The municipal TV station a year ago was definitely a small and transparent existence.
Except for the news and weather forecasts, which were watched, the ratings of other programs can only be described as bleak.
If not the entire prefecture-level municipal area can receive the municipal TV station, I am afraid many people still don't know that such a station exists.
The ratings are dismal, so don't expect any advertising revenue.
It can be said that the entire TV station relies on financial allocations to survive, living an ordinary life one day at a time.
If it were to stop broadcasting suddenly one day, I'm afraid it wouldn't cause the slightest ripples.
This situation is definitely an unbearable and cruel reality for the capable and motivated young people in the TV station.
As long as you have some ambition, you won't be able to stay in a TV station for long.
In short, the city TV station at that time was in a lifeless state.
I heard that I never thought of tinkering with it before to see if I could make some splashes.
The most outstanding thing is the prize-winning quiz that imitates the popular CCTV variety show.
As a result, it was soon revealed that all the prize money from the prize-winning quiz was divided up by insiders of the TV station. The TV station program that originally had some ideas fell into the abyss and could never recover.
A year ago, Wu Dong came into contact with such a municipal TV station and had his first cooperation.
It is a live broadcast of the home games of the club where the Guihua school team belongs and the reserve team where it belongs.
At that time, the city TV station was still hesitant and had no idea of taking risks.
Anyway, there is no financial allocation, and with some private work on weekdays, the living standard is quite good in the urban area.
Once the adventure fails, I'm afraid a group of TV station staff will be unlucky.
In the end, it still failed to stop Baicao Beverage Company’s advertising spending offensive.
After all, being able to bring revenue to the TV station on a regular basis is considered a credit in any way. In addition, it can also share a little bonus, which is still some benefit.
Who knew that what was originally just a tentative live broadcast program would become popular with the popularity of Guihua School Reserve Team’s home league?
In order to attract the attention of fans, Guihua school reserve team plays offensive football at home games, both home and away.
As the saying goes, the most exciting battles on the football field are battles.
Even if it is an amateur team playing against each other, it is still very eye-catching, let alone the reserve team of the Chinese Super League professional team.
Then, when the city TV station broadcast the game live, the ratings continued to rise.
In the last few games, the ratings were much better than the news and weather forecasts.
Apart from anything else, during the live broadcast of the game, many viewers set the TV channel directly to the market channel.
As the ratings increase, advertising costs will naturally increase accordingly.
Fortunately, from the very beginning, the club strongly requested advertising sharing with the TV station, and during the period of live broadcast of the game, the advertising was basically one contract per month.
The same is true. The advertising revenue of city TV stations is getting higher and higher, and eventually some even envied the clubs for taking away part of the advertising fees.
Of course, it is impossible for the city TV station to repent.
If the club is really offended and they can turn around and cooperate with the provincial TV station, wouldn't the city station want to catch them blind?
You should know that although the advertising fees for the live broadcast of the club's reserve team's home games account for the bulk of the income, the subsequent broadcast fee income is also considerable.
Especially the programs from the municipal stations can be stably sold to the provincial stations. It feels so refreshing to say the least.
For this reason, the city station has even received several awards from the municipal publicity department.
It is a pity that because of the weak foundation of the city TV station, there is no way to take advantage of the sudden surge in ratings to increase the overall ratings of the city station.
Obviously, the senior officials of the city TV station are not very satisfied with this situation.
Because the Starry Sky Director Studio is located in the urban area, many staff members of the city TV station have the opportunity to "go to higher places."
At the same time, a large number of film and television dramas were filmed in the director's studio, which also boosted the film and television cultural atmosphere in the city.
Among other things, foreign people behind the scenes of film and television dramas, as well as stars and actors who were rarely seen before, have all appeared in urban areas in the past year or two.
Even Guihua College has taken the opportunity to offer courses related to film and television culture. In addition to college students, it is also the most popular subject for adults who want to enter the entertainment industry.
It can be said that the film and television cultural atmosphere around the urban area in the past year has been quite helpful to the city's TV stations.
Apart from anything else, it won't be a problem to take advantage of the geographical advantage and create one or two celebrity interview and broadcast programs with guaranteed good ratings, right?
Also, with the help of the relationship with Star Director Studio, we conduct interviews and visits to the crews of film and television dramas. Is it possible that no audience would like to watch it?
In addition, if we create a few talent shows for citizens, there is a high chance that they will become popular.
After all, the annual output of Starry Sky Director Studio is so large that it needs a large number of unique and capable actors. How many people are yearning for this?
If all goes well, the local channel may even enter the field of self-produced dramas.
There are successful examples of these outside, and it is not that difficult to imitate them.
The key is that the existence of Starry Sky Director Studio relies on its strong influence to create an atmosphere and environment suitable for the development of various programs.
Of course, while vigorously developing various entertainment programs, we cannot give up the live broadcast of popular sports events.
To be honest, there are only fifteen home games played by the Osmanthus school reserve team, which has little effect on improving the overall ratings of the TV station.
On the contrary, the urban amateur football league, which is sponsored by the club where the Guihua school team plays, is the real source of viewership for the city's live programs.
The club provided a lot of sponsorship funds, and personally helped design the rules and procedures of the competition. Coupled with the strong support of the Municipal Sports Bureau and the Football Association, this competition was quite formal from the beginning.
After the fifteenth day of the first lunar month, when all enterprises, institutions and schools resume normal operations, the official competition rhythm begins.
Thirty or forty amateur teams started a double-circulation system of home and away games to compete.
According to the requirements of the sponsoring club, all games must use offensive football, which is naturally exciting and often results in big scores.
The city station broadcasts a game almost every two or three days, which is quite frequent.
Coupled with various game analysis during the participation period, as well as detailed reports on outstanding players, there is a whole week of broadcast material.
In addition to broadcasting other exciting games from time to time, the city station was nicknamed the municipal sports station by many fans last year.
Not to mention, if it weren't for the lack of funds and the serious shortage of equipment on hand, a municipal sports channel could be supported by just relying on the live broadcast and broadcast of the exciting and intense urban amateur football league.
The club has driven the football craze, and the football craze has stirred up the sports craze.
In the past one or two years, not only amateur football and professional football have developed vigorously in the urban area, but other mass sports have also developed well.
Competitions such as street basketball amateur competitions, badminton competitions, table tennis competitions, and marathons have all developed more or less.
The Osmanthus Varsity Club and the Baicao Beverage Group behind it have made a good start.
Naturally, the other influential enterprises in the urban area will not let Baicao Beverage Group take all the glory.
Anyway, it doesn’t cost much to sponsor those amateur competitions. It can also appear in public and on TV programs and increase the reputation of your company. Why not?
In short, in the past year, the urban area of Guihua, a third- and fourth-tier city, as well as the following counties and towns, have been affected by the sports craze.
Although the economic strength is not very good, various mass sports activities are carried out quite vigorously.
Some very exciting and important games were all broadcast live or broadcast by local TV stations. Although the ratings were not as good as those of football games, they were not bad.
During this period, relying on sponsorship fees and advertising fees, although the TV station's income was not large, it was able to continue to make money.
After a year of accumulation, the funds at hand of the city TV station at this time are naturally far inferior to those of the Star Director Studio, but they can still do some things.
So, what my brother said to Wu Dong was that the city TV station wanted to deepen cooperation with the group.
After understanding the idea of the city TV station, Wu Dong went over to communicate with the TV station in person, but no one knew what was said.
However, when Wu Dong left the broadcasting building of the city TV station briskly, the station leader who personally escorted him out was sweating profusely in the biting cold wind, looking guilty and short of breath. It was obvious that the exchange with Wu Dong had shocked him.
When the younger brother learned about Wu Dong's exchange with the leaders of the city TV station, he couldn't help but open his eyes wide and said in disbelief: "Boss, you are really brave!"
"What's the big deal?"
Wu Dong, however, disagreed and said leisurely: "If you want to stand out, how can you do it without paying a little price?"
"If we really operate it well, the municipal TV station will definitely become a nationally renowned radio and television platform. By then, both political achievements and income will be great!"
"If you follow your ideas, boss, the pressure the city TV station will bear is not ordinary!"
The younger brother rolled his eyes and said amusedly: "Of course, if the city TV station can really withstand the pressure and implement your idea, boss, there may be unexpected benefits, not just at the TV station level!"
Wu Dong and his brother looked at each other and showed tacit smiles.
How should I put it, under the influence of Wu Dong, I spent all day wandering among the veterans who were being recruited, and the impact on my brother was not small.
Again, the careers of the two brothers have risen too fast. The younger brother is obviously not dazzled by the sudden astonishing wealth and the rapidly rising social status. He will never forget his previous working experience for a while, so naturally he won't.