Kevin accepted all this just because he wanted to minimize his losses. After all, he really couldn't go back to Volkswagen. In global automobile companies, his position and salary are nothing but a carrot and a pit.
The higher the position, the greater the competition. If you leave the company, you may never find the same position again, so the big bosses only leave when they have a clear path to escape.
Moreover, he also felt that according to what Zhu Lidong said before, Jiafeng Electronics' international development would not be too bad, and his status would not decline too much. With such an intimidating name, it would be enough.
The two parted at the door of the restaurant. Lu Feng took a taxi and went straight to the R&D company. Liucheng had already started handling the company's daily affairs in the office.
After going upstairs, Lu Feng asked a clerk, "Where is Mr. Liu?"
"Probably in the office."
Lu Feng walked to the door of the office and knocked on the door. He pushed the door open and saw that he was indeed in the office. He asked, "When did you come back?"
"I'll be back at noon." Liucheng stood up and said, "Mr. Lu, now the shape design has been decided and the machine parameters have been calibrated. If the changes are not major, I think it's better not to move."
"I originally thought so about this matter, but after a brief look at the market, I think it is not possible." Lu Feng sat down and said: "The market has already shown the smell of a price war. You also said that the other day,
The cost of this thing is only a few dozen yuan, or even lower. The technology in their hands is mature, and the early technology investment has already paid back. What about us?"
"If you think about it this way, we are indeed very passive!" Liucheng didn't know much about the market, but he still felt that such a sudden stop would have many obstacles to the launch of the product. Liucheng smelled the strong smell of alcohol on his body and said: "How about that?
You should take a rest first and talk again tomorrow. I see you drank a lot."
"It's just a few bottles of red wine. I drank it with Kevin. It's not easy to coax that old boy. Don't worry, he's very clear-headed. Call Du Guoying over." Lu Feng ordered.
Seeing his insistence, Liucheng had no choice but to turn around and pick up the phone on the table to call and notify Du Guoying to come over.
In the past few days, Du Guoying wrote a total of three marketing plans. He conducted a simple survey on pager users, markets, sales channels, and competitors. It can be said that he worked day and night for fear of missing out.
This is an important opportunity in life.
Ten minutes later, Du Guoying walked in with three folders and said to Lu Feng: "Hello, Mr. Lu."
"Sit down, sit down!" Lu Feng greeted and asked Liucheng, "Is the person in charge of appearance design here now?"
"General Manager Li is here today."
"Call over here!"
After a while, there were seven or eight people sitting in the office. Lu Feng asked everyone: "If the appearance design changes, how long is the mass production expected to be delayed?"
"Originally, we will be able to go into production next week, but it will be March soon." Liucheng thought for a moment and said, "From the perspective of projects such as plastic film, finalization, and debugging machine parameters, I estimate that it will have to be postponed for half a month, because the appearance design is
The first thing to be decided is that the plastic factory has already been busy."
"Blame me!" Lu Feng took the initiative to take the responsibility.
In Lu Feng’s memory, pagers all had the same appearance design, with a black shell. According to Lu Feng’s memory, Bird used a price war to drive down the price of pagers. It made a lot of profits in the first year, but Motorola
, brands such as Panasonic did not immediately follow suit and start a price war.
They absorbed a large wave of profits in a short period of time. After they had money, they began to layout sales channels. Later, Motorola began to lower prices to compete for the market.
What Lu Feng sees now is that the wholesale model of waveguide is very popular, and he may not have any plans to establish sales channels in the short term, but will use the price advantage to move forward.
They are now very afraid of Jiafeng Electronics, a company that did not exist in the first place. The pressure on them is far stronger than that of Motorola.
If they continue to let prices plunge because they are afraid of competition from Jiafeng Electronics, then Lu Feng will be really passive, because the 400 million yuan purchased by Jiafeng Electronics from Ruixin Labs is a huge pressure on his head.
Relying on TV chips, communication technology, compilation technology, and wireless signal technology to make back an investment of 400 million yuan will be difficult to achieve in five years.
So when Lu Feng saw the chaos in the terminal market, the first thing he thought of was not to engage in a price war. Especially since he also knew that Shi Watanabe had already joined Motorola and he might not know when he would come.
The domestic and international business situation is quite complex and can no longer be determined by the previous single market.
"Don't be afraid of being late if you have a good meal. It won't take more than half a month. Let's talk about the market situation first." Lu Feng leaned back and asked Du Guoying: "How have you been busy recently?"
"Mr. Lu, through a simple survey of the surrounding markets recently, I have three sets of plans in hand. For sales, we still have to rely on the group's sales channels. I personally think that the best plan is that the first one is mainly to solve the user's problems.
Pain point issues, highlighting product needs, and targeting young people as the main target group.”
"What do young people like most? Of course, dating. We can rely on this aspect in advertising. The commercial mainly focuses on a couple who live on two mountains. They agree to stand on the top of the mountain to watch the sunset together every day.
, the woman talks to him every day through a plug-in public phone."
"Finally, the two of us stood on two hills at sunset, looking at each other from a distance. First of all, we chose the hills as the background theme to highlight our good signal. Secondly, as a couple, one purchase makes them a couple.
It will also be more helpful for sales.”
Du Guoying talked endlessly, mainly about billboards, TV advertisements, channel distribution, user groups, and marketing strategies.
I have to say that his first plan was perfect. Even Liucheng kept nodding his head, saying that if he was young, he would definitely buy it, and Liucheng also brought up the concept of a couple's model.
"Average!" Lu Feng gave the answer and lit a pipe: "Too naive, have you ever understood the income of young people? Even if the price of a pager is set at 1,000 yuan, how many do you think can afford it?
Starting? More than half of our group sales channels are in small cities, urban-rural fringes, and towns."
Lu Feng directly rejected the first plan with one sentence. The excited expression on Du Guoying's face was slightly disappointed. In his opinion, this plan should be the most perfect, because couples are the most prone to impulsive shopping.
Some expenses are more concerned with commemorative significance than actual value.
"Then let me talk about the second option. It is positioned for business needs and goes in the direction of the elite. The advertising scene shows a man in a suit standing in a luxurious office building and talking about global business. Then the pager rang.
I came out and took a look, and immediately rejected the contract that was being negotiated."
"The main thing that stands out is that information is fast and fast, but other products can also easily achieve these points. I personally feel that the market audience for this product positioning is a bit small."
"Let's move on to the third one." Lu Feng smoked and said nothing.
"The third option, I think, is divorced from the need for product positioning and more of a vanity. The main advertising scene is that a teenager in a big city returns to the village and brings a pager. He uses it every day.
When communicating with the outside world, the pager always beeps, because such a novel thing gives people a particularly high-end and cool feeling, and the little flowers in the village fell in love with him."
"I didn't think very clearly about the third plan, so the overall positioning is still a bit vague and can be optimized." Du Guoying was a little unsure.
"The starting point of the third plan is not bad." Lu Feng said as he put out the cigarette butt in the ashtray.
"Ah?" Du Guoying was a little dumbfounded.
People present couldn't believe it. The first plan was obviously more attractive. They all felt that the first plan positioned the product very well. Young people don't have much money, but there are many young people and there are always rich people.
If there are only 1% of people who know how to buy and the quantity is large, then the sales volume will be very considerable.
Seeing that they all looked surprised, Lu Feng sighed and asked Du Guoying, "What kind of product do you think is the most profitable?"
"What kind of product is the most profitable?" Du Guoying pondered.
"It must be a necessity. It can be sold and people need it." Liucheng replied.
Others also nodded. Rigid necessities are what people need the most and are also the most stable.
"It's a practical thing. For the price of a wrench, can the profit reach 50%?" Lu Feng looked around at the crowd and said, "Food is also in urgent need. Take the Jiamei food I made, for example.
What do you think its profit rate is now? Let me tell you, 20%, and this profit will continue to decrease. Why does its profit rate keep decreasing? "
Du Guoying seemed to have figured it out and said: "Because it is practical and urgently needed!"
"That's right, if a product wants to pursue profit margins, it cannot rely 100% on practicality and demand. If it is 100% strictly needed, its profit margin cannot be high. If its profit margin soars, it will be the third
World War." Lu Feng leaned on the sofa and said: "So don't publicize the positioning and practicality of the pager, because all fools know that it is practical, don't tell the user, he already knows, tell him,
What he didn’t know, or rather, was more than he expected.”
Du Guoying's mind was spinning rapidly as he digested what Lu Feng said. He always felt that he had caught something, but he couldn't put it into words.
"In fact, the overall market is not only about young people, but also about what kind of people are more in demand. Under this general direction, it must also be combined with competitors and price wars." Lu Feng said solemnly.