"We have made most of the plans for EXO's comeback, and have communicated with several departments. The detailed text has also been read by Director Lee Soo Man, President Kim Young Min, Director Nam, etc. Now I will give
Please introduce and explain this project, as well as a summary of exo’s debut album.”
The speaker was the person in charge of the record planning department. He saluted to the senior executives sitting at the top, then nodded with several colleagues around him, and started reading with a thick stack of information.
"...According to data as of last week, EXO's debut mini album "Mama" has sold a total of 236,680 copies, including 182,385 copies of the exo-k version and 54,295 copies of the exo-m version..."
"...The sales volume exceeded expectations, but the data in other aspects did not meet our requirements. We asked the cooperative statistics company to count the public's evaluation of the album "mama" and analyze it..."
"...This time the project absorbed the problems encountered in the debut album and improved upon them. At the same time, it significantly changed the original style in order to be closer to the aesthetics of the fan base..."
"...This time EXO will directly release a regular album. The album is tentatively named "xoxo". It is expected to be officially released in May to June. The original album will include a total of 12 songs. The title song is "Wolf", which was released last year.
The company hired European and American composers to tailor songs for exo."
"Currently, the production preparations for all the songs on the original album have been completed."
"...Three months after the release of the original album, a repackage version of the regular album is expected to be released in August, that is, the reissued album "growl". Two additional tracks will be added to the original version, and the main song will be replaced with "growl/growl"
", created by exo member yuan."
"Both Director Lee Soo Man and the record planning department gave this song a very high rating and believed that it is more popular than the original title song "Wolf"."
"All original and reissued albums will be recorded in two versions, divided according to language into Korean version kiss ver, and Korean version hug ver."
"Director Lee Soo Man will be the producer of exo's comeback album this time."
"However, the current production plan for the re-release of the album's title song "Roar" has not been completed, including choreography, music video shooting, overall image and other aspects are still under discussion."
"…………"
It is about the future of EXO, and all the members are listening with recognition. Chi Jingyuan is sitting on the side, listening, and thinking about this return from his perspective.
Directly releasing a regular album, or planning two versions, really shows the company's importance, expectations and confidence in exo.
The albums released by artists from the Peninsula music industry will be divided into different types of albums based on the number of songs included.
A single album contains about one to three songs, a mini album contains about four to seven songs, and a regular album usually has about ten songs.
Mini albums are generally the most popular because the cost is relatively low, and if you want to win album-related awards at the year-end awards ceremony, an album is required to have at least six songs.
Generally speaking, most peninsula groups will choose mini albums when they come back, which can not only win awards, but the cost is not too high.
Depending on the number of songs included, the cost will naturally be different. Generally speaking, the more songs included, the higher the cost of an album.
At the same time, the configuration of the album, including selfie cards, stickers, postcards, etc., will also be better.
Then the selling price will naturally be higher.
A regular album is very important for a group. For a group, releasing a regular album proves that the company recognizes that you have market value and will only release it for you if it thinks it can make a profit, because of its cost and selling price.
It's indeed quite high.
As for the repackage version, that is, a reissue of the album, it means repackaging the previously released album with one or two songs added, changing the name, cover, etc., and then selling it.
The subsequent reissued album has a higher degree of overlap with the previous original album, but the price will not be much cheaper. Generally speaking, the sales volume will be worse than the original album.
Selling reprints is actually a marketing tool for the company. To put it bluntly, it is a way to make money by cutting leeks. There are not many companies in the entire peninsula that do this, and SM is the company that likes to do reprints the most.
"I had people work on the plan for "Roar" yesterday. I think it's very good. I've also discussed it with the planning department and decided to implement it according to this plan."
Li Xiuman said, picked up a piece of material and handed it to the secretary next to him. Then the secretary walked a few steps and handed the material to the person in charge who just explained.
"...the MV for "Roar" was shot in one shot without post-editing, creating the feeling that the members personally operate the camera..."
"...the style design reflects the young male charm and handsomeness of the members in the simplest way, and the theme clothing is mainly school uniforms and baseball uniforms."
"The design of the song uniforms will imitate the pattern of the players' jerseys, with each member's name written on the back, and each member will have their own iconic back number..."
"…………"
The person in charge picked up the material and scanned it, his eyes lit up, and he read it loudly.
"Many of the opinions on the production planning of "Roar" were put forward by Jingyuan, and I have marked them. They are all very excellent opinions."
"The members themselves compose songs, design styles, and shoot music videos. This is something our company has never tried before, and it is also a very good promotional material."
"During the album release and pre-heating, the publicity department should use this point as an entry point for promotion. The role of Jingyuan must be revealed. At the same time, people should be sent to follow the entire production process of the song and make highlights for the reprint.
Sold together with the album.”
Li Xiuman began to explain the task in a deep voice.
"Inside."
The publicist who was named immediately stood up and answered.
"As for the choreography, Jingyuan, it will be completed by you and several famous choreographers in the company. The style you described to me before is very good. It must be done in the fastest time and not affect the production of the album."
"Gui, I will work hard."
Chi Jingyuan stood up, saluted and answered.
As expected, Lee Soo Man didn't tease him. Basically, he adopted all the important points mentioned in the opinion report he submitted two days ago, and also asked him to participate in production and choreography.
We don’t know yet about "Wolf", but for the song "Roar", it was made clear through this meeting that the main supporter is Chi Jingyuan.
Although it is foreseeable that this song will feature a lot of Chi Jingyuan's parts, this time it is not about praising people from parts or C-shots, but from a higher level, directly lifting Chi Jingyuan to almost the level of a producer.
s position.
If "Roar" becomes a hit, it is foreseeable that Chi Jingyuan will receive the most dividends among all members.
