Faced with Lendoiro's rare candor, Wang Ai was silent for a long time. He knew that today's competitive sports or football cannot be separated from the support of business. Professional football is actually commercial football, just like pop music is actually business.
Music is a truth. Lendoiro is a great chairman, a person with business sense, passion and ideals, and a person with a deep understanding of the rules of competitive sports. But the only problem is that he is older.
I don’t have a clear understanding of the trend of the times in commercial football.
The brilliance created by Deportivo in the past ten years has not been exchanged for much growth in advertising revenue, at least it does not match Deportivo's results. The problem is that Lendoiro's business idea is still the traditional pure competitive sports idea.
: Driven by performance. The rule of modern commercial football is: driven by performance, but also by popularity and reputation!
The development of modern football is based on walking on two legs, while Lendoiro walks on one leg. Therefore, Deportivo has great achievements and epic journeys, but it has not received enough economic income. The club's finances have always been
Poor, so they have to focus on the player contract. The reason why Bayern Club mocked Depor for "can only stay in a small fishing port" is that the long contract between Depor and Mackay not only cost Bayern 2,700
The transfer fee was 10,000 euros, and an additional 20 million euros in compensation was paid.
Bayern has money, but it's a pain in the ass! The angry Bayern mocked both Depor's "poorness" and Depor's outdated business ideas.
If there had not been the economic impact of the "Prestige" incident, I believe that Lendoiro could still manage to sustain it and bring "Super Deportivo" a longer life as he has done for the past ten years and even turn Deportivo into a
A truly wealthy family. However, what happened is irreversible. The fragile economic situation of the small town itself makes the road to becoming a wealthy family extremely bumpy.
In comparison, although Wang Ai's Tübingen youth are not as famous as Deportivo in terms of reputation, performance, and league level, their economic situation is much better than Depor. Not only because Baden is the richest region in Germany, but also because Wang Ai's
Ai has paid attention to the cultivation of commercial football culture and the self-development of the club since its establishment. He gave Bai Guanghai, Luo Tongliang, Zhang Yonghai, Chen Yang and others suggestions for the development of personal technical characteristics, not only for the personal development of these players.
It is also to bring high topicality to the club. Now in the Bundesliga 2, Tübingen Youth is not only the best in performance, but also the most topical, even surpassing the middle and lower Bundesliga teams. This is reflected in advertising revenue.
Some sponsors would rather choose Tübingen in the Bundesliga 2 than choose an ordinary Bundesliga team that is honest and unattractive.
Therefore, except for Wang Ai who took a sum of money from his family when building the Lions Stadium in the early days, he has never used a single RMB to Tübingen in the future, even if not counting the windfall from selling Bai Guanghai, which is the case every year.
A huge amount of money. This is the reason why Wang Aida dared to nod at will to accept Zheng Zhi, the Chinese footballer. The players of Tübingen Club earn one-third of those of Bundesliga players, such as Ozil and Per Mertesacker.
These two top-paid players have an annual salary of 250,000 euros, and a year's game bonus can also reach 250,000 euros. Their total income is more than half of Wang Ai's, but the competition pressure is far less than Wang Ai. This is far more than
A typical second-tier league earns one-fifth of the income of top-tier league players.
Wang Ai, who is also the owner of the club, understands Lendoiro's situation and Depor's dilemma very well. The question now is, what attitude should he have?
Of course, it is most convenient to buy Depor directly. The problem is that Wang Ai does not have so much money! Although Wang Ai is currently the most successful football star in China, the football star with the highest annual income, and even the highest-paid athlete, he still buys
Can't afford Depor! According to Shi Wenjun's calculations, Wang Ai's total income this year can reach more than 15 million euros. If the national team's Asian Cup and the Olympic team's Olympic Games go well, this amount will soar to 25 million euros.
The above means that after Wang Ai's advertising revenue of 70 million yuan in 2002 and 110 million yuan in 2003, it will reach 250 million yuan in 2004.
From this perspective, Wang Ai has truly implemented the current concept of commercial football. Among his total income, salary income does not even exceed 5%, which is even more exaggerated than the most successful football star Beckham.
Although the annual income of 25 million euros seems to be similar to the real value of Depor Club's 5,000, and you can just grit your teeth and save for two years, the problem is that the purchase of a football club is not only accounting for fixed assets, but also intangible assets. This price cannot be paid at all.
Reaching 80 million euros.
Moreover, Wang Ai’s income is not that much that he can freely use. For example, Shi Wenjun has booked 150 million! Her “Idiot Student Aid Fund” is ready to officially enter Sichuan. And Sichuan is a populous province, with a population larger than Liaoning.
Three times more. Every year, there are far more senior high school graduates who cannot afford to go to college than people in Liaoning Province! This means that the revenue of Stupid Food Company, which has just entered Sichuan, cannot support this big gap, and Wang Ailai must fill it.
.Even though the management of the Idiot Fund is becoming more and more strict, it is still early for self-development.
In addition, of the 10 million euros in income from Europe, Wang Ai will spend at least 5 million euros for charity. After living in Europe for a long time, Wang Ai knows that Europeans’ pinkeye is not at all mild, especially to outsiders. Chinese small businessmen in Italy
, you have been treated unfairly in Spain and France. Why?
If you are an ordinary player who earns hundreds of thousands of euros a year, but a football star as successful as Wang Ai, there is no guarantee that someone will jump out and make irresponsible remarks. Moreover, Wang Ai is not only responsible for his own development, he also wants to lead Chinese players in the development of the country.
The development pattern of the five major leagues, and even taking on part of the country's image "endorsement" work, does not allow his reputation to have problems, otherwise it will be too wide-reaching.
No Chinese player has reached Wang Ai's current heights before, so Wang Ai doesn't know what he will encounter in the future, and no one knows, so he must prepare for a rainy day. Doing charity is the best backup, and it is to stop people's mouths.
Ways to guard against criticism.
After such a calculation, Wang Ai only has 5 million euros left at his disposal. Although such a large amount of money is enough to make a living, it is still far from Depor's valuation of 80 million. He wants to save
Super Laco, this little money can't do anything.
As for asking for money from the family? Well, it is not difficult for the family to get 800 million, whether it is papermaking in the north or Beyond Entertainment (Internet cafe), it is easy. But the problem is, Wang Ai can't open his mouth.
Wang Ai's ability to spend money has improved over the years. When he was in China, he could only buy some good food, drink and fun things, but he couldn't spend thousands of dollars a year. As a result, he was no longer the same when he went abroad.
In 2000, Wang Ai spent 2 million yuan to acquire Tübingen Youth of the German fourth-level league. In 2001, he invested 150 million to build the Lions Stadium. In 2002, he donated 100 million yuan to aid students. In 2003, he spent 500 million yuan to acquire China's top football club.
League club Liaoning surpassed. In 2004, at least 800 million was spent to acquire La Liga champion Deportivo... In 2005, according to Wang Ai's habit, at least 800 million was spent to build a new stadium...
Wang Ai didn't even need to ask, but he knew how his mother would retaliate against him: If you fall in love with someone you meet (club), why don't you buy it wherever you go?
