In the past, Song Tan, an all-round master, was quite familiar with the concept of MCN.
But now she... emmmmm...
In short, I asked Baidu about internal affairs and successfully obtained a lot of terminology explanations full of professional terms and general concepts.
Finally, I discovered that the so-called MCN organization, to put it bluntly, does two things - find high-quality content upstream (such as anchors like Qiao Qiao, some outstanding short videos, etc.), and find platforms for promotion downstream.*
Of course, they also have a role.
For example, at this moment, the other party politely and persistently added Song Tan on WeChat, and then kept drawing cakes for her——
"...You see, Teacher Qiaoqiao has not received any traffic tilt on the live broadcast platform, and his exposure rate is very low. Obviously, with his ability, it is easy for him to have more than one million fans."
"Our platform not only connects with major channels, but also has in-depth cooperation with many advertisers and delivery platforms. Mr. Song, do you watch Douyin? The xxx and xxx that are particularly popular on Douyin are from our company! They have nearly five million fans.
!”
Song Tan became interested: "The xxx you are talking about is the one who posted the sideways video?"
That's a handsome guy with abs.
To be honest, this company has found a good position for him. He is sunny and handsome, and his smile is exceptionally pure, like the big boy next door.
However, the muscle lines are trained (or maybe painted) quite well, and the edges are not vulgar like others, but rather with pure desire——
The reason why Song Tan remembered it was because Ulan once liked his video crazily.
In the video, a young and pure 18-year-old little girl with abdominal muscles is holding a water pipe to water the garden, while shaking her hair happily, her white shirt is soaked, revealing the faint outline of her abdominal muscles...
cough!
Who can a decent person stand up to this?
No, when Song Tan asked, the other party instantly became more excited:
"Yes, yes! That's him! You see, unlike some other organizations, we don't care about long-term development as long as we have traffic. For example, Teacher Qiaoqiao, if he is willing to sign a contract, whether it is to bring goods or promote, we will have more people here.
It fits his route and product selection.”
"I can promise you this, within three months of signing the contract, the number of fans will definitely exceed one million, and the data must be real and not fake!"
"And as long as we follow the route we planned and share the profits with the company, it won't be a problem to earn more than 300,000 yuan a month in the early stage! Not to mention the later stage!"
"In addition, we will arrange assistants and a professional photography team and scripts to be responsible for it. The content generated in the future will be of higher quality and your workload will also be reduced."
"By the way, the company will also bear the expenses for this part of the staff."
To be honest, this cake is pretty well made, big, fragrant and round.
but……
Song Tan thought for a while: "Have you ever bought anything from me?"
Ah this.
The other party was stuck: "You... your family has nothing to sell recently?"
"Nonsense." Song Tan disagreed: "Isn't there a straw mat?"
But there are only straw mats left! And there are not many in stock. There are only a few beds a day, and they are always sold out at night.
The remaining tea egg braised buns and summer tea were sold out as soon as they were put on the shelves. As for the others... they were priced at 9,999 and had a big note saying "no delivery if out of stock"...
What does he need to buy?
The other party sighed regretfully: "So, Teacher Song, as I said, our hunger marketing plan is completely unsuitable for Teacher Qiaoqiao. Not only is his ability to carry goods not saturated, it has even been wasted to a large extent.
.”
"To tell you the truth, we even have preliminary plans for the development of Teacher Qiaoqiao."
"Whether you sign or not, as a professional organization we cannot tolerate this kind of waste. So we will give you a free plan first -"
"Teacher Qiao Qiao can completely use the agricultural products at home as welfare gifts. For daily product selection, we still need a professional team to coordinate and determine the quantity for hunger marketing."
Don't just sell a few hundred copies at a time... A video watched by 100,000 people will sell hundreds of copies. People in their organization will be heartbroken just by looking at this data!
And last time.
That little Jiang anchor is a signed anchor of their competing company. With such a good opportunity, he can obviously make a comeback and take all the other party's bonuses...
The result turned out to be such an anticlimactic end. Xiao Jiang's fans came over, but because he slipped and knelt down too quickly, no one on either side lost their fans...
What a waste of natural resources!
Song Tan sighed: "So... you have really never bought anything from me?"
To put it bluntly, this cannot be blamed on the MCN organization.
In fact, when there was still some inventory in the past, Qiaoqiao's reputation was not obvious and her fans were very few, so she was completely unable to attract the attention of big companies.
Later, as his reputation gradually grew, new fans often complained that the prices were unreasonable. Only then did the people from their agency turn their attention to Qiao Qiao.
I tried to grab it twice, but because the price had to be reported and reviewed, I failed several times.
At the end, that is, now, only the straw mat is left to buy.
But...how can this tell whether it is good or bad? There are more than a thousand beds on the Internet, and the workmanship is impeccable. Their graphic marketing is more professional and better than theirs, and their sales are higher. There is no need to read it again.
.
Therefore, the other party did not understand Song Tan's insistence on asking such questions.
Of course, Song Tan’s family’s good reputation cannot be wasted. They even have another route planned:
"Don't mind it either."
"Teacher Song, our products have a pretty good reputation online, and I believe we are indeed excellent."
"But no matter how good it is, the yield is simply too low. And since you are engaged in agriculture, you should know the hard work involved."
"The reason why we made the proposal just now is because in the future, Teacher Qiaoqiao can easily earn millions a month through live broadcasts. And here, your agricultural products can be used to give back to fans, strengthen followers, and build a strong reputation. In addition,
You don’t have to work so hard.”
These words are sincere and the plan is long-term. At first glance, it sounds really promising.
Song Tan even believes that as long as the other party faithfully fulfills their promise, then this route is truly the optimal route.
But here, it seems that they feel that they have a chance to win, and the other party's words become bolder:
"I'm not afraid to tell you that with the capabilities of our organization, we can send these fruits and agricultural products to major foreign competitions. From taste to quality, we are guaranteed to win awards... You don't have to worry at all that we will use up all the fish..."
"To put it bluntly, we dare to reveal these plans to you now because we believe that apart from our organization, other platforms must sign more stringent contracts with Teacher Qiaoqiao in order to achieve this..."
"I believe there are other organizations looking for you, Teacher Song, you can compare. As the parent of Teacher Qiao Qiao, this matter really needs to be carefully considered."
