The closer it gets to the centenary celebration on March 8, local time, the busier the club becomes. It has invited more than 200 well-known former Inter Milan stars to the scene, and also invited some stars to perform, which is a huge workload. After the game, the club still has to
A cocktail party is organized to thank these guests. At the same time, the centenary celebration and the good momentum of winning the championship this season, the club must also find ways to make a lot of money to alleviate financial difficulties.
So the "dad" who loved to run to the base finally stopped, and Wang Ai's schedule suddenly became intensive.
The wonderful goal in the match against Roma is still fermenting in the public opinion circle. It seems to have exceeded a certain critical point. Whoops, the Italian business community who had been waiting and watching for more than two months took action. Eni Petroleum, Telecom Italia, Kone Group
, Intesa Sanpaolo and other real giants have extended olive branches to Wang Ai.
Since the advertising agreement between Wang Ai and Inter Milan stipulates that both parties have the right to refuse, that is, if one party pulls an advertisement, the other party can reject it if it feels it is inappropriate. However, because the club's own image is highly tolerant, it is not as different as the players.
It's a big company, and Inter Milan is in a money shortage, so almost everyone who comes comes is refused. As a result, the advertising invitations that come in are all concentrated on Wang Ai.
It was impossible for Wang Ai not to do it. The secretarial team unanimously agreed that Wang Ai should be given something that was mindless, effortless, and time-consuming to prevent him from thinking wildly. Therefore, the newly signed advertising agreement included a lot of business activities, including
Including the model walk at the fashion show requested by Giovanni Valentino.
In most of these advertising invitations, Wang Ai fully agreed with the decisions of his secretaries and was willing to be a tool until he saw Ferrari's name in the document.
Ferrari is a sub-brand of the Fiat Group. The founder's family holds 10% of the shares. It is most famous for its sports cars. The invitation that Wang Ai was invited to endorse was also a sports car. It is said to be a new model to be launched next year. But Wang Ai did not
Without carefully looking at the details of the new car, he called back and told his secretaries: "I am not suitable for sports cars, at least not in China. Please reconsider the partner of Fiat Group. Please change the person for the sports car. Please change the car if you want me."
Huang Xin, who is fully responsible for Wang Ai's commercial affairs, received Wang Ai's feedback and thought about it before conveying it to Fiat Group. The Fiat Group executive responsible for the negotiation was surprised by Wang Ai's feedback: up to several million euros
Why don't you want to cooperate if you say you don't want it? It's normal for big-name stars, especially young stars, to endorse sports cars. Their youth, personality, sportiness, and temperament are highly consistent with each other. Why not?
Let’s check the vehicles that Wang Ai currently endorses: Mercedes-Benz 600, Bentley Flying Spur… an old man’s car!
In order to show respect for the Fiat Group, Huang Xin specially sent Leonie back to Italy in advance to go to the Fiat Group headquarters in Turin and said face to face to the deputy general manager in charge of brand promotion: "Sports cars in China are different from those in Europe. They are just slightly more expensive."
Tools. Among the still relatively poor Chinese people, sports cars are often endowed with cultural symbols of luxury, wantonness, and frivolity, which is inconsistent with Wang Ai’s low-key, affable, public welfare, and intellectual image positioning.”
With this statement, Fiat's doubts were dispelled. It was obvious that Wang Ai's endorsement of the Ferrari sports car would damage his advertising revenue in other areas, so he had no choice but to reject it. Later, after some research, Fiat believed that both parties still agreed.
There is a basis for cooperation. Fiat is a large group company with many brands and products. It can always find a suitable one, and Wang Ai's reputation is now at its peak.
Leonie immediately agreed to the cooperation invitation submitted later, because she was to endorse the two MPVs purchased by Wang Ai's family. When she heard that Wang Ai had already bought one for daily use, Fiat was even more happy.
Leonie politely declined Fiat's tentative invitation to endorse the entire group, that is, to be a top spokesperson, and Fiat did not persist. For Fiat Group, which produces most family cars and engineering vehicles, profits are not very high.
It is as rich as a luxury car, so the money for hiring a spokesperson is not much. For example, Wang Ai's cooperation is only 2 million euros a year, so the level of cooperation between the two parties is relatively low, which is the most appropriate after considering the interests of both parties.
Just like Wang Ai's advertisement for Bentley Flying Spur, which only costs hundreds of thousands of euros a year. Wang Ai is not endorsing Bentley, but just this car. His status among Bentley's spokespersons is not high, and
The parties did not enter into an exclusive agreement.
This wave of people found is generally in the same situation. Except for Giovanni Valentino, the other party is sincere, but unfortunately the strength is average. In the last cooperation, Wang Ai saw the other party's sincerity, and of course the money he gave was enough.
Duocai agreed. This time it was a formal business negotiation. The price finally negotiated was not high. Of course, the other party did not make many demands. It was equivalent to specially inviting Wang Ai to attend this fashion conference. Since this was Wang Ai's
It was her first appearance as a model, so the negotiated appearance fee was 1 million euros, but in the end Wang Ai paid 10,000 euros.
In fact, at this stage, both parties understand that although both parties have a strong willingness to cooperate, they can only cooperate to this point because the strength of the two parties is seriously unequal. Giovanni Valentino can neither
The fee that matches Wang Ai's worth cannot bring about the influence to help Wang Ai improve his image. Valentino is a first-class brand, but it is a pity that the three companies are divided. In addition to women's clothing, Valentino can still maintain the top class, and it also makes shoes.
The two companies that do everything are just second-rate.
Jose can get 4 million euros a year from Armani, and Wang Ai must be at least 1.5 times as much as him. And when the guest shop is small, it has to be increased. And the endorsement fee of 8 million euros a year is Zovanni's.
I can't afford it anyway.
As for Armani, who can afford it, Versace has not yet decided whether to sign a top endorsement contract with Wang Ai. Armani invested too much in Shevchenko, but because Wang Ai and Sheva had a bad relationship during their time at Chelsea... In fact, the two
Nothing happened directly between them, but they could not withstand the media hype, so that the outside world generally believed that the relationship between the two was extremely bad. Therefore, Armani had doubts about starting a cooperation with Wang Ai right away.
Dolce & Gabbana enthusiastically wanted to sign a comprehensive agency agreement with Wang Ai, but after analysis by Wang Ai and his team of secretaries, they believed that the characteristics of this brand are youthful, full of personality and even anti-traditional and flattering.
, there is a bit of a hippie ideological core, which is inconsistent with Wang Ai's public image in Europe as a conservative and restrained person, so he rejected it.
But Dolce & Gabbana didn't care very much. Within two days of Wang Ai's push, news came out that they had signed Messi. Probably in their opinion, the young Messi is more suitable, even if both of them are
