Chen Jianhai closed the system page with satisfaction.
The venue problem has been solved, and after the system decoration is completed, Xia Mo Mo Coffee can be officially opened for business.
"Is it just summer? Although the beverage series is diverse, the desserts in the cafe must be provided by the hotel."
Thinking of this, Chen Jianhai dialed the bakery phone number.
After ringing several times, the phone was connected, and the sound of baking came from the phone.
"Hello, boss?"
Chen Jianhai said: "Xiaodao Hotel has opened a coffee shop. The coffee drinks have been confirmed, but the desserts have not been settled yet."
"I will send you the style of the cafe and the types of drinks on my mobile phone later,"
"In the past few days, you should study with the chocolates and prepare some exclusive desserts for the cafe."
"Okay boss!"
…
Langai Hotel Dessert Room
"Did the boss give us a new task?" Chocolate asked curiously.
Baking nodded and said: "The boss has opened a new coffee shop on the island and asked us to study a series of pastries in the coffee shop."
"Do you have any ideas?"
"This is very simple," Chocolat said with great detail: "For example:"
“Cheesecake, chocolate crispy roll, cream chestnut cake, hazelnut milk cake, tiramisu cake, white chocolate cake, red velvet, black forest cake, various fruit layer cakes, cream Swiss roll... and
Lots of little dessert nuggets.”
“These desserts are very suitable for coffee shops.”
She originally studied desserts abroad and was not very familiar with the dessert cakes in these cafes.
Even just mentioning the name,
She can directly recall the recipe, ingredients and production process of this dessert in her mind.
“These do sound great!”
While Bao Bao was listening, he used his mobile phone to open the pictures sent to him by Chen Jianhai.
For them, making desserts is not difficult. What is difficult is making desserts that fit the style and theme of the cafe.
"Wow! This cafe looks so beautiful!"
When Chocolate saw the picture, his eyes suddenly lit up.
Xia Mo Mo's concept map is just like his name, the atmosphere is light and full of freshness, making people feel natural and comfortable at first sight.
And the cafe on the island is close to the sea,
Breathing the gentle sea breeze and listening to the rustling leaves,
With such a beautiful atmosphere and drinks, one can lazily stay there all day long.
"Brother, why don't we do a full set?"
Looking at the concept drawing sent by Chen Jianhai, Chocolat bit his lip gently, an excited and bold light flashed in his dark eyes.
I was stunned for a moment, what does baking mean?
"What do you mean a complete set?"
Chocolat said seriously: "Since the boss has spoken, the desserts from Xia Mo Mo Cafe will be delivered by the hotel every day."
"Then let's just draw up a recipe and deliver different desserts and food to the cafe on different days on Monday and Sunday."
“Not only desserts, we can also provide cakes, breads, sandwiches, muffins, scones and other light snacks and BOSS lunches.”
"For boss's lunch, you can get some tuna grain salad, noodle set, ham rolls and dried mango, nuts, biscuits, organic kangaroo kernels, Sachima and other snacks."
"In this way, we can expand coffee to multiple scenes throughout the day,"
"Customers can have coffee with dessert in the morning, light snacks with coffee at noon, and some snacks in the afternoon at Xia Mo Mo Cafe, which perfectly meets their needs for the whole day."
"You really have a complete set!" Bao Bao muttered after being stunned for a long time.
Good guy...according to chocolate,
Not only for desserts, this coffee shop is going to be turned into a small Western restaurant!
At first, he only thought about how to make the desserts he was good at, but he didn't expect that chocolate would expand into so many things at once.
There was a hint of hesitation in Bao Bao's eyes: "What you said is also a good idea, but apart from desserts, other light meals and snacks need to be solved with the cooperation of the hotel's Western restaurant."
Chocolate said directly: "Ask Brother Qiongni."
"He is the head chef and he is on a small island. If he thinks he can do this, there will be no problem with the boss."
Baking nodded: "Okay!"
…,
"Can."
"First follow your ideas. Whatever is needed at the western restaurant, I will arrange it then."
Watching Xu Bo hang up the phone,
Feng Di asked with some uncertainty: "Brother Qiongni, are you doing too much? After all, this is just a coffee shop, and some desserts are enough."
As a coffee shop owner who has been facing bankruptcy for a long time,
Although his business is not very successful, his thoughts on career are still very pure.
Coffee is coffee.
It's good for everyone to come and sit in a coffee shop, eat some desserts and cheer up.
If we really make these noodles, baked rice and other light snacks,
Then his coffee shop is no different from a small Western restaurant on the roadside.
Xu Bo helplessly patted Feng Di and advised him sincerely:
"Brother, you have to take a long-term view!"
"There are some things we can do without, but we can't live without them."
"The hotel is responsible for all these desserts and light snacks, and the quality and taste are guaranteed. This is an even more powerful thing for your coffee shop. Why do you still push it outside?"
Feng Di said with a bitter look on his face: "But I'm afraid I won't be able to do it!"
"In this coffee shop, there are only two people including me. We have to make coffee and make these light snacks... unless you arrange two more helpers for me."
When Xu Bo heard this, his face instantly dropped.
"What are you talking about! It's already very difficult for me to give you one person, how many more should I give you?"
"I might as well move the kitchen for you!"
In the past, Feng Di had always been working alone, but now Xia Mo Mo brand has officially entered the mall.
Feng Di simply took the initiative to tell Chen Jianhai and asked him to provide him with two helpers.
This chapter is not over yet, please click on the next page to continue reading! It was also because of Chen Jianhai's words that Xu Bo reluctantly selected a smarter employee from Xiaodao Restaurant and arranged for Feng Di to be his killer.
During the renovation of Momo Cafe in summer, Feng Di first taught him some basic coffee-making techniques and knowledge, so that he could practice his skills and save himself from having to rush into the store later.
"To be honest, do you have any ideas on what you plan to do with this coffee shop in the future?" Xu Bo asked.
Feng Di nodded: "Brother Hai told me that he wants to build Xia Mo Mo into a chain brand, so word of mouth and publicity are very important."
"My idea is that we can have more drink activities for tourists in the future,"
"Use their mouths to spread Xia Mo Mo's name."
Xu Bo listened carefully, then frowned slightly and said:
"Your idea is okay, but I want to ask, there is already a nationally famous coffee brand like Yue Xinyuan in the mall, why would he choose to promote a coffee shop like yours that you have never heard of?"
"Why do people leave the existing mature coffee shops instead of going to your coffee shop?"
As soon as these words came out, Feng Di fell silent.
Xu Bo's words were like a knife, directly breaking the outermost layer of self-protection around him.
Before, there was only one coffee shop like his on the island, and no one wanted to come.
Now the island not only has shopping malls, but also a well-known brand like Yue Xinyuan, which makes people full of consumer psychology.
So why do they even set foot in their own coffee shop?
"I have no idea……"
Feng Di shook his head in distress and frustration.
If he had known, his island coffee shop would not be on the verge of bankruptcy.
Seeing Feng Di's dejected look, Xu Bo said:
"These days, I have carefully observed your business model and sales philosophy."
"Although your coffee does not taste very good, I think your business philosophy seems to be even more deviant."
Feng Di suddenly shrank his pupils and stared straight at Xu Bo.
Although he had been with Chen Jianhai and Xiaolang before, both of them also gave him a lot of help.
One bought him the latest and greatest coffee machines and equipment,
The other one took him to barbecue day and night to make money.
But no one helped him analyze why he failed.
"What should I say?" Feng Di had a look of urgency on his face.
Xu Bo pondered for a moment and then said: "Although we are all opening coffee shops, the methods of opening stores in first-tier cities are different from those in third- and fourth-tier cities."
"Every store opening has a transition period, a store maintenance period and a gradual cultivation of customers' coffee drinking habits."
"When you open a cafe in a third- or fourth-tier area, especially in a place like a small island, your first and most important tourists will be the native residents of the island."
"Although word-of-mouth and publicity from tourists are very important, it takes too long to see this part of the revenue. It is not something that can be effective in the short term."
"It's very possible that your store will suffer the same fate again before you even wait for the profits."
"So, seizing the local market, integrating the coffee shop into local life, and making it 'approachable' are the first things we need to do."
When Xu Bo mentioned the words "approachable", he knocked on the table hard.
Feng Di was a little confused in his eyes,
He seemed to understand, and he was trying to find some clues, but he couldn't figure out the specific direction.
"Then how can we be 'approachable'?" Feng Di asked sincerely.
Xu Bo concentrated slightly and said: "In this case, there are many ways."
"First of all, the living atmosphere on the island is very humane, and the connections between people are very close. This kind of 'friendliness' has a natural advantage in attracting and stabilizing the local market."
"Every day when you open the door, close the store or take a break, tell everyone in your circle of friends or the island life group. No matter how the business is, at least you can become familiar with it."
“The second thing is to find your own regular customer base.”
"In a small area like this on a small island, instead of launching so many dazzling and diverse coffee types, it is better to find a product with its own identity. Use this product as an opportunity to quickly open up the market."
"It would be best if everyone thinks of Summer Momo Cafe and your popular drinks immediately appear in their minds. This strong correlation will definitely be of great help to the development of the cafe."
"And in the island's acquaintance society, such a good product will be spread by word of mouth within a few days, and it will quickly become famous on the island."
"Thirdly, it's just my personal opinion."
Speaking of this, Xu Bo paused and said: "Although there are many young people like us on the island, there are also many elders like the island leader."
"For them, if you ask them what tea smells like and which tea tastes best, they can tell you clearly."
"But if you want them to order coffee, it's almost harder than killing them."
Upon hearing this, Feng Di nodded empathetically.
When his island coffee shop first opened, Mr. T-Shirt and his group actually came to support it.
But when they saw the menu, everyone was dumbfounded.
Cappuccino, latte, American style, flat white... I don't even know what they are.
In the end, Feng Di recommended to them that "Americano" is basically the original flavor of coffee. The men in sweatshirts ordered a cup of Americano coffee one after another, wanting to taste what the coffee tasted like.
But as soon as he drank it into his mouth, he spit it out one by one.
The man in sweatshirt also cursed: "What the hell, it's more bitter than medicinal soup."
After this,
The reputation of his coffee as bitter than medicinal soup spread out.
Business is naturally getting worse day by day.
"Let's take a step back and say it again."
"Even among young people, how many of them can distinguish between cold brew, freeze-dried powder, concentrate, hanging coffee and instant coffee?"
This chapter is not over yet, please click on the next page to continue reading the exciting content! Xu Bo said with some sincerity: "So, I think we can put some popular science about coffee in the guest area."
"In this way, customers can better taste the best flavor of a cup of coffee with prompts, and it is easier to become a regular customer group of the store."
When Feng Di heard this, he finally nodded thoughtfully.
"I understand."
"What you mean is to do one first and then two,"
"Seek survival first, then develop; take root first, then plan and publicize."
Xu Bo nodded with great joy: "That's what it means!"
"We'll go back to the kitchen to study and see if we can turn these light snacks and lunches into half-frozen semi-finished products."
"In this case, if someone orders food, you can heat it slightly and take it out for sale."
"Although the taste will be affected a bit...but few of the customers who come to the cafe come for the food, so it doesn't matter if the taste is a bit different."
Feng Di nodded heavily, with ambition shining in his eyes:
"I know how to fuck Brother Qiongni!"
…
Although the system told Chen Jianhai that the decoration of Xia Mo Mo Cafe will be completed within 7 days.
However, in order to keep pace with and be consistent with other decoration speeds in the mall, and also to avoid arousing suspicion from others,
Chen Jianhai told Feng Di that Xia Mo Mo would be officially completed and open for business in three months.
This also gave Feng Di enough time to make coffee knowledge cards for guests during these 3 months, and lead the hotel staff to make coffee and learn to make latte art over and over again.
And at the same time,
Xiong Anping, who was far away in Huoxiang City, finally plucked up the courage and called Mr. Xie for breast augmentation.