Speaking of this, Wang Ai looked at Lao Sun: "Brother Sun, I am not talking about distant relatives. This is what I mean."
Lao Sun put away his playful expression and nodded solemnly: "Xiao Wang, go on, I can trust you."
Wang Ai nodded and smiled: "Actually, if Brother Sun invests in a solar water heater and uses your reputation as the 'Chinese Sun', if the three of you form a partnership again, I will definitely put you first."
Lao Sun blinked: "This is a good way. I'll look back and think about it."
"Then let me continue." Wang Ai looked at the three of them and continued: "Brands can actually be very strong or very fragile. There are too many clothing brands. If you want to find a way out of them, ordinary ones will definitely not work. You must
It has outstanding characteristics. I said let this brand debut with ugly, but there is no such thing in the brand at present. It is feasible only with the scene where Lao Bai imagined walking on camera. But these are all based on Lao Bai's ideas.
Yes, his idea is the prerequisite to ensure that this brand will grow from its emergence to growth. You two are not him. You don’t think deeply about it, and you don’t have his personal experience. In the final analysis, you are not ugly, Brother Erbao
Actually, he’s quite a handsome guy.”
Speaking of this, Wang Ai said decisively: "So if the three of you really want to work together, you must ensure that Lao Bai's ideas are implemented, that is, ensure that the core value of the brand and the core image are always sharp and prominent. This is to dominate the vast sea of clothing brands.
The only competitiveness that came out was that Li Ning worked in clothing first, and later his junior Li Xiaoshuang also did it, but Li Xiaoshuang was destined not to go out. Because the two people's images overlapped, Li Ning left first, and Li Xiaoshuang couldn't go out. This is the reason. Simply put, with Li Ning
It’s the same, why did I buy yours?”
The three of them pondered, and Lao Bai let out a breath. It seemed that he had thought of it, but he couldn't open his mouth.
Wang Ai pondered for a moment and said: "If I am not wrong, after this matter is started, Lao Bai will also be the main promoter, planner, and executor. He may be the two of you, so you two can help. But if the shares are divided equally,
, there will be more troubles. Will Lao Bai feel that he is losing money in the future? How much salary should he give himself? Should he hire a professional manager? Where to hire him? There are too many things here. Partnership business has never been
It’s easy to do, and none of my businesses are partnerships, that’s why.”
When Lao Sun heard this, he raised his head and said, "Then, Erbao and I will retreat?"
"No!" Lao Bai immediately became anxious: "Then who have I become?"
Wang Ai also shook his head: "I'm not asking you to withdraw, but I'm asking you to adjust your shares, and then clarify all the rules in person before starting. This is called giving first and then not arguing. You are still workers now, but you will be bosses in the future.
There is a lot to learn. Learn how to manage, how to operate, how to coordinate with shareholders, and how to cooperate with government agencies. The most important thing is the relationship between the three of you. From buddies to business partners, you must trust each other and have rules and transparency.
Things are easy to talk about and discuss. If you really don't want to do it anymore, break up peacefully and don't do it in a way that makes people laugh. It's not worth it for good friends to break up over some money."
The three of them nodded again and Wang Ai added: "This person, once his status changes, his mentality may also change. This is something that can't be helped, everyone is like this. So let's refine the rules of cooperation and make it clear to ensure
The interests of small shareholders can restrict the desires of large shareholders. Clear rules are the cornerstone of protecting your long-term cooperation and the everlasting friendship of good buddies."
"Then, how do we adjust our shares? How do we set the rules?" Erbao asked.
Wang Ai pondered and said: "I just said that to make this brand bigger, it must have a clear, unified, and consistent approach. Market risks often arise from various twists and turns, but if you want to get through it, you can use gentle methods, but the brand image cannot
Moving. Moving may be good for a while, but it will be mediocre, and all the past will be wasted. In fact, clothing brands do not have the core competitiveness of technology like industry and agriculture. Even those of Adidas and Nike are mostly just hype. So.
Well, we must ensure that this idea can be sustained, and we must ensure that Lao Bai's controlling stake is guaranteed. The specific amount is up to you guys to discuss, whether it is 51 or 59. It's up to you. Anyway, no one will lose if the investment is proportional to the time."
Seeing the three people nodding, Wang Ai said again: "As for the rules, let's go back and sort out your ideas for brand development, Lao Bai. Don't worry. You can at least play in one World Cup, and you will still have a chance to make an appearance.
As long as you don't retire, the value of your image will always be there. So when you have time, take a look at how foreign clothing brands develop, investigate related companies to see how they are doing, and then you can compile a complete development report. Brother Sun,
Brother Erbao, don't be idle. Once this thing is done, it will also be your pension for the rest of your life, and you will also be your staff. When the time comes, the three of you will work together in this company, and you will all use it.
.”
Lao Sun and Er Bao nodded together.
"Then, after you three have finished your research, show me this report." Wang Ai paused and then said: "I don't understand clothing, but I know a little bit about branding and communication. My family, um, you know, right?
, Northern Light Industry belongs to my family, you know? Oh, yes. Two-thirds of Northern Light Industry is papermaking, and one-third is textile. Although there is no clothing brand at home, there are textiles and ready-made clothes, which are sold at home and abroad.
Including Li Ning and others in production. So there are still talented people with vision in this area. When the report comes, I will ask others to check it and make suggestions. It may not be very good, but I can fix some omissions."
After listening, the three of them thought about their own thoughts and occasionally exchanged words. Lao Bai rolled up his sleeves and looked at his watch: "Let's go to training first. The three of us will stay at your house tonight. We will discuss it when you come back in the evening."
.”
"Okay." Wang Ai nodded: "Well, don't you go and see the base? Inter Milan."
Lao Bai shook his head: "I'm going to be the boss! I'm busy making money, who has time to look at that stuff?"
"Boss Chicken Feather!" Lao Sun pushed Lao Bai: "If you don't want to go, I will!"
Erbao also said: "I have to go too. I'm in Brescia, which is actually considered the Milan area, but it's far away. I've seen enough of Baggio's stuff. I can't sleep at home if I don't visit Inter Milan."
Lao Bai looked at his two companions and said with disdain: "You're worthless!"
The two of them stared at him sideways and said nothing, each clenching their fists. Lao Bai tensed up for a while, and finally gave up: "Okay, okay, okay, I tell you that you have to respect the major shareholders, okay? Especially threatening violence is not okay... eh
By the way, do you have Vieri’s photo, Xiao Wang?”
