After Ji Kyung-won released his debut video on February 20, SM Entertainment released other members' debut trailer videos one after another in the following days.
On February 22, the video of Lay, Kim Jong Dae and Byun Baek Hyun's trio was released.
Immediately afterwards, Park Chanyeol's teaser video was released on February 23. Then on the last day of February, the 29th, and March 1, the videos of Kim Jong-in Kai and Lay and Oh Sehun were released respectively. So far, all EXO's debut teaser videos have been released.
Finished, there are 23 videos in total.
Most of the videos were actually shot in advance. Only Chi Jingyuan was shot two days ago. Due to time and planning, he only had one trailer video, while most of the other members had 2 to 3.
, Kim Jong-in alone accounted for nearly half of the most.
This was not a problem at first. After all, he had not officially debuted yet and everyone did not have many fans. But after the video of No. 20 Chi Jingyuan was released, he, a paratrooper who originally had no fans, suddenly became popular.
, the number of fans jumped directly to the top of the team members in just ten days, and someone even set up a fan club for him. In just ten days, the number of clicks on his debut video has reached the top of the list.
Reach the top among members.
But after all the debut videos were released, his fans discovered that their artist only had one debut video, and they were very dissatisfied with this. Many people went to SM's official website to leave messages, complaining that SM was unfairly treating them.
There is only one video for such an outstanding person, but the gigolo with hair as long as a broom has so many videos, it's really blinding.
A strange phenomenon happened here. I don’t know if it’s because the style of Chi Jingyuan’s debut video is very different from other people’s. People who like Chi Jingyuan really like it, but most of these people are not interested in other exo videos.
I don't care about people, I just like him.
This kind of behavior of liking only one member of a group is called "weifan", and people who like all the members in a group because they like a group are called "group fans". Generally speaking, the number of weifan is not very large.
It can't be compared with group rice, but Chi Jingyuan's Wei rice is exaggerated, and there are a lot of poisonous Wei in it.
Duwei refers to a fan who only likes one member of the group but also hates other members.
Therefore, the message board on SM's official website and the comment area under each member's debut video have been very lively recently. You can often see fans from various factions tearing each other apart:
"Trash Sm, our Yuan is so good but we only have one video, I'm really blind."
"Oh my God! How can these ugly bums have the nerve to stand with us?"
"I've watched all the videos of this group, and I can only say a few words about the style and temperament of everyone except Yuan."
"That Kai is so ugly and has so many trailer videos. Is he from the royal family?"
"Can you please stop mentioning your family in other people's videos? Do you have any manners?"
"Are they all in the same group?"
"Anyone with a discerning eye can see that the cody who designed Yuan's image and the PD who shot the video are obviously at a higher level than the other members, so they feel that the styles don't match and make the others look a bit cheap."
"SM is really speechless. He can shoot videos so well, but isn't Yuan's hairstyle and outfit amazing? Why can't other brothers do the same? I feel sorry for me, Luhan."
"This junior group hasn't even debuted yet, but it's already torn apart internally. Let's get rid of it at the speed of light and disband immediately. Don't rob our family of resources."
"It's because of this group that our resources have been reduced a lot recently. Can we go back?"
"…………"
Such lively trolling also attracted the attention of the SM company's publicity department, but this is not a bad thing for them. After all, the most important thing for a newly debuted group is attention. Only attention can bring popularity, even if a considerable part of them
The comments are all insulting and criticizing exo, but for the company, being black is also a sign of attention, and black and red are also red.
They are very experienced with Black and Red. Basically, several groups that have debuted in SM have used this method to create hype.
As for the fact that Yuan has too many fans and even overshadows the group fans, the SM planning department thinks this is a good thing.
Because the resources of each company are limited, it is impossible to regard everyone as the main supporter. Generally speaking, a team will mainly support two to three people, using personal popularity to bring a lot of attention to the group, and then
This attention translates into team popularity.
This set of plans is basically applicable to all companies that launch idol groups throughout the peninsula.
However, Yuan only posted a low-cost debut trailer video to gain such high popularity and bring so much attention. It was an unexpected surprise for the company, and it also gave them confidence in running EXO's successful debut.
Gained greater self-confidence.
After releasing the debut trailer videos of all the members, after a week of planning, the music video for the prelude song "history" was released on March 8, and the sound source of "history" was released a day later.
While the company is busy preparing the debut plan and putting out various materials, the members are not idle either. While practicing non-stop, they are also receiving the last round of 'debut coaching'.
Still in that practice room, all twelve members of EXO were sitting in two rows on the wooden floor, while a woman in her thirties stood opposite them and was giving them lessons.
The teacher first emphasized the etiquette that you must pay attention to after your official debut. You must salute when you see your seniors. When you meet a senior, you must maintain the gesture of saluting and wait until the other person leaves before taking action.
"Boys of your age sometimes have excessive self-esteem and do some ridiculous things. Don't think that saluting is a bad thing. You should pay attention to etiquette. Seniors and fans will only think that you are polite. All newcomers are like this.
Come here, some time after you debut, there will be new people coming to salute you."
"If you go outside, such as a TV station, except for managers or assistants, do not eat any food given to you by anyone else, and do not drink water. Do not forget about Yunho. Also, even if it is yourselves
If there is no agent to take care of the water or food, you cannot eat it after it has been out of your sight for a period of time."
"Be sure to pay attention to your expressions in front of the camera. Any movements and subtle expressions you make will be completely recorded. Whether it is a paused screenshot or malicious editing, it is easy for someone to take advantage of it. So expression management is very important.
It’s important, if you don’t know how to do it, just keep smiling, just like Yuan, his smile is very good.”
"There is a special way to respond when you are asked some sensitive questions on a variety show. A teacher should have taught you before. I will review it for you one last time. If you are asked about something related to your seniors in a variety show
, you must be polite, and if you are asked about conflicts within the team or fans, you must deny it.”
"There is another very common question that is often asked in variety shows, and that is the question of ideal type. If you are asked about your ideal type, just say an older female senior, or directly say a foreign actress.
Anyway, if you want to talk about a woman who has nothing to do with you, you must not talk about the girl group members who have been active with you. This will easily break the hearts of fans. Let me ask a question, Yuan, who is your ideal type?"
"I..." Chi Jingyuan didn't expect that he would be called by name, so he said casually: "Senior Lin Yuner?"
"Ani! Although she is a female senior, she is not old enough! And she is from the same company, which can easily lead to misunderstandings. Yoona's male fan is very crazy."
"Then... Senior Li Yingai?"
"Correct answer! Sehun, what about you? Who is your ideal type?"