi Ji said: "Am I the only one who has anything to do with this drama here? I just followed the tasks assigned by above and wrote a script that they were satisfied with. That's all. Don't complicate things.
Even if it is propaganda, this should not be a red line that we can cross."
After Qi Ji finished speaking, he waved his hands and continued to focus on the post-production of "Nezha".
This winter is extremely cold.
Mu Yunxiu has stayed in Chaoyang City for more than half a year. The Spring Festival is approaching and he really can't stay any longer.
It was a cold day and I took Qi Ji to play around for a few days.
I didn’t return home until New Year’s Eve.
This year, because of Qi Youning, Lao Qi's family and Lao Mu's family spent the Spring Festival together and had a great time.
"Qi Ji, I won't watch this year's Spring Festival Gala without you." Two pairs of parents sat opposite each other and were playing mahjong. The father-in-law just lit a cannon and teased Qi Ji in frustration.
Qi Ji filled everyone's cups with tea and went to turn on the TV: "There is no sound of the Spring Festival Gala during the Chinese New Year, which makes it feel a little less interesting."
At this moment, the opening of the Spring Festival Gala is playing on the TV.
Feng Muyu and three other post-00s florets were singing the opening song.
"Xiaoyu is really popular this time! This is the beginning of the Spring Festival Gala!" Qi's mother scanned the TV and said with a smile.
Mu Yunxiu pouted, gently pinched Qi Youning's baby face, and said nothing.
Qi Ji patted her gently, and then said with a smile: "Mom, our teacher Xiuxiu is a frequent visitor to the Spring Festival Gala! Now she doesn't even miss going to the Spring Festival Gala!"
Dad Qi smiled and said: "You brat, you still know that Xiuxiu is better than you?"
Qi Ji checked Weibo and found that the reputation of this year's Spring Festival Gala was the same as in the previous life, and it had basically become an object of ridicule among netizens.
As an audience, they can barely pick out one-minute highlights from countless unsightly ones.
The next day.
Half past seven in the evening.
Today is the first day of the Lunar New Year.
However, the live news broadcast will continue as usual.
And after it has finished broadcasting.
The host did not stop, but said one more sentence: "This year, the anti-corruption drama "In the Name of the People" will premiere on our station at a prime time. The exciting plot is not something you can miss."
Live News is CCTV’s reporting platform for major global news events on time every day.
Its ratings are unquestionable.
Even at this moment, the audience is already preparing to change the channel.
But the number of people who saw this piece of propaganda that lasted less than twenty seconds was extraordinary.
These short ten seconds are comparable to the tens of millions burned by Banana Entertainment on publicity.
Chang Chenggong found out about this ten minutes later.
His whole body suddenly went into emo mode.
This...this is completely disrespectful of martial ethics!
This kind of publicity is bullying, isn’t it?
Chang Chenggong shook his head helplessly, and then silently opened Weibo.
I discovered that "In the Name of the People" appeared in the last shot of the live news broadcast and has been trending on the search.
"Hahaha! This is the first time I see a live news broadcast promoting a TV series!"
"What is the origin of "In the Name of the People"? How can you actually get such prime-time publicity resources? It seems that I will have to take a look later!"
"This drama is written by Qi Ji! Everyone, please watch it on time at five past eight and one o'clock! It's super good to watch!"
"It has to be Qi Ji! This is truly outstanding! I have never seen such a propaganda scene!"
"If this isn't as good-looking as "Dark War", wouldn't it be a slap in the face!"
Chang Chenggong silently put down his phone.
"Dark War" started airing on Beijing TV at 7:35.
The real-time viewership rating at the launch was 0.8%.
It's already great.
But Chang Chenggong did not contribute ratings to "Dark War".
Instead, he turned on CCTV and watched "In the Name of the People" silently.
[Which corrupt official would live in my place? Haha, this kind of old building doesn’t even have an elevator. If a corrupt official can live in this place, then our people will not be allowed to set off firecrackers to celebrate!]
As soon as the first episode of "In the Name of the People" comes out, there is a plainly dressed Zhao Dehan who looks honest and responsible.
The male protagonist Hou Liangping sat in front of him.
He ate the noodles seriously.
There are also green onions and garlic.
No matter how you look at it, it seems that such a person is not a corrupt official?
But our male protagonist, why do we want to check him?
The audience, with curiosity, continued to watch the second episode.