In the live broadcast room of "Transparent Live Room",
Mengli put on headphones and hosted the show gently and sweetly, while looking at Chen Jianhai gently and kindly, asking him to relax.
Chen Jianhai was sitting at the interview desk, with four microphones placed in front of him. There were various staff on the left and right, debugging machines and taking photos, which made him a little nervous.
You said this is not a live video broadcast, and you are not on camera, so you shouldn't be nervous!
But Mengli's words just now, "Dear friends from the Nanjiang Jiaoguang audience," directly made him realize the seriousness of the matter.
When I think that if I fart accidentally, it will be clearly transmitted into every carriage in Nanjiang City,
Chen Jianhai nervously moved slightly in his seat, adjusted his posture, and took a quick deep breath to relax himself.
at this moment,
Xu Bo, Xiaolang, Mayor Sui, all the staff of Langai Hotel Jasmine Hotel, Gu Minzhong and Yang Ruying from Nanjiang Cultural Tourism Promotion Center, the owners of 54 five-star hotels in Nanjiang, and the colorful holiday theme hotels who got the exclusive interview news in advance
Boss Lin Tao, Tong Tongsheng, Liu Qinglu and others all tuned to the corresponding bands and wanted to hear Chen Jianhai's exclusive interview.
""Transparent Live Room" is exclusively presented by Nanjiang Xiaocaishen Beer Yaye. This program will be broadcast simultaneously on the "Bus Express" and "Today's Focus" programs,"
Mengli's sweet and gentle voice sounded on the radio.
"Everyone knows that every year our Nanjiang star hotels launch some new projects and new products, and this year can be said to be a key year of fission and integration for Nanjiang star hotels."
"Because this year, star hotels in Nanjiang have launched a cross-hotel booking project. And the time for launching this project is before the peak travel season, so the timing is particularly important."
"Currently, Nanjiang Hotel Industry Association is facing a transformation, in order to better complete the link between "people and hotels" to complete the link between "people and services."
"The Nanjiang hotel industry is gradually realizing the transformation from a single operation to an overall integration,"
"The leader who initiated this transformation is the person we are going to interview today, Mr. Chen Jianhai."
Mengli's voice paused slightly and she said:
"First of all, I would like to congratulate Chairman Chen. You were successfully elected as the president of the Nanjiang Star Hotel Industry Association two months ago."
"I would like to ask President Chen, as a leader of Nanjiang star-rated hotels, what changes have you personally experienced from a hotel owner to the president of an industry association?"
In the live broadcast room,
Mengli looked at Chen Jianhai with her big black and beautiful eyes. At the same time, she stretched out her hand and smiled to indicate that Chen Jianhai could speak.
In order to ensure the effectiveness of the program,
Mengli and Chen Jianhai have communicated about the content of this interview before, and have already explained the content and general rhythm of the questions.
Chen Jianhai only needs to follow the prepared answers.
During the interview, the host may ask some innocuous questions about the interviewee and the interview itself to ease the atmosphere, but the problems are not big and can be dealt with simply!
took a deep breath,
Chen Jianhai said: "The biggest change is that the responsibilities have become heavier."
"In the past two months, I think it has been a huge change not only for me personally, but also for the entire hotel association."
"From the time Nanjiang developed tourism resources and built the first hotel to the present, the hotel industry in Nanjiang has been struggling all the way, paving the way and getting to where it is today with great difficulty, whether it is in terms of service, employee quality, hotel culture, or...
The decoration facilities, catering and food, etc. have reached a considerable height, ushering in the most golden period in history."
"Just like my Langay Hotel."
Chen Jianhai paused slightly.
When he talked about his hotel, he slowly relaxed.
"The Langai Hotel was successfully rated as a platinum five-star hotel last year. Whether it is the hotel staff, the guests who come to stay, or even myself, I feel that the hotel has achieved the ultimate in all aspects,"
"I can't think of anything I can do to make my hotel better."
"But things are developing after all and cannot remain unchanged forever. Especially for the hotel industry, not making progress is actually a kind of regression."
"Maybe the problem hasn't emerged yet, but as time goes by, its problems and risks will definitely appear and become more and more prominent."
"When the problems and risks really expand to the point of being irreparable, our hotel may be doomed."
"So how to find new growth points, how to develop Nanjiang's star-rated hotels in the next five years, the next ten years, or even the next twenty years, this is what I have been thinking about."
"That's why I feel like the responsibilities on my shoulders have become heavier."
At this time, facing Chen Jianhai, Mengli really felt like facing the president of the industry.
It was completely different from the previous contact with Chen Jianhai. When she was at the Langai Hotel, Mengli could still feel some of Chen Jianhai's recklessness.
She has interviewed Xu Bayi and Huang Baichuan. From them, Mengli can always feel a unique temperament that belongs to a leader.
But in Chen Jianhai, this temperament is not obvious.
It can even be said that there is no sharpness in Chen Jianhai's eyes, just like an ordinary passerby.
But the sight of Chen Jianhai in front of her made her really have the urge to explore.
This impulse... is a bit scary!
Mengli looked at Chen Jianhai and asked: "So you thought of the new growth point of "cross-hotel bookings", right?"
Chen Jianhai nodded, and the two of them were talking like friends.
"It's more of an idea than an attempt."
“Now the service and style of individual hotels in Nanjiang have reached their peak,”
This chapter is not over yet, please click on the next page to continue reading! "I can responsibly say that each of the existing 54 five-star hotels in Nanjiang has its own theme style and service advantages. These styles and advantages are extremely exclusive and distinctive.
His arbitrary nature is something that other hotels cannot learn from and cannot replace.”
“But this exclusivity and arbitrary nature also means fragmentation.”
"When our consumers choose a hotel for vacation, they have to consider many things, including price, location, shopping, attractions, etc. These considerations are a very contradictory complex."
"We conducted a big data analysis on consumers' choice habits of staying in Nanjiang hotels in the past three years,"
"Today's customers usually spend 3-5 days on vacation. Once it exceeds 3 days, they will choose more than 2 star-rated hotels."
"The unique fragmentation and geographical distribution of Nanjiang star hotels will cause customers to feel an emotional or psychological sense of fragmentation when choosing and staying in the hotel."
"So, we want to integrate the resources of 54 hotels, and from the perspective of hotel professionals like us, we will proactively design a vacation travel plan for consumers and customers, and transform the connection between 'people and hotels' into 'people
'Connect with the service,'"
Mengli asked curiously: "President Chen, can you tell us more about the situation of cross-hotel reservations?"
Chen Jianhai smiled and said:
"Actually, my original idea was very simple, just to combine accommodation, catering, dining, shopping, accommodation, travel, accommodation, fun, accommodation and wedding together,"
"Specific methods include:"
"For customers who come to Nanjiang to experience the climate and whose travel purposes focus on sea views and tropical rainforests, we have launched the "Mountains, Seas and Skylight" theme package of Sanrio Hotel and Kuromi Hotel."
“For customers who come to Nanjiang for water surfing and their travel purposes focus on snorkeling and swimming, we have launched the “Coral Water” theme package of Melody Hotel and Big Eared Dog Hotel.”
"For customers who come to Nanjiang for a family vacation and whose travel purpose focuses on parent-child families, we have launched the "Warm Parent-child" theme package of Little White Bear Hotel and Oliver Hotel."
"The prices of these theme packages vary depending on the specific room types, but the lowest price of all packages is always compared with the prices of Nanjiang B&B and high-end hotel apartments in the current season."
Mengli listened carefully.
"You mean that consumers can stay in a star-rated hotel at the price of a B&B and enjoy the services of all star-rated hotels?"
"Yes." Chen Jianhai said,
“In addition to enjoying the services of a star-rated hotel at the price of a B&B, we have not only specially prepared dozens of hotel luxury shuttle buses for customers’ travel, and are responsible for their transportation between hotels, we have also established a transparent and open whole-process evaluation
system."
"As long as the customer chooses to stay in our hotel, we can guarantee that from the moment you land in Nanjiang to the moment you leave Nanjiang, you will be accompanied by hotel personnel throughout the entire process. You only need to be responsible for a happy vacation, and everything else will be taken care of.
us."
…
at this moment,
In a yellow minibus in Nanjiang City,
Louise and Chu Xigou's eyes lit up and they looked at each other!
Enjoy the services of a star-rated hotel at the price of a B&B... and there are shuttle buses between the hotels?!
These two ordinary sentences pierced their hearts every minute, and sprinkled a handful of popping candies on the areas they needed to solve the most, making their hearts beat like crazy!
Although they don't usually listen to this kind of radio,
But maybe it's because the environment in the car is too different from their imagination, or maybe it's because the host sister and the young president's voices are so nice,
So the two of them listened very carefully.
"President Chen, what considerations and inspirations led you to choose to launch the cross-hotel booking model?"
Chen Jianhai's voice sounded from the radio:
"The main starting point for proposing this idea is that I am not only the owner of a hotel, but also the president of the Nanjiang Star Hotel Association. I need to consider issues from the interests of the entire industry."
"After all, the hotels in Nanjiang used to be independent entities. They developed their own, and others developed other people's. This kind of unified attempt to integrate resources is something we have never done before."
“When I proposed cross-hotel bookings, many people were surprised and didn’t understand why I thought in this direction. Why didn’t I focus on improving the hotel’s own capacity building and service level, but instead focused on the way it operates?
and intensity in the sales model.”
"But in fact, it was based on the inspection of the service capabilities of Nanjiang star hotels that I proposed the development method of cross-hotel booking."
In the live broadcast room,
Mengli put down the manuscript in her hand and said from the bottom of her heart:
"I may not be in this industry, but I think it's easy to book a package at a hotel, but it would be difficult to book a room across multiple hotels."
This question was not the original interview question, but after hearing Chen Jianhai's answer, Mengli naturally sighed.
Chen Jianhai smiled, nodded, and said:
“I also find it very difficult to book rooms across hotels.”
Mengli looked at Chen Jianhai and asked curiously: "Aren't you afraid of failure?"
"What if this cross-hotel reservation fails and it fails to achieve your ideal overall result?"
Chen Jianhai frowned slightly.
This question was not formulated before. Could it be that the program team started to play it?
After thinking for a while, Chen Jianhai said:
"You know I am a hotel owner, or an entrepreneur. In fact, we like to take risks."
"When I first held the Dolphin Bubble Fun Festival in the hotel, recruited graduates from Nanjiang Tourism Vocational University, and held a romantic underwater wedding in Atlantis, every step was actually a hurdle."
"If any of these steps fails, my hotel will be unable to make ends meet and its financial chain will be broken, and it will go bankrupt."
"But I am willing to take the risk. If the cross-hotel booking is successful, the significance will be far greater than if I manage my own hotel well."
Mengli looked at Chen Jianhai,
According to the original question, she should actually advance the next interview according to the rhythm.
But her interaction with Chen Jianhai and the feedback he gave her made her feel that there was really a lot to explore in this person.
And based on feedback from colleagues,
The listening rate of "Live Broadcast Room" is now very high, and it is obvious that everyone is very interested in Chen Jianhai's interview.
So Mengli decided to have more conversations with Chen Jianhai within the scope of her control.
"Because I'm not in the hotel industry, I think hotels are competitive," Mengli asked.
“There is indeed competition between hotels, that’s true.”
Chen Jianhai nodded.
Mengli said curiously: "So with this reintegration of resources, the services and styles of different hotels will be clearly displayed in front of consumers, resulting in an escalation of competition. Do you think this escalation of competition will have a beneficial effect on the development of the Nanjiang hotel industry?"
?"
"Definitely!" Chen Jianhai said.
"How can there be no competition among peers? An industry or company that has no competition and does not want to compete will have no future and no development."
"Take the Lion Castle Hotel I opened in Zaomen, for example. It is actually competing with the Colorful Holiday Resort Hotel in Magic Century Theme Park, my good neighbor."
…
Um?!
Hearing this sentence,
Lin Tao, the owner of the Colorful Holiday Resort Hotel, who was lying on the hospital bed and taking intravenous drip, "sit up in shock in the midst of a dying illness", staring straight at the tape recorder beside him.
"President Chen, I would like to take the liberty of asking a more personal question,"
"When you meet a strong competitor like Colorful Holiday Resort Hotel, will you get angry?"