Sean walked around the company and was not optimistic about the current status of the branch. The threshold for going abroad was to speak English. This threshold blocked many experienced managers from the door.
Today's employees are young people with little experience. Foreign markets are more complex and they are not equipped to deal with these things.
After staying in the company for two hours, Gao Noibian and Huang Mao went downstairs with notebooks and notes in their hands. Sean said to them, "These problems are fatal in company management. We will observe them later."
When working in a company, if you see similar problems in internal management, you must pay more attention."
The two nodded in agreement. Regarding Jiafeng Electronics Branch, their evaluation was that the internal management was chaotic, the quality of the personnel was not strong, and there was no market target. The entire company was like a headless fly.
London covers an area of 1,500 square kilometers, which is the size of a larger county in China. A larger place is divided into 22 districts, with the Thames River as the dividing line, and the Financial City as the core area of the city.
Taking the bus towards the outer ring road, we were already approaching the suburbs in less than an hour.
Lu Feng took seven or eight people to the agricultural products distribution area. This is the place with the cheapest prices for various products in the city. It mainly wholesales. The products are gathered from all over the country and even overseas, and then distributed to major supermarkets.
Therefore, most of the people who shop here are poor and elderly. The elderly do not go to work, so they drive or take the subway to buy groceries.
The large parking lot outside the distribution area was already full of cars. Lu Feng looked at many elderly people walking around pushing shopping carts and loading things into their cars.
"Everyone, come here." Lu Feng called everyone together and ordered: "Today is also an opportunity for everyone to practice speaking. The main task today is to investigate their daily lives and what they usually do. If you can get it for free
The total value of one thing, from eggs, milk powder, chicken, seafood and other food to daily necessities, cannot exceed ten pounds, do you understand?"
"Know it!!"
After agreeing to meet here in two hours, Lu Feng also started to work on his own. Not far away, a man in his fifties or sixties came over pushing a trolley. Lu Feng walked towards him with a smile on his face.
He smiled and said: "Hello, I work for a newspaper and want to do a small investigation."
．
The man stopped, looked at Lu Feng, and raised his eyebrows with interest.
"Oh haha, of course I'm happy to."
"What do you need most in your life now?" Lu Feng asked him first.
The man pouted, thought for a moment and said, "Of course I need a handsome guy like you."
"Um." Lu Feng felt that the atmosphere was a bit strange and said hurriedly: "If I gave you a free gift of less than ten pounds, what would you choose? Chicken, eggs, milk powder."
Before Lu Feng finished speaking, the old boy fired his electric eyes at him and interrupted: "How about eating chicken at my house tonight? Look at my chicken! It's huge!"
Lu Feng saw the studs in his ears and hurriedly found an excuse to walk away. Then he interviewed several older men, and all of them were very interested in Lu Feng without exception.
"Damn it, did I go abroad?" Lu Feng seemed very speechless, standing there and cursing: "I don't know, I thought I was in Dongdan Park!"
Lu Feng glanced at the crowd, this time he aimed at a blond woman in her forties, walked up and said: "Hello, madam, if I gave you a gift within ten pounds for free, what would you choose? Chicken or eggs
,milk powder?"
She looked at Lu Feng and nervously grabbed the handle of the trolley. There were some promotional products inside, not many, and said, "I don't want to buy anything, so you don't need to sell it to me."
"It's not a sales pitch, we are a newspaper, doing a simple survey." Lu Feng asked.
"It's okay, I need all three of these." She saw Lu Feng's depressed expression and said, "I'm divorced now, I have a two-year-old child, I just lost my job the day before yesterday, and I really don't know what to do now.
manage."
"It will get better." Lu Feng comforted: "We will have an event in a few days. You don't need to do anything. If you go, you can receive a gift worth ten pounds. I can contact you then."
"Really?" Her eyes were slightly red, she looked at Lu Feng and kept saying thank you. Because the phone at home was out of service, she left her neighbor's phone number.
In one afternoon, Lu Feng interviewed hundreds of people. From their lifestyles to their recent status, he got a simple understanding. Most of the people who come to the market to buy daily necessities are people from rural towns and villages in the suburbs.
The situation is very bad. Some of them work on farms, farms, and factories, while others are servants in suburban villas.
There are many unemployed people. The rich are really rich, and the poor are really poor. Many people get divorced in middle age. In addition, they lose their jobs and struggle to survive. Consumerism is prevalent among young people, and advanced consumption is a common situation. www
.yshu ge. org
It was already evening when we returned to the company. In the past two days, everyone had moved out of the hotel and rented an apartment not far away, with two people sharing a room. The conditions were pretty good, and Lu Feng also lived there.
At around seven o'clock in the evening, after a simple meal, everyone in the conference room summarized the situation. The flyers had been made. Lu Feng looked through them and determined that one of them was relatively simple and elegant and would be officially produced tomorrow.
In the conference room, Lu Feng looked through the interviews compiled in front of him. Different from the situation in China, it was not eggs, chicken, or milk powder, but fast food vouchers. They preferred not to do anything and go directly to eat with the vouchers.
pause.
"Everyone, please be quiet. You can gain a lot in one day. Without a survey, you have no right to speak. The results of today's interview survey came out. The most attractive thing for middle-aged and elderly people is fast food vouchers, so we have to change our strategy. Tomorrow
We are officially connecting with fast food restaurants such as KFC, McDonald's, and Burger King. We need to negotiate the price. It is best to have a location close to the venue so that everyone can eat after leaving the venue." Lu Feng told the marketing department: "It's best to get one.
For a set meal, for example, negotiate with them for seven pounds for a big burger, a fries, a Coke, etc. Instead of writing the price on the voucher, we can advertise the value to the outside world, which will be more attractive."
"The brochure also needs to be changed, and the hotel should be located closer to the main crowd. This is our first event, so the price per customer, we can pay up to ten pounds, that is, if the fast food voucher is talking about five pounds
, the remaining five pounds can be used to buy some other gifts." Lu Feng said to the crowd: "Write me on the flyer and I will give you twenty pounds when you come!"
The meeting was still going on at 8:30 in the evening, and Lu Feng had to teach him step by step, thinking about everything in detail. Everyone who came was bought with money. They must leave their contact information and try their best to be there.
The first order retains more people.
At this moment, everyone present was still focused on direct sales regarding Lu Feng's plan. Everyone believed that they should use things to attract people first and then sell the products.
I was busy until after 11 o'clock in the evening when I got off work. Everyone in the company felt very tired. I will go to work on time at 8 o'clock tomorrow morning. The marketing department will continue to go out to explore the market.
The next day, at ten o'clock in the morning, a stack of leaflets was placed on Lu Feng's desk. The style was extremely simple. The most outstanding one was that if you come to the Kelly Hotel, you will get twenty pounds for free.
Li Xiaosi placed five or six folders on the table and said to Lu Feng: "Mr. Lu, the hotels, vehicles, and flyers have all been ordered. These are financial applications. You have to sign!"
"Okay, I understand." Lu Feng took a folder and looked through it. This hotel is quite good. After reading the introduction, Lu Feng found that this hotel can actually drive the car directly to the stage.
He raised his head and looked at Li Xiaosi and said, "Are you sure the car can be driven directly to the stage?"
"I'm not sure." Li Xiaosi said hurriedly: "I'll ask."
A few minutes later, Li Xiaosi came back and said he could drive the car in, but he would have to pay extra.
"If you can spend this money, how long will it take to produce the flyer? Can it be done tomorrow?" Lu Feng asked.
"I'm not sure!" Li Xiaosi said with some embarrassment.
"You don't know anything. Let me ask you, why don't you go there? I don't have a phone here?" Lu Feng raised his head and stared at her and said: "You can't do this as a secretary. You have to take me into consideration in everything."
Go in front of."
"I will try my best to study." Li Xiaosi lowered his head and said.
"Go and ask, there are only three days left. Let the people in the marketing department hurry up. They will need to recruit enough people by then. After the leaflets are produced, hire people to distribute them. They also have to go. They will go to work in the morning.
." Lu Feng said solemnly.
Li Xiaosi agreed and was about to go out. Lu Feng suddenly thought of something again and said, "Wait a minute, let the marketing department find a few beauties, blond, blue-eyed, and good-looking. Just four or five will do."
"Ah?" Li Xiaosi didn't react to Lu Feng's request for a moment. He was stunned for more than ten seconds, and countless possibilities were reflected in his mind.
He has been too tired these past two days? Want to relax and unwind?
Or want to experience the Ocean Horse?
Li Xiaosi felt that her opportunity had come, and she mustered up the courage to say: "I can do it!"
"Huh?" Lu Feng didn't understand this time. He stared at her and saw that she seemed to be okay. He said: "You count one, just find three or four more. If you can save some, just save some. Please work hard."
Go about the things I tell you first."
Li Xiaosi left the office door and stood at the door still unable to react.
"Looking for three or four more? Is it difficult to find so many people?" The look on Li Xiaosi's face was already a bit unbelievable.
In the United States, the club established by Jiafeng Electronics has been discovered, banned as an illegal organization, and fined 200,000 US dollars.
After Liucheng got the news, he immediately tried his best to contact the top students from major universities in the club and try his best to win them over to go abroad. The competition for talents began!