Three hundred and seventy-sixth chapter has a heart and soul (5)
For the Chinese film and television industry, it is quite a pity that Chinese football is such a big "plate" and there has never been a dedicated film and television drama. This is a gold mine, a living big IP, innate
With an audience of "100 million", as long as the film is not bad and it is on the screen, there is no need to worry about box office and ratings.
Unexpectedly, Chinese football was once very unsatisfactory, with fans complaining and social resentment skyrocketing, so no one dared to invest. In recent years, the results have gradually improved, and world-class stars like Wang Ai have emerged, filming Chinese football
The time for film and television dramas has gradually matured.
Although the prospects are bright according to rough calculations, the investment in a film and television drama will still cost tens of millions, no matter how small it is. It is difficult to say whether the market will accept a genre film that no one has made before. Despite the promises made during the survey, the film may actually be released.
Things have changed. Besides, although there are many Chinese fans, most of them sit in the living room and watch free live TV, and not many actually spend dozens of dollars to go to the stadium to watch. In this way, will Chinese fans be willing to pay for it?
It’s even more difficult to spend money on a football-related film and television drama. There are seven Chinese Super League games every weekend, and only 200,000 people go to watch the games. If these are the only people willing to spend money for Chinese football, then make it.
How much is the box office of your movie? Two to three million. Isn’t that a huge loss?
And when it comes to football, as Wang Ai said in Bai Yansong's show, most Chinese fans are not professional or dedicated. Their loyalty to the team is average. They usually have to go to work and go to school. There are no fans of the five major leagues.
The kind of people who believe in the team and just watch it for fun. Cutting away the patriotism, there are not many people who really like the sport of football. This means that once the climax of the World Cup and the Olympic Games is over, the enthusiasm of the entire society will decrease.
It will slip quickly, and the film may not be able to attract ordinary fans to enter the cinema. After all, for them, watching live games is to cheer for the country, but watching football movies has no such effect. They must know football very well, or be willing to
Only those who understand can do it.
Therefore, although many film and television drama companies have put Chinese football film and television dramas on their agenda, they have become very cautious when it comes to specific investments, unless Wang Ai is allowed to show up.
But the question is why did Wang Ai show up?
This question involves Wang Ai's commercial value, and it is also an endorsement. Why does Wang Ai have super first-class price and treatment? Not only because of hard power, but also because of his operational sophistication. There has never been a star of Wang Ai's level in China before.
Old Hao and Laofan didn't know much about business operations at that time, but Wang Ai was different.
His matches will appear frequently with the help of the CCTV platform and his personal super performance, which ensures that his popularity will always remain among the top domestic stars. But at the same time, he controls his exposure outside of football.
He is very strict. Currently, there are only four "royal" media outlets in China: Xinhua News Agency, CCTV, "Liaoshen Evening News", and "Liaoyang Daily". In fact, most of the time there were only Xinhua News Agency and CCTV. In the early years, there were only
There were also people who falsely used his name to post "interviews" and so on. Later, through various means, no one stopped falsely using his name. Over the years, fans across the country have become accustomed to it. There is no news about him in other channels. At most, his personal blog occasionally
Update something.
Therefore, the entire Chinese society is "hungry" for news about him, so much so that the ratings of his commercials are much higher than others, so it is destined that other people's film and television drama companies will shoot Chinese football films.
Wang Ai, who brings his own traffic, will definitely not show up.
But if Wang Ai doesn't show up, others can't support the market. Although Lao Bai is second only to Wang Ai in terms of popularity, it's still far behind. As for Qu Bo and others, it's even worse.
But if others can't do it, it doesn't mean that Wang Ai can't do it himself. It just so happens that Wang Ai still has this idea, so Liu An and the others submitted a report and designed more than a dozen shooting plans, basically centered around Wang Ai. Wang Ai
Ai was so angry that he was just joking. He originally wanted to divert the pressure when doing this. Isn't it the opposite of doing this? He even asked people to dig out the company. Wang Ai owns it. He was responsible for the trouble for a long time.
Why don't you feel ashamed if you make a film yourself?
So with a stroke of his pen, Wang Ai crossed out everything that related to him and focused on exploring the history of Chinese football. Then Wang Ai would come out to promote it. In this way, there were only three things left to shoot:
The "Captain of China" around Lao Ma, the "Zhixing Style" around Rong Zhixing, and the "Chinese Football King" around Li Huitang.
Among them, Li Huitang has the highest achievement, but it is too long ago and his popularity is average, which determines that the audience will not be very wide; Lao Ma's deeds are recent, and although they have a wide audience, they also have disadvantages. Most people still remember them, which determines that
It is difficult to make a commercial film, and it can only be made around documentaries, but the box office of documentaries cannot be said. Finally, there is Rong Zhixing, a football saint with no black spots, the only widely recognized representative figure of Chinese football.
After 24 years of retirement, there are still many people who remember him, and at the same time, their memories are not very clear, which means that he has both market value and room for adaptation.
So, the target was placed on Rong Zhixing.
Wang Ai met him after the World Cup this year, and was entrusted by him to give Pele a set of gifts. But at that time, Wang Ai had not thought about it. Later, Wang Ai thought of it and asked the company to contact Rong Zhixing first.
I touched it and was sternly rejected.
What the old man said was: "My achievements are all in the past, and I don't have much to show for in terms of results."
Now it's troublesome. The old man is highly respected and a flag in Chinese football. If you don't agree, you don't agree. He doesn't lack money or fame. It is said that if you stand in a wall, you will be strong without desire! To surpass the company's face, it is impossible to say anything.
, unless an order is given to the old man from the Chinese Football Association. But in terms of business matters, why should the Football Association take the lead? If the Football Association is allowed to take the lead, will the final box office be a point?
So this matter is stuck here and cannot be moved. The family wants Wang Ai to come forward. Wang Ai also feels that such a big event should be invited in person. At least it is done in terms of etiquette so that no one can find fault. But
How can Wang Ai have that time now?
So this matter can only be put aside for the time being. Today, in the morning when his teammates are preparing to play the first game of the Champions League group stage, Wang Ai is at home with Huang Xin, Leoni and others through the Internet to revise relevant plans, and by the way, he
After lunch, Xu Qinglian came and the whole family got ready to watch the game in the evening.
