"Really?" Wang Ai casually handed the football to Zhao Dan, patted his pocket, wiwi nimbly jumped to the ground, and quickly ran back to the warm house. If it weren't for patrolling the territory, the cat owner would not bother to stay in such a cold weather.
When it goes out, of course there are concubines who are visiting it.
He answered the phone and it was from Moratti's son Angelo. He warmly congratulated Wang Ai and invited Wang Ai to go to the Inter Milan club headquarters in the morning to accompany the "L'Equipe" camera team to shoot video materials and return to the base in the afternoon.
Photography.
Wang Ai agreed wholeheartedly.
According to last year's habit, the filming team needs to stay for about two to three days. Since French national television is responsible for the live broadcast of the Golden Globe Awards, a large amount of material is needed. Usually there is both material retrieved by the club and material retained by them themselves.
, and of course there are interviews with the stars.
And judging from last year's situation, the filming team and the directors behind it are quite high-level and have a correct attitude. At least they are not as disgusting as the performance during the Olympics.
After hanging up the phone, Wang Ai breathed a sigh of relief, took out the arm that Kangsi had been holding, and put his arm around her shoulders: "You can show off to your classmates again, right?"
"Hahaha, yes, yes." Kang Si clenched her hands and twisted her body: "They all said that I was too stupid to be your assistant. Haha, now I have two Golden Globe Awards!"
"Yes, Lucia really helped a lot." The two of them laughed and walked into the door.
At this time, people who had heard the news gathered in the living room. Wang Ai hung up the ball, took off his shoes and wiped his waist briefly: "What? Are you going to listen to me give a hero report?"
"And!" Si Wenjun, who was sitting on the armrest of the sofa, turned his head in disdain, but slapped his hands together honestly. In an instant, the small living room was filled with applause.
I wanted to hug each other, but as soon as I opened my arms, I was rejected: "You are covered in water, go change clothes quickly."
Well, before he could be happy for five minutes, he immediately returned to his original state. Wang Ai glared at Shi Wenjun, who was disappointed, and didn't care that she glared back twice. He went upstairs and picked up the phone again. He wanted to call.
To Schlapner and Yan Shiduo. The purpose of informing Schlapner was to hint that some business negotiations could be slowed down. I believe that with the wisdom of the old man, he would understand what he meant. But calling Yan Shiduo was even simpler, just to report the good news to the organization.
.
If anything happens, you can make arrangements in advance.
Listening to the hearty laughter of the two old men, Wang Ai felt that the floor in front of his eyes was shining brightly.
Sitting in the study, looking at the quiet mountains and forests, thinking about the phone call just now.
Recently, Schlapner has been busy getting Wang Ai's clothing endorsement. Wang Ai has been in Italy for a year. As the fashion capital of Europe, Wang Ai has not signed a fixed cooperation endorsement until now. It is simply too strange.
But there was no other way. Schlapner was very troubled by Wang Ai's request, and he had to comply with it. He could never cooperate with whoever gave him more money.
Brands choose spokespersons, and spokespersons actually also select brands. It’s just that many times the spokesperson’s status is too weak, so the selection ability is poor.
But Wang Ai is different. He is already one of the top stars in the world. In China and East Asia, which has a large population, he has been the number one star for many years. He definitely has the strength, qualifications, and the need to pick and choose.
The most concise description of his current public image is: "hermit"! He was taught by an ancient academy in the distant mountains and forests. He is polite, gentle and strong, a little naughty, traditional at heart, and also has a mysterious atmosphere.
people.
Because of Wang Ai's conscious media control, he has very few opportunities to appear in the public eye off the court. Combined with his omnipotent offensive ability on the court and his sunny and cheerful image, he is very attractive to the media and fans.
The public is very curious about him.
Currently on Wikipedia and Baidu Encyclopedia, public curiosity has driven the editing enthusiasm for his encyclopedia information to be very high. People are constantly adding information and deleting information. Even if he is not number one on the celebrity list,
But it has always been number one on the editor's list.
Wang Ai's overall image is in line with his long-standing self-positioning and his need to maximize self-protection under his special identity. Based on this image, many brands will not be able to cooperate, no matter how much they pay. For example,
The rebellious Dolce & Gabbana, the staid Armani, the popular Louis Vuitton, the luxurious Hermès, the colorful Prada for women's clothing and the "poor" Valentino.
He was once close to cooperating with Dior, but the Frenchman's performance during the Olympics discouraged Wang Ai, fearing that some problems with Dior would affect him after the cooperation.
Yes, in most cases the company is worried that the spokesperson will be stupid, but Wang Ai never makes a mistake, so what he has to worry about is the company being stupid.
Currently, the closest one is Gucci, which ranks among the top ten global luxury brands and is basically No. 1 in the clothing category.
Because Gucci’s image positioning is luxurious, sexy, and mysterious. It goes without saying that luxury is the same for luxury goods. Sexy is because Wang Ai is an adult, and mystery is in line with Wang Ai’s appetite. At the same time, Wang Ai is not as demanding as other spokespersons.
Specializing in creating a mysterious image, he himself is mysterious enough.
All in all, the temperaments of both parties match well.
However, although the enthusiasm of both parties is high, the journey is quite bumpy.
At the beginning, Gucci hoped to negotiate with Wang Ai on the basis of being the spokesperson in China. After all, Li Bingbing was in front of him. Looking for an advantage, Schlapner stopped talking on the spot. At present, only Chinese nationals with huge global influence are
Wang Ai and Jackie Chan, not to mention Jackie Chan’s special image, Wang Ai has reached the top in the world’s largest sport. What are you talking about about China’s endorsement? Are you kidding me? Wang Ai’s endorsement in China can stop Europe and the United States.
Will the media report it? Can it stop European and American fans from buying it? Isn’t this a joke on Wang Ai?
How come you don’t go to heaven for the money you give to China for endorsements and the benefits of endorsements all over the world?
After this round of unpleasant contacts, Schlapner turned to other brands, and the cooperation negotiations were suspended. But then in the first half of this year, Wang Ai attended a Valentino fashion conference, wearing a vampire look.
After stunning the fashion world, and then winning a pair of Golden Boots before the summer, winning the Olympic championship before the autumn, and creating miracles in football again and again after the autumn, Gucci could no longer sit still.
Again, the store bullies the customers, and the customers bully the store. The cooperation with Wang Ai is also a strategic decision for Gucci.
As a result, Gucci corrected its attitude in the second round of negotiations that started recently, and specially invited Schlapner to go to the headquarters in Florence for talks, and no longer mentioned anything about China. But even so, it was quite troublesome for both parties.
The calculation of the other party's requirements and the value of oneself requires a very complicated process to produce the results.
