Among the five people in the Toyota Coaster speeding on the Shenyang-Dalian Expressway, even Sun Yi and Ren Chao, who will serve as Wang Ai and Huang Xin's personal guards, are actually middle-level managers of the company. They are not said to be well-informed, but they are...
It also has more horizons than ordinary people. Wang Ai's idea may sound like the behavior of a true fan with deep pockets, but it actually makes sense.
A very important feature of Wang Aijia's business is to care for feathers. From the unrelenting support for Stupid Food to the student fund and Stupid Cup, it can be seen that in a market economy, you must make money when running a business, but there is a need to pay attention to how to make money.
. Even if Sun Yi and Ren Chao did not participate in Wang Ai's "Four Major System Functions Symposium" and heard Wang Ai's analysis, Stupid Food is around them. As they grow year by year, everyone can slowly figure it out.
Bring out the flavor.
If you are a fool for one year, you will be a fool for two years, and you will still be a fool for three or five years. Just like if an honest person comes to your workplace, you will be a fool for one year, two years, and still a fool for three or five years?
The purchase of Liaoning Football Club is a strategic investment for Chaoyue's own development, and it may also have the purpose of catering to Wang Ai's interests. However, there is no doubt that this strategic investment, even if the investment scale is small, will become the most famous move for Chaoyang.
, Liaoning Football Team will also become the most famous brand among the four major systems. The social influence of a glorious team with decades of history is far beyond the reach of companies in the four major systems that were founded less than ten years ago.
So how can we make this investment worthy of this investment? In the final analysis, Wang Ai's idea is actually one sentence: either don't do it, or do it well. Since the original purpose of our investment is to use Liaozu to enhance the corporate image, we must unswervingly complete this
Imagine that you can’t be a fence-sitter who wants fame and money. Fans of Liaoning Football Team are not fools. With the advent of the Internet era, fans exchange opinions with each other on the Internet and surpass this investor’s thoughts and purpose.
Morning and night I have to ask someone to clean it.
"Okay, let's talk about Liaozu for now, and we'll talk about it later when you have a preliminary agreement."
Liu An nodded: "Then let me report to you about the entertainment aspect. In the past two years, our Beijing company, Beyond the Company, has had a lot of contact with Beijing's cultural circle with the help of Mr. Wang's relationship. From what we have revealed, we
After the idea of entering the film and television industry, many directors came to seek investment, and we also tried to contact many. However, we are relatively short of talents in this area. You know, I am a computer person, and for the literary and art circles, oh, I am now used to calling
I don’t know much about the entertainment industry, so I haven’t dared to take any action. However, as the breadth and depth of our contacts increase, I think we can start investing in this area.”
"Oh?" Wang Ai said with interest; "From what angle should we start?"
"People!" Liu An said seriously: "We don't understand scripts, the film market, or ratings. But we know how to look at people. So, my assumption is that our investment in entertainment will
If you don’t follow the script but follow the people, you are just investing and following people.”
Wang Ai blinked, looked Liu An up and down, and turned to look out the window.
The entertainment industry is a vanity fair, with too much right and wrong, including personal grievances and profit-seeking factors, as well as the promotion of agents and the media. Wang Ai instinctively dislikes this area, but he cannot avoid it.
For Chaoyue to play the role of "mouth", you must enter the entertainment industry and have your own literary and artistic works. But neither Wang Ai nor his friends are very familiar with this area. So in this case, choose someone to come
Investing is undoubtedly a very safe practice.
"Do you have a goal?"
"Yes! Two!" Liu An nodded: "One is a writer and the other is a director. This writer's works have a great influence in the capital and even the country, and the value of adaptation is very high. This director has an outstanding reputation, and almost every work
It will cause a sensation."
"Oh, who is it?" Wang Ai asked curiously.
"The writer is Wang Shuo and the director is Zhang Yimou."
Wang Ai exhaled softly and nodded: "What about the cooperation method?"
"The initial idea is to establish a good relationship with these two people. As long as he personally approves the adaptation of Wang Shuo's work, we will invest. Judging from our initial contact, Wang Shuo himself also hopes to have a stable investor for his work. This is a good match for
His own say in the adaptation of works is of great help, which can not only increase income, but also avoid random editing. We also hope to be a stable investor in the works directed by Zhang Yimou."
"Wang Shuo aside, does Zhang Yimou's work have stable investors? Are we going to steal their business?"
"It's not about grabbing business." Liu An shook his head: "Film works have risks after all. Who doesn't want investors to share the pressure more? Besides, with our high-end Internet cafes covering the entire Northeast, we have a great influence on the film market.
.There is one small thing that was not included in our corporate newsletter. In the past two years, a popular movie in our Internet cafe was "Westward Journey" by Hong Kong actor Stephen Chow. Now the discussion is extremely hot. Almost every customer who comes to our Internet cafe will watch it again or even
I have watched this movie many times. The response of this movie in the Hong Kong market was very average at first, and was even said by many local film critics to be Stephen Chow's Waterloo. But with the discussion in our Internet cafe and subsequent large-scale promotion, it has now become a huge success.
It has reversed the reputation of this movie to a certain extent, and has even fed back to the Hong Kong market. Through this incident, we found that since we are basically covering high-income young people in the Northeast, they are also used to playing the latest games and movies in Internet cafes.
Discussion. Nowadays, the ticket price of movie tickets is relatively high, which coincides with our customer base. Before the release of "Crouching Tiger, Hidden Dragon" by great director Ang Lee last year, their promoter specially negotiated with us, hoping that we would cooperate with the promotion
, we tried it, using the Internet cafe push method. According to the subsequent investigation, the effect was very good. Therefore, at least in the Northeast movie box office market, we have a great influence. Therefore, our cooperation with Director Zhang, or in other words, with
The cooperation with other investors also has our advantage. There are 100 million people in the Northeast, and no investor will let us go as a publicity channel. And from a national perspective, we are also the largest in terms of coverage beyond chain Internet cafes.
The most extensive publicity channel.”
Wang Ai chuckled: "I understand what you mean. You just want to say something more arrogant, who else would you rather me?"
Liu An also smiled: "Actually, our large scale has many benefits. For example, the new online games "Legend", "Millennium", and "Miracle" that have emerged in the past two years have all negotiated with us before their games were launched, especially
"Legend", we have a good discussion with Shanghai Shanda, which offers us the largest point card profit margin in the whole Northeast, and now the revenue from this area accounts for 1% of our annual revenue."
