"That's it..." Wang Ai suddenly stopped talking and looked at everyone: "Why should I give you lessons for free? My annual tuition is tens of thousands, so I can tell you what I learned so hard for nothing?"
"I'll treat you to a meal. I'll treat you to a meal!" Zhao Xuri said impatiently.
Wang Ai squinted: "Ah, I taught you, you are not allowed to compete with me for advertising endorsements? Is this a matter of eating money? Teach the apprentices to starve the master to death! I won't do it! Why are you laughing, Lao Bai? I
I still haven’t forgotten your revenge for stealing my advertising endorsement!”
Bai Guanghai chuckled. He really had no idea about this. In those years, he did steal a lot of advertising endorsements from Wang Ai. And he also listened to a lot of Wang Ai's teachings in those years, so he was slow.
He has slowly expanded his business lines, and now he is thinking about starting his own sports brand. Without Wang Ai's advice, how would he know that? Liaoning people are not good at business, and he is in a very traditional football environment.
It's just that he also knows that Wang Ai's family has a great cause and is not inferior to his own. Besides, Wang Ai's image is very special. No one can take away what is his, and all that can be taken away are the three melons and two jujubes on the margins.
While I was thinking about it, I heard a cry from behind: "Boss!"
Bai Guanghai turned around and saw Zhao Xuri holding Wang Ai's shoulders with tears in his eyes and crying: "Boss, have mercy on me. I have an eighty-year-old father... Well, I'm so poor that I can't even wear pants anyway!"
Wang Ai pulled Zhao Xuri's head: "Where are the tears? A drama queen! Can't afford to wear pants? I will believe you if you show your butt!"
Zhao Xuri looked serious, shook off Wang Ai's hand, and walked to the middle of the ground: "Everyone heard it. The boss asked me to perform a performance, so I'm not welcome!"
After saying that, he had to take off his belt, and a bunch of people started to boo, but where was the female translator in the car? And where were the female reporters accompanying the team? Even if they wanted to join in the fun, after all, there are differences between men and women!
Wang Ai pulled his brother back and said, "You are cruel!"
Zhao Xuri pointed his index fingers at Wang Ai: "Say!"
Wang Ai scratched his face: "Okay, this is what I have learned. Once I say it, everyone will listen. Whether you are willing to do it or not depends on what you think. In fact, just in terms of salary, everyone earns more than 99% of Chinese people."
People are rich."
"To put it bluntly, after the rise of modern media, especially online media, us international football players are different from the past." Wang Ai shook his head: "In the past, we were all football players. We mainly relied on our performance on the court to make money, and one was in the club.
One is that if you perform well, advertisers will come to you."
"But it will be different in the future. Online media is real-time. No matter how fast the newspaper is, it has to be printed, right? No matter how direct the TV is, it still has to be edited, but online media is different. Today's blogs, foreign Twitter,
There are also digital cameras and mobile phones with high-definition lenses in the future, such as the Apple phones that many of you use. If something happens here, you can take a picture of it and upload it immediately, and it will be available online. What will be the consequences of this?
What?" Wang Ai looked at these teammates with glaring eyes: "From now on, we have entered an era where everyone is a reporter. Network information will be unprecedentedly developed, and it will no longer be limited to the past, historical information, but
Instant information. The era of information explosion has arrived. In such an environment, we football players are different from the past."
After hearing what Wang Ai said, he felt a little thirsty. A bottle of mineral water was handed over to him, and he saw it was Chen Tao. When did this guy become so winky? But when Wang Ai unscrewed the lid, he realized that someone had already drank it.
Damn it!
"In the past, people across the country wanted to see you, four-fifths of it was in competitions, and one-fifth in newspapers and television. But in the future, maybe only less than half will be about your competitions, and most of them will be about small things in your life. And what's more?
In the past, the image of celebrities was too aloof and not close to the masses. If you are too close to the masses, the masses will not take you seriously, and advertisers will doubt your value. In fact, this is all from Hong Kong and Taiwan
When did our old artists become cold-blooded about the decadent culture that was passed down from us?" Wang Aishun said something about Hong Kong and Taiwan, and then changed to the topic: "In this way, in the future, we and the people in the entertainment industry will all
You have to embody the characteristics of being friendly to the people, and you can’t do it if you don’t embody it. There are always people taking pictures of you in life, and you can’t stop them. For example, when we arrived in Kuala Lumpur that day, so many people picked you up and took pictures of you. Can you snatch away all the mobile phones?
In the past, there were bodyguards for celebrities. Assistants and the like wouldn't let people take pictures, and they would tear off other people's films when they took pictures. What do you want to try in the future? Everyone is a reporter. Can you smash everyone's mobile phone? There is no way.
, we have to change the way we play.”
"This also has the advantage that you have more opportunities to appear in front of the people across the country. In other words, your influence has become greater. And influence is..."
"Money!" Many people said in unison.
As Wang Ai's status as the gold-rich king has been consolidated over the years, many of his business operations have become cases studied by business schools, and some of them have also been circulated in the society. These international players have either actively considered them or heard about them.
"Yes. The more people who know you, the more advertisements you endorse will be accepted. Otherwise, if you hang your big face on the roadside, nine and a half of the ten people passing by will not know you. Anyone who seeks you for advertising will not be punished.
?" Wang Ai nodded and said: "However, the objective environment is better, which does not mean that success must be you. This environment is good for everyone, and everyone will definitely rush in. In the future, there may be some skills that you don't have, just because of it.
You can become famous with this kind of lace. So, the next thing is how you create your image, that is, what kind of you will you show to the outside world. A good image will quickly expand your influence, and a bad image will
It’s no different from you today. Designing an accurate image will allow you to quickly summon your potential supporters, while designing a vague image will not be much better than it is now.”
Speaking of this, Wang Ai suddenly understood and looked at Zhao Xuri and Chen Tao suspiciously: "By the way, your agents are all from CY, right? The agent should have told you by rights?"
Gao Lin squeezed over to the side with a square head and said with a grimace: "Boss, we are in the second-tier leagues in the five major leagues. Who except the local fans notices us? The agent is also busy and can't take care of us. Relatively speaking, we
It’s better to be more famous in China.”
"Your domestic agent?"
All the teammates looked at each other, and they were all a little embarrassed. In China, most of their managers were either their parents or their teachers. In other words, none of them were professional! They didn't belong to the Transcendental Department.
