Yesterday morning, in the conference room of the JYP building, Park Jin Young was listening to reports from his assistant, the head of the publicity and external relations department, and other staff on the preparations for the "Sixteen" program.
But at this time, the atmosphere in the conference room was obviously a bit dull. It was so dead that you could almost clearly feel the sound of slightly heavy breathing. Suddenly, a wooden chair seemed to be loose and aged, and there was a crisp sound of "squeaking".
It sounded extremely harsh at times.
After a moment of silence, an assistant looked at Park Zhenying's face, took the document and continued;
"...The advertising price has not yet been fully negotiated. Although our reputation and brand name of JYP leave some room for negotiation, some advertising brands currently have obvious lack of confidence in the program "Sixteen". The currently agreed price is different from ours.
It was far from what was expected.”
"At the same time, there are not many ideas and plans for the promotion of the program. In terms of warm-up before the broadcast and publicity after the broadcast, some publicity plans have hit a bottleneck due to resource issues."
Park Zhenying nodded after hearing this. The face that originally looked full of joy was dignified when it was serious. When it was dark, it was very powerful. At this time, it seemed that the air pressure around it had dropped a lot.
The past two years have really been a low point for JYP. The boy group GOT7, which was launched with great efforts at the beginning of last year, can only be said to be tepid since their debut. With their previous expected continuous comebacks, they will become a first-line boy group and start to bring revenue to the company.
The situation of raising the stock price is far from satisfactory. It has been more than a year since my debut and I have not even received a single song award.
And in order to recover as quickly as possible, GOT7 was sent to Neon Debut and toured not long after their debut. Fortunately, the response was pretty good.
In the past two years, JYP's revenue has been solely supported by 2PM's tour revenue, Bae Suzy's personal resources and advertising cases, as well as the revenue generated by her own singing.
IVY's advertisement has been endorsed by EXO for three years since its debut. As XO's popularity grows and its popularity grows, this school uniform brand has also gained a lot of market share.
Compared with EXO's many combinations and various props and backgrounds, Bae Zhuhyun's personal shots seem to be less. After all, the main star of this new school uniform endorsement is still XO. The reason why she received this case last year was mainly due to SM
push.
Although the recording has just started, of course the plans such as the processes and topics of the previous episodes cannot be imagined on the spot. In fact, the company has already made plans.
Although it is not a big hit, it has reversed the previous situation and attracted a large number of fans, showing signs of leaving the circle. It can be said to be a successful comeback.
"The final score is...
It's a pity that after G-Soul's official solo debut on January 19th, the response to the mini-album "Coming Home", which he wrote and composed alone, was a bit hard to describe...
Wu Shixun nodded in agreement, tried hard to hold back his laughter, and asked in a low voice.
Fortunately, this is already the last week of EXO's "Call Me Baby" singing competition. In fact, last week EXO already won three consecutive championships on the three major TV stations and singing programs and "Show Champion".
"Card……"
Really, every time we take a photo, there is one less person.
"I feel like the refrigerator in the new dormitory is a little too small. The single-door one can't hold anything at all. Why don't you apply to the company for a bigger one?"
"Why do you sound so want to laugh when you say something so sad?"
"I think we can think about it from the aspect of inviting guests. One of the contents of the plan is for the members of "Sixteen" to compete solo with each other, and we are going to invite guests to act as judges to make comments. We think we can invite some more popular and gimmick guests here.
Come and increase the early exposure and popularity of the program."
This PK session was originally planned to invite two guests, one male and one female, to serve as judges. The male guest was originally scheduled to be San E, a rapper who had signed with JYP and maintained a good relationship with the company, while the female guest was supposed to be a former collaborator with Park Jin Young.
Sun Jiaren, who I have a good relationship with.
These are considered to be relatively popular and well-known artist guests within the scope that can be contacted.
"Hehehe, no matter how busy EXO is, they will definitely not be as busy as brother..."
Entering late March, Red Velvet, who returned last week, has officially started competing for the top spot, trying to get their first top song since their debut.
Now JYP's stock price has been falling for years and has almost hit the bottom. Compared with 2013, it has dropped by nearly 23%, leaving less than 5,000 won, while a cup of Starbucks' extra-large Frappuccino is priced at
It’s about 7,000 won, so compared to the other two, JYP was ridiculed by many people on the Internet as saying, “It’s not as good as a cup of Frappuccino,” and “at least it’s still drinkable.”
Although he thought it was a little funny, in fact, he felt more helpless:
Blame the damn flats!
…………
The remarks and analysis seemed to impress Park Zhenying and other staff present, and the room became quiet for a while, as they all seemed to be thinking about the feasibility of this suggestion.
The Peninsula entertainment industry is indeed small enough.
Chi Kyung-won felt that Bae Joo-hyun seemed a little dissatisfied because of the embarrassing scene just now, or maybe she was really a little angry. When they said goodbye to each other after the filming, she did not look at each other with a tacit understanding like she was used to before, and smiled.
After bowing and saluting, she turned around and left with the agent without even looking at him.
It seemed that he had already prepared the draft. A director in charge of publicity glanced at the document in his hand, gestured to the surroundings, and then said:
"The current program mainly lacks enough gimmicks and hot spots. There is no official broadcast yet and no specific market feedback can be seen. We still need to find something from the program itself that can increase popularity and arouse discussion."
Chi Jingyuan smiled and hung up the phone. His smile gradually faded and he smacked his lips playfully.
Speaking of which, Park Jin Young lightly knocked on the table and waved his hand to indicate that the problem was not a big deal: "Since the temporary formation of Yuan & Suzy last year, we have cooperated with SM on many projects. As long as he agrees, this will actually
That’s easy to say.”
"Hahaha..." The well-reasoned analysis made the few who heard it couldn't help laughing out loud, and Baekhyun and the others who were sitting far away glanced here strangely.
By this week, the myth that had been competing with XO for the first place had gradually withdrawn from the track, and the new candidate and competitor had become red velvet.
"I also think it's really inconvenient that it's full every time I open it."
"MissA's showcase...is it the 30th?"
Red Velvet, who returned with the mini-album "Ice Cream Cake" this time, can indeed say that they have made a turnaround. The difficult situation that made the entire network black when they debuted last year has been greatly improved. Since the release of the title song, in addition to being airborne on the first day,
In addition, it has reached the sixth place on the daily chart, and has sold nearly 40,000 physical albums. It can be said that it has its own place among girl groups.
EXO has endorsed IVY school uniforms since their debut, and shoots spring and autumn advertisements every year. Luhan left not long after the spring advertisement last year, and Tao also left after the autumn advertisement.
"Isn't it already settled in the last quarter of last year? Can't we buy it ourselves?"
The meaning of PD is already obvious. The height contrast between Bae Zhuhyun and Ji Kyungwon standing together in flat shoes is a little eye-catching, which makes the overall picture a little uncoordinated.
Speaking of this talent show, Chi Jingyuan has heard it from Zhou Ziyu many times in the past two days, and it has become very popular. We just talked about this topic in the car, but I didn't expect that now I would be connected with it.
"Okay, let's talk about it when we meet."
The topic focused on some electrical appliances in the new dormitory. Although the area of the dormitory is half larger than before and the decoration is much better, as the income and taste of members have increased, the requirements for electrical hardware have also become much higher.
"EXO is so popular right now. It's not easy to invite him. Will SM allow him to come to our place to participate..." After a while, someone asked a question in a low voice.
Chi Jingyuan, who was in the C position, responded immediately, secretly laughing in his heart and glanced at Pei Zhuhyun, who was standing very close to him. The corner of his mouth twitched slightly after hearing the PD's words. He gently moved his legs according to the PD's instructions.
It's bent a little, and it doesn't look as tall as before.
"He is also an idol himself. Both his vision and considerations have limitations. It still feels a little inappropriate to be a judge." After hearing this name, some people couldn't help but immediately raised objections.
When it came to the collaborative shooting session, the four members of EXO entered the country together with Bae Zhuhyun. The PD was snapping and suddenly called to stop the shooting. He frowned and looked at the people who were posing, and pointed his finger: "Yuan xi, you
Bend your legs a little and don't stand so straight."
Chi Jingyuan glanced at the date, today is the 23rd and there is still a week left.
"Congratulations to EXO, who won the honor of today's "M!countdown"!"
As soon as these words came out, the EXO members nearby, whether they were filming or watching the fun, couldn't hold it back and laughed instantly. Park Chanyeol and others who knew the inside story were holding their stomachs and laughing together so hard that they couldn't believe it. Their eyes were full of weirdness.
I think the scene between Ji Jingyuan and Bae Zhuhyun is very comical.
"It should be seven, because there's another one this fall."
Compared with the stock price of JYP, SM and YG, let alone car taillights, you can't even see their tire tracks. The so-called "three major entertainment companies" in the music industry are almost just names.
Compared to the former, Park Jin Young, who has successfully launched Wonder Girls and MissA and has extensive experience in operating girl groups, pays more attention to the latter. Not only did he participate in all the preparations for "Sixteen" from beginning to end, he also personally appeared as the host and judge.
Participated in all aspects of this project throughout the process.
"Yuan? He is indeed very popular, but EXO has only debuted for 3 years. He is still a little too young. He is only one or two years older than the trainees participating in the show. Isn't it a bit inappropriate?"
"Gui, I know."
After thinking about it briefly, he put his phone back in his pocket and walked towards the practice room. The personal relationship itself was maintained very well, and Park Jinying, the president, took the initiative to call and invite him, so he definitely wanted to show face.
Although EXO will be very busy on the 30th as they are preparing for the comeback of "X", they can still spare a few hours.
Some time ago, the focus of JYP's work was to launch. The company has high hopes for him, and even opened a subsidiary specifically for him. He is known as a 'genius', 'a trainee for 15 years, helped G.O.D. as a music instructor when he was a teenager', and studied in the United States for 9 years.
', 'Super newcomer' G-Soul, who had attracted heated discussions and widespread attention a few years ago, was heavily promoted by the company even before his debut, and all the artists in the company posted their support.
The various names sound really bluffing, making people think that another Rain or GD has appeared.
For red velvet, maybe now she just needs a junior to prove herself.
Why does she look a bit like Kim Taeyeon when she first debuted?
As the ribbons floated, EXO defeated their fellow student Ledbebe and once again won the first place trophy in "M!C" on March 26.
The room manager refuted his colleagues' opinions with some excitement, and spoke in a coherent manner. At the end, he added: "Maybe the female guest can also cancel the original plan and directly replace her with Suzy. Last year, their "Some" was so popular.
, being guests together will definitely attract a lot of attention."
"Let's communicate again."
After taking a few pictures and changing poses, the PD called timeout again, frowned again, and pointed here as if he was about to say the same request as before, but he hesitated for two seconds.
Then he smacked his lips, waved his hand and said directly: "Forget it, Yuan, you should just sit down and carry a box for him..."
Although the members of red velvet had already expected it, when they discovered that the gap was still so big, although several of them congratulated on their faces, they were still more or less disappointed and frustrated in their hearts.
Chi Jingyuan shook his head and couldn't help but laugh when he thought about his experiences in the past year.
The PD and the surrounding staff were a little puzzled when they saw the EXO members smiling exaggeratedly, but they had no intention of delving into it. They directed the field staff to quickly move a box over and continued filming.
As the president and major shareholder, Park Jin-young is actually under a lot of pressure. Although he successfully went public last year through the merger of the first and second headquarters and took back control of the company, the company is deteriorating like this, and even he is under great pressure.
Shareholders also can't stand strong opinions.
"..."
"Who do you think will leave after this filming?"
On the morning of the 24th, in a studio in Mapo District, the nine members of EXO, who had finished styling and changed clothes, were sitting on the sofa next to them. They looked at the staff who were setting up the background and placing the reflectors.
Chatting quietly together.
"EXO VS red velvet 8854 vs 6803."
Speaking of which, the female artists who have collaborated with EXO to shoot this school uniform advertisement have been different every year in the past few years, from Kim Yoo Jung at the beginning, to Seo Ye Ji who made a brief cameo, to Bae Joo Hyun from last autumn to now.
"Can you find an idol more popular than Ji Jingyuan? And he has long been not only an idol, but also a composer and actor. At the same time, we all know that this time EXO
He also served as one of the producers on the comeback album, so there is absolutely no problem with his qualifications."
and……
First, there was the EXO session, with a group of nine people, then five, four, and even a single person and other different numbers of members to be shot together, and then it was Bae Zhuhyun's own personal shot.
In fact, the general structure of this new girl group, including which members will debut and which ones will not, has been drafted by both Park Jin Young and the company. The reason why a survival talent show is specially held in a grand way is partly because of the desire to
We must try our best to increase the visibility and popularity of the new girl group to ensure the success of this new girl group project.
"Based on our comparison and selection, EXO's Yuan is very suitable. He is the most popular male idol nowadays. With the success of EXO's comeback this time, he is now very popular whether it is the stickiness of his fans or the buzz he has caused.
Haodu is a leader among male idols, and he doesn’t often appear in similar programs. We think that if he serves as a guest on the program, he will bring quite high popularity early in "Sixteen".
Pay attention and discuss." Without any hesitation, the director directly stated the opinions of their department.
After saying this, he seemed a little hesitant. Park Zhenying thought for a few seconds and looked up at the company directors: "Let's think about it again and see if there are any other suggestions and ideas... If it is officially confirmed, I will call him."
, it would be better to get in touch through personal relationships. There will be a MissA showcase in a few days and Suzy will be there. If it is confirmed, I will ask him to meet and chat that day..."
It is said to be spring school uniform, but it is actually no different from summer clothing. Most of them are short-sleeved shirts and shorts. They also use many seaside and summer-style items such as plastic anchors, surfboards, rudders, and swimming rings.
Props assistance.
To be honest, Chi Jingyuan himself is quite interested in Zhou Ziyu's program...
…………
"This kind of thing must be paid for by the company..."
"cut..."
Although the face doesn't look the same anymore.
"Ha ha ha ha……"
…………
"..."
It's a pity that even though their comeback has performed well this time, and even though EXO's popularity has obviously declined in the fourth week of singing, it's a pity that the two are still not on the same level of rivals, and the final score is almost no suspense.
Park Zhenying also knew the current predicament and did not blame the other party too much. He nodded to show that he knew. After pausing for a few seconds, he asked: "Do you have any other good suggestions for publicity?"
Therefore, JYP now urgently needs to expand new revenue channels in other aspects, which is its duty as an entertainment economic company to introduce new talents.
"Then there won't be eight of us soon?"
It's a pity that so far, neither advertising nor publicity work has gone smoothly, and the market lacks confidence in JYP.
But after Chi Jingyuan looked at it from the corner of his eye, he felt a little cursed in his heart.
Moreover, "Sixteen" includes almost all the outstanding female trainees of the right age that JYP has retained over the years. It can be considered a desperate move under the company's current situation.
Listening to the discussion of the members next to him, Chi Jingyuan suddenly remembered something. He glanced at the nine EXO members sitting together, counted from one to nine, sighed, and suddenly said with some emotion: "I
I found this school uniform advertisement... We only lost one person once we shot it."
When seeing the final result, EXO felt it was normal and even had no emotions at all, but because they were in front of the camera, they quickly showed their excited expressions.
"Perhaps we can change our original thinking. We already have some members who are confirmed to debut. In fact, the opinions of the guest judges are not very important, or that single episode is not important. After all, they are just for reference.
What "Sixteen" lacks most right now is predictable attention."
His words immediately attracted the attention of the surrounding members. They blinked and looked around. After reacting, they burst out laughing, "Hahaha, it's true."
They were waiting to shoot the spring advertisement for IVY school uniforms. In order not to delay the recording of the singing program "Show Chapter" in the evening, they got up early again today, but compared to yesterday, they were so exhausted that they didn't even sleep much to reshoot the scenes.
, I had a good rest today and I am quite energetic.
Park Jin Young said on the phone that he was invited to watch a MissA comeback showcase in the next few days, and that he would meet and chat after it was over about a talent show that JYP had recently prepared.
After the failure to launch a solo artist, JYP's plans for this year only include the boy band Day6, which is to be launched in the second half of the year, and the new girl group selected from "Sixteen".
It's just that endorsements of school uniforms are usually cases only received by new groups. Although the cooperation is actually quite pleasant, EXO, which has been in the industry for three years, is no longer suitable to continue to endorse school uniforms. If nothing else, it will be possible for both sides to continue to endorse school uniforms after this year.
The contract will not be renewed.
Chi Jingyuan's eyes were smiling but his expression was very serious. He lowered his voice seriously and analyzed him: "Baekhyun and Chanyeol should choose one. These two have been quarreling every day because of games recently. It will probably take a few days."
I'm going to fall out and walk away."
"I understand Jingyuan better. Although he may not have any opinions, he still has a say in his personal schedule..."
"Talent show? Um...Okay, brother, I understand. You called me yourself, how could I say I'm not available?"
But Chi Jingyuanquan didn't notice the cheering looks and glances from Park Chanyeol and the others who knew he was close to Pei Zhuhyun. He glanced at her and didn't say anything. He just sat there chatting quietly.
Because it was Bae Joo Hyun's solo trip, she was the only one who came to Red Velvet. Her manager and assistant were also following her. Although they were seniors in the same company, it wasn't easy to get too close to chat at the moment, and they hit each other.
After saying hello, we sat down in our respective seats.
Chi Jingyuan wanted to laugh but couldn't. He nodded helplessly and then shook his head slightly. From the corner of his eye, he saw Pei Zhuxuan whose smile turned slightly stiff. He didn't know what to say.
That's good.
Bae Zhuhyun, who had just finished styling and changed into clothes, walked out of the small dressing room next to them and stood near them. She changed her usual dressing style. Her energetic twin tails were swayed gently in front of her shoulders, paired with a thick black
Qi Liu Haier directly reduced her age by at least five years. Coupled with the white school uniform shirt, dark blue sailor skirt and student makeup on her face, Bae Zhuhyun, who is obviously three years older than Chi Jingyuan, now looks like
Just like a junior high school student.
Soon everything was ready to start shooting.
It’s no different from when EXO debuted and was pushed into this commercial.
"Who are you inviting?" Park Jin Young asked directly.
Because one of the players who returned to "M! Countdown" in the first week was taken away by VIXX, it was a week late. However, after the end of this period, they had graduated from "M! Countdown" three consecutive times.
This is good news for red velvet, because after EXO ended their singing career, there will be no strong competitors during this period, and their chances of winning the first place will increase a lot.
But the bad news is that there is no graduation mechanism for "Music Bank" tomorrow and "Music Center" the day after tomorrow. Even if EXO doesn't go to the venue to compete for songs, they probably won't be able to grab it.
The worse news is that April is coming next week, and XO is coming back again...
