It's okay to have a meal now, but what if we come here more often in the future?
Bai Yingxi reported this matter to Su Yixiang. Su Yixiang had no choice but to endure it for now.
Bahai Hot Pot Restaurant has been open since the eighth day of the first lunar month.
Shopkeeper Wang heard that Zhao Ling'er was injured. Apart from visiting her once, he would just settle the matters in the store by himself as he didn't want to cause any more trouble to Zhao Ling'er.
But after the Lantern Festival, the store next door suddenly changed its door. He didn't pay attention at first, but he didn't expect that this newly decorated store would also open a hotpot restaurant, and its name would be Baxian Hotpot Restaurant.
Isn't this a clear imitation of them?
He sent someone to quietly visit the store next door. The decoration, dishes, and even the bottom of the pot were the same as theirs.
Didn't Miss Ling'er say that this spicy soup is their secret recipe? How come the Eight Immortals can get it?
What makes him most nervous now is that Baxian Hot Pot Restaurant has been using the gimmick of opening a new store, offering a 20% discount on all dishes, and this has been going on for almost a month.
Since the opening of Baxian Hot Pot Restaurant, the number of customers in their store has dropped by more than half.
"Hey, there's a new Eight Immortals hot pot restaurant opened here!"
"Hey, it's still 20% off!"
"Let's go in and take a look!"
Seeing a group of people entering the Eight Immortals Hot Pot Restaurant again, shopkeeper Wang couldn't sit still anymore.
Taking advantage of his free time in the afternoon, Shopkeeper Wang came to Su Mansion.
Su Yining wanted Zhao Ling'er to rest more, so he asked shopkeeper Wang to report the situation to him.
After listening to Shopkeeper Wang talk about the current situation of Bahai Hot Pot Restaurant, he said: "Let's wait a little longer. There must be a time limit for the opening of their new store. They can't keep offering 20% off!"
Shopkeeper Wang said with a sad face: "Hey, I thought the same way before, but now they are overcrowded every day, and they have to queue up at noon and night. Business is very good. I think this policy is very effective, and they will not give up easily."
of."
"Then let's get a 20% discount too!"
"Let's give a 20% discount... Miss Ling'er has very high requirements for the dishes. Take the duck intestines for example. Not only does she want fresh duck intestines that are freshly killed on the same day, but she also requires that they be washed dozens of times so that no trace of blood is left, and the...
The lengths must be the same. Just washing duck intestines and large intestines requires a separate worker. There is also purchasing, one for vegetable dishes, one for meat dishes, one for seasonings, and there are also vegetable washers, vegetable preparers, and dishwashers.
Handymen, waiters... our profits are not that much!"
"Will we lose money if we offer a 20% discount?"
Shopkeeper Wang nodded: "Our profit is only 15% at most."
"How much profit do we still have on our account?"
"There are still more than twelve thousand taels."
"We are also offering a 20% discount. We will first use the profits from previous years to increase the customer flow. When they return to normal prices, we will follow suit."
Shopkeeper Wang did as he was told.
Sure enough, the passenger flow increased quickly.
It's just that for every additional table of customers, the store will lose a sum of money.
"People open stores to make money, and I open stores to compete with competitors." Su Yining was thinking about her thoughts while applying medicine to Zhao Ling'er.
"What's wrong with you?" Zhao Linger noticed that Su Yining had been distracted these days.
"It's nothing." Su Yi Ning turned around and smiled at her: "How is it? Does your back still hurt?"
Zhao Ling'er lay on the bed, still not daring to move.
"Master, someone is looking for you." Ah Zhen called someone outside the door.
"coming."
When Shopkeeper Wang saw Su Yining coming out, he hurried over and said, "Mr. Su, it's not good! The price of vegetables at the Eight Immortals Hot Pot Restaurant has dropped instead of going up. Today it's 30% off again! What should we do? Do you want to follow?"
Su Yining asked: "How much money do we have left on our account?"
"In addition to daily operating costs, there are only more than three thousand taels of silver left."
Su Yi Ning frowned, thought for a while, and said, "You lower the price first, and I'll raise the money. I don't believe he can keep lowering the price!"
After shopkeeper Wang left, Su Yining came to the backyard.
"mother!"
When Mrs. Su saw her son coming in with a frown, she quickly asked, "What's wrong? What happened to Ling'er?"
Su Yi Ning shook her head and said: "It's not her, it's a hot pot restaurant. We have a terrible competitor. Not only does the menu look exactly the same, but the price is also lower than ours. It was 20% off some days ago, and today it's 30% off! In our store
Everyone was robbed by them!"
"Is there such a thing?" Mrs. Su was also surprised. After thinking for a while, she said, "Don't worry, I'll go take a look."
Su Yining said: "I'll go with you."
Zhao Ling'er saw that Su Yining hadn't come back for a long time, so she asked Ah Zhen: "Who came to see the young master just now?"
Ah Zhen shook his head and said, "I don't know."
In fact, she knew who it was, but the young master told her not to disturb the young mistress while she was recovering from her injuries and to worry less. Especially when shopkeeper Wang came, don't let her know.
Zhao Ling'er suddenly remembered something and said to herself: "Shopkeeper Wang hasn't been here for a while. Is the hot pot restaurant very busy?"
When Su Yi Ning and Mrs. Su came to the hot pot restaurant, they saw that the decoration of the store next door was exactly the same as theirs, except that one was Ba Hai and the other was Ba Xian. The waiter stood at the door of the store and kept greeting customers: "The new Ba Xian hot pot restaurant is open.
All dishes are 30% off, they are delicious and not expensive, welcome to try them!”
Mrs. Su glared at the waiter angrily and angrily returned to her hotpot restaurant.
Seeing that there were only a few tables in the huge hall, she began to feel anxious.
If this continues, won't this store become obsolete?
Suppressing the anger in her heart, Mrs. Su said in a deep voice: "Let's go home!"
When she got home, Mrs. Su took out a 5,000 tael silver check and handed it to Su Yining, saying: "Here, take it to Shopkeeper Wang and let him get a 30% discount! I don't believe it, how much money can a newly opened hot pot restaurant have?"
"
After Su Yining left, Mrs. Su walked into the back room.
"Who is the owner of this Eight Immortals hot pot restaurant? You sent someone to find out, why are you going against us?" Mrs. Su asked Master Su.
The servant came back in the afternoon and said to Mr. Su: "Master, I heard that the store is opened by the newly arrived governor and his brother-in-law Yin Darong. He came to Yunzhou with the governor this time to do business. Whoever does well will follow
Whoever seizes business, makes full copies, and then takes advantage of low prices to crush others, he will come out on top."
"Bastard!" Mrs. Su couldn't help but curse.
Master Su nodded slightly, waved his hand and said, "Go out."
"Master, what should we do?" Mrs. Su asked worriedly.
"Hey!" Master Su let out a long sigh and said, "They are Shi Guangtian's people. In terms of strength, we can't compete. When Ling'er gets better, go and discuss with her to close the hot pot restaurant.
"
"Master!" Mrs. Su shouted: "That is Ling'er's hard work! She took good care of the business years ago, but now people are injured and the store is gone..."
"What can you do? Even if our family's wealth is completely wiped out, it's not as good as others. What else can you do?"
"Hey," Mrs. Su also sighed: "It seems that this is the only way."