When "Infinite Challenge Music Festival" was playing and the music was airborne and became a hit, Chi Jingyuan, one of the protagonists, was not in the peninsula. Just two days after returning, EXO rushed to Chang'an, the mainland, and opened on the 22nd
After a second concert tour, I took a flight back to Seoul the next day.
"Ah~~"
In the conference room on the fourth floor of SM Company, Park Chanyeol took a deep breath, rubbed the tears from his eyes, and sat there slumped against the back of the chair, with a sleepy look on his face.
He breathed a little loudly, and Chi Jingyuan and the others sitting next to him couldn't help but glance in his direction. After seeing that he looked like he hadn't rested well and had some obvious dark circles under his eyes,
I thought about it with some malicious intent in my heart.
Today is August 25th, and the EXO group is preparing for a meeting in the conference room.
After returning to Seoul after the concert the day before yesterday, the company gave all the members who had no schedule a day off. Those who got the leave immediately dispersed and did not regroup until this morning.
Chi Jingyuan took advantage of the holiday to go home first, and then had dinner with Pei Xiuzhi, whom he had made an appointment with before, and accepted the other party's thanks.
It's just a thank you, but it's actually nothing special. After all, we are already so familiar with it. In fact, some of Pei Xiuzhi's tricks and tea art Chi Jingyuan have already understood very clearly.
When he returned to the dormitory full of energy the next morning, he saw several other members who had returned at about the same time and looked tired. Among them, Park Chanyeol showed the most obvious performance. He cheered from the dormitory to the company meeting.
room, it looked like he didn't sleep last night.
At this time, everyone at the meeting had not arrived yet, and even the manager of the agency, Lee Seung-hwan, had not arrived yet. The XO members were sitting on the side, some dozing off, and some were chatting quietly or playing with their mobile phones.
"Why don't you just take a nap, brother? We'll call you after the meeting."
Chi Jingyuan looked at this brother and cheered up again, then smiled and took the initiative to show concern.
He could guess what Park Chanyeol was doing last night, who didn't know who he was?
"Hahaha……"
As soon as these words came out, Wu Shixun and the others next to him couldn't help laughing. They had also been observing Park Chanyeol for a long time.
"Axi..."
Park Chanyeol, who wished he could close his eyes and fall asleep, cursed, raised his head and glanced at Chi Jingyuan, shook his head uncontrollably, and laughed helplessly.
Sleeping was impossible. If he slept during a meeting, he would probably be scolded by Lee Seung-hwan, who could tell at a glance what he was doing yesterday. He had to make it through the meeting no matter how hard it was.
After making a few jokes, Chi Jingyuan said nothing more. He drank some water, lowered his head and fiddled with his phone. He saw the text message Zhou Ziyu sent her a few minutes ago.
"Are you still using your cup (smiley face)?"
At a glance, this girl knew that she had watched Girls' Generation's group music and recent hot searches, so she just pretended to use a question to test her, making Chi Jingyuan shake his head in disdain after seeing it.
"Nonsense, why don't you just throw it away?"
After casually replying, Chi Jingyuan couldn't help but think of the unexpected warmth he had felt over the past two days.
His brand endorsement ability, or his ability to bring goods to the brand, has always been very strong. This has been the case since his debut. With his extremely positive image and increasing influence and nationality, he has basically been
All the brands he endorses have achieved considerable improvements in sales and many other aspects. Among them, brands such as LG have seen extremely obvious improvements. This is why Chi Jingyuan is so popular and favored by brand manufacturers and advertising companies.
Many brands seek to renew their contracts every year, and the contracts also give a lot of fundamental reasons.
For example, LG has basically identified Chi Jingyuan. They have not changed their spokespersons for all their electronic products for two years, and they are expected to continue to renew their contracts.
However, those were very formal endorsements, promoted through advertisements, and then increased product sales. However, this time, this water cup, which only appeared accidentally, suddenly became a hot item, directly causing the brand to sell out.
It's really something that people didn't expect at all.
Even Chi Jingyuan himself felt a little strange. He actually didn't know about this at first. Later, he heard from Kim Taeyeon that she asked her agent to buy his cup but didn't grab it, and then sent him a text message asking him.
Where did he buy it? Only then did he notice that he was not on the peninsula and it had become a hot spot.
To be honest, he almost forgot that he participated in the filming of that Girls' Generation group drama.
However, although it is a bit unexpected and sudden, it can be regarded as a reflection of Chi Jingyuan's popularity and ability to carry goods. At least after this water cup explosion incident, he will be more concerned or coveted by many brands, and it will also make the company more popular.
I feel more confident when negotiating contract benefits for him.
For example, after the product was sold out, the brand owner of this water cup first expressed his gratitude on SNS, and then directly contacted SM company Ji Jingyuan to be their spokesperson.
But he probably couldn't reach an agreement because this brand is a little too small for him now.
"Hehe, are you willing to..."
Zhou Ziyu is probably in a good mood and is not annoyed at all by Chi Jingyuan's complaints.
"There's no point in giving up a cup...but the manufacturer of that cup should really thank you."
"Haha, do you think so too?"
"It's a meeting, I won't tell you anymore."
Seeing Li Chenghuan and several agents enter the conference room and close the door, Chi Jingyuan gave a final reply and put the phone back on silent.
"Jingyuan, because of the popularity of "Rooftop Room", MBC has sent a performance invitation. They want you to perform on a special stage with IU and Jung Hyung-don in "Music Center" next week. What do you think?"
Li Chenghuan took the memo and looked at Chi Jingyuan as soon as he came up and asked.
Although several songs from "Rooftop House" and "The No Choice Gayo Festival" became very popular after the show was broadcast and ranked at the top of the music charts and were very popular and popular, because they were just variety show songs, the singers did not
Did not participate in singing.
Other TV stations may not be so good, but MBC, as the production station of "No Choice", is obviously a little bit greedy for this popularity.
"The special stage of "Rooftop Room"?" Ji Kyung-won thought for a moment: "Where are Hyungdon hyung and IU sunbaenim?"
"I communicated with them yesterday, and I feel like they are not very interested, but they said they would like to see your opinion."
"There's only "Rooftop Room" and no other songs from the song festival?"
"Well, only "Rooftop Room"."
"Then, forget it."
After thinking for a few seconds, Chi Jingyuan pouted and replied.
He has no intention of participating in singing competition this time, and the variety show songs themselves are not suitable for singing competition. If all the songs in the song festival are played together, he will not be easy to recommend. If there is only one song "Rooftop Room", he will be nothing.
I'm interested, but it's not suitable either.
And no matter how special the stage is, whether it is the stage effect or the audience's reaction, it will definitely not be able to compare with the first performance of the Song Festival, and it will not get any more popularity and benefits.
"Well, I actually think so too, so I'll definitely push it forward."
Li Chenghuan raised an eyebrow. It seemed that Chi Jingyuan's reply was just what he expected. After writing twice on the memo, he looked over and added: "By the way, Jingyuan, your song is really popular.
The company is considering adding "Rooftop Room" as a special stage to SMtown or XO's concerts for performances. Remember to take the time to design the stage process. As for internal collaborative artists, the company will probably arrange it. You can do whatever you think is suitable.
make a suggestion."
"Okay brother, I understand."
Chi Jingyuan nodded, indicating that he remembered it.
Although it is a collaborative variety show, IU and Jung Hyung-don only collaborated once, and the copyright is in his own hands. SM may not have cared much about it originally, but seeing that "Rooftop Room" has become a big hit, it is only a matter of adding stage performances.
It was expected.
"D.O., the filming of "Innocent Love" will be completed in about mid-September. The company has given you an audition opportunity for the comedy movie "Brother". You should prepare during this time." Lee Seung-hwan looked at Do Kyung-soo again: "This
Although the investment in the play is not large, if you can participate in it, it will be a good exercise for your acting skills."
"Hey, okay hyung." Do Kyung-soo nodded quickly after being called.
Do Kyung-soo made his debut as an actor in last year's "It's Okay, It's Love". Under the arrangement of the company, he has participated in and guest-starred in several TV dramas and even movies. Although the roles were average, they were all small-scale productions and there was no one after the broadcast.
It caused too much splash, but in any case, I got a lot of training, gained my own personal connections, and successfully walked on the path of an actor.
Although not as lucky as Ji Kyung-won's consecutive hit dramas, Do Kyung-soo is the only EXO member besides Ji Kyung-won who has successfully transformed so far.
Others who originally had such ambitions as actors, such as Park Chanyeol, Byun Baekhyun, and even Oh Sehun, were criticized by the industry for their exaggerated and greasy acting in "My Neighbor is EXO" at the beginning of the year, but after all
EXO is so popular that the company has not given up on its plan to turn them into actors. It has been giving them many audition opportunities. I heard that Park Chanyeol was auditioning for the leading role in a Chinese-Korean co-production movie. When I was in the dormitory, I heard him say that he looked like SNSD.
Seohyun will also be participating, and it is said that there will be a kissing scene...
Needless to say, SM provides quite a lot of personal resources to EXO members, whether it’s songs, variety shows or even movies and TV shows, which cannot be compared to a certain Frappuccino company.
"Then there is the 'Ai Hui "a-nation" summer family concert on the 30th. The teachers have already designed the special stage that needs to be performed, and we will start practicing as soon as we get back..."
Another explanation was given one after another, and finally Li Chenghuan came to the key point this time. While he motioned to his assistant to pass on the information in his hand, he looked at the information in front of him and said: "The last thing is what I mentioned before. On September 1st, we were at Naver
The live broadcast event developed by V live has been agreed to be carried out for three consecutive days, with the daily collection time being no less than one hour. The general process is written above, you can take a look first..."
Chi Jingyuan got the information sent by the assistant and read it carefully along with the others.
This three-day live broadcast plan is named "Three Days Together". According to the company's arrangement, nine members of EXO will appear together and do some small activities and games.
The surprise live broadcast model of V live is currently a relatively new way of content dissemination for idol groups. It is similar to the previous live broadcast event of EXO's third anniversary. All the scripts are written and a host is arranged to follow the procedures.
There are still many differences in performance modes, so currently neither EXO itself nor even SM Entertainment have much reference experience.
What kind of appearance and posture should be used for this live broadcast? Should it be more formal like the program, or should it be more casual? What kind of broadcast will have high traffic and the audience will like to watch it? What should I do to gain the favor of the audience and attract fans? It can be said that these issues are still at the same level.
Exploring stage.
Judging from the long-term cooperation intention reached between SM and Naver, and the amount of manpower and material resources Naver has invested in promoting the V line APP, it is expected that EXO and even many idols in the music industry will regularly start live broadcasts on this APP in the future.
Communicating with fans and promoting yourself, so these issues are quite important.
After about ten minutes, after the members read the information, everyone began to express their opinions. Because they had already reminded them in advance last month, EXO had obviously put in a lot of effort in private.
, such as Byun Baekhyun, Kim Junmyeon, and even the sleepy Park Chanyeol expressed a lot of their thoughts, and they obviously took it seriously.
"Jingyuan, what do you think?" After the previous people talked, Li Chenghuan and everyone looked at Chi Jingyuan at the end.
"I think since it is this type of live broadcast, it is best to be more natural and different from the way we usually do shows."
Chi Jingyuan had prepared and thought carefully before, and without much hesitation, he said it directly: "When we are doing a show, we should look the same on stage and in front of the camera, but we should look different when we are broadcasting privately.
The location should not be limited to practice rooms and prepared studios as written in the information. You can try places such as nanny vans, hotels, and even dormitories... As for the content, the members chat with each other and read it.
Reading messages, playing mini-games, singing and even eating are all OK.”
"Fans must have seen a lot of our appearance on stage. I think what they want to see most is our more natural appearance in private. Even if we are just sitting there chatting, they are very interested."
"You think we need to be more easy-going and natural, so that we can differentiate ourselves from doing shows?" Li Chenghuan looked at him with small eyes.
"Well, it doesn't have to be so formal, but you still need to pay attention to maintaining your own personality. Keep a certain distance and don't get too close."
Chi Dingding nodded, but added something later.
No matter how much you become friends with fans and chat easily and naturally, you still have to pay attention to maintaining a certain degree of mystery and distance, because for idols, the aura and filters on your body are very important. You can be natural and cute.
, can be funny, but if you get too close, the aura around you and the filter of fans disappear, and fans realize that you are just an ordinary person like them, in addition to making people lose fans, it is easy to become a fan.
As a funny character and a variety show star, the gain outweighs the loss.
According to experience, it may be easier for a variety show star or idol in a team to win the favor of passers-by, but it is difficult for people to spend real money on him.
"I think it makes sense, and the suggestions for live broadcast locations are really good. According to your ideas, nanny vans and dormitories are all suitable places. I think they can be added..."
"If we are in the dormitory, will it be easy to expose the location of our dormitory?" Jin Junmyeon interjected with some worry at this time: "And the conditions of our dormitory... are a bit too good in comparison, whether it is decoration or electrical appliances
The quality is very high, will it have a bad impact if fans see it?"
"It's simple. Just clean it up beforehand and don't take panoramic photos."
Lee Seung-hwan thought about it and thought there was no problem: "As for the latter, EXO's current popularity actually has little impact. Both fans and passers-by can understand, but we still have to be careful not to take too many photos."
"I think it's good to live stream eating. Chatting while eating, it feels pretty good when you think about it."
"The idea of singing is great..."
"Can we play games live, like "League of Legends"..."
Others also made suggestions one after another, especially the idea of playing games together was approved by most people.
"OK, your ideas are very good and very feasible. The company will hold a meeting later to discuss changing the plan and adding some new content in the first live broadcast... I think what Jingyuan said about eating broadcasts and dormitory live broadcasts is
very nice."
At the end, the discussion was almost done. Lee Seung-hwan clapped his hands with satisfaction and concluded: "Our cooperation with Naver is long-term. In the future, everyone will often use V Live. This time it is a live broadcast together. We will make adjustments based on the situation afterwards."
The content and process will be adjusted based on the audience's response. The next step for the group is to conduct surprise live broadcasts by individual members. The company is very optimistic about this APP, and the next step must be an important channel to increase exposure and publicity."
"This time it's not just us. Company groups such as Shinee and red velvet will also start their own live broadcast plans. Artists from other companies will definitely follow suit. You must pay attention to it."
"The most important thing is that no matter what content is broadcast live, or the prohibition that has been mentioned countless times before, you must not say or express any sensitive content or ideas. This is not a program and there is no post-editing. You must remember and understand.
Yet?"
"knew."
Everyone responded.
SM takes this matter very seriously and will inform all its artists every time there is a problem.