In the quaint and solemn small conference room on the third floor of the Beijing Hotel, Adidas Chairman Herbert and Greater China General Manager Gao Jiali led Adidas' negotiation team to one side, while Wang Ai, Leonie and Schlapp sat on the opposite side.
Namibia and other Chinese negotiating teams.
The negotiation teams of both parties are very interesting. Herbert's deputy is Chinese, and Wang Ai's "deputy" is German. On both sides, there is me and you, and no one can deceive the other. This one that is about to be signed
The contract is the largest in Wang Ai’s history, and it is actually the largest in Adidas’ history. Unlike Nike, Adidas has always been cautious in choosing spokespersons, preferring to spread resources instead of spending heavily on an NBA star like Nike.
This is probably why Europeans have a slightly higher moral level than Americans.
Giving Wang Ai this big contract is directly related to Wang Ai's good performance in the past five years. In the past five years, Wang Ai has created great records one after another, from the Premier League to Serie A, from Germany to South Africa, and with Adi
The cost of a young star has experienced explosive growth, constantly appreciating in value, and being an endorser approaching the achievements of a football champion has made a lot of money! This is the reason why Herbert convinced the board of directors with the extremely high endorsement fee of 320 million euros in 5 years.
: "He is the perfect spokesperson."
At this time, Wang Ai, who was sitting opposite Herbert and looking down at the terms of the contract, in the eyes of Chairman Adi was an invisible hand that drove performance growth.
To show his solemnity, today Wang Ai specially put on his iconic formal suit - a youth uniform with a small stand-up collar. After he arrived today, he temporarily renegotiated the issue of prize money for major events and increased it by 30%. Of course, the cost was Wang Ai.
He will also pay 30% more "labor". As for other terms, Wang Ai almost brushed them off.
I only read it carefully when I got to the additional terms, and I even took the German contract over and looked at it for comparison.
Additional Clause 6: Termination Clause 1: When Party B encounters the following major scandals, Party A will consider reducing the endorsement fee by 10%, 20%, 50% or even terminating the contract, including but not limited to drug abuse, fighting, and public racial discrimination.
, national discriminatory remarks and other serious scandals or even violations of the law, and are subject to criminal punishment.
There was nothing new from the previous ones, so Wang Ai turned over this page. The second page was the second paragraph of the termination clause: When Party A’s senior officials or other spokespersons have major scandals, especially those that openly insult China’s politics, culture, and nation.
, or when making remarks supporting separatism, Party B is free to terminate the contract.
Wang Ai was relieved after seeing this. This was also one of the key points of the fierce negotiations in the past few days. Gao Jiali accused Wang Ai of this: "As a global enterprise of Adidas, it is impossible to make such a move that is equivalent to giving up.
This is an irrational behavior in a market of 1.3 billion people. Adidas will not accept the voluntary termination of a spokesperson’s contract. You must have enough respect for Adidas.”
Schlapner, who represented Wang Ai, retorted: "I remind you, Mr. Gao, my boss is not a regional manager with an annual salary of hundreds of thousands, but a partner with an annual salary of tens of millions. If
If I can't get the respect that matches my salary, I'll give Nike a call."
After several arguments, this clause was included at Schlappner's insistence.
Seeing this, Wang Ai turned to look at Klaus approvingly, and then turned to look at the Adidas team opposite: "Mr. Herbert, Mr. Gao Jiali, our cooperation has been very pleasant in the past five years. I
I hope our cooperation will be more pleasant in the next five years."
Before Wang Ai finished speaking, the applause from the Adidas team rang out. The applause from both teams also made the reporters waiting outside the conference room to catch this big news scratch their heads.
Wang Ai kept smiling and sat in his original position without moving or writing. After a moment, he continued: "I asked my agent to add this additional termination clause, so I feel it is necessary to explain it to you gentlemen.
idea.”
Herbert looked at Wang Ai seriously, and Gao Jiali was also full of curiosity. He heard Wang Ai say: "I have lived in Germany for many years, and I know what German society is like. Frankly speaking, not only Germany, but also many European countries have suffered a lot because of China."
People are gentle and mistakenly think that attacking China is no big deal, and Germany still has a deep-rooted Yellow Peril theory. I think if I use the history of the Roman period to say that today's Germans are barbarians, you will definitely not accept it, then
On the other hand, when you insult China, I will also be very unhappy."
Wang Ai glanced at the Adidas team opposite and spoke slowly: "Once the phenomenon stipulated in the termination clause occurs, Adidas will lose the Chinese market but it will still be a global company, but what about me? China is my home, and I am
I can’t leave China, so…”
Wang Ai opened his eyes wide and looked very serious: "I must remind all gentlemen that my reaction will be very violent. In terms of China's core interests and China's national honor, I have nothing to do with ordinary Chinese.
The difference is, I have to stand with them. Even if my counterattack won't do anything to you, I will definitely do it."
"Some things can be based on interests, and some things must be based on position."
Wang Ai's warning was very unexpected and harsh to the Adidas team.
Hulbert thought for a moment and said to Wang Ai sincerely: "We have huge interests in China. We are businessmen, we are not politicians. Our interests will drive us and determine our words and deeds. After all, no businessman will do anything to harm him."
Regarding the wallet. Regarding the bad voices you mentioned in German society, I am willing to apologize on their behalf. Please believe that Adidas will not do such a thing. Even if there are individuals, such as our grassroots employees, we will try our best to make up for it.
Let him become a rift in the good relationship between us and, more importantly, between us and the Chinese market."
Wang Ai nodded and said sincerely: "Mr. Herbert, please believe me, what I said is not a negotiation method, but a sincere warning. I am very satisfied with the cooperation with Adi. I am very
I don’t want anything to happen that will damage our cooperation. I will not do anything to harm Adi, and I also hope that Adi will not do anything to harm me. Only in this way can our cooperation be carried out happily."
"So..." Hulbert stood up and stretched out his hand: "Have we finished talking?"
Wang Ai smiled: "Wait a moment."
After saying that, he happily signed each of the three contracts quickly, then stood up and held the hand of Herbert, who was floating in the air. In an instant, the conference room was filled with even louder applause than before, and even
