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Tesla's existing shareholders quickly reached an agreement, and then began to convene three investment institutions, namely Waterfall Investment, Bezos Venture Capital, and Delphi Ventures, which were preparing to enter the market, to secretly start Series C financing negotiations.
Outside the public opinion that Tesla is challenging traditional car companies has not only not stopped, but has intensified.
This includes the contribution of Facebook and Tesla’s public relations department, as well as the contribution of the media.
In order to attract attention, the media can come up with any kind of headlines.
Under media reports, traditional car companies seem to have become a bunch of cows and are afraid of Tesla.
In fact, it was pretty much what Lin Fan expected.
Traditional car companies are slowly coming to their senses. Tesla is doing marketing and is deliberately trying to get into trouble.
At this time, if they accepted the challenge, wouldn't it be fulfilling Tesla's wish?
As a result, traditional car companies did not accept the challenge or make any response, as if they had collectively discussed it.
Originally, this kind of cold treatment by traditional car companies was a good idea, because time will wash away everything, and Tesla cannot always occupy the hot topic in the news.
But they underestimated the unlimited power of the media and the determination of Facebook and Tesla to promote this matter.
The non-responsive attitude of traditional car companies has been given various interpretations by the media, many of which are teasing and ridiculing.
"...Tesla is not worthy of being our competitor, because they use electricity and we burn oil. They are not the same species as us. They are an alien civilization."
"...I'm sorry, we noble masters do not accept duels from civilians."
"...Ten years later, Lin finally obtained a doctorate in automotive engineering. When he walked out of the campus gate, he found that the streets were full of electric cars, and his Tesla had become a gas-powered car company.
Lin shed two lines of tears of regret: Everything is a special routine."
…
It has to be said that the reporter's pen is still very powerful. It is like a knife that kills people without blood. The knife cuts on the fragile nerves of traditional car companies, making a group of auto industry bosses blow their beards and stare.
But no matter how much reporters tried to provoke them, traditional car companies just ignored them and did not dare to risk their reputations casually.
Just when public opinion was about to ebb, a traditional car company finally took over.
In the far east, a company called Lifan Motors took over Tesla's challenge and even announced to Tesla through the American reporter stationed in the mountain city: "In January next year, Lifan 520 and Tesla will compete at the Nürburgring Speedway. war!"
As soon as this news came out, many Americans were confused. Lifan Motors? Why haven't they heard of it?
Soon, reporters conducted in-depth excavations and reports on Lifan Group.
A Chinese company that makes motorcycles will not launch its first car until next year...
This kind of car newcomer accepts the challenge of Tesla, who is also a car newcomer, and the ending is a bit ridiculous.
Someone has also compiled various news reports about the Lifan 520. Although it has not been officially launched on the market, during the development process, a lot of information about the car parameters, configuration, and price of the Lifan 520 was spread to the outside world.
1.3L, 88 horsepower, priced at about US$5,000...
American netizens looked at these performance parameters and were speechless for a moment. Do we need to compare?
Tesla wants to compete with traditional car companies, and the news has made a lot of noise.
The eldest son whose online name is "Wonderful Brother" Lifan likes sports cars very much, so naturally he also pays attention to Tesla.
He wanted to buy a Tesla "Founders Series" limited to 100 units, so he approached his old father to apply for funding.
The shrewd Mr. Yin, after hearing what his son told him about this matter, made a decisive decision: Not only should he buy a car, but he should also take on the challenge of Tesla.
Like Tesla, Lifan Motors is a newcomer to the industry. It is famous for its motorcycles, but not at all for its cars.
Of course, Lifan’s main promotional position is still in China.
Thanks to Mr. Yin, Lifan’s public relations department approached media reporters for various reports on Tesla.
Originally, Tesla had no reputation in China, but after being manipulated by Lifan, it was directly transformed into a high-end sports car company, and it is also the only electric supercar in the world.
The reason why Lifan Group favors Tesla so much and helps Tesla advertise in China is because it wants to build Lifan's reputation through this competition.
Lifan wants to compete with Tesla on the track. Domestic consumers don't understand how Tesla can do it? How can it set off Lifan's awesomeness?
Therefore, with the friendly advertising sponsorship of Lifan Group, Tesla traveled across the ocean and occupied the front pages of major domestic automobile magazines, newspapers, and online forums.
After understanding the ins and outs of the matter and the awesomeness of Tesla, domestic netizens almost did not think Lifan had a chance of winning, but this did not prevent them from praising the democratic car brand.
While Porsche, BMW, Mercedes-Benz and other well-known cars are avoiding Tesla, like the god of plague, only Lifan in the world dares to take on the challenge.
Although netizens had already guessed the outcome and gave Lifan comments in advance: Although it was an honor to lose, Lifan has truly become popular in China.
Although the car has not yet been launched on the market, many netizens are already willing to choose Lifan as their first car in life.
As for Tesla, it has not yet entered the Chinese market, and its price of US$100,000 is still out of reach for most people in China.
In short, Lifan has gained a lot of popularity this time and has established a strong presence in the domestic automobile industry.
Lifan’s outrageous operation directly halted Tesla’s Series C financing negotiations.
Eberhard and Tarpenning invited Lin Fan aside, and the former asked: "Lin, how should we solve the Lifan Motors issue now?"
Lin Fan was also a little bit dumbfounded. The one he wanted to win the most was Porsche, because in terms of price, they were highly overlapping.
But who would have thought that Cheng Yaojin would appear halfway, and Lifan Motors would come and attack him.
If you accept the move now, even if you win, it won't have a very good marketing effect.
After all, Lifan Motors is not well-known, and it is a low-end model entered into the competition. Tesla is a sports car, so it is natural to win, and it is not a victory without force.
If you lose, unless there is something wrong with the car halfway, it is impossible to lose.
Lin Fan then thought about it, with so many problems with electric vehicles, it might really be possible for them to get stuck halfway.
And refusing to compete with the opponent is even more undesirable.
After all, this is an invitation posted by Tesla, and there are no restrictions on which car companies or models can participate.
Forcibly refusing will not only give people the feeling of being dishonest, but also easily hurt the sentiments of the domestic people, who think that Tesla looks down on domestically produced cars. If Tesla is pushed around, it may be slapped with a bigger label.
Lin Fan's expression was gloomy and uncertain, making Eberhard and Tarpenning frown.
Sighing, God is not as good as man, and Lin Fan felt that he was being played.
He smiled bitterly and said: "Let's compete, but we must ensure that the participating cars cannot break down halfway."
Tarpenning frowned and said: "Why should we compete with such a low-end car company? If we lose, the Tesla brand will be completely finished.
When I say lost, I mean the car broke down halfway. I have the same worries as you."
Lin Fan smiled and said: "Then it's up to you. You must reduce the failure rate to a controllable range."
"I still don't understand why we want to compete with Lifan?"
Eberhard also joined the discussion, holding the same view as Tarpenning.
Lin Fan had no choice but to tell the two of them about the infinite potential of the Chinese market and national sentiments.
"Lin, you mean if you don't compete, you will look down on the Chinese?"
Eberhard felt that Lin Fan's words were a bit exaggerated and outrageously exaggerated.
Listening to the other party's tone, Lin Fan knew that the other party did not believe it, so he replied calmly: "Yes, I didn't lie to you. There is an old saying in China that "when in town, do as the Romans do." If Tesla doesn't want to enter the Chinese market, just pretend I didn't say anything.
.
You can investigate these things, and you will know if what I say is true or false."
Eberhard and Tarpenning fell into deep contemplation. This was an operation with high risks and low returns, and it was quite uneconomical.
One day later, Yin Mingshan had a friendly phone call with Tesla management.
Although Yin Mingshan is nearly seventy years old, his English proficiency is not bad and he can actually converse fluently with two foreigners, Eberhard and Tarpenning.
Lin Fan didn't ask the old man if he learned English in college?
Because this touches on the sad story of the other party, when he was about to enter college, 23-year-old Yin Mingshan was imprisoned for nearly 20 years due to composition issues.
In prison, Yin Mingshan began to read a lot to relieve his loneliness.
With the little introductory English he learned in high school, Yin Mingshan began to study higher-level English books on his own, and reached a level where he could translate foreign books.
After being released from prison, Yin Mingshan, who was already in his early forties, relied on his excellent English skills to become an English teacher at Shancheng Design Institute, and later became the editor and vice president of a publishing house. He also relied on the publishing industry to accumulate enough original capital for
Later, he founded Hongda Vehicle Parts Co., Ltd. (the predecessor of Lifan Group) and laid a solid foundation.
This can be said to be the most inspiring example of knowledge changing destiny!
Being imprisoned in his twenties and released in his early forties, this experience can drive most people crazy, let alone teach themselves English.
It is precisely because he has been sharpened by life and times that he has such a character and perseverance that Yin Mingshan can turn a pair of bad cards in life into a king.
Flowers don't bloom for a hundred days, and people don't stay good for a thousand days. Although Lifan later declined, Yin Mingshan at this time was definitely an inspirational model.
"Mr. Lin, Mr. Eberhard, Mr. Tarpenning, we at Lifan have absolutely no other malicious intentions. We just want to compete on the same stage with "technological sports car" companies like Tesla!
Although we are most likely to lose, as newcomers to the automotive industry, we have this awareness."
The old man is very good at talking, and he invented a new term - "technical sports car" when he first came up, and he directly put his hat on Tesla.
Eberhard responded: "Mr. Yin, we have heard Lin introduce your legendary experience, and we admire you as an inspirational entrepreneur.
However, Lifan Motors suddenly came out to disrupt the situation and caused us a lot of losses."
Yin Mingshan on the other end of the phone did not avoid the topic and said sincerely: "I am very sorry that our recklessness has caused a lot of trouble to Tesla.
Yawenba
But I declare that we really didn't do it unintentionally.
To express our apology, Lifan is willing to order a Tesla Founder Series.
Although this amount of money is far from enough to offset Tesla's losses, this is our way of expressing our apology, and we hope Tesla can be considerate."
Tarpenning frowned and spent a long time buying a car as compensation for Tesla?
Eberhard looked at Lin Fan, and it was the latter who proposed the friendly negotiation with Lifan, and it was the latter who arranged today's phone call.
As a result, if communication produces such a result, it would be better not to communicate.
Lin Fan made a gesture to signal the two of them to calm down, and he took over the initiative and started talking to Yin Mingshan.
"Mr. Yin, it's me, Lin Fan."
"Mr. Lin, please tell me."
"If Lifan and Tesla are going to compete, I have a suggestion. We can join forces and contribute a wonderful competition to the audience."
Yin Mingshan was puzzled. The reason why he stayed up until late at night to make an overseas phone call with Lin Fan was because he wanted to communicate with Tesla's management and important shareholders to resolve some misunderstandings.
Lin Fan proposed "cooperation" at this moment, which made him a little confused.
"I heard that Lifan Group has acquired several domestic football clubs. You should be familiar with the rules of football, right?"
Yin Mingshan frowned, what does this mean? Let yourself play match-fixing, or call it match-fixing?
The old man was very cautious and began to pretend: "Mr. Lin, do you mean that each side will send eleven cars to compete?"
This answer is absolutely amazing!
Lin Fan knew that dealing with such old people required patience, because these people would not reveal their true thoughts easily.
"If Tesla refuses to compete with Lifan Motors, Lifan will not gain any advertising effect."
Yin Mingshan thought for a moment and realized that what Lin Fan said was not entirely correct. Lifan had already gained popularity. Even if Tesla did not compete with Lifan in the end, no one would blame Lifan. It was just that the advertising effect was not maximized.
The old man did not express his views easily and continued to listen patiently to Lin Fan's speech.
“And if we both cooperate, we can make this competition a beautiful one and build momentum.
Lifan Motorcycles has been based in the Chinese market for many years and has already become a famous Chinese brand.
But Lifan Motors has no reputation at all.
Tesla, like you, has no reputation in the industry.
We two unknowns want to attract as many people's attention as possible like two masters fighting each other, so publicity work is essential.
The publicity work for this game in the Chinese market can be left to Lifan, while the publicity work for the global market can be left to Tesla.
I have invested in a video website in China called Tudou. They can cooperate with Lifan to promote the Chinese market.
At the same time, Lifan also needs to seek support from some traditional media forces, such as TV stations, newspapers, magazines, etc.
Lifan, if it wants to become a brand that makes the nation proud, how can it do it without competing on the international track?
Through our survey of Chinese online public opinion, we found that many young people have become fans of Lifan."
Yin Mingshan chuckled, "What about Tesla? What specific work do you do?"
"The YouTube video website has nearly 100 million users worldwide, and the social networking sites Facebook and Twitter can also help promote it."
Lin Fan smiled and said: "Anyway, don't worry, Tesla will not spare any effort in publicity.
If we carry out division of labor and cooperation as I said, I believe that our two participating car companies will be able to increase their reputation a lot."
Yin Mingshan thought over Lin Fan's words over and over, and seemed unable to make any mistakes.
However, he firmly believes that Tesla is the biggest winner of this cooperation, because there is a high probability that Lifan will lose in the competition.
The audience will remember the winner, but who will remember the loser?
However, Lifan will lose. As long as it is packaged properly, it can still move closer to the first national automobile brand.
"Mr. Lin, what did you mean by football just now?"
Yin Mingshan never forgot this, so he quickly took it out and asked.
"We had a friendly match. Although Lifan lost, it was a glorious loss and a bloody battle!"
Yin Mingshan continued: "Please make it clear!"
Lin Fan briefly explained his plan, and Yin Mingshan frowned when he heard it.
He has heard before that foreign capitalists have no lower limits, and he learned a lesson today.
Eberhard and Tarpenning were also a little dumbfounded. How could they still play like this?
"I need to think about it!"
Yin Mingshan did not agree to the plan hastily, because the agreement was too straightforward and was not conducive to the subsequent bargaining.
"certainly!"
Lin Fan said with a relaxed look: "Just don't make us wait too long, because spring is not far away."
Yin Mingshan knew that the other party was reminding him because Lifan 520 would be launched in the spring.
The old man replied: "Don't worry, it won't delay the business."
"That's good!"
After saying a few more words, Lin Fan hung up the phone.
"Lin, it's you Easterners who are so cunning that you can come up with such wonderful tricks."
As soon as he hung up the phone, Eberhard smiled and gave Lin Fan a thumbs up.
"What did I come up with?"
Lin Fan glanced at the two of them, "This is what the three of us came up with, and the execution is up to you two."
Eberhard opened his mouth, wanting to refuse, but felt it was inappropriate, so he could only nod, expressing his willingness to take risks and share responsibilities together.
Tarpenning sighed: "There is no fair competition, it's all bullshit. This is a business, a complete business."
Lin Fan doesn't have that much insight, because this is capital!
