Chapter 139? When people see each other, flowers bloom (5)
Adidas is a well-deserved giant in the field of football. The sponsors of the European Champions Cup and World Cup are mostly won by Adidas. Its biggest rival, Nike, focuses on the basketball field. Both parties take advantage of their location and dominate the richest brands respectively.
European and American sports fields. At the same time, both sides are constantly penetrating into each other's fields. For example, Adidas won the contracts of Duncan, Garnett, Tracy McGrady and others in the NBA, while Nike is making greater efforts to enter the football world.
Figo, Torres, Cannavaro and Drogba were all captured by it.
Judging from the star status, it seems that Adidas's offensive is slightly stronger. However, the German company Adidas has one thing that is not as good as Nike, and that is national strength. Nike took advantage of the radiating power of the United States to American countries and won the crucial football competition.
:Brazil national team! So, in the camp of well-known stars in the world, a large part was taken away at once, and even in terms of top stars, it was almost evenly divided with Adidas. Ronaldo, Ronaldinho, Carlos, all became
Become a spokesperson for Nike.
The competition between the two sides is comprehensive and fierce. Adidas is still ahead of Nike even in terms of the breadth of stars. However, in the competition for the World Footballer and Ballon d'Or winner, the most valuable and newsworthy star in global football, Nike has overtaken it. In the past
In ten years, if Zidane had not been elected three times, the World Footballer would have been "exclusively sponsored" by Nike. Ronaldo in 96, 97, Rivaldo in 99, Figo in 2001, Ronaldo in 2002,
Ronaldinho in 2004 and 2005 all belonged to Nike.
During this period, Adidas supported companies such as David Beckham. Although they achieved great commercial success, they fell behind in terms of honors. As a result, they were unable to create a deeper and more lasting impact on the company's brand through football's highest award.
To put it bluntly, Adidas has a large number of stars but not elite enough, while Nike has a small number of stars, but they are almost all the best. Among them, Adidas spends more money, but in terms of profitability efficiency
Not as good as opponents. After all, just like the World Footballer, who can remember who is second? The influence brought by the first place exceeds the sum of the other nine people in the top ten.
Behind the dazzling stars competing for personal awards, there is a fierce competition between two companies. This is even reflected in Wang Ai’s Chelsea club. Nike is the club’s sponsor, while Adidas is Wang Ai’s.
Sponsors of Lampard, Cech and others. This is especially true in the national team, so much so that disputes often arise. This is not unique to the Chinese Olympic team. One company signs the team, and the other signs the players.
, as a result, it is not uncommon in international football to go to court over what clothes and shoes players wear. It means that clubs can do better, especially wealthy ones, like Real Madrid, which are extremely strong and not even weaker than the two companies.
Only then can it be settled.
Now, the British "Guardian" unexpectedly broke the news that Wang Ai intends and has the ability to compete for the new World Footballer. This makes Adi very interested, especially after they carefully studied the last game between Chelsea and Barcelona.
After the video was recorded, CY Sports Agency was specially entrusted to convey to Wang Ai the opinions of Adidas: The company will provide strong support.
According to the analysis of Leoni, who already has many contacts in the German football community, Adidas is more eager to compete for the World Footballer and the Golden Globe Award, but... it does not mean that he will go all out to support Wang Ai. Because this year is the World Cup year
, there is no doubt that the members of the World Cup winning team will occupy an extremely advantageous position. And the Chinese team is unlikely to win the World Cup (this is still a relatively euphemistic statement from Adidas), so it is not a good idea for Wang Ai to strive for two awards this year.
Year. Adidas must consider the probability of success and investment costs. The World Cup is a good option. Adidas can choose the main players from the championship team to support, such as Zidane of the French team, Ballack of the German team, and England.
Frank Lampard, such as Spain's Raul, as long as any of these four teams wins the championship and these players perform well, Adidas will definitely go all out to support them.
Of course, if the Brazilian team wins the championship, then Adidas will have no choice but to cry out against racial discrimination and praise the Chinese football talent.
Therefore, although Adi appreciates Wang Ai's ambition and is willing to provide support, he still has reservations about the intensity of his support. Therefore, Constance was assigned by Leonie to come over and explain to Wang Ai in person.
Constance's visit this time was only partly due to work, and the other was the purpose of the R Fund. She finally understood. Although the waif herself was a little confused, Francisco, the housekeeper who had taken care of her since she was a child, was very sensitive.
Francisco's family has been stewards of the Greek royal family for generations. His grandfather followed George II abroad, returned to the country, and restored his country. His father later followed his illegitimate son George III to Spain. After George IV died unexpectedly, he was cut off from the restoration of his status.
He died of illness soon after, leaving Francisco and Constance dependent on each other. Without Sofia's care, he might have to go out to work to support Constance.
Like his grandfather and father, Francisco regarded the restoration of the status of this Greek royal bloodline as a lifelong pursuit, and as a basis for restoring his personal and family status, he fully inherited the family culture. Although he lacked a platform for display, he still had basic political
He still understood the essence of struggle, especially court struggle. Therefore, after Constance finished telling the news about the R Fund without caring, he immediately realized the metaphor of this arrangement.
So Francisco gave Constance a detailed explanation. If the little girl hadn't refused to obey, he would have had the idea of letting Constance graduate early and run to England immediately.
As a butler who has followed King George and his descendants from Greece for many years, and as a descendant of generations of royal butlers, his desire for Constance to obtain a title is even stronger than that of his master. Constance still has some thoughts for the glory of the family.
, or in other words, carrying the burden of blood, and Francisco did it almost out of an obsession.
It was only under Francisco's explanation that Constance understood the tacit understanding surrounding her at night outside London. Both the "boss" and his "wife" and "lover" had actually done so much for her little assistant.
She was moved by her arrangement, but also dejected by her personal intelligence that everyone knew but she didn't.
With a little impulse, a little fear, and a little touch, Constance came to Barcelona.
