"Navet Entertainment: According to the list, the physical sales of EXO's second regular album "EXO-L" released on the 1st of this month reached 1,000,598 copies on the evening of the 11th. It officially exceeded one million on the 11th day of its release and topped the million-seller list!
At this point, EXO broke the 12-year-old record with their regular album "XOXO" in 2013 and entered the million-seller list for the first time. This is the third time they have achieved this amazing achievement, which is different from the previous two versions combined.
, this one-million-sales achievement was achieved with the help of a single album. At the same time, eleven days is also the fastest time in history to achieve one-million sales.
It is reported that "EXO-L" is a collection of the four single albums "E", "X", "O" and "L" released in the previous four months, and then added two new songs. It was released on the first day of release.
It ranks first on the iTunes Top Album Chart in nearly 70 countries and regions around the world. One of the title songs, "Boy with Luv", successfully landed on the Billboard Hot 100 in the second week of June, peaking at No. 25, and has been on the list for four weeks now.
The list shows the undisputed global popularity of the new generation of Kpop kings.
The pre-sales of their regular second album "EXO-L" exceeded 800,000, surpassing the previous highest pre-sales record set by their second mini-album "Overdose". While refreshing themselves, they also created a new record
Kpop album pre-sale record.》
"Daum: EXO's second regular album once again achieved one million sales and set multiple amazing records."
"Google Korea: The collection of behind-the-scenes videos has obvious results. EXO's sales bucked the trend and surged, successfully selling one million copies."
"EXO came out at a time when physical albums were waning, and they continued to hit the national eyeballs and create sales myths. In the process of converting Kpop
While bringing it to the world, it also led to the rise of the entire market, making outstanding contributions to the peninsula's music industry."
"The market destroyer! EXO's sales are too exaggerated and have squeezed out the living space of other Kpop idol groups! On whether the existence of EXO is good or bad for the development of Kpop."
"How far can the fan economy go? Looking at the increasingly sick idol market from EXO fans' crazy and repeated purchases of albums..."
For those in the industry, it is of course impossible not to report such heavyweight news, even because Chi Jingyuan and the others’ influence is no longer limited to the music industry, and many current affairs news have even issued press releases on the matter.
At the same time, there are many marketing accounts fanning the flames. They do not follow the mainstream and praise, but try to do it from many dark angles.
It's just that after seeing these overwhelming news, many people, including some fans Aili, didn't have much reaction after seeing it. When they saw these reports, their first reaction was actually:
"Millions of sales? EXO again? Can you stop reporting on this? This is considered news?"
"When I pre-sold for 800,000 yuan, I knew it would be 100% for one million yuan. After seeing it today, I'm not surprised at all."
Many people were indifferent to this news, and even felt a little bored.
Because of this unimaginable number for other groups, XO has been the norm since 2013. As long as they come back, you can see this performance almost every year.
However, after completing this achievement once again, although it was a little boring, the Ellies naturally obtained a sharp weapon and launched a fierce attack on V.I.P, which still had many stubborn resistance so far:
"Did you see it? Another mediocre sales of one million. With the previous four single albums, XO's total sales this year have almost reached three million. Being better than you means being better than you. What else can I say?
"
"The gap in various statistics is already so obvious. The outside world has already recognized that the two teams have a winner this time. Why are there so many idiot fans who like to talk harshly? Don't you feel ashamed to talk like a clown?
Well, did you become a fan with your brother?"
"The single album of
It has caught up to one-tenth of us."
"Why doesn't V.I.P show up? Where are the people?"
Because of the astonishing performance of her main protagonist, Ellie also won a great victory in the battle with the V.I.P. Two months ago, the scene where the two fan groups were evenly matched online is no longer visible. Now, the V.I.Ps all have a tacit understanding of each other.
They will let the other party arrogantly ridicule and not show up, because they know that silence is the best way to deal with it. If they are really angry and quarrel, they will only lose more ugly.
Who can let their idols fail to beat others?
Moreover, after BigBang lost the head-to-head competition, they also began to experience a serious fan phenomenon. The famous fans who had gathered because of their fame and popularity have recently been lost very quickly, and quite a number of them jumped directly.
The wall has gone to EXO's side.
Even though BigBang's performance is actually not bad, and can even be said to be very good, the competition in the peninsula music industry is so fierce, and the market is so small that there can only be room for one TOP group on the top of the mountain.
It used to be them, but now they have been replaced.
Not to mention the disputes in the fan circle, to be honest, this time's "million sales" news did not cause as much shock as before.
However, fans and passers-by may have gotten used to it, but this one million is different from the past, and it is a great shock to those in the industry.
Because this is not like before, it is the combined sales of one million copies of the original and reissued albums.
In 2013, when EXO broke the record and sold 1 million copies, many people inside and outside the industry actually refused to admit it, because SM had reissued the original version, and there was no problem even after selling two albums.
This time I really made a million with one album, and its gold content is indeed much higher than before.
In addition to the quality of the songs in the album, this time, like a documentary, the promotional effect of the extremely well-produced collection of behind-the-scenes footage has also been noticed by many people. Seeing the effect and response being so good, some people naturally
I also want to imitate it.
"Would you like to take a behind-the-scenes video of Twice? Record their journey from the end of "Sixteen" to their official debut, including their private life, preparation for the album, etc..."
In the JYP company's office, facing Park Jin Young, several company representatives and office directors, one of the representatives tried to make a suggestion.
As a person in the entertainment industry, he is also a middle-level manager of JYP, one of the three major agencies. Compared with fans and passers-by who are outside the industry and only watch the excitement, he can clearly feel how fierce EXO's wave of popularity is.
The various commercial performances, variety show performance fees, and advertising endorsement fees have significantly increased, making JYP, which is almost unable to survive, jealous.
It's really impressive that you can sell a million copies of your single album. However, we may not be able to imitate the high quality of EXO's second album. There are not many companies in the entire music industry that can have such luxury. But isn't it easy to shoot behind-the-scenes videos? Isn't it just one
As for the behind-the-scenes, it’s as if no one has ever filmed them. Anyone who is a debuting idol group must have filmed them before. I have filmed many of them myself.
It's just that it's not as good and interesting as SM's shot this time.
The previous shots were not good, but this time the finished product is out, can’t I just copy it?
Park Jin Young, who was very interested in XO, soon thought of Twice, a new girl group under his own company, which was preparing for its debut in full swing and placing the hope of the whole company.
"I think I can give it a try."
"I agree. Through this time, it is obvious that many viewers and fans are becoming more and more interested in the private appearance of idols, as well as some, how should I say, stories about album production?"
This suggestion was immediately echoed by many people.
"I don't think it's that simple..."
Park Jin Young was very moved at first, but he took a look at the market analysis report he just got, thought about it and frowned: "The collection of behind-the-scenes that SM released for EXO this time is more like a documentary than a behind-the-scenes episode.
Although the resources may not need to be invested too much, it can be seen that they are very careful and are treated according to the official planning specifications. And this time, SM is obviously willing to go all out. They can even release the video of the company's senior management holding a production meeting, even if they did
Face masking, but this was absolutely impossible before, at least our company probably won’t do it now..."
"So many things happened last year, and SM put most of their weight on EXO in order to restore the stock price. That's why they are so serious. Regardless of their success this time, they will definitely not be so careful next year.
Planned."
"Also, rather than saying that the audience likes to watch this excerpt, I think..." Park Jin Young didn't know what he thought of, smiled helplessly, shook his head and continued: "I think it is better to say that the audience likes to watch EXO."
"The most important thing that can cause such a big reverse is that they have achieved unprecedented success in their music career this year, so they can attract the attention of many passers-by besides fans. This is the key to the success of SM's behind-the-scenes project."
"TWice has not debuted yet. Although it had some popularity due to "Sixteen" before, it is completely different from EXO. There is no member like... Yuan who has his own traffic and public preference.
.”
Maybe it's because he missed out on Ji Kyung Won, but every time he mentions EXO and Ji Kyung Won, Park Jin Young can't help but feel a little jealous, regretful, and have some unrealistic fantasies.
He occasionally thought that if Ji Kyung-won came to JYP and asked him to join GOT7, would the current top group not be EXO, but GOT7?
Then JYP can suddenly improve its precarious situation with the help of a popular boy group, so it doesn't have to place all its hopes on a girl group that has not yet debuted.
Alas, the more I think about it, the angrier I get.
After recovering from his sexual intercourse, Park Zhenying found that many people in the office were silenced by his words. He couldn't help but smile: "But that doesn't mean we won't take pictures anymore. We still have to take pictures when we need to.
Just don’t think about benchmarking against EXO... Send a special VJ to record some of their life scenes and experiences in preparing the album, and then make it public after their debut... Please come up with a plan for the specific process and planning.
Be careful."
"OK."
…
The music industry, which was originally very interesting because of the summer, with major groups returning one after another, was once again made lively by EXO. I don’t know how many companies will take pictures of their groups when they come back after this time.
Highlights of careful and exquisite work.
At the same time, on the night when EXO achieved one million sales, MBC broadcast the second episode of "Infinite Challenge Music Festival".
After the guest lineup was announced in the last episode, the audience's unlimited expectations for the final grouping were already aroused. As a result, as soon as this episode started broadcasting, the ratings had already exceeded the highest ratings of the first episode. At the same time, as the show continued,
All the way up.
At the end of the second period, five groups were decided: Jung Hyung Don, IU, Ji Kyung Won; HAHA and Zion.T; Yoo Jae Suk and Park Jin Young; Jung Jun Ha and Yoon Sang; and Hwang Kwang Hee and Hyukoh.
The results of this grouping also aroused extensive discussion among the audience. In addition to the group of Yoo Jae Suk and Park Jin Young, which many people said was very interesting, the group of Jung Hyung Don, Ji Kyung Won and IU was the most discussed. Many viewers were interested in this group.
The last set of works presented at the song festival expressed endless expectations.
"As a fan of IU, I have always wanted to see her collaborate with Yuan, but I didn't expect that my wish came true during the Gayo Festival."
"The collaboration between the most powerful male idol and the most successful female soloist is really exciting. As for Jung Hyung Don, just don't interfere with these two..."
"No problem with the most powerful male idol, but the most successful female solo? Fans of Alphabet Bitch, can you give me a little face? I forgot how much I was scolded in the past two years..."
The Gayo Festival has only been aired for two episodes, and the ratings have almost surpassed the "Tutu Ge" special episode, which had its peak ratings at the beginning of the year. The popularity and various discussions are also increasing day by day.
I have to say that it is really wise for the program team to invite people like IU and Ji Kyung-won who have their own topics to talk about as guests.
Time flew by in the midst of the uproar, and on the morning of the 14th, EXO, who were still the subject of heated discussions among the outside world, were gathered together in a Japanese class with a sad face.
"How do you pronounce it? Baekhyun, please tell me."
The Japanese teacher specially hired by the company is a slightly fat middle-aged woman in her 40s. Her eyes are not big and slightly slender but she is very energetic. She also teaches strictly under the company's requirements. Not long after the class started, she called the roll.
Byun Baekhyun stood up to answer the question.
The small classroom used for lectures is not big, it is a small office on the fifth floor of the company. There are nine EXO people sitting in it.
"Um, su?fu?"
Bian Baixian opened his mouth and tentatively read the two sounds but was completely unsure. As he spoke, he lightly glanced at Chi Jingyuan aside, hoping to get an answer from him.
.
It's a pity that Chi Jingyuan, who came to class today, was closely watched by the teacher and had no chance to help. He just lowered his head and looked at the books on the table, holding back a smile.
With Chi Jingyuan's Japanese skills, there is actually no need to come to class with other people. He has not been here a few times since he started learning Japanese a month ago, but if he happens to be fine, he will sometimes come to join in.
It’s fun to review by the way,
"sit down!"
The teacher seemed a little helpless. After asking Baekhyun to sit down in a more serious tone, he ordered in a somewhat stern tone: "I know you are all very busy as idols, but this is a task assigned by the company. By then, your Japanese level will not meet the requirements.
You are the ones who are being taught a lesson, so please be careful."
"Mi ah nada." Baekhyun quickly apologized, and the other members who had been snickering immediately nodded seriously.
"Today we are talking about voiced and long sounds in Japanese. Now open the book..."
When EXO is such a big hit, they can still find time for all members to take classes together to learn Japanese. SM is indeed very ambitious and serious about opening up new markets.
At the end of the two-hour class, after saying goodbye to the teacher, the nine members of EXO took a long breath and walked towards the practice room together.
“Why is Japanese so difficult to learn!”
Bian Baekhyun shouted loudly in the corridor. Looking at him like that, it felt like he wanted to bang his head against the wall in a moment.
"Jingyuan, you are so good at Japanese, how did you learn it before?" Jin Junmian and others looked at him, wanting to learn from it.
Chi Jingyuan was stunned by the question. He recalled it and blinked very naturally: "I didn't learn much. I think it's quite simple."
"Forget it, just pretend I didn't ask."
Jin Junmian was asking for trouble and wished he could slap himself.
He was tricked again.
At this time, Jin Minxi looked at him and brought up the business immediately: "By the way, Jingyuan, have we decided on our Neon debut album in the second half of the year?"
Peninsula’s market potential is so huge. This year, Peninsula’s domestic market, especially the fans’ wallets, have been almost harvested by SM. As the top men’s group, EXO is exploring overseas markets and it is a foregone conclusion that they will debut in Neon in the second half of the year.
The Tokyo Dome, the venue for the debut concert, has been rented in advance, and of course all the members know it clearly. This is why I am taking the time to learn Japanese.
"How should I put it...I guess I'm not completely sure yet."
Upon hearing this question, Chi Jingyuan hesitated for a moment and then simply replied.
As far as he knows, there are actually quite a lot of differences within SM regarding EXO's next development priorities. In addition to maintaining the market and status on the peninsula, they have the same idea of which market to expand next.
The opinions of several high-level officials with a say, including Lee Soo-man, were not unanimous about the plan.
Some people want to follow the original plan and follow the old path of TVXQ and focus all their energy on the neon market. They want to be more serious and pay more attention to EXO's neon debut this time and invest more resources.
Some people have seen the unexpected popularity of "Boy with Luv" in AMI, and want to directly adjust the direction and let the group try to break into the US.
There are still many people who still hope to continue to implement EXO's status as a Chinese and Korean boy group since its debut. Although Team M has almost been disbanded, based on the amazing sales of this regular second album and the business in the mainland,
From the communication point of view, EXO's market and audience there are still very large, so it would be a pity to give up like this.
The opinions of several waves of people have not been unified so far, which has affected the originally planned neon debut strategy. At least Chi Jingyuan feels that this time EXO's neon debut is not as prepared by the company.
Be careful.
Far inferior to this regular second album.
"Are there any new songs for Neon's debut concert?" Kim Jongdae on the side was more curious about this.
"As of right now, as far as I know, no."
Chi Jingyuan shook his head: "I didn't participate too much in the Neon album, but what I said before is that this debut album will select a few of the songs we released this year, reset them, and rewrite the lyrics into Japanese, and the rest will be
do not have much left."
"That's it...then which title song will it be?"
"You still need to ask? "Boy with luv"."
"oh……"
Upon hearing the news, the members' reactions varied. Some were happy, while others were slightly disappointed.
"By the way, I should get off work early today. Do you want to go out for a meal together after get off work in the evening?"
Thinking of today's schedule, the hospitality master Jin Junmyeon's eyes lit up and he took the initiative to make a suggestion.
"whatever."
“Where to eat?”
"No, I told the female ticket keeper to meet up tonight..."
After soliciting opinions, Jin Junmian looked at Chi Jingyuan again: "Where are you, Jingyuan?"
"Ah, brother, I don't think I can go today."
Chi Jingyuan spread his hands: "I made an appointment with my friend yesterday..."
…
After getting off work early at around seven o'clock in the evening, Chi Jingyuan sat in the nanny car and walked to the dormitory to change clothes. At the same time, he took out his mobile phone and sent a message to Zheng Eunji: "I got off work. Where are you?"
I’ll finish one chapter today, and I’ll see if I have time tomorrow for the rest. If not, I’ll finish it in two days.
Tomorrow morning's update will probably be a little late.
Thank you all for your monthly votes these two days, Jimin expresses your gratitude!
