The conference room is as warm as spring. Outside the window is the training ground. Standing here and looking to the south, when the weather is good, you can even see the continuous mountain shadows. Nearby is the endless farmland, with a winding river in the middle of the farmland.
On one side of the farmland are scattered and colorful small towns.
Since Wang Ai's time is limited, this interview is actually a joint interview. It includes not only China Central Television Sports Channel, but also "Süddeutsche Zeitung", and even RTL TV station, which has not always competed with Wang Ai, and
Reporter, commentator Zoneborn.
Even Zoneborn didn't expect that Wang Ai would call him by name. He didn't believe his sarcasm and ridicule of Tubingen on the TV show. Dr. Wang didn't know. So he sat in front of the smiling Wang Ai.
I feel uncomfortable all over.
CCTV reporters have already attended the post-match press conference of the last game and were also invited to attend the reception. Therefore, the interviews about the game and Bundesliga 2-related topics have been completed, and domestic fans have already seen it. So today is
Exclusive interview with Wang Ai personally.
In other words, the sports channel is also preparing to join the public opinion carnival that cannot be separated from Wang Ai's 2002 Chinese football year-round review.
If Wang Ai hadn't refused, the fat man Zhang Bin would have had the urge to plan a sports edition of "Artistic Life".
Fat people also have ideals, don’t think I can only be funny!
In addition to these three media, this time because the Ministry of Culture took the lead in bringing people here, one media entrusted the leader of the Ministry of Culture to come forward, and Wang Ai specifically allowed this media to join.
That is Sports Weekly, which has been in a cold war with Wang Ai for two years.
As the country's largest sports newspaper, the two sides could have had good cooperation. However, because the store was so big, they were a bit arrogant. Two years ago at the World Junior Championships, the national junior team did not allow media interviews. As a result, a reporter at the time
A foreign reporter who was working forced his way into the training ground, which made Wang Ai angry.
Since then, the relationship between Wang Ai and this media has fallen into a state of mutual indifference. For them, it is unreasonable for Wang Ai to have such an airs when he is just a young star. For Wang Ai, the "uncrowned king"
Just bragging.
It’s not that Wang Ai discriminates against the media or reporters, but the common problem of the media is that they want news, want violent information, and want news in exchange for survival. This determines their style. This is the same for media in all countries in the world. But in China, the media are all
It is run by the party, so no one dares to play with political news. This is a high-voltage line.
Therefore, all the media's craziness is focused on the cultural and sports fields, especially football.
Because even if the cultural and sports news is wrong, it doesn't matter much. To put it cruelly, those who sing, act, and play football are all for entertainment, and 99% of them are not serious. Therefore, it is also fake news.
Where the concentration is. And football is the number one sport that the whole people pays close attention to. There is a serious "disparity between supply and demand" between the demand for news and the output that football practitioners can provide, or in other words, there is a complete mismatch between the people's desire and the supply.
So all kinds of messy things came out. During the World Cup, there were originally more than 800 reporters in South Korea, and Wang Ai's outstanding performance led to an additional 400 from domestic media. With so many reporters plus the national football team
The pressure of the competition was too great to be interviewed, so you can imagine what they sent back to China. Yang Chen complained to Wang Ai, saying that a reporter interviewed him on the phone once, but in the next six months,
Almost every half month, one of my own interviews comes out, and a whole page is published.
The way sports stars create value is nothing more than salary and advertising, so big stars, especially, pay great attention to their own image, which is related to the issue of economic income. And a fabricated "exclusive interview" can invisibly deprive a star of his economic income.
For example, Wang Ai won the German Bundesliga half-season championship with the team. It was a period of explosive news, and it was also the best time to accept advertisements and endorsements. In this case, Wang Ai must control his exposure.
"Release" news step by step and rhythmically, so as to make your image as positive and lasting as possible.
This is called communication science. And if there is a random interview at this time, even if the words are not wrong, it will disrupt Wang Ai's steps.
Therefore, Wang Ai would rather reduce his exposure than randomly choose partners. At present, he has only two partners: one is the CCTV Sports Channel of TV news. The other is the hometown media "Liaoshen Evening News".
It’s not that there were no media fabricating news about Wang Ai, but they soon and inexplicably received warnings from some large companies, such as Zhongyuan Paper Company and Donghai Paper Company, which were very enthusiastic, and there were also a lot of Internet companies lining up...
If you dare to make up news about Wang Ai again, be careful that we don’t place advertisements in your home. No matter how much or how little, just think about it!
There is very little news about Wang Ai in the media. If you want to see news about Wang Ai, you have to watch the sports channel or buy the Liaoshen Evening News. No matter how itchy you are in other media, you have to endure it. Even these two media do not.
many.
In this regard, he is truly the number one domestic athlete. In fact, if Wang Ai's friends do not intervene, given Wang Ai's current status, role and influence, sooner or later the State Council Information Office will internally notify all localities not to make up stories about Wang Ai.
News related to Ai. A similar situation is like Yao Ming. Ever since he landed in the United States, he has been a hot topic, but there is very little news about him in the domestic media, just because the leader has something to say.
After all, "Liaoshen Evening News" is a comprehensive newspaper and does not send a special reporter to Germany. In order to make up for the shortcomings of the print media, and of course to ease the relationship with "Sports Weekly", Wang Aicai agreed to their joining.
As for not accepting interviews from the German media, this was the first question that Zoneborn asked after calming down during this exclusive interview.
"Why don't you accept an interview with the German media?" Wang Ai leaned back on the sofa soothingly, turned to look at the reporter from the "Süddeutsche Zeitung" and said: "I remember, when I first came to Germany, you interviewed me after a game.
Bar?"
"right!"
Today's reporter from "Süddeutsche Zeitung" is a beautiful big sister, "But it was on the court. As for off the court, at least it has never been as formal as today."
"Okay." Wang Ai pointed to the tea cup, made a gesture of invitation to her, and turned to look at RTL's big nose: "Mr. Zoneborn, it should be said that I did not deliberately avoid the German media. However, this requires
A right time and opportunity.”
"Like now?" Zoneborn shrugged.
He did not become more polite because of Wang Ai's "special approval". Instead, a fire burned in his chest, not only because of his media attributes, but also because of his beloved Cologne team, and even more because of German society's extreme hunger for Wang Ai's news.
thirsty.
"Is it because I have received praise from Mercedes-Benz that I have to work hard to help promote the sponsor's products better?" Zoneborn nodded: "I know that Chinese people are very poor, so you have almost no immunity to money."
