A dozen important provincial markets have experienced this situation to varying degrees in concentrated electrical city areas. In fact, large manufacturers are not afraid of this kind of competition at all, and prices can be stabilized.
The first ones to be unable to hold on were some small assembly workshops. They lost all their money. When they saw that the market was not going in the right direction, they immediately wanted to sell to stop their losses.
As long as one person starts doing this, it will form a chain effect and cause a market avalanche. As long as users hear that someone has bought the same product at a low price, they will doubt the value of such products.
The situation got even worse in the afternoon. Several Golden Leopard counters were completely unable to sell anything. There were a lot of people coming to see them, but only a few people buying. After going to a few counters, the urge to buy in my heart was almost gone. I either had to buy something cheap.
Yes, or wait and see, it is a big deal after all.
Zhu Lidong noticed the changes in the market immediately and called several dealers. The feedback made him panic.
After much thought, he decided to report to Lu Feng. The market situation made him feel that it was over. Lu Feng made himself a cup of tea. This afternoon was considered a half-day holiday. There was a VCD in the office, playing the Cantonese version.
"Mr. Zombie", although the film was filmed in 1985, people still watch it with gusto.
Zhang Fengxia was also sitting on the sofa and watching, fascinated. Feng Zhiyao was sitting by the window and watching intently. The phone on the desk rang, which scared Zhang Fengxia. She turned around and asked, "Who is it? It scared me to death."
Lu Feng picked up the phone and asked: "Who is it?"
"Mr. Lu, it's me. The market has fluctuated greatly. I noticed an increase in piracy some time ago, and it broke out today. Dealers reported that the prices of many products were very low, causing our sales to plummet!" Zhu Lidong said anxiously.
"Oh, I got it!" Lu Feng asked, "Is there anything else? I'm watching a movie."
"Mr. Lu, I can feel that the competition in this market is very fierce. Should we retreat? Many dealers have called me and asked us to crack down on piracy, otherwise they will not be able to sell."
"Piracy can't be cured. Don't lower the price. If you sell less, sell slowly. It'll be fine after a while." Lu Feng's voice showed nonchalance as he said, "Don't worry about getting angry. It's useless. Just stay calm."
, the factory has reduced production, don't be afraid!" Zhu Lidong noticed Lu Feng's indifference. If he thought there was no problem, then there was no problem. After briefly explaining the situation, he hung up the phone.
Then I called the dealer and told him directly that Mr. Lu said not to lower the price, don’t panic, you’re afraid of making a mistake!
Since what happened last time, dealers have not trusted Zhu Lidong that much. Instead, they have placed extra trust in Lu Feng. This can be regarded as Lu Feng unintentionally undermining Zhu Lidong's authority in the marketing department.
As the sky gets dark, today is the first time since the launch of Golden Leopard that it has not been sold out. This situation makes many people feel uneasy, but some people still have illusions and think that it will be fine tomorrow. Tomorrow is the weekend and there will be more
People who plan to buy VCDs will have more time.
The next day, panic began to appear in the market. Led by the young entrepreneur, he no longer dared to purchase goods. He originally thought he could sell a hundred machines in two or three days, but he didn't sell any of them yesterday.
Some who couldn't bear it began to cut prices, and major manufacturers were still producing frantically. Even big manufacturers such as Mr. Zheng and Li Quanliang felt that there was too much inventory in the market and were ready to stop production at any time.
There are too many products spilling out, which the market cannot digest, and piling up in the warehouse will put a lot of pressure on cash flow. Large manufacturers already feel that something is wrong, but small and medium-sized manufacturers have not felt the crisis yet.
And more and more people are entering this industry belatedly. Motherboards are secretly shipped out from factories and wholesaled to the outside world. Motherboards emerging from various channels are flowing crazily into some small workshops and into the hands of masters.
These people believe that the current VCD trend is just like the smuggled TV sets of the past. They will only make crazy money and there will always be a market.
This force is driving the market forward, and no matter how hard the big manufacturers hit the brakes, they can't stop. The news of the sharp decline in sales of Golden Leopard VCDs quickly attracted the attention of various media, and another day of writing began. The middle-aged man in the newspaper office looked at
The headline headline sighed and said to the young man next to him: "Look, the altar was still standing yesterday." The young man took a look and laughed. The headline was: Golden Leopard VCD sales plummeted, Lu Feng fell
altar.
There was a burst of laughter at the scene, and everyone lamented that the job in the newspaper office was stable, and that such a life was full of ups and downs. One day, you would fly into the sky, and the next day, you would fall down and be smashed to pieces.
At night, the dinner was still busy, but many people began to hesitate. People who decided to invest money in VCD a few days ago were now afraid to go in.
"I heard that Jinbao will not produce anymore? Mr. Liang, didn't you say that you and Mr. Lu are good brothers? Give me a call and ask."
"That's right, you've been saying to ask Mr. Lu to come. It's been several days and he still hasn't come?"
"You can't just buy your materials because the market is not good and you can't sell them." Liang Ligao looked embarrassed and hurriedly picked up his wine glass and said, "Everyone, please be quiet. There are too many people making VCDs now. The market will eliminate some junk products, and then
That's good, our PCB boards are supplied by my good brother, and there is absolutely no problem with the quality. Let me tell you, the price has increased dramatically these days."
"I think the price will drop after a while. I will buy a batch and store it. When the VCD market is established, I will definitely make a lot of money. This product is driven by the future, you know." The mood at the scene was a little unstable, but everyone still chose to believe it.
.
Liang Ligao didn't take a photo with Lu Feng, but he used Lu Feng's name to cheat a lot, and he made a lot of money during this period.
Early the next morning, an announcement letter from Jiafeng Electronics was published in several newspapers and media, requiring companies that had infringed patent rights to immediately stop infringement and further legal proceedings would be taken.
In the morning, the legal team brought all 19 manufacturers, including Jinzebao, Quanbao, Zhenjinbao, and Ganbao, to the court, demanding that the infringement be stopped, and different compensation amounts were proposed for different manufacturers. The total amount of claims was as high as 160 million.
Ten million.
As soon as the news came out, various media outlets called Jiafeng Electronics one after another and wanted to interview them. Zhu Lidong and Zhang Fengxia were interviewed in two places respectively, saying that piracy has seriously damaged the company's interests and they will litigate to the end. They believe in the law!
At the same time, he hinted in the interview that behind these manufacturers are not the support of small businesses, but the malicious competition of some large companies. A secret business war has formed a storm in the reporter's mind.
Today, the army of piracy has completely invaded. Golden Leopard VCD has kept the price unchanged. The data fed back by dealers shows that sales have plummeted by 80%. Yesterday, only more than 5,000 units were sold, and they are still falling!
When Mr. Zheng came to the company in the morning, he was as excited as a child and almost jumped up and down. After reading the newspaper, he drank porridge and was happy. After waiting for so many years, it was finally his turn.
"Call Mr. Lu and comfort him!" Mr. Zheng teased with a smile on his face, picked up the phone and called Lu Feng: "Hello, Mr. Lu?"
"It's me, what's wrong?" Lu Feng asked.
"Me, your brother!" Mr. Zheng sighed and comforted: "I also read the newspaper. Domestic piracy is really fierce now, but in business, if there is profit, there will be loss. I feel sorry for you. Do you have any difficulties with me, brother?
explain."
"It's okay, why did you remember to call me?" Lu Feng asked very calmly.
"It's not sad. When you get up after a fall, piracy is really hateful, but there's really nothing you can do about it. Even if you file a lawsuit, it's useless. Now the law can't control this area. It's not painful or itchy.
,right?"
"Those people are not just things. They are worse than pigs and dogs. Mr. Zheng, do you think I am right in scolding you?" Lu Feng asked.
"Yes, you're right to scold me!"
"Those people should be killed when they go out and get hit by a car, choke to death while eating, have their wives cheat on them, trains derail, or alien meteorites fall on the earth. These bastards should also be killed first." Lu Feng cursed fiercely.
Mr. Zheng couldn't bear the scolding anymore. He took a deep breath and said, "Mr. Lu, it's hard for everyone. There's no need to scold you so harshly. I can understand you. Can you bear it now? If you can't bear it, talk to your brother. If something happens,
Just say hello." Lu Feng lowered his lips and said tentatively: "The money is almost gone and I really can't bear it anymore. In this situation, financing is simply impossible. I'm so worried!"
"If you don't do this, I will help you. If you can't bear it, apply for bankruptcy and reorganization. I will bring the funds to enter. Who among us brothers will follow who? The key is to keep Jiafeng Electronics alive. This is your hard work."
Ah!" Mr. Zheng said regretfully.
Lu Feng was happy when he heard this, but now he can't bear it any longer?
"Okay, you are really my good brother. At the critical moment, it depends on your character. When the time comes, no matter how high the offer is, I will stick with you first." Lu Feng said.
"What brothers should do."
"Then I'll hang up. One last thing, you're damned for producing pirated products!" Lu Feng said and hung up the phone.
Mr. Zheng froze on the spot when he heard the blind tone on the phone. He slammed the phone on the table and shouted: "Go to hell, you are so arrogant. After a while, you won't even be qualified to talk to me on the phone!"
The market, the media, and the courts went crazy. Both sides fought hard. He Jiale couldn't bear it anymore. As soon as Jiafeng Electronics fell, half of his industrial park was destroyed, involving nearly 20,000 employees.
.
He couldn't bear the loss. After much thought, he called Lu Feng and asked if he could stop and let both parties mediate and make concessions to each other.
Now the courts are having a headache when facing Jiafeng Electronics' lawsuit. Many defendants have local jurisdiction. Some factories were recently established, which has also created a number of jobs.
Reconciliation can maximize interests for He Jiale.
"Hello? Lu Feng?" He Jiale asked: "Where are you now? If you are here, let's have dinner together tonight?"
"I'm in Suzhou, what's wrong?" Lu Feng asked.
"I just want to go to court to litigate those piracy matters. Can we mediate privately? There are many companies involved. We believe that peace is valuable, and peace makes money. Do you think this matter can be handled like this?" Lu Feng certainly knows the He family.
What Le was thinking about, he pondered: "They want my life!"