"...Lorenzo Xi, why are the artists we collaborate with this time so different from what we originally suggested?"
"...With all due respect, most of the artists on the list you recommended previously are not well-known, and according to our market research, they do not have outstanding commercial value. This was originally due to the good relationship established through Evan's cooperation.
That’s why I asked you for your opinions, but I didn’t sense your sincerity.”
In an office on the fifth floor of SM Company, several office managers and staff were standing around. They all pricked their ears and looked at Minister Li Junzai who was standing at the middle desk on the phone.
I just got the cooperation invitation from GUCCI and when I saw the names of the two artists above, all the staff responsible for this project looked at each other and were very surprised, because the number of targets that GUCCI sent the cooperation invitation was not only less than two, but also more than they expected.
Twice less.
What's more important is that these two idols who are scheduled to collaborate are something they have never considered before.
After a period of disbelief and confusion about the situation, the staff began to call and send faxes to inquire about the situation. The person in charge, Li Junzai, first inquired about the situation and was silent for a while after knowing that it seemed that Chi Jingyuan was involved.
Then I quickly called GUCCI to communicate, not only to find out what happened, but also to try to see if anything could be changed.
However, after Minister Li asked about the situation in a questioning tone, GUCCI came back very forcefully. Not only did he not give any explanation, but he directly placed the responsibility on SM.
This instantly extinguished the anger and dissatisfaction of the staff in the office. They looked at Minister Li who was on speakerphone with his cell phone and had an ugly expression on his face. They felt a breath holding in their chests.
On the other side of the phone, the person in charge of GUCCI Peninsula was still talking, but his tone softened a bit, "...most of the artists on your recommended list were active five, ten or even ten years ago.
The popularity and popularity of these artists, especially their commercial value, have dropped significantly this year. These artists are not in line with the current situation of our brand being rejuvenated across the board, and this cooperation partner is one we have investigated and carefully considered.
The one I chose is an idol artist who is currently popular in the peninsula..."
The broken Korean in the public broadcast echoed in the office. Li Jun was listening, and the corners of the mouths of a group of staff nearby were twitching.
Although it sounds reasonable, it is actually all nonsense. Although the production of their list this time is due to the company's own internal transactions and subjective recommendations, because they attach great importance to this cooperation with GUCCI, even if it is
There are some selfish motives, but SM also screened them very seriously and carefully.
At least those popular backs who are not the main players in their respective groups have absolutely no chance of being selected.
Listening to GUCCI's plausive words on the phone, Li Jun was almost furious.
Talk about commercial value... Who in the entire SM company in Xiba can compare with Chi Jingyuan? And what commercial value do others besides Chi Jingyuan have in the eyes of GUCCI? Aren't they all the same? As for popularity, etc.
Isn't it run by the company?
And if we talk about GUCCI’s boastful popularity and commercial value, how can Bae Joo Hyun compare to Lim Yoona?
And who were the artists who were active five or ten years ago? Forget it about BOA, Girls’ Generation is still releasing albums in 15 years, okay? Yoona Yoona’s movie just came out this year and she’s still acting in TV dramas, okay? It’s like she’s buried in retirement.
.
All the SM staff present listened to the high-sounding reasons on the phone and looked at each other with unhappy expressions.
However, even though they were very unhappy, no one present dared to directly point out the hypocrisy of the other party... This kind of thing is for SM to seek GUCCI, not for other people to seek SM.
They knew very well in their hearts that if it weren't for Chi Jingyuan... the two parties probably wouldn't have contacted each other at all.
"..."
When Li Jun hung up the phone, his expression was extremely exciting. One moment he frowned and was extremely anxious, the next moment his nose trembled with anger, and the next moment he shook his head with helplessness.
He understood what GUCCI was saying. The other party had no intention of changing the partner. SM had decided on these two people for this collaboration.
This made him feel very uncomfortable for a moment.
First of all, he felt that he had misjudged SM and his own weight in the eyes of GUCCI, and that he had completely lost control of this incident. He had a sense of powerlessness and a strong sense of urgency.
... He found that he, and even his entire department, seemed insignificant, and seemed to be the same with or without them.
What's more important is that because of this cooperation, he received a lot of benefits in the resource exchange, and a lot of his good stuff has been blown out. Now that it's like this, he feels embarrassed even if others don't tell him.
"Minister nim..."
After hanging up the phone, I saw that my boss was in a bad mood. The surrounding staff members all understood the situation and were quiet for a while. However, after a few minutes passed, a room manager broke the silence: "We have to accept GUCCI's offer.
Cooperation? Do you want to, refuse..."
The room director tentatively came up with ideas.
GUCCI took the initiative to approach the company's artists to collaborate on a title, but they were thinking of refusing...even though it sounds stupid.
But there are quite a few such things.
Not all invitations and resources coming to the door of the management company of the agency will be unconditionally accepted. They have their own set of logic and have their own plans for the group and the artist. If the invitation exceeds the plan and is unexpected, such as
Advertisements and resources that do not conform to the style and positioning of the group will generally be rejected. Even if they are consistent with the style and positioning, if the brand owner is looking for a member who does not want to be promoted, or even needs to control the popularity of the group, they will also be rejected.
This chapter is not over yet, please click on the next page to continue reading! So the director is asking whether to reject GUCCI’s cooperation this time.
"..."
As soon as Li Jun heard his words, a strong impulse suddenly surged in his heart.
In this incident, he was full of confidence and busy before. Now he is like a clown and can't get in at all. He really wants to deny it directly.
It's just that deepening contact and cooperation between SM and GUCCI, and even the European fashion circle, is the company's long-established strategy. This time GUCCI took the initiative to continue cooperation, and it was too late for SM to be happy. He did not dare to impulsively destroy the relationship between the two parties.
And... I heard that what happened this time was because of Chi Jingyuan. As Li Junzai, who knew the importance of this royal idol in the company very well, he was worried that if he refused, Chi Jingyuan would kick him out the next second.
door, and then he will be transferred or even resign...
They just pretended that nothing had happened and followed the invitation from GUCCI... They were a little unwilling to do so, and then they would really be the same as them.
It was quiet for a while, and when the boss didn't say anything, the room manager who had just proposed quietly came up with an idea: "Then why don't you contact Director Li Xiuman and see what his opinion is..."
Take the initiative to contact Lee Soo Man? What can Lee Soo Man do? He will only scold us severely after knowing that we are not doing our job well.
When Li Jun heard this, he immediately rolled his eyes without leaving any trace.
You didn't think he would scold Chi Jingyuan, did you? The old man felt closer to him than to his own son.
He even wanted to say something ugly... When Li Xiuman saw Chi Jingyuan, he was closer than his own father, because he would beat and scold his own son when he didn't agree with him.
Seeing his boss's expression, the room manager immediately shrank his head, and the surrounding staff also fell silent.
This GUCCI cooperation really came as a sudden attack to everyone. Not only were they not prepared at all, but they also had no solution at all.
"..."
Pressing down the anger, embarrassment, displeasure, anxiety and other embarrassing emotions in his heart, Li Junzai took a deep breath, thought twice, and picked up the phone: "Let me call Jingyuan Xi and ask.
…”
When the others heard this, some breathed a sigh of relief and looked forward to it, while others raised their expressions helplessly.
This incident made people confused at first, but after inquiring about the information and discussing it, they all figured out that it was Chi Jingyuan who was behind it. He was the only one in GUCCI in the entire company, and even in the entire peninsula entertainment industry.
There is so much energy over there.
Of course Li Junzai could see that.
In fact, they knew that GUCCI valued Chi Jingyuan, but when discussing cooperation before, they still used the habits and arrogance of ordinary operations as company management, so they did not discuss it with Chi Jingyuan, but made a list internally.
...At that time, someone actually suggested asking Chi Jingyuan for his opinion, but it was still denied. They were still complacent, thinking that this cooperation was the result of their efforts.
At this time, the final result came out. Looking at the names of Bae Zhuhyun and Wu Shixun, as well as the list that they worked overtime for several days to make but didn't know where to throw it as toilet paper, although Chi Jingyuan didn't say anything,
Li Junjae and a bunch of staff all had a strong feeling of being slapped in the face.
This made him very angry, but he also couldn't help but feel guilty.
But no matter how guilty you are, you still have to fight...