Baicao Beverage Group's various brand beverages will usher in a period of explosive sales.
Especially the recently launched ice-cold drinks can definitely compete with the so-called carbonated drinks outside, so you can enjoy a bottle of them.
After all the accumulation, it is time to pull the two international beverage giants from their dominance in domestic beverage sales.
Baicao Beverage has such strength and foundation.
Speaking of which, Baicao Beverage Group's various brand beverages are definitely off to a good start.
Domestic beverage companies seemed to have opened the door to a new world after seeing the booming trend of Baicao Beverage.
Damn it, in the carbonated beverage market, it is indeed difficult to outperform the two major international beverage giants. After all, this is how they made their fortune.
But China has a long and continuous history, and it also has its own unique summer-relieving and recreational drinks. They have been around since ancient times, and there are definitely many types.
Not to mention anything else, there are many types and quantities of the summer-relieving drinks introduced in Red Dream Mansion, as well as other daily drinks.
This is just an introduction in a Dream of Red Mansions. The royal family and the homes of the powerful at that time had more than just such drinks.
What about other dynasties?
At this time, you will know how precious the precious resources passed down by your ancestors are.
Not to mention anything else, as long as there is a complete recipe and the effect and taste are verified, it is enough for a beverage group to take off.
Thinking about how popular the later apple cider vinegar drink was, it is simply impossible to say how complex the formula is and how difficult it is to replicate.
It's just a new drink recipe, a drink that suits the taste of Chinese people.
Baicao Group has many drink recipes with different functions and tastes, and some of them are even more than enough to be used as nutritional supplements.
This is not an exaggeration. Doesn’t Jishi Hospital have a gradually improving testing institution?
In order to prevent competitors from playing tricks, all new beverage varieties are strictly tested by testing agencies, and public officials from the health system are also invited to supervise, so as to ensure consumer satisfaction and peace of mind.
Having an official endorsement is different. Unless there is a quality problem, Baicao Group's public relations team will handle it as soon as possible.
Otherwise, if other competitors really want to smear us without any bottom line, the consequences will not be as serious as usual.
There are examples like Baicao Group. I heard that other beverage groups are secretly collecting drink recipes passed down by their ancestors.
Sour plum juice was the first one to come up with it, and its sales volume and thirst-quenching effect are pretty good.
Seeing that some beverage companies have already tasted the benefits, other beverage companies are looking for the drink recipes passed down from ancient times like crazy.
At this time, Chinese medicine practitioners who had been neglected for a long time, as well as some experts and scholars with profound research in Chinese studies, became popular.
Even if some people and forces are very dissatisfied with such limelight, they cannot offset the beverage group's pursuit of profits.
One beverage group in particular spent a lot of money to invite masters of Red Mansions and traditional Chinese medicine to work together to come up with a drink formula featured in Dream of Red Mansions.
It was promoted with great fanfare, and relevant health and safety tests were carried out. After all passed the customs, industrial production was carried out.
Once its products were launched, they immediately captured a considerable share of the domestic mid- to high-end beverage market, which is quite exaggerated.
Nowadays, people have some spare money on hand, and their requirements for the quality of life are getting higher and higher, and they are becoming more and more demanding.
Otherwise, why would the business of those foreign coffee brands and coffee shops be so booming?
But as soon as the proven Red Mansion drink was released, it immediately took away the business of quite a few coffee shops.
The truth is so cruel!
The reason is also very simple. No matter how good your coffee is, can it still be better than the drinks and wines that appeared in the Red Mansion?
Just kidding, that is a drink that only the top nobles can afford.
Do you really think that the top nobles in the country's feudal era are not powerful people?
If you really have to fight for your heritage and enjoyment, the foreign dignitaries at that time were not even a bit inferior to the domestic dignitaries.
There are successful examples that make other beverage groups’ eyes red with envy.
At this time, no one could stop them, and they desperately searched for the drink recipe passed down by their ancestors.
Some families with traditional Chinese medicine traditions have heard that their families have been trampled down for a while.
Who doesn’t know that a traditional Chinese medicine family like this usually has some prescriptions with good results?
For example, something that produces fluids and quenches thirst, something that nourishes the kidneys and spleen, etc. Anything that can be made into a drink, the beverage group wants.
Even if it costs a lot of money, there is no hesitation.
It is unlikely that such a medicinal drink will become a hit drink, but as a special drink for a certain group of people, the sales volume will definitely not be different.
It's almost like cough syrup. It doesn't taste that good either. But is the sales volume bad?
Moreover, some prescriptions are of a warming and tonic nature, which can be of considerable benefit to the body if consumed regularly. In the past, they were only used as decoctions.
But now, some beverage groups plan to undergo modern pharmaceutical treatment so that the taste can be maintained at a certain level without reducing the efficacy or a small reduction, and then proceed to industrial production.
Baicao Group does not offer one or two types of drinks with nutritional properties, and the sales volume is not low.
In short, according to the news Wu Dong heard recently, the entire domestic beverage industry is going crazy to dig into the good things passed down by their ancestors.
Beverage companies are trying to produce anything that can be made into drinks and can pass health and safety inspections.
Under the banner of being a secret treasure of ancient palaces or a must-have drink for powerful families, it has really captured a lot of the beverage market.
At this time, I went to the beverage section of the supermarket, and there were suddenly a lot of new drinks made based on traditional recipes, with various flavors and various effects.
Of course, the market share of carbonated drinks has been greatly impacted. At least on the shelves, carbonated drinks are no longer the only one.
In fact, everyone knows that drinking too much carbonated drinks is bad for your health.
It’s just that I didn’t have a choice before. Almost all domestic soda brands were wiped out, and there were only three types of cola to choose from on the market.
Domestic Coca-Cola has been squeezed out and can only survive in rural markets. Other brands of carbonated drinks are not worth mentioning.
But now the situation is different. Many domestic beverage companies have launched many beverages with ancient prescriptions, and their functions and characteristics are also clearly stated.
It doesn't taste bad either, at least the kids won't refuse it.
As long as we put some effort into advertising and prevent the advertisements of the two international carbonated beverage giants from being so deeply rooted in the hearts of the people, we will naturally be able to seize some market share.
So, just like that, the flagship beverages of two top international beverage groups fell from the sales champion and runner-up position of China Beverage.
The key is that the top executives of the two groups are still a little confused.
Because of the different cultures, even if they want to imitate domestic beverage companies and develop drinks that have a long history, it is very unrealistic.
The key thing is that it is very inconsistent with their own corporate culture and the perception they give to outsiders. It is estimated that even if they launch related drinks, they will not be recognized.
After all, only the Chinese people and the countries within the Chinese cultural circle have considerable trust in the ancient recipes passed down by their ancestors.
If you switch to Europe and the United States, the situation is completely different.
Speaking of which, at a time when the domestic beverage market is turbulent, it is definitely a major victory for traditional Chinese medicine.
This is the general trend. Not to mention the powerful anti-TCM interest groups, even a few more will not be able to suppress them, and the country will not allow such a thing to really happen.
Don't look at it as just a dispute over drinks. The amount of funds involved is as high as 100 billion units a year. Who dares to neglect it?
Although Baicao Beverage Group's beverage sales have also been affected to a certain extent.
But Wu Dong and his brother didn't care at all, and even wished they could rely on the drinks passed down from their ancestors as much as possible.
If domestic sales are declining, aren’t there foreign markets that can supplement it?
Southeast Asia, as well as Japan and South Korea, are definitely not against traditional Chinese medicine. On the contrary, they are quite enthusiastic about it.
This beverage incident is actually a shot in the arm for Chinese medicine.
If a respected master of traditional Chinese medicine comes forward and opens the door through beverage products, starting with other things passed down by the ancestors, it might be possible to expand the influence and benefit scale of traditional Chinese medicine.
For example, medicinal diet!
The scope of this thing is very large. If you really think about it carefully, you may be able to create a huge market worth tens of billions or even hundreds of billions.
No exaggeration at all!
As long as you know that those so-called high-end restaurants with special characteristics charge a so-called medicinal diet price, you will know how vast the market here is.
Unfortunately, I don’t know why, but no big shot in the traditional Chinese medicine industry jumped out to shout and shout, as if they didn’t care at all about the incident that broke out in the beverage industry.
Wu Dong was also speechless. It was impossible to say that the big guys in the field of traditional Chinese medicine didn't know the benefits.
Sometimes, he feels quite helpless. The reason why Chinese medicine is weak is not only the crazy suppression by certain forces, but also the Chinese medicine community itself.
Without further ado, the hottest topic this summer is naturally the World Cup in South Africa. You can hear conversations about the World Cup everywhere in public places.
It is a pity that the national football team still has not entered the World Cup finals and can only drool as a bystander.
The Ducheng team, which was transformed from the previous Guihua school team, was formed too late and did not participate in the World Cup qualifiers. Naturally, it was not qualified to enter the main stage.
As a football hot spot that has gradually emerged in China in recent years, the football atmosphere in Guihua City is quite enthusiastic.
World Cup logos are everywhere, and the huge fan base dominates public opinion. Those who don’t know may think that the Guihua school team participated in the World Cup. There are sports activities under the banner of the World Cup everywhere...