After receiving Schlapner's call, Wang Ai thought it was about Coca-Cola. Indeed, negotiations between the two parties have been proceeding rapidly recently. Coca-Cola hopes to complete the negotiations before the real climax of the duel between Wang Ai and Henry comes.
That is to say, there is a time lag before Wang Ai's commercial value is amplified to the highest level. Wang Ai hopes to use Coca-Cola's huge influence and comprehensive strength to gain a favorable position in the division of club interests at the end of the season.
Therefore, both parties skipped some unnecessary back-and-forth and moved directly towards the final agreement. As far as Wang Ai knows, the focus of the negotiations, led by Leonie herself, is the contract period.
Coca-Cola hopes for a ten-year contract, while Wang Ai hopes for a four-year or five-year contract. Coca-Cola is optimistic about Wang Ai's growth, so it hopes to tie it up as long as possible. Wang Ai's four-year cycle takes into account
The impact of the World Cup, with Wang Ai's shooting skills, as long as the Chinese team reaches the World Cup, they will have the opportunity to compete for the Golden Boot. This will inevitably bring about an increase in commercial value, so the four-year cycle is the most beneficial.
In addition, in terms of the contract amount, Coca-Cola originally proposed an annual average of one million euros, and said that this was already 30 times that of Liu Xiang. Wang Ai believed that an average annual price of seven million was a reasonable price, and both others
There are also references from Wang Ai's own Adidas. But Coca-Cola is a civilian drink, so the endorsement fee cannot exceed that of professional sporting goods.
During the negotiation, Coca-Cola’s idea of using Liu Xiang’s endorsement fee as the calculation coordinate was sternly rejected by Leoni. It’s not that there was anything wrong with Liu Xiang, but the price Liu Xiang signed at that time was also extremely low. Coca-Cola was in time for Liu Xiang’s signing in Athens.
The contract was signed before Liu Xiang's success in the Olympic Games, which coincided with Liu Xiang's temporary low commercial value period.
Moreover, there is a big difference between Wang Ai and Liu Xiang. One is a hurdler. People can only notice the competition in a cycle of several years, and the commercial value fluctuates greatly. The football player is still a football player who plays for Chelsea in the Premier League. Every week
There are competitions, so the commercial value is relatively stable. In addition, Liu Xiang’s influence is concentrated in China, while Wang Ai’s influence is all over the world. In other words, Liu Xiang is actually the spokesperson of Coca-Cola in China, while Wang Ai is the global spokesperson.
spokesperson.
"The only doctor among active players", this label is even more important than the Premier League Golden Boot and the Champions League Golden Boot. Because for Coca-Cola, their products are not only sold to fans, but also to more ordinary people.
And Wang Ai's popularity among ordinary people, not to mention Liu Xiang, is much better than that of Beckham. Even if most ordinary people are not impressed by Wang Ai, they at least know that there is such a number one figure. Therefore, Wang Ai's commercial value
Although he is still not as good as the heartthrob Beckham, at least he is not comparable to Liu Xiang.
Therefore, taking Liu Xiang's endorsement fee three years ago as an example is almost an insult to Wang Ai's commercial value.
Fortunately, the swords and swords at the negotiation table were normal, and Leonie's rebuke did not affect the progress of the negotiations. Wang Ai privately estimated that the signing period should be around six or seven years, and the average annual endorsement fee should be around 5 million. It is estimated that the signing period should be around six or seven years.
The dust can be settled before the end of the season.
During this period, Wang Ai, apart from carefully adjusting his condition in order to compete with Henry and Sheva in the league and Champions League respectively, did not pay much attention to the Coca-Cola negotiations, so when he received Schlapner's call, he thought the negotiations were completed.
It turned out not to be, but an olive branch handed over by Ballack's agent Becker through Schlappner. The content was just one: We are ready to admit defeat, what conditions do you have?
Wang Ai was stunned for a moment after listening. He really didn't care about the matter with Barak. From various channels and levels, Barak's pressure had disappeared and was no longer worth mentioning, so he
I never thought about what conditions he should put forward after Barak bowed his head and admitted defeat.
After Schlapner's explanation, Wang Ai understood that the other party's so-called conditions mainly refer to two aspects. One is whether Wang Ai's side can accept the way in which Ballack's side admits defeat, and whether to publicly mention the surrender of the No. 13 jersey or not.
The proactive overture mentioned? The other aspect is whether Wang Ai needs Ballack's agent to help him contact advertising endorsements in Germany for compensation, or cooperation.
After listening to Schlapner's explanation, Wang Ai smiled hoarsely. Although this was not a call made by Ballack himself, it was almost the same. He never thought that one day a superstar like Ballack would come and admit defeat, but then again.
When I think about it, the star himself may be a bit stubborn, but the agent of the economic animal will only calmly consider the pros and cons. Now if he continues to fight with himself, it will be harmful to Ballack but not beneficial. He can gain his understanding and let the previous
The important thing is that the struggle disappears without leaving any sequelae.
Face? Why is face so important? How many more years does a 30-year-old superstar have to make money?
Without much thought, Wang Ai told Schlapner: Forget it if you mention the No. 13 jersey publicly, it will make the opponent too embarrassed and affect the relationship between teammates next season. It is enough for the other party to show goodwill publicly. Wang Ai also reminded
The opponent, while Wang Ai didn't score in the last round, Henry and Ruud van Nistelrooy didn't score either, and this duel has temporarily entered a low ebb, seize the opportunity. Don't wait until your side and Henry and the others start fierce competition again.
Let’s talk again. At that time, not only would he not be able to grab media space, but his side would also have difficulty accepting the other side’s surrender with a gentle attitude surrounded by crazy fans.
As for German commercials, Wang Ai also kindly asked Schlapner to communicate with them. Although he didn't have any hope, it was better than nothing. The personal connections of each agent are different and there is a certain degree of complementarity. Some advertisements are not
If you are suitable for Ballack and sign a contract with him, Ballack's agent can share the commission with CY Agency.
The attitude conveyed by Wang Ai through Schlapner can be said to be very friendly. Both Barrack and Becker breathed a sigh of relief after hearing the news. Therefore, Becker suggested that their employer take the initiative to contact the English media, especially Wang Ai's "
The "Queen Media" "Daily Mail" further showed goodwill to Wang Ai while also preventing the media from misinterpreting their side's intentions.
Barak nodded helplessly and followed the instructions.
Jamie, who often gets exclusive news because of Wang Ai's relationship, has now joined the editorial department as a formal reporter. After Barak's invitation, he was assigned by the editorial department to go to Munich to prepare to report on this "surrender ceremony" that was not covered in gunpowder.
