"In terms of audience base and popularity, Neon is different from Ami. After more than ten years of development and exploration by the company, Kpop currently has a significant and widespread influence in Neon, with a fixed and loyal audience.
, and many other non-fan listeners have been influenced by it and do not have much rejection of Kpop music sources and groups."
"The groups under the company, including BOA, TVXQ, Girls' Generation, and SHINEE, have all achieved very good results in Neon. Especially TVXQ, who are also a boy band, and they are in Neon, even facing the local first-line popular singers.
It is very competitive, and many of the albums released in recent years have all topped the sales charts, which proves that our experience in the neon market is effective."
"And there is also the in-depth cooperation and support of Neon Aihui...Based on this basis, I think EXO has a great chance of success in the development of Neon...or it will definitely succeed."
"Neon is the second largest music market in the world. As long as we gain a firm foothold, the benefits we gain will definitely make up for or even exceed our losses in the mainland market, and we will even make great progress."
The head of the department stood there and talked in front of everyone's gaze. It was obvious that he had made a lot of preparations for today's meeting.
He saw Li Xiuman, who was in charge, smiling at him and nodding for him to continue. Then he seemed to be greatly encouraged. He smiled, turned the page of the information and continued:
"Furthermore, EXO is different from other unfounded groups. We made our debut in Neon last year and released our first Japanese single album. Although according to the previous plan of 'prioritizing the local and mainland markets', we did not debut in Neon.
Hong has been doing too many activities, but what is surprising is that the title song "boy with luv" unexpectedly achieved very good results."
His expression looked extremely surprised: "Without too much publicity or promotion, this album has sold more than 280,000 copies so far, and has topped the sales list many times, especially "Boy with Luv"
”, after Ai Hui’s market research, this song has become one of the favorite songs of many young people in Neon, and it is also one of the must-demand songs on the KTV song list...
This is still the case when XO does not have many activities and its potential has not been fully released. If the focus is on neon this year, there will definitely be a lot of room for improvement in performance."
"Furthermore, after market research, Neon Ai Hui is also very optimistic about EXO's development there. It has been repeatedly shown that XO's development potential in Neon is huge, not weaker than TVXQ, and because of its activities in Neon after its debut last year,
From last year to now, Ai Hui has sent several messages to communicate that he hopes to let EXO go to Neon for activities..."
After giving examples and data, and convincingly describing the benefits of the neon market, he suddenly changed the topic and talked about Europe and the United States:
"But Ami is different. The pop music there is extremely mature, and it is difficult to integrate music from other regions and genres. Even though it is a market that all Kpop companies want to enter, but so far, except for PSY's "Gangnam"
"Outside of style"..."
"But whether this song is a matter of good luck or whether it has a mature and usable long-term development method, everyone must be aware of it. After all, PSY's subsequent songs have not achieved the results they imagined."
"So so far, all the combinations and groups that have tried to break into America have failed... The song that has achieved the best performance in America so far is actually the song "Boy with Luv" from EXO's third regular album last year. This..."
As he spoke, he couldn't help but show a weird smile, then shook his head slightly, and finally concluded: "Although it has achieved good results and expanded its popularity, Kpop still has a very niche audience in Ami.
Therefore, I think we need to be cautious when planning to enter the United States. At present, it is best to focus our activities on the neon market."
The surrounding staff all nodded slightly after hearing this. What the director said was indeed correct. The development difficulties of the Neon and Ami markets are not at the same level. One has been developed for many years and has considerable experience.
There is a house with a reliable partner, and the other is a virgin land that has been tried to open up many times, but all failed. The difficulty of the two is not at the same level.
As for EXO, which has just lost the mainland market and has been targeted and excluded in the peninsula, the choice of shifting its development position this time is very important. Once the choice is made wrong, it is likely to have extremely negative impacts, so while being extremely cautious, the choice is simpler and has a higher success rate.
The higher side is safer and more in line with what more people think.
Chi Jingyuan also had a thoughtful look on his face when he heard this. He knew that although EXO didn't do much activity in Neon, the song "BWL" was indeed very popular. From time to time, he could hear Mingjing Nan say that this girl has
Once she even said with a smile that her brother also liked this song, and Chi Jingyuan often saw Japanese messages on his Instagram, and many of them were still asking him when he could go to the neon event.
Putting it this way... maybe neon is indeed simpler and safer.
"...I think this time the focus should be on the Aramco market."
While the others were thinking, suddenly another person raised his hand and stood up to speak: "Neon is safe, but after all, there have been many Kpop groups there before. Even if EXO went there and achieved great results, they are just one of many Korean groups.
It's just one of them... In comparison, Aramco's market opportunities and profits are "
Chi Jingyuan took a look. He knew this staff member. His name was Jin Dongxu. He was a representative of the marketing department. He had talked with him twice before and felt that this representative Jin had quite some ideas.
This chapter is not over yet, please click on the next page to continue reading! "As Director Lee said just now, no Korean group has successfully entered the United States... but EXO is different."
Jin Dongxu stood up, looked at Li Xiuman, and said loudly with the other's encouragement:
"After long-term market research by our Aramco company, Kpop originally had a small but loyal audience in Aramco. Especially after "Boy with Luv" topped the B list last year, Kpop's influence has become very obvious.
The spread of music, especially EXO, has also gained a group of extremely loyal fans."
"These fans are not the Asians we are familiar with. Instead, they are mostly young men and women from Ami. They are extremely active and fanatical. They will spontaneously promote EXO. You can often see their support for EXO on various SNS and music software.
Amway and recommended.”
"Although this kind of behavior will be disgusted by some people, the effect is extremely obvious. It will significantly increase EXO's popularity and attract more fans to join. As more and more people join, it also becomes a virus.
Regarding the spreading trend of sex, after our investigation, we have found that the number of young Americans who know EXO and are interested in it is already very considerable."
"Coupled with the previous results of "Boy with Luv", this is enough to prove that EXO has a very good foundation for its development in the Aramco market, and it is even a once-in-a-lifetime opportunity."
His words were so resounding that many people's eyes lit up.
"And the most important thing is, I don't think EXO can continue the company's previous plan this time."
Jin Dongxu seemed to have hit the point. He paused here. After feeling everyone's eyes on him, he took a breath and continued in a deep voice:
"Because of the differences in music between the Peninsula and Ame, as well as the unknown market that has not yet been developed, groups under the company would actively follow the trends of European and American pop music every time they went there to perform.
We collaborated with well-known Ami producers to create songs whose music style is close to or homogeneous with European and American pop. In the album, regardless of the song selection, appearance, makeup, or character packaging, all of them have given up some of their own characteristics as a Kpop idol group to a certain extent.
Characteristics.”
"Previous examples of failure have proven that this needs to be considered...I also do not agree with EXO continuing to take this approach."
"I think that even if you become a beauty, you will still be an idol group and a Kpop boy group."
Having said this, Jin Dongxu repeated it emphatically.
"The core competitiveness of idol groups lies in their fans, their loyal and crazy fan base far beyond that of ordinary singers, and their powerful ability to attract fans after being packaged."
"I think if you are trying to enter the European and American market for the first time, don't go too far with the mainstream pop music, and don't try too hard to cooperate with well-known producers, or buy so-called pop hits. First of all, it doesn't matter whether you can buy suitable songs.
Even if we buy high-quality songs, they will be wasted because there is not enough audience base and because of Ami’s well-known xenophobia and prejudice.”
"If we count the previous Kpop songs that have accidentally become popular in Europe and the United States, without exception, they all have strong rhythms, addictive melodies, neat and exciting dances, plus a certain attractive gimmick and characteristic... This is also the most popular Kpop song.
What we are good at is our main style.”
"Once we abandon these and sing so-called European and American pop songs, what is the difference between us and those ordinary American singers? Under the objective conditions of inferior singing skills and strong xenophobic environmental factors, why do people like us?
Woolen cloth?"
"So I think if they want to enter the United States, EXO must maintain their own style. The music selection should be more rhythmic and energetic dance music, and the choreography should be more difficult and unique, and use addictive melodies to impress people.
We will use our stage performances and visual effects to gain a firm foothold, gain a group of loyal fans, and spread the influence of Kpop before we consider going further.”
"It is always difficult to create a market, but once we succeed, as the first Korean group in Kpop history to gain a foothold in the American and American markets and even achieve outstanding results, the benefits and influence we will gain are unimaginable."
At this point, Jin Dongxu's tone became high-pitched, his eyes shone, and his words were very stimulating... and the effect was very good. Chi Jingyuan clearly saw that the staff around him who had just agreed with Neon's development route were somewhat moved.
, even Lee Soo Man couldn't help but hold the frame... After all, becoming a beauty is the ultimate dream in the hearts of him, Park Jin Young, and even all Kpop people.
Don't talk about them, Chi Jingyuan himself was a little moved by what he said, and he still felt that what this brother said made sense.
"There is one more important point."
After Jin Dongxu waited for the surrounding emotions to stabilize, he finally added something pointedly:
"Everyone knows that due to the industry environment, EXO will not be able to carry out many activities in the peninsula this year. In terms of the upgrading of the peninsula market and the habit of liking the new and hating the old, coupled with the exposure of the love affair, our popularity and influence
There will definitely be a certain degree of decline, and this decline will even exceed our expectations."
"If the focus is on neon, even if the event succeeds and achieves good results, due to well-known factors between the two countries, such results will not affect local views and popularity at all, and may even arouse some people's resentment
.”
"But, if we succeed in Ami, it will be completely different..."
At the end, he didn't finish his sentence and very cleverly left a blank.
But everyone understood what he meant in an instant... Peninsula people already have a strong mentality, and they have always been very difficult to deal with Neon, but they have always valued Europe and the United States. Look at Chi Jingyuan after he became the spokesperson of GUCCI
You will know the impact.
This chapter is not over yet, please click on the next page to continue reading! Even the world's number one coach promoted by Raushizi Pheasant Magazine can make some people proud, let alone really succeed in the United States... Once EXO really establishes a foothold in the United States
Even if you succeed, the feedback you receive is definitely far beyond imagination.
"very nice……"
After listening to Jin Dongxu's ideas, Li Xiuman couldn't help but smile and praise him. He tapped the table gently: "If you have any other ideas, please tell me."
"I think Representative Kim Dong-wook's idea is very good..."
"I think it's better to be on the safe side when it comes to transformation."
"..."
Under his command, all the well-prepared staff expressed their opinions, but their meanings were roughly the same as the first two people who spoke. They were divided into two groups. They talked about facts and data. Each had their own reasons and they were all very valid.
Persuasiveness.
"..." After listening for a long time, Li Xiuman nodded and was silent for a few seconds. Then he suddenly looked at the EXO people who had been listening silently for a long time, focused his eyes on Chi Jingyuan, and asked actively: "Jingyuan, what are you doing?
Any ideas?"
"ah?"
While he was listening carefully, Chi Jingyuan was a little surprised when his name was suddenly called. He paused, smiled and said, "I don't have any ideas, the company will just decide."
He really didn't have any good ideas. He found what people on both sides said to be quite attractive... He couldn't make a decision on such an important choice right away.
"Haha~" Li Xiuman smiled and shook his head when he heard this. He turned his head and discussed with several company executives around him for a few words, then knocked on the table and summarized today's meeting:
"Everyone's ideas are very good. We can discuss it again and come up with some specific details and plans and discuss it next time."
"But we can already start to collect songs. Neon asked Ai to provide some opinions. As for Ami...in addition to collecting songs from other companies, we will first ask well-known producers who have long-term cooperation with us to come out.
A few songs, and then we’ll compare and consider them.”
"Let's come here first for today and let the meeting end."
With Li Xiuman's words, the nearly three-hour meeting came to an end. Everyone stood up, said goodbye, and left the meeting room in twos and threes.
Although EXO didn't say anything during the whole process, as their debut time and popularity increased, they had more and more say in their albums and songs. Many times, decisions made by voting within the team were not considered by the company.
I will refute, so it is necessary to attend.
"Jingyuan."
Just when Chi Jingyuan was about to leave with the other members, he was stopped by Li Xiuman. Halfway through the two of them, he looked at Chi Jingyuan with a squinted smile and asked curiously:
"Where do you think XO should focus next...Why didn't you express your opinion just now?"
""
I felt that Li Xiuman really valued his ideas, or wanted to refer to his suggestions, but Chi Jingyuan laughed when he heard the words: "Because I really haven't thought about what to do... Well, I think
What Director Li and Representative Jin Dongxu said just now are quite reasonable..."
After finishing speaking, he pondered for a few seconds, blinked, and said casually without thinking too much: "Besides... you don't have to choose exactly the same thing... there is so much time this year, why can't Neon Ami go to all of them?"
"Hahaha~"
Li Xiuman was happy when he heard this, and shook his head kindly: "Greedy."
After saying that, he paused for a moment as if he had been inspired by something, but he quickly came back to his senses, patted Chi Jingyuan on the shoulder and said: "This year is a very critical year for EXO. Do you have any thoughts?"
Tell me immediately...Also, you should also get involved in music matters and come up with one or two songs as candidates. If you don't have a clue or are too busy, you can communicate with Producer Jiang."
"Okay, I will talk to Brother Xiaoxin."
Chi Jingyuan immediately nodded in agreement. He would definitely be involved in such a big event as EXO's breaking into Japan and breaking into beauty.
He nodded with satisfaction, but Li Xiuman remembered something and immediately reminded him: "There is also the matter of your solo. You must not delay it. This is no less important than the group going overseas. Your solo this time is the most important thing for the company in the first half of this year."
Important project."
"Don't worry, Teacher Li Xiuman. Of course I value my solo... I'm going to discuss it with Representative Choi and the others right now."
…………
"..."
"...The shooting location in LA has been selected. These are the photos and videos that were taken. Jingyuanxi, please see if they meet your requirements."
In the conference room, Chi Jingyuan took the information handed over by the staff and read it carefully.
He had just finished the group's meeting, and he came over non-stop to hold his solo meeting. He felt a little tired even though he was turning around, but his spirit was extremely exciting. Both the group and himself have made great progress in his career development this year.
There was a strong expectation.
After talking about album preparation for nearly an hour, we finally talked about the shooting of the MV.
"...This place is fine, but you have to check if there are any high-rise buildings around that block the light. The lighting requirements are still very high when shooting."
"It won't work here. I hope it will be a road background with some graffiti and a little street style. The style will look a little sunnier...it's too street here and too dirty.
"Okay, I understand. I will contact the people over there immediately." Director Cui, who was in charge of this aspect, did not refute and immediately nodded in agreement.
After putting away the information, he looked at the memo and remembered something. Looking at Chi Jingyuan, I asked tentatively:
"By the way, Jingyuan Xi, after the end of the year, what time do you think would be more suitable for the previously postponed MV heroine audition?"
"Audition?"
Thinking of this matter that has been pushed for a week, Chi Jingyuan pondered for a few seconds: "I'm going to the crew tomorrow... let's leave it to the day after tomorrow. I'll be back in the afternoon the day after tomorrow, and we'll audition together then."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "Okay, I will notify their company and agent immediately."
"Do they all have time? Is it too rushed to give only one day's notice?" Chi Jingyuan thought for a while and asked worriedly.
"Don't worry, Jingyuan Xi, let alone one day's notice in advance, they can come here with one hour's notice."
"ha……"
This flattery made him feel secretly happy. Chi Jingyuan laughed and shook his head. He took out his phone and checked the time:
"Ah? It's already eight o'clock in the evening. Come on, let's go have a meal together and chat while eating."
…………
"Well……"
After chatting with the staff again during dinner, Chi Jingyuan returned to the company after having a full meal, and was going to go to the practice room to get his things, and then rushed to the crew to film. Due to delays in various schedules at the end of the year in the past two days, the previous filming
The portions are almost not enough.
But when he came out of the elevator and was walking towards EXO's practice room, he suddenly heard a vaguely familiar voice coming from beside him.
"...How do I know that the company must be like this? What can I do?"
When he heard the voice, Chi Jingyuan paused slightly. Although it was a bit far away, he recognized it as Kim Jong-in's voice as soon as he heard it. He looked around and quickly found the source of the voice...it was the stairs not far away.
Passed from time to time.
This is a place where they can make phone calls and even go on dates.
Just when Chi Jingyuan had just found the source of the sound and had no time to think about anything, Jin Zhongren's voice came over one after another:
"...I just found out that we were photographed, and I was not prepared at all."
"...What's the point of crying? I can't control them when they scold you. Just bear with it. It'll be fine in a few days."
"That's a statement issued by the public relations department, what does it have to do with me!"
After just listening to a few words, Chi Jingyuan almost got the general idea... Kim Jongin was probably on the phone with his girlfriend, the exposed Xu Huilin.
Just what he said...
Alas~
Although Chi Jingyuan understands Kim Jong-in's behavior to a certain extent, after all, his career and popularity have been greatly affected.
But... I still can't help but look down on his behavior from the bottom of my heart. Like ZICO, this behavior of putting all the blame on the woman is really disgusting. It has gone beyond the scope of a scumbag and risen to the level of character.
.
It's just that he can't control other people's affairs, and he hasn't experienced what Kim Jong-in has been through, so he can't accuse him too high-mindedly.
All I can say is, take it as a warning.
Chi Jingyuan did not continue to have the idea of eavesdropping, and soon left and walked towards the practice room. He just took two steps and was about to reach the door when he suddenly remembered something.
He took out his cell phone and found several unread text messages marked with Jingnan's name.
Before the meeting, he received a text message from his little girlfriend, but he was also affected by Kim Jong-in's side and was not in a good mood at the time. Plus, he was going to a meeting soon, so he was too lazy to reply.
And now... one unread text message has turned into several.
Although he didn't click to read the content, he could feel the girl's mood through these unread numbers.
Chi Jingyuan looked at these unread text messages, stood there and paused for a moment, pursed his lips and was about to reply when his phone suddenly vibrated and a call came in.