Chapter 461 Tiger! Tiger! Tiger! (Act 2: Tiger Head Cap)
During the planning period of Dashuai Stadium, Wang Ai fought against all opinions and even personally sent a letter to the Ministry of Housing and Urban-Rural Development to make the decision. With the completion of Dashuai Stadium in the past two years, its economic benefits, social benefits and other comprehensive benefits have been reflected. The vision of Wang Ai's long-term decision-making becomes more and more clear.
Now, the Dashuai Stadium has become an important landmark building for Liaoning Football Team, Shenyang City and even Liaoning Province. First of all, it made the people of Liaoning and Shenyang proud. After all, the Bird's Nest, which truly unveiled the Chinese characteristic architecture, is still under construction, and the Water Cube is now also full of Scaffolding, and this "big tiger" is the first to dare to impact people's existing concepts with an eclectic appearance, and is the only one among all football stadiums in the country!
Liaoning Football Team was also known as the "Northeast Tiger" in history, and Zhang Yuning and his group were also called "Liao Little Tigers". In short, the tiger has been the totem and symbol of Liaoning Football Team for a long time. However, the Liaoning Basketball Team later had a crisis and changed its name to "Liaoning Football Team". "Hunter"...Liaozu is finished.
In short, the Dashuai Stadium, which faces the Tiger Hall across the Hun River, is now a nationally renowned cultural building and has spawned a series of commercial phenomena. For example, the new team flag of Liaoning Football Team added a tiger head silhouette, and the surrounding area of the Dashuai Stadium In the business district, many tiger-shaped souvenirs are sold. On the first anniversary of the completion of the Dashuai Stadium last year, in order to deepen the emotional connection with the fans, Liaoning Football Team specially made hundreds of tiger-head hats, which have a tiger head on top and a tiger face. This kind of hat under the head was used to play with children in the past. It can be used as a cotton hat in winter, and it is also fun to wear in summer when the lining is removed.
This measure is essentially the same as Shanghai Shenhua's "Chinese Red Devils" fan team. It is a brand building and cultural construction act to strengthen the image of the team itself, stabilize the fan base, and create team culture.
Unexpectedly, this tiger skin hat played a big role. When a visiting team from the Chinese Super League came to the Dashuai Stadium, hundreds of tiger heads appeared in the stands, which was quite bluffing. Anyway, the Northeastern people were roaring. His temperament was so good that Liaoning Football Team won a big victory in that game anyway.
As a result, the tiger head hat has gradually become the identity symbol of the most loyal fans of Liaoning Football Team! They usually collectively make amazing tiger roars at critical moments of the team's offense and defense, making Liaoning Football Stadium the first in China to bid farewell to the "national curse" ” and entered a civilized society.
Liaoning Football Team, the Northeastern people’s heritage and totem of the Siberian Tiger, the handsome appearance of the Siberian Tiger and the nearby Tiger Hall, the fans’ tiger head hats and tiger roars, with the appearance of the handsome stadium as a link, realize the upper and lower connections, Liaoning Football Team He also called himself the "Siberian Tiger" again.
Driven and inspired by the special cultural temperament of Dashuai Stadium, the special cultural temperament in the stands of Dashuai Stadium is also unique in China. If you don’t come to Dashuai Stadium, you won’t be able to experience it at all.
Behind this, there is a meticulous design that surpasses the company's general manager Huang Xin. Huang Xin, who graduated from the first EMBA session of the National People's Congress and often exchanged views with Wang Ai, gradually re-injected spiritual symbols into Liaozu and created a brand with both soft and hard strength. The most well-known football stadium in the country. It is absolutely worthy of the trust and delegation of power given to her by Wang Ai’s family, and it also allows her to surpass, in Liaoning football, and the Liaoning basketball team’s unshakable status.
This time the national team chose Dashuai Stadium as its main venue. The special cultural temperament of this stadium is conducive to the promotion of China's image and the broadcast of football games, which is also one of the considerations of the Football Association.
Huang Xin, an excellent sports manager, was planning how to maximize the benefits of the next game when the national team won all three games at the end of March and had a bright future. If the national team won in Riyadh, what would happen next?
A game is a game of celebration. If there is a draw or loss, the next game will be a battle of life and death.
No matter how you calculate it, it is very, very important, and it also has very explosive news and space for dissemination.
How can it be worthy of the diploma of the first MBA class of the National People's Congress if you don't bring some private goods into it? Is it worthy of the diligent teachings of the old professors of the National People's Congress? If you don't make good use of it, you won't have the shame to go back and see the teacher.
Therefore, before the national team came back, Huang Xin convened a meeting with managers from Beyond Sports Company, Beyond Culture Company, Beyond Entertainment Company, etc. Also present were Liaoning Football Team, Liaoning Basketball Team and other relevant people, to discuss how to make use of this game.
The competition maximizes the interests of Liaozu and Chaoyue.
The first thing to be eliminated is the bad idea of increasing the price of football tickets! Huang Xin made it clear: We are not short of money, what we want is influence, what we want is to give fans across the country a very deep impression, what we want is our brand value, what we want is
The most important thing is the recognition of our image! In one sentence, if people mention the words "Liaozu" and "Beyond", they can't help but think of certain scenes of this game in their minds, forming a long-lasting and profound memory. Don't
When it comes to making money, I don’t hesitate to lose money.
Because I don’t know when the next time Dashuai Stadium will host a national competition. Good things can’t just come to one family, the Football Association must also balance it.
Therefore, after several days of discussion, a series of meticulous publicity and promotion activities were formed, including soft and hard advertisements on television, radio, newspapers, the Internet and other platforms, and the core of all this planning fell on the Tiger Head Hat.
The stands of football matches are a major attraction. The profitability of fierce leagues in various countries around the world is largely achieved by the fans in the stands. Their clothing, props, movements, organization, and voices are all means of competing for commercial interests. Unification
Costumes are not easy. After all, fans have their own ideas and personalities. Forcibly unifying them will not work. This is not a kindergarten event.
Therefore, tiger head hats have become a good choice. Come to the "Tiger Stadium" and get some tiger souvenirs, no one will object. Beyond the company also spent a lot of money this time, launching two types of tiger head hats. One
One is a tiger skin hat made of paper, which can be picked up for free at the entrance of the stadium with the purchase of game tickets. The other is an old style tiger head hat, priced at 30 yuan and 60 yuan, available in cloth and leather.
Make two kinds.
When Wang Ai returned to Shenyang with the team on June 4th, he was busy with press conferences, captain appointments and other matters during the day. When he saw Huang Xin in the evening, he received Huang Xin's report and couldn't help but give Huang Xin a thumbs up.
: "I have a lioness in Germany, and a tigress in China, high!"
"Crack, crack, crack!" Huang Xin's fists hit Wang Ai's head wearing a tiger hat like a rain of rain, making Wang Ai scream strangely.
Shi Wenjun and Xu Qinglian who came together also joined in the fun. They also curiously put on cute tiger head hats. Seeing that they could take advantage, they also stepped forward to punch and kick him.
Well, this is the daily life of tigers and tigresses.
