It was dark at night. After arriving, Wang Ai went directly to the Lion Hotel to rest.
The next morning, Huang Xin went to the CY Sports headquarters to inspect the work. Wang Ai went with him to the CY Sports agency and convened the Schlapner team to conduct preliminary research on leaving Bayern.
Wang Ai's original plan was to stay at Bayern for only about two seasons, but judging from the current situation, he should be prepared for a rainy day.
"Forewarning will lead to failure. Failure to do so will lead to failure." Facing the Schlapner team, Wang Ai first said an old saying in Chinese, and then translated it in German before continuing: "I know your feelings and pride for Bayern.
It was precisely because everyone wanted me to come to Germany that I finally went to Munich. But from the current point of view, my stay in Munich is not ideal."
The meeting room was quiet, including Schlappner, who strongly recommended Wang Ai to Bayern.
"Of course it's not that anyone is at fault, but the situation dictates it." Wang Ai smiled: "Originally, I planned to take it slow in the past two years. You probably all know the reason, and Bayern is a good choice. It can help me when I lack motivation.
Under the circumstances, I will be guaranteed a certain degree of exposure and performance. Your original intention is good, and I do not deny this, so please don’t feel any pressure. I am not criticizing anyone. After all, if you didn’t expect it, I didn’t either.
think."
"Dr. Wang, we, I am not a very successful agent." Schlappner pushed up his glasses and said seriously: "Everyone, my team members all have German thinking habits, which are similar to those of La Liga and Premier League.
The model doesn’t quite fit either.”
Wang Ai nodded and suddenly smiled: "How do you think about you in your country? You are said to be from the Northeast of Europe, right! It is the hometown of me and the Liaozu people, from climate to food, from personality to
In life, except for appearance, we are almost the same kind of people in terms of soul and personality. This may be the reason why we live so smoothly in Germany. In short, people like us are accustomed to the civilization and aesthetics of manufacturing and like to work hard.
Think about the problem in a down-to-earth manner. Once you are out of this environment, no matter how attractive the prospect is, you will feel a little bit empty. So, not only you, but also I need to review. Today's meeting is to summarize the experience with everyone.
.”
Hearing this, the agents in Schlapner's group finally breathed a sigh of relief. These people mainly serve Chinese stars who come to play in Europe. Of course, their own quality is not outstanding, but their income is quite a lot. Today, 3,000 euros
Under the average salary environment of about 20,000 euros a month, he can get a monthly salary of 20,000 euros. Obviously, he is dissatisfied with the big boss's current situation.
"Doctor, what do you think about this?" Schlapner asked Wang Ai with a smile.
Wang Ai also smiled: "I'm afraid we all have to accept a new concept, which is superstar. I don't mean something casually written in the media, but something in real life. Let me talk about my current work dilemma first.
It is caused by all of us, and we all need to learn this concept. You have never brought a superstar, and I have never been a superstar. This is a new phenomenon even for global football."
Everyone listened quietly, and Wang Ailang said: "Although I have my own specialties, such as my super stability in the market, such as my half-court versatility. But in essence, the superstar's on-court performance is only the threshold, and the external
The market is fundamental. You can think about what it was like in Bailey's era? Klaus, did you have a TV at home at that time?"
"It wasn't until later that he bought one for my family," Schlapner recalled.
Wang Ai nodded: "So, what about the Maradona period? The 1980s? Are you in China?"
"Probably less than 10% of Chinese households owned TV sets at that time." Schlappner nodded.
Wang Ai took a breath and said slowly: "If we talk a little earlier, for example, when Bayern was building the team, who was the audience of the football players at that time? There were thousands of fans at the scene, or even a few hundred at the beginning.
Seats. Later, the stadium became larger and larger, but the audience never left the stadium until TV sets were popularized in Bailey's era and live TV signals were perfected. Before that, there were no so-called stars, only players, just like the early days of the NBA
Likewise, everyone's income is very low, not much higher than that of ordinary people. It's a bit like the current semi-professional leagues such as the German Regional League. They can't be on TV and can only rely on ticket income. Therefore, Pele's rise is largely due to the
Thanks to television, he was the first real commercial star in the history of football."
"But in Pele's era, only a few families in developed countries such as Europe, the United States, and Japan had TV sets. This limited Pele's business height. Later, it was different in the Maradona era. TV sets began to be sold in many developing countries.
Popularity, so Maradona is not as good as Pele in terms of performance, but his global popularity is almost the same as Pele, and he has become a true football superstar." Wang Ai glanced at the conference room: "What I said
On the commercial side, as the power of the media increases, the audience for stadium performance is increasingly separated from the stadium, and the natural business territory is expanding day by day."
Everyone nodded, and Schlapner thought: "Well, now that televisions have become popular in developing countries, and the Internet has begun to develop rapidly, football performance has entered a more novel space. Therefore, football superstars are not enough.
Describe the influence and commercial appeal of today’s top football stars, so there are superstars?”
Wang Ai nodded: "More than that, globalization is a very important phenomenon. Economic interconnection, a large number of multinational companies have become the blood vessels between sovereign countries, and football continues to expand to other parts of the world driven by the five major leagues. I am like this
The yellow faces from the Far East have completely stimulated the previously dull market in the Far East and reached a new level of influence. Similarly, consortiums from the Middle East and the Far East have purchased clubs from the five major leagues, helping the five major leagues reach a higher competitive level.
, such as the rise of Chelsea, the development of Manchester City, the revival of Paris Saint-Germain, etc. The globalization of media, the globalization of players, the globalization of capital, the three most critical elements surrounding football, have all been globalized. So I
In this era, truly global football stars, or superstars for short, emerged."
"That is to say..." Schlapner looked up from his notes and said solemnly: "The rules are different, and the way top stars operate and develop is also fundamentally different from the past. In this case, Germany focuses on leagues that serve the national team.
, compared with La Liga and the Premier League, which is a league that focuses on its own profit, I’m afraid which one is more suitable for superstars, right?”
