After gathering the two representatives of the Football Association, Zhu Heyuan and Chen Jingang, Wang Ai's team finally took shape. After staying in a hotel in Nuremberg for one night, he rushed to the Adidas headquarters the next day and received a warm welcome from the other party. Wang Ai shook hands with the other party respectively.
After that, he looked at Schlapner. The old man had been in charge of negotiations for two months and seemed to have lost a lot of weight.
Wang Ai stepped forward and gave the old man a hug. The old man looked a little surprised, then smiled heartily.
Wang Ai has become more and more satisfied with this agent. Although his abilities are average and his connections are not extensive, he has faithfully fulfilled his original vows and almost perfectly completed Wang Ai's vision. In the past three years, although he has received
There are not many advertisements, but they are all focused on big brands and large enterprises, and they are responsible for many complex negotiations among them.
There is no credit, but hard work. And what Wang Ai wants is not the kind of credit that a big-name agent would get, but just this kind of hard work. And a talent like Schlapner must be suitable.
The group arrived at the conference room. Wang Ai had carefully read the contract text that Leonie had brought over last night and had no objection to the specific terms. Today, after reading it in detail in front of the lawyer hired by CY Sports, he took out the contract.
He took out the Montblanc pen and solemnly signed his name.
As the five-year contract with a total value of 85 million euros was signed, warm applause broke out in the conference room. The negotiation teams of both parties were the most enthusiastic. Their two months of hard work finally came to fruition. As for Zhu Heyuan,
Guests from the Football Association represented by Chen Jingang, guests from Wang Ai's family represented by Xu Qinglian, and friends close to Wang Ai such as Leonie and Constance also applauded and congratulated Wang Ai.
Wang Ai and the other party's manager in charge of business development signed and stood up to shake hands, and shook hands with the other party's negotiators respectively. After that, Wang Ai gave each of his negotiating team members a hug. After a short celebration, both parties attended the press conference.
And in front of many reporters, he re-signed a large document that has no legal effect. This is for the reporters to see.
Under the illumination of a series of flashlights, Wang Ai, who was dressed in Chinese dress, and the other manager, who was in a suit and leather shoes, shook hands in a friendly manner, and then answered reporters' questions.
The questions were all kinds of strange, some asked whether Wang Ai was considering moving to the Bundesliga, some asked about Adidas' next new products, some asked how Wang Ai would spend the money, and some asked Adidas what plans it had for choosing Chinese players.
Of course, Wang Ai couldn't make any shocking remarks on this occasion. After all, this occasion actually belonged to Adidas. The signing of the contract with so much money was in itself a kind of publicity for his own company, so Wang Ai's performance was quite satisfactory, or rather slick.
answered the question.
The five-year contract of 85 million euros is of course paid in installments. Originally, Adidas considered starting with the smaller ones and then the bigger ones. However, with Schlappner's efforts, the annual average was basically the same. Because banknotes are always depreciating, the first to take the contract.
The more you get, the greater the profit will undoubtedly be. This is also explained by Wang Ai, because next year will be the subprime mortgage crisis, and the US dollar and the euro will depreciate dramatically. The more you get, the better. The final five-year payment limit is 1,500
Ten thousand, 16 million, 17 million, 18 million, 19 million.
At the same time, there are many additional clauses in the contract. In terms of cooperation requirements, Wang Ai needs to comply with them, including attending more than two Adidas new product promotion meetings or press conferences a year, and shooting Adidas commercials and promotional videos within six times a year.
The duration of each promotional video shall not exceed one minute, and the shooting time shall not exceed one hour.
In terms of discipline, Wang Ai must not wear clothing or sneakers from other sports brands in training and life, nor cooperate with other sports brands. He must not engage in activities that violate the image of Adidas's company and brand, and must not cause major scandals due to personal reasons.
Behavior that violates social justice and morality is not allowed. Once it occurs, Adidas will reduce the contract payment or even cancel the cooperation depending on the circumstances.
On the other hand, Adidas also set up a lot of bonuses with Wang Ai's efforts, including World Cup and Olympic qualifying bonuses, World Cup goal bonuses, Champions League goal bonuses, major personal honor bonuses and major personal awards, which are of great significance to Adidas.
Bonuses for major events that are obviously helpful. In short, they are temporary rewards linked to Wang Ai's personal influence and business value appreciation.
When Wang Ai looked through the contract, he found that although the bonuses were detailed, they also left a lot of room for luxury. After all, no matter how detailed the contract was, it could not be exhaustive, detail-oriented, and omission-free. Based on his experience in signing contracts in the past and his experience in the same industry.
From an understanding point of view, such major business contracts for sports stars often depend on the quality of cooperation between the two parties. If the cooperation is good, the company will be more generous, and if the cooperation is poor, the company will be stingy. The same is said in Western society
Human relationships, such as this kind of major cooperation, are all included in the company's major annual plans. If it is not too desperate, as long as this kind of contract is signed, both parties will become an alliance of interests and will not give up easily.
Of course, if they risk their lives to make Tianji, the company will have no choice but to stop the loss in tears.
At the same time, if the performance of the signee is getting better and better, which greatly contributes to the company's value, then in order to compete with competitors for the next signing opportunity, the company will also pay benefits outside the contract, such as temporary additional bonuses, such as providing additional funding, such as
Introduce other companies that are not competitors to cooperate with, such as exerting influence in transfer negotiations, or even playing a role in winning major awards, etc.
Wang Ai's personal commercial value development has not been fully released because of this signing, just like his news value has never been fully developed. Maintaining a certain level of hunger will help Wang Ai make a more leisurely choice.
.Whether it is advertising cooperation or news cooperation, it is the same. It is precisely because Wang Ai's side has always been coordinated and orderly that we finally obtained this very favorable contract condition.
In the past few years, during the annual mutual review period of the two parties signing contracts, Wang Ai's consistent excellent performance and good record were all favorable factors that prompted Adidas to make up his mind. After the signing of the contract, Wang Ai has become the global spokesperson of Adidas.
He is also one of the global spokespersons in the field of football. Although Adidas has many spokespersons, including football, basketball, and tennis, the status of the spokespersons is different. The lowest ones are regional spokespersons, such as Zheng Zhi, Zhang Liangying, and above.
It is product endorsement, such as the globally famous Gerald, and then it is corporate image endorsement, or overall product endorsement. This is the case for Wang Ai, which is directly linked to the overall image of Adidas. That’s why both parties are so cautious about the endorsement fee.
