Just when the National Youth Team left Beijing for an expedition to Trinidad and Tobago, and were nervously jet-lagged after landing to adapt to the venue and environment, something big happened to the food department of the family company, Stupid Food.
Not only Wang Bin and Ai Xiaoqing basically ignored this food company with an annual profit of only a few hundred thousand, but many business executives in their family also complained about it. It is known as one of the four major systems, but its profit margin is not even as good as
A branch company under other groups, not to mention the Beijing-Tianjin branch of the Northern Group, is not as profitable as a Beyond Internet Cafe flagship store in cities like Shenyang and Dalian. But Wang Ai claimed: Even if every day
Even if you can sell ten kilograms of eggs, the company must keep them, the level cannot be low, and it must exist independently. If they can't be sold, companies in other systems will purchase them as benefits to their employees!
In this regard, during the Spring Festival of 2001, Wang Ai once analyzed it with his family, Huang Xin and his daughter, Secretary Jin and his son, the Zhou brothers and other business executives who were also there at the time, and said that the functions of our family's business are different.
Each of the four major systems has its own responsibilities.
This is the first time the family has heard Wang Ai say this. They have never seriously thought about similar issues. They just entered an industry in a daze and developed an industry. Whichever system makes more money will require more energy. They have never thought about this.
What is the connection between four companies that are far apart from each other?
Wang Ai raised his finger and said: "The manufacturing industry, oh, the paper industry, is our foot. The profit is meager, but it is stable and reliable. Even if China is blocked by foreign countries again, our foreign branches will not be able to open, but just
With the characteristic that civilian paper is inseparable from ordinary people's lives, we can also hold on to our territory, which is the base for our retreat and comeback."
The family nodded. As the markets in the three northeastern provinces and eastern Inner Mongolia became saturated, Northern Group's profits gradually shifted to the Beijing-Tianjin market and the Japanese market, as well as to the immature industrial paper, printing paper and other fields. The profits of civil paper were in
keeps decreasing.
"Flowers are our image. China is a country with flourishing literature. When it comes to flowers, people will always subconsciously give them a romantic color. This is true whether it is the novel "La Traviata" or the folk song "Flower Girl". We hold flower parties.
Giving the outside world a romantic and warm impression will help our corporate image. Why don't we do real estate? Everyone knows that the profits are so high, why don't we go to Dongshan to dig coal mines? Everyone knows that the profits are so high, because the image is not good. Mention
Real estate developers, what is people’s first impression? Greed! When it comes to coal bosses, what is people’s first impression? Rich! They will bring us strong cash flow and even official-business relationships, but they will also pollute our corporate culture.
and business ideas.”
"As for the Beyond Series, although it is an Internet cafe, it is an investment, and it is preparing to enter film and television culture, but from the perspective of our enterprise as a whole, it is our voice and the place where we speak. Our country's media
Well, personal ownership is not allowed, and it will be the same in the future. So what should we do if we are wronged? For example, in terms of environmental protection, hasn’t the country been regulating the "five small" enterprises in recent years? Although we are not considered a "small papermaking", we cannot hold up against domestic
Some people abroad are constantly trying to trick us into industrializing and manufacturing, and engaging in the service industry like India. There are also unwilling opponents of our Northern Paper Group, so there is likely to be a wave of stigmatization against paper mills in the future. We
Everyone in this industry knows that the so-called wastewater pollution from papermaking is actually not a big deal. It is different from printing, dyeing, and electroplating. In addition to the weak alkali that has acted, our wastewater contains paper fibers. It does not contain any carcinogens and is not harmful to the environment.
What kind of serious harm is there? There are so many saline-alkali lands in the country. What kind of harm does it harm to the environment? But it is hard for ordinary people to understand. What should we do if we encounter such a thing? We can use the Internet to speak out, and we can make documentaries about paper mills to wash away the stigma.
Push messages through terminals in Internet cafes.”
"What's the use of that fool? There's little profit, and there's generally no place to talk about the image." Huang Xin said doubtfully.
"Idiot, Idiot is our god!" Wang Ai said solemnly: "Idiot is our spiritual core and the spiritual source of our overall enterprise system. What is the style of Idiot Food? Affordable, honest, and not for profit.
The main purpose is to provide safe food to society as the first standard. It represents our entrepreneurial spirit! We cannot make money for the sake of making money, then we will become slaves of money instead of masters. We are a family of three, oh, four, we
How much can we eat and how much can we use? Besides my mother’s jewelry cabinet, which is worth 108,000 yuan, what else is there? The 20 million yuan we donated to Renmin University and the High School Affiliated to the People’s Republic of China should be enough for our family to last a lifetime. So what’s next?
Why do we still run a business? My mother and father are so busy that they live apart. Shouldn’t we think about why? Because after meeting one’s basic living needs, money no longer represents all kinds of consumer goods, but represents resources.
It has become a tool for us to do things. The existence of Stupid Food can remind us at any time not to become slaves of capital, but to keep in mind what is the development direction and purpose of our enterprise after our business reaches this scale."
After Wang Ai finished speaking, Secretary Jin took the lead in applauding Wang Ai, and his son, a junior cadre of the Municipal Federation of Trade Unions, also applauded Wang Ai.
Therefore, after this incident, the status of Stupid Food has become more and more unshakable. It is firmly at the core of the four major systems with a scale of less than 1% of other companies. Among them, Liaoning Northern Paper Group, Liaoning Northern Flower Group, and Liaoning Beyond Entertainment
Surrounded by the three behemoths of the Culture and Sports Group, the small, short and poor idiot Food is proud of himself!
However, now this "little one" is in big trouble.
The origin of the matter lies in the "Braised Egg War" triggered by Ma Hou on the stupid braised products production line. Although stupid food could not compete with its counterparts across the province and was forced to withdraw to the Liaoyang market, it also used guerrilla warfare to make its opponents extremely uncomfortable. In the end, both parties had to
Signed an agreement: Stupid Food is limited to two markets, Liaoyang and Anshan.
But everyone knows that this is just an armistice agreement, not a peace agreement. The next round of the war may start at any time, after one of the parties is ready.
How could Stupid Foods rely on three major enterprise groups to suffer such grievances? Relying on the lofty corporate mission and sense of responsibility of "providing safe food to society", Stupid Foods is always thinking about breaking out of Liaoyang and occupying the whole province. And
As for the opponents, it is very painful to give up an Anshan market with a population of more than 3 million. At the same time, they are also greedy for the profits represented by the stupid price that is ten times higher than ordinary eggs.
In the first half of this year, the Bendan Food Base was basically completed, and the first batch of laying hens and ducks began to be produced. However, the first batch of products were too small, so there was no rush to market them, but they were gradually digested internally by the company.
But as a result, the news about the huge breeding base of Stupid Food could no longer be concealed, which immediately triggered a fierce rebound from peers across the province!
