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The school season has arrived in September, and the weather in Beijing has become a little cooler.
According to the plan, Xiaonei.com also entered three top universities, Tsinghua University, Peking University and Renmin University of China, for promotion.
At Tsinghua University, Huang Xin organized an event in which students were given lucky draw opportunities after registering for a campus network account. The response was good.
The raffle gift is not a rare thing, 100 tickets for the Tsinghua Electronics Department Student Festival.
Huang Xin and Wang Huiwen both graduated from the Department of Electronics of Tsinghua University. They know very well that every year during the Student Day of the Department of Electronics, it is difficult to get tickets for viewing in the school auditorium.
So they spent 1,000 yuan to buy 100 tickets, and then used these tickets to hold a lottery on the school network. Those who wanted to participate had to register on the school network first.
This event helped Xiaonei.com successfully attract more than 800 real users of Tsinghua University, and it also initially gained a reputation in Tsinghua University. Many students knew about such a website.
At the National People's Congress and Peking University, Huang Xin led a team to promote local affairs. He went to the school's evening self-study classroom and wrote a sentence on the blackboard: "How many friends have you had in four years of college?" and then attached the URL of the school intranet.
In addition, Huang Xin's team also thought of many low-cost promotion methods, such as posting a poster downstairs in the university dormitory or in a publicity board.
Or you can recruit campus ambassadors in various schools and ask them to post flyers in their schools. For every new user you attract, you will get a commission of 50 cents.
Relying on this method, Xiaonei.com gained thousands of registered users in three universities in just one week.
The next step is to copy the successful promotion experience to other universities in Beijing.
Huang Xin originally didn't need to tell Lin Fan these things.
But this guy not only told me, he also shamelessly asked Lin Fan how Facebook was promoted on American campuses.
Lin Fan didn't hide any secrets and told Huang Xin openly.
Lin Fan didn't pay much attention to the matter of the school intranet, just the same four words, waiting to see what happens.
On the other side, Qi Xiangdong of Qihu and Zhou Hongyi have not been in contact with him and seem to intend to leave him alone.
At the same time, Qihoo's BBS search has also been officially launched, providing search technology to major forums, BBS, and communities for free.
Suddenly, responders gathered!
Of course Qihoo is not a philanthropist!
They signed agreements with these small communities. Qihoo used tool inserts to enter each online community. Based on "community + search", it captured the content of major cooperative communities and summarized them and presented them in the portal website that Qihoo was going to build.
"Rebirth of the Great Era of Fighting Waves"
While Lin Fan was paying attention to the development of Xiaonei.com and Qihoo 360, he and Liu Hai, who flew over from the United States, chose an office in the capital and prepared to build the framework of Lin Capital's China team.
Finally, they found a newly built high-end office building on Jianguo Road in Chaoyang District and rented the entire 36th floor on the top floor, with an area of about 1,500 square meters.
Also coming to China with Liu Hai was the American executive team of Lam Capital, including two Chinese who can speak Mandarin.
These people helped handle the subsequent decoration, layout, recruitment of administrative staff and other trivial matters in the office. Lin Fan chatted with Liu Hai about the development of Lin Capital in the United States in the hotel that served as a temporary office.
"Jiang Ping has officially started operating the fund, and he tried his hand at it. But it doesn't seem to be going well, and he lost seven to eight million US dollars!"
In the office of the suite, Liu Hai sat on a chair and chatted with Lin Fan about funds.
His tone was calm, without any gloating, just stating the facts.
Lin Fan nodded, "I know this. He sent me a work email yesterday and called me this morning."
While talking, Lin Fan recalled the scene when Jiang Ping called him this morning.
Very embarrassing!
In fact, compared with the asset management scale of Mangzhong Fund of US$600 million, the loss was US$7 to 8 million, which is just a loss of just over 1%, which is nothing to make a fuss about.
However, Jiang Ping felt that he was not worthy of Lin Fan's courtesy. He kept reviewing the situation on the phone and even offered to refund the US$12 million franchise fee. He also promised that he would adjust his investment strategy in a timely manner and turn losses into profits as soon as possible.
Lin Fan didn't mean to blame him, and didn't ask him to return the 12 million. He even comforted Jiang Ping on the phone for a while, telling Jiang Ping not to be stressed, to adjust his mentality as soon as possible, and to operate according to his own rhythm and ideas.
Lin Fan didn't know if Jiang Ping listened to what he said and whether he could get out of his psychological shadow as soon as possible.
As a top trader, you need to be extremely calm and good at summarizing failures.
If you can't bear this little pressure, then you really don't know what to say.
In addition, the fund is all money invested by customers, and Lin Fan himself has not invested a penny.
Profit and loss are all the customers' business.
It's just that if you really lose money, your brand will be ruined, and the impact will still be very bad.
The reason why customers can even accept the high share fee of 30% is mainly due to the reputation supported by the previous ultra-high rate of return.
This face was actually earned by Lin Fan, and Liu Hai was just the executor, so the latter would not say anything objectionable.
"Let's not talk about him for the moment. You are also in charge of a fund. Naturally, you also know that in finance, you cannot always make profits but not lose money. It is inevitable that things will happen."
Lin Fan said with a smile: "Besides, he didn't make a mistake, so he tentatively bought a small amount of financial derivatives.
You still have to use bait when fishing, it’s normal, you just need to take care of the Lixia Fund.”
Lin Fan's bangs seemed to indicate that he wanted to discourage him from saying anything offensive behind his back.
The problem is, he really didn’t! He was just stating the facts.
However, it was a bit overstepping their authority. They were on the same level as them, and their management scale was even larger.
Liu Hai nodded, "Okay, since he has reported it to you."
Lin Fanpin meant that Liu Hai was afraid that Jiang Ping would hide something from him?
Thinking of this, Lin Fan frowned. Lin Capital has been established for a relatively short period of time, and its risk control and compliance are not very complete.
The most important thing is that each fund manager is somewhat independent.
Moreover, Lin Capital has opened up a new battlefield in China. It is located in two countries, separated by the Pacific Ocean. If management is not careful, big mistakes may easily occur.
Thinking of this, Lin Fan glanced at Liu Hai. He actually thought about helping Liu Hai to take charge of the affairs of Lin's capital in the United States.
But Liu Hai is too immature, and Lam Capital covers a wide range of investment fields, so it is difficult for the other party to take on a big role at the moment.
"Stanford's MBA, are you going to study?"
As soon as Lin Fan finished speaking, Liu Hai nodded and said with a smile: "Of course I went, this is the opportunity for further study that I have dreamed of before.
Besides, the admission quota you fought for for me will certainly not let you down."
"Okay, let's learn more!"
Lin Fan looked at Liu Hai seriously and said: "Lin Capital's future goals are very big, and it will definitely involve the introduction of various talents.
I hope you can make rapid progress and not fall behind."
Hearing this, Liu Hai felt a shiver in his heart, knowing that Lin Fan wanted to reuse him, but he was unable to be used.
Thinking of this, he felt ashamed and ashamed. He was ashamed of his lack of ability and ashamed of Lin Fan's hard work.
He actually feels that he has made progress, but this progress cannot keep up with the company's expansion.
All we can say is that the company is expanding too fast.
Last year, the asset management scale was just over 30 million U.S. dollars, but this year it has expanded to almost 2 billion U.S. dollars.
Liu Hai said seriously: "Mr. Lin, don't worry, I will try my best to study."
Lin Fan nodded, he could see Liu Hai's improvement.
As someone he dug and cultivated with his own hands, he had high expectations for bangs.
It doesn't matter if your ability is temporarily insufficient. But there must be no flaws in your morality.
From a moral point of view, after a few years of getting along with her, there is still no big problem with bangs.
"Okay, that's it! I've made an appointment with someone this afternoon and I'm going out for a trip. You can come too!"
Liu Hai didn't know who he wanted to see, so he didn't ask any questions and nodded, indicating that he understood.
Standing on the 36th floor, which was piled with various decoration materials, Chen Hong said with a smile: "You asked me to meet, and you're just going to treat me like this and ask me to eat ashes?"
Lin Fan laughed "haha" and said, "I'll bring you here to identify me. If there's any good business in the future, I'll ask your colleagues in the Beijing office to lead them here."
Liu Hai, who was standing behind Lin Fan, smiled and said nothing. Lin Fan had just introduced him to Chen Hong.
Before Lin Fan, this overseas Chinese student had the highest business achievements in the United States. Now he has returned to China to work in an investment bank.
He is also an elder!
Chen Hong stopped and walked, looked at the office being renovated, and said with a smile: "The area here is not small. It seems that you are going to do something big."
"Hey, why are there so many foreigners there?"
Chen Hong saw two foreigners with blond hair and blue eyes among the decoration workers. He pointed at them and asked in surprise.
Lam Capital America sent a total of four employees to China, two white and two Chinese.
It’s not that we didn’t want to send all Chinese people, but as a result, there were only two Chinese people in the company’s administrative department.
Lin Fan explained with a smile, "It's impossible for the Americans to send me here to supervise the construction, right? Recruiting a receptionist and letting me work in person?"
Chen Hong laughed and said: "That's right, your status is not suitable."
"What is your identity? It's mainly because you have too many things to deal with and you don't have time to deal with these trivial matters."
Chen Hong observed his words and asked tentatively: "Are you coming to live?"
"Yes, big job!"
Chen Hong became interested and said, "Let's go and chat at the Starbucks downstairs."
So, Chen Hong pulled Lin Fan downstairs, followed by Liu Hai.
Because it was afternoon, there were quite a few people drinking Starbucks downstairs, all of them white-collar workers with smart clothes.
Lin Fan felt that the environment was a bit noisy and suggested moving to another place.
But Chen Hong was very down-to-earth, or he couldn't wait to know the inside story, so he took Lin Fan and the two of them to a corner to sit down, ordered three drinks, and started chatting.
When Lin Fan talked about Qi Hu, Chen Hong immediately started to complain crazily.
"Oh, I know Zhou Hongyi, he is a man with hair that is even smarter than a monkey."
"Hey, didn't he go to IDG? Why is he still thinking about starting a business?"
"I'm telling you, you have to be careful when talking to him."
Lin Fan smiled. Whenever he talked about Zhou Hongyi with people in his circle, they would either say that he loved to set off firecrackers or that he was smart, but there was no one else.
In the Chinese Internet circle, Jack Ma is probably the only one who can stabilize him.
After hearing Lin Fan say that the negotiations with Qi Hu had reached an impasse, Chen Hong waved his hand and said, "Ignore him, he's a man. Give him some color to open a dyeing shop. Let him dry out first."
Lin Fan frowned, "The key is that Qihu officially launched its product a few days ago, and relying on their past connections, many small forums and communities rushed to sign contracts.
I'm afraid if it drags on any longer, the price won't be what it is."
Chen Hong picked up the coffee on the table and took a sip, cursing: "It tastes so bad, and it's so expensive."
"Let's get down to business!"
Lin Fan was a little funny. Although this little guy is a billionaire, he is also a real person. After knowing each other for a long time, he has become accustomed to the other person's behavior.
Putting down the cup, Chen Hong said sternly: "First of all, you can't take the initiative to contact them. If you contact them now, you will definitely be killed."
"I'm just worried about this, so why don't I ask you, Brother Chen?"
Chen Hong smiled "hehe" and said, "If you are looking for me, then you have found the right person. Wait, I will ask you first."
Then, Chen Hong took out his mobile phone and started contacting friends in the circle.
"Hey, Gongquan, didn't you switch jobs from IDG to CDH? Let me ask, has Zhou Hongyi contacted your company?"
"Oh oh oh, okay, I understand! I'm not pimping! I'm just asking..."
After hanging up the phone, Chen Hong took a long breath and looked at Lin Fan with a half-smile.
"What's wrong?"
Lin Fan felt a little awkward at the other party's expression and asked.
"Hey, guess, guess, what did this guy do?"
Lin Fan shook his head, "How could I know?"
Chen Hong laughed and shook his head, "Zhou Hongyi has spread the news throughout the circle, saying that Lin Capital has taken a fancy to Qihu.
As a representative of WEB2.0, you are also a representative of Chinese people in Silicon Valley.
Even you are optimistic about their "WEB2.0+ search engine" business plan."
Chen Hong glanced sideways at Lin Fan and grinned, "You can guess later!"
Lin Fan rolled his eyes and asked, "Exaggerate your own worth?"
"What if?"
Chen Hong said with a smile: "Wang Gongquan said that a few days ago, he negotiated with Zhou Hongyi and the others on behalf of CDH, and the price was 20 million U.S. dollars, not even a penny less.
He wanted to build a relationship with Zhou Hongyi, but Zhou Hongyi didn't want to do this at all.
At present, they are still undecided and want to wait and see for a while."
“They asked for 20 million U.S. dollars with just one mouthful. You know, 3721 only sold for 120 million U.S. dollars.
In other words, Yahoo people are stupid and have a lot of money, so they came to take over the deal.
If it is a merger and acquisition by a large domestic Internet company, I estimate that it will not be sold at half the price."
Lin Fan was not happy with Zhou Hongyi's behavior of causing trouble behind the scenes, but from the other party's point of view, this was a normal thing.
When Facebook was raising capital, he did this with Sequoia Capital and DFJ.
Now it's his turn in the cycle of heaven.
But he wasn't particularly angry. In business, nothing is smooth sailing. There are some twists and turns, and that's what's real and exciting.
Chen Hong thought for a while and said with a smile: "Wait a moment, I will contact a few more people to see."
Then, Chen Hong called Deng Feng from Northern Lights, Shen Beipeng from Sequoia Capital, IDG Zhou Quan, Zhang Ying from Jingwei and other partners from a dozen mainstream investment institutions. He made some insinuations and inquired about the situation.
Eighty-eight.
Seeing that Chen Hong was so concerned about his own affairs, Lin Fan secretly sighed that it was hard to repay this favor.
After making so many phone calls, Chen Hong's mouth became dry for a while. He quickly grabbed the unpleasant coffee on the table and took a big sip, and then slowly said: "It's hopeless. This guy is afraid that he will give it to every mainstream institution in the country."
There was a sound of wind.
Currently, Sequoia, Jingwei, and IDG have expressed interest.
Especially for Sequoia, you have to note that Shen Beipeng and Zhang Fan have just completed the first phase of Sequoia China Fund raising, which amounted to more than 200 million US dollars, and not a single project has been invested yet.
People with rich entrepreneurial experience like Zhou Hongyi and Qi Xiangdong are their favorites.
And IDG, they entered the country in 1992 and are flourishing in the country. Isn’t Zhou Hongyi still hanging around at IDG now?”
Speaking of this, Chen Hong smiled and shrugged, "I take back what I just said, I'm afraid you have to make plans early, otherwise you may be intercepted."
Lin Fan nodded, this is the difference between those who are famous in the industry and those who are not.
Zhou Hongyi has connections and fame, and there is no shortage of capital to support him.
Ordinary entrepreneurs may not even have contact with venture capital.
"Okay, let's go. Thank you for today. I'll treat you to a massage tonight!"
Chen Hong made so many phone calls, and he was a little listless at first, but he suddenly became lively and energetic. He said with a smile: "If you want to say this, then I won't be sleepy anymore."
"Haha, okay, make arrangements."
Lin Fan had a smile on his face, but in his heart he was thinking about how to deal with Zhou Hongyi.
"Brother Fan, there is something I need to tell you, or give you some advice."
Chen Hong looked serious, "Don't think my brother's words are unpleasant, but I have my own opinions and will never be perfunctory."
Seeing Chen Hong being so serious, Lin Fan didn't know what the other person wanted to say, so he could only smile and respond: "If there is anything in our relationship, just say it."
"First of all, you don't have enough information. Zhou Hongyi is so stupid about setting off such a big smoke bomb, but you don't know about it?"
Chen Hong continued: "I know, I can't blame you, even the office is still being renovated, and the employees are nowhere to be seen.
However, when doing venture capital, you can’t do it behind closed doors, you have to interact more with your peers.
Secondly, you can't hold it.
I know that you are worth a lot of money. I had dinner with Hu Zuliu a few days ago and he said that you seemed to have borrowed 1.5 billion US dollars from Morgan Stanley.
With this kind of money, it would be enough to buy 5% shares of all the top ten Internet companies in China.
But can we do that kind of rough work?
Being a venture capital investor is an art, which involves buying low and selling high, and the whole process will inevitably involve negotiations, post-investment services, etc.
This is a delicate job that requires patience. In addition, venture capital investors and entrepreneurs are equal and respect each other, and they can feel your attitude towards them."
Lin Fan smiled and said, "Brother, the first point you mentioned is that the information is not flowing smoothly. I have to admit that, and I am working hard to build it.
I won’t admit the second point. I never show off and put entrepreneurs on the same footing.”
Chen Hong smiled and nodded, "If you have any problems, change them, and if you don't, try to encourage them. I see that you are new to the industry and your worth is so high, so I would like to remind you a few words.
This industry is also full of swords and swords, and wind criticism is also a knife that can kill people without blood, so you should be more careful.
You are so rich, it is easy to block other people's way of making money!"
Lin Fan was naturally grateful for the kindness of others.