Speaking of which, the endorsement fees offered by domestic merchants are not low, but Wang Ai knows that these years are the era of "you sing and I will appear" for domestic companies. In the next ten years, there will be frequent reshuffles, and some even break out.
With all kinds of scandals, Wang Ai certainly has to make choices. Try to choose partners with stable operating performance and long-term cooperation.
In business cooperation, there are many and complicated things, which often require long-term adjustment by both parties. For example, how many business activities should you attend? How long? Who are the contacts? The longer the cooperation time for these things, the smoother the cooperation and the lower the cooperation cost. There are also
It is conducive to the creation of Wang Ai's personal image.
Therefore, Wang Ai is very picky about the choice of domestic companies. Most of the cooperative endorsements only endorse a certain product of the company, rather than endorsing the company. The difference here is very big. For example, Wang Ai intends to endorse the Peony Card of Industrial and Commercial Bank of China, but
It is not an endorsement of ICBC. In other words, ICBC’s other products cannot use Wang Ai’s image. This is to avoid being dragged down by some products with short product life cycles and poor market response. After all, there are only five companies with Wang Ai’s image.
Full endorsements include three family businesses and two future leading Internet companies.
A rough calculation shows that the contracts with 12 foreign companies can get Wang Ai at least 20 million euros in endorsement fees at one time. If calculated on an annual basis, the average annual fee is 6 million. Wang Ai means to sign short-term contracts as much as possible
, it happens that most companies also have this intention. After all, Wang Ai is underage, and it is hard to say what kind of growth he will have in the future. If he signs a long-term contract, there will be potential risks for both parties. The 18 domestic companies can get back a total of 90 million yuan, on average.
5 million each, and the annual average is 90 million. This is because domestic companies generally choose short-term contracts of one year.
One of the more typical ones is Gree air conditioner.
Before the Chinese team qualified for the group stage last year, Oaks Air Conditioning, the younger brother of the air conditioning industry, found Milu and signed a 10-month contract at a price of 2 million yuan. As a result, in these ten months, the sales of Oaks air conditioners increased from an average of 900,000 units per year.
, jumped to 1.6 million units, and the net profit increased by nearly 1 billion yuan, shaking the air-conditioning industry in one fell swoop. For this reason, other companies only belatedly became anxious. Chairman Dong of Gree Air-conditioning went to the national team station in person.
Found Shi Wenjun.
Shi Wenjun calculated based on the popularity scale and proposed an endorsement fee of three million per year. As a result, Chairman Dong gave the conditions for an annual endorsement fee of five million: "Although we require a one-year short-term contract,
I don’t want this to ruin our friendship. Milu is a foreigner and will leave China sooner or later, but Wang Ai is Chinese. His performance in the World Cup has surpassed Milu’s influence and will continue to have an impact on Chinese society.”
The implication is that I am optimistic about Wang Ai's future growth. I don't want to take advantage of the current situation and prevent the two parties from cooperating in the future.
In the following time, Schlapner and Shi Wenjun started detailed business negotiations in Germany and China respectively. Huang Xin was in Beijing to take charge of the general manager, while Wang Ai concentrated on playing with Xu Qinglian to compensate her for the summer vacation.
A few days later, the college entrance examination results were released, and Xu Qinglian became the provincial liberal arts champion with a total score of 652. At this time, Xu Qinglian also became busy. After Wang Ai shot two advertisements in Beijing, he hurriedly flew to Germany. On the one hand, Schla
Many negotiations in Pune are progressing smoothly, and they have begun to enter the stage of signing and specific performance of the contract. On the other hand, Xu Genbao called and asked Wang Ai to participate in the German League Cup, also called the German Super Cup, which will be held at the end of the month.
The current League Cup has not yet been restructured, and the Bundesliga champions are invited to participate. Instead, the top five Bundesliga plus German Cup champions participate. The Bundesliga champions and German Cup champions as seed teams only participate in the second round and finals. The first round
The four Bundesliga teams other than the champions will fight against each other to determine the two semi-finalists.
The German Football League Cup is equivalent to the pre-season match of the German Football League. It serves the purpose of warming up both the league and the team. It is also one of the three major German football cups.
Because Tübingen Youth took away Schalke 04's German Cup championship as an amateur team last year, they were able to join it, and as a seed team, they looked at Bayern Munich and Schalke 04 with their arms around their shoulders along with Dortmund.
Four teams, Hertha Berlin and Bayer Leverkusen, were fighting each other. Werder Bremen, who was sixth in the Bundesliga last year, would have been able to get a spot in the League Cup because Schalke 04 was the German Cup champion. Unfortunately, they ran into Tübingen.
Young people are therefore excluded.
When Wang Ai rushed to Germany to join the Tübingen Youth, it was already the 26th. Schalke 04 defeated Bayer Leverkusen, and Hertha Berlin defeated Bayern Munich, thus deciding the semi-finals of the League Cup. Next
Next, Tübingen Youth will face last year's German Cup final opponent Schalke 04 at the Slander Stadium on July 29, and Dortmund will face Hertha Berlin at the Ebb Arena.
The final takes place at the Bochum Arena on August 1.
When Wang Ai arrived, the National Olympics had not yet left, and he had been playing in Germany for a whole month. Oh, it was nominally a month of training. Anyway, the Football Association paid for it, and the young people from Tubingen were paid for the use of the Lion Stadium.
.
Xu Genbao also came back early, and most of his teammates except Wang Ai also came back. When Shen Xiangfu saw that the Tübingen Youth were all full and preparing to participate in the League Cup and compete with the strong Bundesliga teams, his mind came alive, just in time for the National Olympics
After playing for a month, I was almost recovered, so I discussed with Xu Genbao: Can we arrange a warm-up match?
Xu Genbao heard that. As a new team of the Bundesliga League, it is a good thing to play a warm-up match with the Chinese Olympic Games. This National Olympic team itself is not weak. Since the Bundesliga League starts on August 10, both sides
The competition time is scheduled for August 5th.
After Wang Ai returned to Tübingen, he first went home to tidy up. This summer, even Leonie was not at home much. She first went to watch the World Cup, then went to the Beyond Sports Headquarters for study and meetings, and then followed Huang Xin to Liaoning Football Team.
I just came back from the inspection trip.
Ozil and Per Mertesacker are in good physical condition, Bai Guanghai, and Luo Tongliang have not stopped training all summer. The brothers spent the entire night of the 26th talking and laughing. Regarding Wang Ai’s performance,
His performance in the World Cup was met with envy and jealousy.
The next day, Wang Ai rushed to meet Old Shen's National Olympic team. After a quick meeting, he was caught by Schlapner again. Wang Ai looked at it and realized that this was too messy. He quickly made an appointment with the old man for the League Cup.
In the previous week, business negotiations and contract fulfillment were arranged every morning. In the afternoon, Wang Ai had to train with the Tübingen youth. When he was free, he went to the National Olympics to practice with him. Anyway, the National Olympics also started recovery training.
, arranged at the training ground of the Lions Stadium.
