Lin Fan's attitude is indeed arrogant. If people want to abandon the Chinese market, then Lin Fan's arrogance will be useless.
However, they now want to capture this market and encircle an area with the most population on their territory!
Pepsi wanted to capture this market, so it invested 1 billion US dollars!
Coca-Cola has entered this market a long time ago. It came during the Qing Dynasty, but then ran away, so now it is in a wait-and-see mode.
However, since Pepsi-Cola has taken action, he can't just watch!
However, Pepsi was the first to bow its head. No wonder Pepsi can become bigger and stronger. This business structure is not comparable to Coca-Cola.
Lin Fan and the people from Pepsi Cola never give in to each other.
However, in the end, it was Pepsi's defeat that earned it!
In the end, the agreement between the two parties stipulated that Lin Fan would represent Pepsi-Cola and enjoy the right to use the Pepsi brand, and what Lin Fan had to pay was 25% of the profit!
Lin Fan was still willing to make such a sacrifice.
A mere 25% profit!
Note, this is just Coke's profit.
However, there is another one, that is, the Coke Company provides a confidential formula and related cola processing technology. Lin Fan handles the rest by himself, and requires that the total sales next year must reach 1 million!
Chinese currency!
What is the price of Coke?
4 cents 5!
This is no joke, the price of a bottle of Coke is indeed 45 cents!
What about the Arctic Ocean?
1 cent 5!
Three times the price!
So, sales of 1 million are a lot?
That would have to produce 2.23 million bottles!
And, sell them all!
actually……
It’s not difficult, but think about it, what was the sales volume of Pepsi-Cola when it entered the domestic market the year before last?
70,000 bottles!
That’s right!
Only 70,000!
And Coca-Cola has been in the country for so long and only has 130,000 bottles!
Last year, Pepsi-Cola sales increased to 350,000 bottles!
Do you think it’s a lot?
However, if you look at the sales report, you will know that Lin Fan and his family used 230,000 bottles!
They are all sold in braised vegetable restaurants and fried chicken restaurants.
Under such circumstances, it would be really bad if Pepsi hasn't figured it out yet.
What about this year?
So far, it's already October, and there are less than 50,000 bottles. Obviously, the reason why it's not rising but falling is because Lin Fan is promoting Arctic Ocean.
How much does Lin Fan sell the Arctic Ocean for 1.5 cents, after adding ice cubes?
Sold for 3 cents a bottle!
Takeout is 25 cents!
It's a dime more expensive, but it's actually exactly the same as what's sold outside. The take-out ones are in glass bottles, and the packaging hasn't been changed. The price for returning the bottles is the same, but buying them in-store is a dime more expensive.
money.
Pepsi understands, so this time their sales volume is 2.23 million bottles, and the sales volume will increase by 30% every year, with a maximum volume of no more than 100 million!
In the eyes of Pepsi, it is incredible to be able to sell over 100 million bottles in China in a year.
But, in fact, such sales are really simple.
In a few years, Lin Fan will tell PepsiCo, don't talk about 100 million, one billion is normal.
Lin Fan's goal is to surpass Coca-Cola, at least in the domestic market!
How awesome is Coca-Cola?
Lin Fan remembered the data from 2016. Coca-Cola sold 611.8 billion bottles!
The data for 2018 is estimated to be 600 billion bottles!
Lin Fan's goal is to calculate the six years before 1990, excluding this year, so starting from 1984, the total sales volume by the end of 1990...
One hundred million!
bottle!
The next step is to formally sign the contract, and then directly build the factory with great fanfare. A few years ago, Lin Fan would not have dared to open the factory with such fanfare.
But, this year, it’s totally possible!
Since you want to open a factory, you naturally need to obtain a license and buy an assembly line. Not only that, but Lin Fan discovered that this is not simple.
First of all, cans themselves are not easy to make. In the past, cans were easy to make because they were made of aluminum. But what is really difficult to make?
It’s a can lid!
It wasn't until last year that a factory in Tianjin produced can lids, finally getting rid of the situation of imported can lids costing 2 cents each!
How much do can lids sell for in China?
Two cents, one!
Chinese currency!
It’s much cheaper than cents!
Soda cans also had an ill-fated fate. In fact, strictly speaking, everyone is still more accustomed to using ordinary glass bottles.
At this stage, everyone doesn’t know much about cans, and their ability to accept 547 is average. Moreover, the production cost of cans is not low. Aluminum alone is a huge cost, followed by color printing technology!
Could it be that it’s just a jar?
You are not allowed to print anything on it!
Calculating this, how much does a can cost?
Two cents!
Yes, can you believe this?
The cost of a can is as high as two cents!
but……
The cost of a can is 21 cents, but the problem is, the cost of Coke in glass bottles is not that high, people still buy 45 cents!
“Tsk, tsk, glass bottles are so profitable!”
It's really about making money. Look at Arctic Ocean. Even if the price is 15 cents, the profit is at least 30%. What about Coke?
After removing the cost of the can, what is the remaining cost?
Shipping costs, and labor costs, and then material costs!
Gone!
These days, there is no advertising, so there is no way to invite Fei Lun and a large group of people, let alone send you an advertising song.
"When I get rich, I'll ask Fei Lun to be my spokesperson!"
As the most conscientious spokesperson, Feilun has written songs for almost all the products he endorses. Needless to say, the most famous ones are "My Land Listen to Me", "Sunshine Otaku" is for shoes, and "Wushuang" is for
Games, even "Compendium of Materia Medica" and "Dandelion's Promise" are all.
Not to mention, it will be Pepsi’s “Blue Storm” in the future.
“I’m a little excited when I think about this!”
After signing the contract with PepsiCo, Lin Fan approached Lou Xiaoe and borrowed Lou Xiaoe's Hong Kong dollars to directly purchase two production lines!
HKD 350,000 per piece!
Two production lines cost a total of HK$700,000!
However, Lou Xiao'e didn't feel bad about this, because Lou Xiao'e had already made enough money in the mainland.
The two production lines are very simple and are sold in many countries. The one Lin Fan bought is the Bald Eagle Country version, which is a small assembly line that has been eliminated from Pepsi.
Then, the factory was established, the assembly line was installed, and the recruitment of employees began directly.
After thinking for a while, Lin Fan directly took out the industrial standards.
Safety, health and efficiency!
These three are the most important.
hiring!
too easy!
With the recent clean-up of the city's appearance, I don't know how many young people are hiding at home and trembling, which makes Lin Fan laugh.
How awesome this group of people were before, but now they are so cowardly!
Lin Fan's two production lines require 120 people, and each production line requires 60 people!
These 60 people are mainly responsible for processing materials, transportation and inspection.
The entire workshop implements a high standard of sanitary environment. For this purpose, Lin Fan had two furnaces of ceramic tiles fired directly in the kiln!
Nothing is cleaner than ceramic tiles.
In November, Lin Fan had completely built the factory before the year before.
Lin Fan even used the name of the factory to purchase trucks directly from the state, but unfortunately, the state did not...
Nowadays, the whole country is focusing on production. Trucks are scarce in the whole world, let alone the whole country!
There is no way to borrow the trucks from the instant noodle factory and the electrical machinery factory. It's okay once or twice, but if it's more, it won't work there either.
The shipment volume of instant noodle factories and electrical machinery factories is also very large, and if there are a few more delays, it will be very affected.
After all, the time and distance of each transportation are not short.
Then you can only use the original method.
Ox cart, horse carriage!
Send it to the train station, then add a carriage and send it to Jinling, the three eastern provinces, and the Magic City and other places!
The country lacks cars, but there are still trains.
