exo officially came back on August 5th and started to play songs in the first week mainly for accumulation.
In the second week, which was the 16th, "Music Bank" won its first No. 1 spot. In addition, it also won one of the Inkigayo trophies.
Starting from the third week, EXO's accumulation has been enough, and the popularity of "Roar" has completely spread. From this week on, they swept all singing programs without missing a single one.
All the opponents they encountered in the process, whether they were a popular idol group that had just returned or a new group that became famous and soared to the sky with their hit songs, were all ruthlessly swept away by EXO and "Roar" without any mercy.
EXO's return directly cut off the dream of the first-line boy group Beast and the senior FX of the same company, and also knocked away several returning groups and solos, including 2ne1, ailee, b.a.p, Li Shengli, infinite, Li Xuanmi and crayon pop.
Many of these artists are very popular and would have been strong competitors if they had come back at other times. It's a pity that their opponents' outburst this time is really shocking.
A series of falling names vividly highlighted the explosive heat of EXO in August. Even in September, it is still spreading and fermenting. The roar from the new stars in outer space seems to be unable to stop at all.
Especially among students, "Roaring" has become the class song of most classes. In middle and high school schools, during recess, the melody of "Roaring" will be heard in countless classes. If you look closely, you can spot the students.
People, both male and female, gathered together in twos and threes, watching the MV, humming and learning to dance.
Some media discovered this amazing and funny situation and gave EXO the title of "rulers of middle and high school students", indicating that they have completely dominated the fan base of young students in the peninsula.
There is a phenomenon that clearly supports this.
Chasing stars is a culture among peninsula students. Many new students, or classmates who have just met each other, usually ask each other which celebrity they like when they introduce each other.
But since late August, students have gradually stopped asking this question.
Nowadays, it is popular to directly ask, “Who do you like from EXO?”
…………
"Is today's winner safe? I checked the online trends and see that the opponent is very strong."
In xo's lounge, Chi Jingyuan sat in the corner with his legs crossed, chatting comfortably with the members he hadn't seen for a few days.
"Today's one of the alternates is us and crayon pop, right? Don't worry, I've bumped into them several times and never lost, so there should be no problem."
Do Kyung-soo raised his eyes and thought for a moment, then said ok from the bottom of his heart.
"The popularity of crayon pop has really exploded recently. It's a bit like us half a month ago, but this group's shortcomings are more obvious and they can't beat us."
"But their song "bar bar bar" is really popular. It seems to be more popular among the people than our "roar". It is played in many places."
After hearing this topic, the members started discussing it one after another.
In the music industry recently, the biggest hot spot is besides exo, which has soared in popularity, and the other one is the girl group crayon pop, or crayon pop for short, which broke out of the music industry because of the popularity of their songs.
This girl group debuted in July last year, and they are still the juniors of EXO. They are backed by a small agency with few resources.
They have been unknown for more than a year since their debut. They belong to the kind of group that can't be fooled any more. They can't even get a schedule for singing shows, so they can only rely on local streets such as MRT stations, underground shopping malls, and shopping district squares.
I do side road shows and run some small business shows to make ends meet.
On June 20 this year, they released their new single "bar bar bar".
When this song was first released, no one cared about it. In addition to the fact that the group was not famous, the music video was also very crude, without any special effects, and the costumes were very simple. Later I heard that it was just a company employee carrying a camera.
Taken at an amusement park, it cost almost nothing.
But after nearly a month of slow fermentation, by late July, the song and their "cylinder dance" became popular all over the peninsula at an unimaginable speed.
The not in status, which is hundreds of places away on the big list, climbed to the first place at the speed of light, even directly squeezing "Roar" down.
Throughout August and September, the two most played songs in the streets and alleys of Peninsula, apart from EXO's "Roar", were this super hit song by Crayons.
And because the song's melody is catchy and the dance is simple and full of magic, there are videos of their dancing covered by listeners and passers-by all over the Internet, keeping the song's popularity at a considerable level.
This song "bar bar bar" also made Crayon Pop, a girl group that has been outside the 18th tier for more than a year since its debut, become popular and well-known as a first-tier girl group in just one or two months.
Unfortunately, their shortcomings are also obvious. The economic company is very small and has no experience in dealing with the popularity of this kind of combination, nor does it have the corresponding resources for subsequent publicity and investment.
This song has become so popular that it is out of the circle and is being played in the streets. However, it is completely different from the exponential growth of fans of EXO, which is also very popular. Although their popularity is high, the growth rate of their fan base cannot match.
This kind of heat.
When I went on the street to interview, there were really not many people who had never heard the song "bar bar bar", but there were very few who knew the names of the members, and most people even didn't know how many people there were in the group.
crayon pop perfectly explains what it means to be famous but not popular.
Under normal circumstances, even in this situation, with their extremely high popularity, they would still be able to compete with several singers.
It's a pity that their hot period completely coincides with EXO's comeback. From August to now, not a single one has been released so far.
As expected, in today's selection, EXO defeated the Crayon Group with an unsuspicious score and won the fourth consecutive No. 1 song in "Music Bank".
From the first place on "Music Bank" on August 16th to today, the fourth week, every one of them has been won by exo, and they have never been left behind.
"Music Bank" does not have a limit for consecutive 1st places. According to the current trend, even if EXO ends singing songs, they should still be able to win one or two more trophies.
And gd returned a week later. With gd’s popularity and popularity, it would be difficult for crayon pop to compete with him.
It’s very likely that there will be no hit songs in the industry without even one hit song, and they are really miserable.