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Section 134 Wang Ai's Commercial Value

 "Ms. Elsa, I have to say that Germany has done a very good job in environmental protection. When I do my morning exercises every day, even if I run alone on the hills of Germany, under castles, in forests, and by rivers, I will not know what is happening.

I was unconsciously moved by the beautiful scenery here. More than once, I ran slower and slower during training, and even stopped. Although I have lived here for more than a year, to be honest, I love it here. Of course, so do the people here.

Me." Wang Ai said sincerely: "So, my life is not boring, but full of beautiful sunshine and flowers."

Elsa, a proud Germanic woman, applauded Wang Ai gently and nodded approvingly.

"If you look at it from another angle, you will also intuitively discover the fun of my life. Studying in the morning is a teenager exploring the secrets of the world with the help of a teacher. Training and competitions in the afternoon and evening are what a teenager does with his friends.

Their favorite game." Wang Ai shrugged and said, "That being said, do you still think my life is not fun? No, I wake up with a big mouth and smile every day, and I sleep with a big mouth and a smile.

Go."

"Haha" Elsa said with a smile: "Dr. Wang, your smile is what I like the most. Even my superiors saw it and thought that your smile is the most friendly to people, especially children. And your studies and your self-discipline

It will also impress the parents of their children. There is no parent who doesn’t want their children to study hard, abide by disciplines, live regularly, and live healthily. This is also our NICI product concept. I have to say, apart from the fact that you are Chinese,

You are our natural collaborator... Oh, I'm sorry, I'm not discriminating against you Chinese. On the contrary, you come from the mysterious East, and you will bring the power of attention and curiosity to our cooperation and your image. And attention and

Curiosity is also our philosophy at NICI!”

"If the cooperation is successful, what do I need to do?" Wang Ai asked with a smile.

"Besides taking some photos for us and attending some events, you don't need to do anything else. Even attending events is optional. After all, we are not a popular brand that needs frequent promotional activities. We don't need it. But from my personal point of view

, I suggest that you go to some orphanages to participate in activities when you are free. Of course, if our cooperation is successful, you can also give some NICI products to the orphans."

Wang Ai nodded, commercial value and charity activities are inseparable. Charitable activities build the personal image of a star, and the personal image helps stabilize and expand commercial value. It can even be said that from a broad perspective, charity activities themselves are celebrity business.

As part of the activities, whether it is the top five European leagues or the American NBA, teams will organize stars to regularly participate in charity activities, or charity activities. Communities, orphanages and other places are the most frequent places. Because both communities and children can be touched.

The weakest part in people's hearts, by the way, uses the smallest effort to stimulate people's greatest emotions, thereby adding a touch of warmth to the advertisements endorsed by celebrities. From the perspective of people's psychology, the community represents "home", and children represent

"Hope and love". Once a product has this impression, the effect on sales is self-evident.

Due to the low level of Tübingen Youth and the club's lack of background, they have not paid attention to this aspect. As Tübingen Youth gets closer and closer to the professional league, this aspect must be started.

The first meeting with Elsa was just a preliminary contact. The two parties confirmed their intention to cooperate, but did not discuss the price in detail. That was for the second contact... The Germans are so rigid and step-by-step, and they cannot finish the negotiation at one time.

talk!

The arrival of NICI seems to have opened the door to Wang Ai's business cooperation. The French brand Smoby and the Danish LEGO have all made preliminary negotiations either on-site or over the phone in the past few days before the end of the year. In addition to toys, Germany

Stationery brands also started to show interest in Wang Ai, and the first one to come to the door was Montblanc!

According to the visitor from Montblanc, he and Elsa from NICI were classmates and friends. It was Elsa who noticed that Wang Ai was using a Montblanc pen and called him. After he came in person, he discovered that Tubingen

In the youth club, the team members all use Montblanc pens and are loyal users of the brand, which makes him even more happy.

In addition to Montblanc, Leuchtturm 1917, Faber-Castell and others also made initial contact with Wang Ai.

In addition to these formal toys and stationery, there are also candy companies, children's clothing companies, sanitary ware companies and even beer companies that have sent invitations for negotiation...

The candy company is okay. After all, every time Wang Ai returns to China, he brings a lot of German candies to his relatives back home. Children's clothing is also understandable. After all, Wang Ai is still a teenager. The sanitary ware company is a bit lame. It is said that there are also baby diapers...



As for the beer company, don’t you know that I “pour one cup”? The sausage company is pretty much the same!

All in all, there were about thirty or so invitations for business cooperation negotiations. Even Huang Xin and Leonie were a little dumbfounded. Why was there such a concentration all of a sudden? There weren’t any invitations before? Oh, it can’t be said that there wasn’t one, such as a local one.

The diaper company has been asking Wang Ai for half a year. Not to mention Wang Ai, Wang Ai recommended it to Ozil, but Ozil didn't do it...

Later, Wang Ai called Elsa to find out the whole story. It turned out that German primary and secondary schools were going on winter vacation... Children during the vacation were at home all day long, and parents had to increase their financial expenditure on children in order to prevent "housebreaking".

Another reason Wang Ai figured out after consulting Jin Bosi Xu is that the winter break is coming, and the Tubingen Youth Half Championship has been won two rounds ahead of schedule, and the Tubingen Youth has a high chance of winning in half a year.

Will be promoted to the Bundesliga 2. Then there is no doubt that the endorsement fees of Wang Ai from the Bundesliga 2 and Wang Ai from the regional league are the same as their salaries, at least five times different!

Damn, profiteers! Internationally renowned brands are also picking up bargains from me!

Wang Ai angrily rejected almost all commercial cooperation at this stage! I will definitely be promoted to the Bundesliga Second Division in half a year. If I get half a year's money early, I will lose 80%! Not to mention that many endorsements are signed for three years!

However, Wang Ai, Huang Xin and Leoni are still in contact with representatives of these companies. Almost everyone who comes will get a souvenir of the Tubingen Youth Club. People like Elsa whose hometown is so close are still in touch.

You will be invited to watch games, inspect clubs, etc. Of course, it is actually a treat to have dinner and play together.

The spokespersons of these businesses did not take it seriously when they found out about their little tricks. Business negotiations are inherently intrigues. You suffered a loss because you did not expect it. No matter how good we are, I will not cheat you or others.

He will also trick you, so it’s better for me to trick you.

And Wang Ai was very curious about how much money he could get. He asked Elsa, who was home for vacation, for a dinner together... Damn, it's only 50,000 euros! I have an investment of 15 million under my butt.

The Euro Lion Stadium! Fifty thousand euros is enough to do...

But after thinking about it, this price is actually not low! The annual salary of the main players in the regional league is only 50,000 euros. An advertising endorsement is as high as the salary. It is indeed not low. This shows that these companies are indeed sincere to compete with Wang.

Ai cooperates. As for how much money Wang Ai's family has, it is not within their scope of consideration. You get how much money you get for whatever job you do. Fifty thousand euros a year is already twice the average annual income of Germans.

From this perspective, Wang Ai can really support himself by playing football in Germany!


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