Now the Tianping Chamber of Commerce has begun to promote new consumption concepts throughout the Kingdom of Cleveland.
As soon as Aslan proposed this concept of consumption, Jason was amazed.
The Tianping Chamber of Commerce has now created various brands under its name. Under the promotion of the Tianping Chamber of Commerce, these brands have begun to be deeply rooted in the hearts of the people. Even unknowingly, Aslan has distorted the values of contemporary aristocrats with this new consumerism.
The background of the establishment of new consumerism and the foundation of the existence of consumerism. Its establishment is rooted in an unequal foundation.
This situation is most obvious in Merlo City. Every time a limited edition product is sold, businessmen from all over the country will rush to grab it.
Arturia and Miria went shopping hand in hand, and were so excited by the scene in front of them that they couldn't wait to tell Aslan as soon as they returned to New Mello Castle.
"My husband recently heard that Chanel has released a limited edition perfume, and many businessmen are fighting over it."
Aslan couldn't help laughing and asked.
"Do you know the reason?"
Miria asked in confusion: "What is rare is valuable?"
"No, that's just a marketing ploy. If it was really that precious, I wouldn't offer it as an internal low-price special offer." Aslan shook his head.
"Marketing method?" Miria looked at Artoria in confusion.
Arturia shook her head blankly, indicating that she didn't know either.
"Simply put, the same product has a variety of values attached to it after spending huge marketing costs. This product has been artificially added with a scarcity attribute, and through its price
And the difficulty of obtaining a channel to show its preciousness."
"If everyone can afford the same product and has it in everyone's hands, how can it give people a sense of superiority? Therefore, the face of new consumerism is very hypocritical, innocent and noble in appearance.
down, subtly concealing the unequal spacing.”
After listening to this, Miria couldn't help but fell into deep thought.
After Nomeli served black tea to several people, he also sat aside and talked quietly.
I don't know why, but Nomeli just likes to watch Aslan talk. Although she has a partial understanding of many things, she just likes to listen.
"As for the TL shoe store under the name of Tian Ping Trading Company, one person bought a pair of TL high heels. These shoes are limited edition and very expensive. Ordinary people cannot afford them. It makes people feel superior to others by wearing them.
If you are affected by this and pursue TL shoes, it means that you have unknowingly and passively accepted the ideas I created."
"It's the same shoes. If they are for comfort, then the price itself will not be very different. The reason why the prices are so different is precisely because you also value the value attached to them. For example, TL's leather shoes,
They are all endorsed by the most famous powerful men and ladies in the territory. After ordinary people wear them, they can experience the feeling of the upper class just like them."
When Aslan said this, Artoria's eyes lit up, she might have understood something.
Meria said with a solemn face: "Lord! You pointed out that consumerism blurs the boundaries between classes, but the classes themselves have not changed at all because of this expensive luxury product."
Aslan nodded with great satisfaction. He just liked talking to smart people.
"Because of people's pursuit of social status, we are here. We take things that cost dozens of silver coins and sell them to ordinary people at dozens of times the price. And many people's ideas are also very ridiculous. They think wearing Just like the nobility, I am a nobility myself. I think that as long as I live up to the advertisement, I can break through the class boundaries and rise to the top. But in fact, this is just a trap set by me." Aslan finished. He picked up the radio and pointed to it.
"Everyone is used to listening to radios now! Many wealthy families have begun to buy radios. I don't even pay for them. Do you know why?"
"Information, let the people receive more information." Miria replied.
"Yes, let the people know more information, and at the same time start taking action for my star-making plan. Now the people of Mero City and many main cities have begun to live a prosperous life, so I have begun to live a good life for these It provides people with a rich spiritual life, thus promoting people's consumption concept and creating more value for the territory." Aslan said with a smile.
Miria's first reaction was that Aslan was finally going to raise the butcher's knife against ordinary people.
But then she shook her head again, because she remembered a key point: ordinary people simply could not afford such high-end and high-end luxury goods.
The only people who can really afford luxury goods are nobles and wealthy businessmen. Aslan's real target is those wealthy businessmen and nobles.
"The latest news, Xinhuo Supermarket is holding an event, buy one get one free on many products, big promotion on meat products, various discounts and benefits..."
Suddenly an advertisement was inserted on the radio, making everything clear to Miria, and at the same time, he vaguely guessed Aslan's new policy for the territory in the future.
Strongly encourage business development, while at the same time cutting off businessmen with a blunt knife to maximize the interests of ordinary people.
Xinhuo Supermarket is the largest commercial supermarket under Aslan's name. It mainly sells daily necessities, food, etc. It is precisely because of the promotions of Xinhuo Supermarket from time to time that businessmen under Aslan's rule do not dare to raise prices because of this That will definitely usher in a double blow to Aslan and business.
Aslan is not only the lord of Merlo City, but also the largest wealthy businessman in the territory. I heard that he has even established a special department called the Development and Reform Executive Office.
The main authority is to study and formulate economic and territorial development policies, carry out aggregate balance, and guide the macro-control department of the overall economic system reform.
In the past, many people didn't understand why Aslan set up a department with such weird functions, even Miriam was no exception, but now everything is clear.
Artoria took the initiative to hold Aslan's arm and asked: "Why don't you go to that other world recently?"
Aslan smiled and said, "I'm just staying by your side to accompany you."
Artoria rolled her eyes.
"Believe it or not!"
Miria smiled enviously. Although Artoria said so, based on Miria's understanding of Artoria, she should feel happy at this moment.
Arthur knocked three times on the door outside the living room.
"Master! Magister Yitzhak sent an envoy to ask for an audience!"
Aslan rubbed his temples helplessly. Needless to say, he knew what the messenger was here for!
As the war with the Ten-Party Alliance intensified, envoys from the Kingdom of Cleveland would visit almost every day.