August is the peak season for the Kpop music industry. In the past half month, at least a dozen popular groups with names have announced that they will return in the near future. Especially because of the Olympic Games, many agencies have deliberately avoided it.
In early August, the artist’s return date has been pushed back one to two weeks, and around the 18th is a more suitable day.
Among so many artists who have released songs, the one that attracts the most attention is naturally EXO, which has returned with the reissued album "Blood, Sweat and Tears"... Even if there are problems with promotion due to some unexpected events, fans will definitely stick to the songs.
The MV is released.
In fact, if you don’t look at the heat and attention stolen by the Huang Meiying incident, this time the reprint is coming back, "Blood, Sweat and Tears" aside, the response caused by "Blood, Sweat and Tears" is very good, and the trailer photo full of luxurious and mysterious style is still being used by fans.
It has been widely discussed and the trailer video has a very high number of clicks. The exquisite editing and attractive style have also attracted the attention and curiosity of many passers-by.
The impact of light theory and the freshness it brings to fans are actually no less shocking than the intense dark style of "Monster" two months ago.
When the time came to midnight on the 18th, the page of the official YouTube SM account had countless refresh commands input in an instant, which shocked many people's web pages, and the originally extremely fast Internet speed became a little unsmooth.
stand up.
In addition to fans of EXO, many fans of other boy groups and girl groups are also waiting for them. Even if they don't like EXO, they are even anti-fans. It can be said that most of the music industry is paying attention... Now
It is recognized that the top group that has completely broken down in the industry has such a fierce momentum when releasing songs.
SM did not commit the reviled behavior of skipping tickets. The two title song MVs of the reissued album were quickly uploaded. In an instant, the two newly refreshed links were clicked by countless people.
The first thing that catches the eye is a luxurious palace decorated in a medieval religious style. Looking down from top to bottom, the nine members of EXO appeared one after another, passing through the black and white sculptures placed messily inside, and slowly walked in.
Finally, I stood in front of a large Picasso-style oil painting, quietly looking at the abstract and mind-numbing weird patterns inside. At the same time, a hazy background sound sounded faintly, hitting the audience's eardrums.
"Pasacaglia in D minor", even if you are a fan of classical music, it is difficult to pronounce the name of this background music directly, but at this time, this extremely niche melody is very suitable for the atmosphere here, and it is the finishing touch.
blended in.
Luxurious shirts and suits, solemn and luxurious halls, white sacred chandeliers, weird and messy oil paintings, and background sounds like biblical chants. Just after watching the beginning, everyone deeply felt an elegant and mysterious atmosphere lingering in it.
chest.
At the same time, I secretly sighed at the level of the background and camera work, as well as the care in setting up the background and the exquisiteness of the costumes. It is really not an ordinary combination that can hit the mark...
"Hey Yigu..."
The next second, an exclamation of surprise rang out in many rooms. As the camera switched, the scene in the trailer that had shocked countless fans a few days ago appeared on the screen. In a dark room, on a luxurious sofa, EXO Nine
Each member is wearing expensive suits, standing or sitting, looking at the camera calmly.
The perspective slowly zooms in from a distance, while the background chant-like melody gradually rises. When it reaches the highest point, the camera switches and a very neutral voice sounds:
"My blood, tears, and sweat, my last dance."
"Take them all away..."
This sound was really catchy, instantly attracting fans and listeners who had already been heightened by the previous pictures and music. They looked at the scene that had switched to the group dance. All the members clustered together stared at the sky, slowly raised their heads and stood up.
The picture, a strong sense of amazement emerged in my heart,
I have to say that Byun Baekhyun's opening scene is indeed very sentimental. His somewhat ethereal neutral voice is very suitable for the introduction here. He sang the first line directly into the killing part. This effect even made Ji Jingyuan very happy.
Difficult to do.
Even if he can sing it, it's not as coquettish and freehand as his twist.
After Byun Baekhyun's surprising opening introduction, Chi Kyung-won, who had been standing behind him, walked out from the side with an extremely freehand vibrating mechanical dance movement and took his place in the C position of the formation. His eyes were calm.
He glanced at the camera, his medium-length black hair swaying slightly, and while dancing his part up and down, he continued the paragraph just now:
"My blood, tears, and sweat, my cold breath."
"Take them all away..."
A burst of even more intense exclamations erupted in the countless rooms that had just made a lot of noise, and even many male fans couldn't help shouting in surprise.
If Baekhyun’s introduction just now attracted people’s attention because of the female-like ethereal voice, then what Ji Jingyuan standing in the C position brings is a strong visual impact.
Originally, when the teaser photos were released, his outfit surprised fans and caused the most discussion. Now he finally appeared in the dance of the MV. Luxurious and expensive black suit, white shirt without tie, solid color
With black hair, as soon as she appears, she makes people feel elegant and sexy.
If coupled with the slightly cold expression and eyes, as well as the slightly neutral falsetto, an extremely aggressive reverse charm appears on the screen, as if it is glowing, making everyone feel this way.
At that time, there was only one person standing in the middle of the team.
At the same time, the upper body is a finely tailored suit and shirt, while the lower body is slightly tightened pure black trousers. When dancing this part of the choreography, it has a very eye-catching visual effect. The long legs are crossed, and the wave is caressing the shoulders.
The long-distance panoramic group dance shot looks extremely smooth, capable and powerful, and the sense of superiority with long arms and legs is instantly revealed.
Unfortunately, before countless crazy fans could lick the screenshots, the group dance shot of Chi Jingyuan’s C position only lasted for a few seconds. The next second, the camera cut away and switched to a mystical scene full of mist, with hints and religious style.
In the secret room, Park Chanyeol began to act cool and rap.
…This is an official MV, not a stage. It’s about talking about concepts and showing off skills.
Some fans simply paused and rewind to watch Chi Jingyuan's footage, while others continued to watch with more interest even though they had complaints and regrets.
After discussion, the MV for "Blood, Sweat and Tears" discarded many of the metaphors of the original meeting setting, and the shots and pictures that hinted at religion. However, the background and theme style still used this mysterious religious setting, but there was no
There are so many profound concepts, all the backgrounds, outfits, and atmospheres all have only one most important purpose:
Make the pictures and people look more handsome, make the MV look taller, and let all the members show off their sexy charm.
The entire MV uses a lot of visual elements, with rich background sounds and electronic synthesized sounds throughout, an extremely ethereal main and chorus style, as well as background makeup and textured pictures that clearly invested a lot of money.
The first MV looks very theatrical, like a miniature Western fantasy opera.
Some people are very interested in these concepts and styles, but there are also more fans and passers-by who simply listen to the songs, watch the people, and watch the dances.
This MV seems to have successfully met everyone's requirements. It has style and concept, the song is brain-washing, and the dance is cool.
And the people are even more amazing!
"My blood, tears, and sweat, my cold breath."
"Take them all away..."
After the long rap ended, Chi Jingyuan strode from the side to the middle of the formation again. His hands were parallel and he caressed the back of his head rhythmically. At this time, the MV camera suddenly zoomed in for a close-up.
, I saw his hands gently covering his face, raising his head, and covering his eyes.
Before his fingers completely covered his eyes, his slightly cold eyebrows decorated with eyeliner suddenly curved and chuckled. His sultry eyes were half exposed from between his fingers, while the half-covered face covered most of his face.
Under the hands, the only exposed mouth was slightly tilted with the corners of the mouth raised, biting the teeth with some force, and revealing an evil smile in conjunction with the covered eyes.
Ahh!!
No one expected that Chi Jingyuan, a young boy with a gentle face and a sunny smile who has no offensive power, would digest it so well when walking in a sexy style this time, and would have such a strong shocking effect. The close-up of this part can be called
He is both lustful and flirtatious, and the contrast between his face and temperament directly detonates the hearts of countless women.
Many passers-by who could not get it before suddenly fell into the trap instantly.
Unfortunately, before countless screams could be heard in front of the computers, the close-up that was imprinted on fans' hearts instantly ended, and soon the shot of the group dance also changed, and SM's sets and scenes began to be shown off again.
Sculpted.
Although I know this is a MV... the emotional rupture caused by the continuous switching of scenes still makes many fans feel a little uncomfortable.
But it also aroused the audience's extremely high interest in the stage of this song. The few group dance scenes and close-ups of some members in this MV gave fans a lot of surprise.
...The charm of dance music still needs to be shown on the stage. There are too few dance scenes in the MV, so just wait and see the official stage.
After watching the entire MV, I don’t know how many people felt that it was not enough, and began to eagerly look forward to seeing the first stage of EXO’s song...
After watching "Blood, Sweat and Tears", I immediately opened the MV for "LOTTO". After the two title songs each gained a group of fans, before the rankings of the music charts were released this hour, the fan club and
The Internet has already become lively.
…………
In addition to countless fans and passers-by who like Kpop watching EXO's MV, there are actually quite a few fellow idol artists in the industry who are also paying attention to XO's return.
Apart from those friends who are familiar with Ji Jingyuan or the members of EXO, the ones that are most concerning to me are actually the boy and girl groups that have returned recently and met EXO head-on.
The market in the peninsula music industry is very small, and it is difficult to accommodate many hit songs with good results at the same time. Last year, the two-hero competition between EXO and Big Bang only heated up the market. The phenomenon of increasing the popularity of the market is not the norm. It is mainly two men.
The quality of the group's albums and songs last year was too high, and they were all masterpieces that Kpop has not seen in many years.
The normal situation is that the combination with the best performance is generally the winner, occupying most of the exposure, and the popularity of others will be squeezed to a certain extent, which will have a lot of impact on the performance.
The girl groups that have released songs in recent times are relatively good. They are not targeting the same fan market as EXO, but the boy groups are different. They are direct competitors from all angles.
Among them, the one who is under the greatest pressure is the once-popular boy band VIXX. They just released a song last week and made their comeback. However, on the second day of their comeback, SM announced the comeback trailer for EXO's reissued album. Just now, the style of this single has greatly improved.
The popularity gained from the transformation was instantly snatched away by the teaser photo of "looking cool in a suit".
VIXX members have been under a lot of pressure these days since they found out that they were colliding with EXO. Today, on the 17th, they completed the pre-recording of their first comeback stage in "M! countdown" and returned to their dormitory after a busy day.
Before I have time to complain about how tired I am today, let’s talk about the increased sales and fans’ comments in the past few days...
I looked at my watch and saw that EXO had released a song.
No one spoke in the living room of the dormitory.
Originally, these days of activities were very tiring, but seeing that they were working hard to achieve little results, it was obviously just a teaser for their comeback, just a song released at the same time, but it brought them huge pressure. Not only did they have good results before
Growth has slowed down all of a sudden, and even the brokers have been talking and doing things in a hurry recently.
"How about we take a look at the level of our competitors this time?"
Seeing that the atmosphere in the dormitory was a little bad, LEO felt a little depressed and took the initiative to make a joke... Unfortunately, there were only a few people who responded. Even when he said the word 'competitor', some members rolled their eyes with disdain.
I don’t know if it was given to him or a competitor...
Speaking of which, EXO and VIXX were indeed competitors before. Both boy groups debuted in 2012, in April and May, so they debuted at the same time.
EXO-K hit the street immediately after their debut, EXO-M Xia Guohuo Peninsula hit the market just as hard, and VIXX is not much better. Overall, the two groups are indeed evenly matched and can be called competitors.
In other words, we are brothers in distress...
It’s a pity that in just one year, EXO exploded onto the scene with “Roar” in 2013, which immediately opened up a qualitative level. Then even though VIXX worked hard and gradually became a popular first- and second-tier boy group, EXO has already completed
After his own transformation, his performance was completely broken, and he became the undoubted TOP among this generation of Kpop groups.
It's hard to tell what's going on in my heart when I see the former brothers in distress now enjoying such great glory.
"If you can't find anything to say, just be quiet..."
RAVI was a little unhappy with LEO's behavior of looking for words when he had nothing to say, so he couldn't help but say something.
He always felt that the tone of the other party's word "competitor" was a bit mocking. He was not mocking EXO, but mocking themselves. It felt like they were mocking them for being incompetent and not popular enough.
Our opponent is Xiba. Our album has been sold for several days and has just exceeded 70,000 copies. The sound source has flown to who knows where. Yesterday, those idiot fans of EXO issued a big-character poster to celebrate the pre-sale breakthrough of 1.1 million.
, is that wrong? The two digits in your Xiba are from the same track?
Everyone saw it, but they all made a tacit agreement not to mention it. Why are you pretending to be a bighead?
"That's what I say. If you don't want to listen, just go in by yourself."
"Axi..."
LEO, who was kindly trying to calm down the atmosphere, looked over without giving in. The two people instantly became angry and stood up, ready to fight.
Fortunately, although some of the other members nearby looked on with cold eyes, some of them took the initiative to mediate. They stood up and pulled the two of them apart. After each said some comforting words, they calmed down.
However, although there was no fight, LEO couldn't stand this troublemaker, so he slammed the door and entered the dormitory.
The atmosphere was a little awkward for a while. After a while, someone finally suggested: "It's okay anyway. Let's take a look at their MV to see what it's like. I heard that the style of their title song this time is quite similar to ours."
He clicked his tongue and added in a helpless tone: "...and maybe I will be asked about it on the variety show tomorrow..."
Many members' faces suddenly darkened.
Many TV variety shows and radio stations will talk about some topics about the hottest songs nowadays. Basically every time EXO comes back, they will become one of the centers of these topics, being asked by many MCs, and sometimes they even have to do a cover.
Compared with the 'competitors' just now, being forced to cover in variety shows is actually the most uncomfortable thing...
After saying this, although they felt unhappy, several people still opened their mobile phones and watched the MV of "Blood, Sweat and Tears" with a scrutinizing gaze.
However, just after seeing the beginning, several members already wanted to quit.
This time VIXX has made a bold attempt in the style of their return single. The title song "Fantasy" adopts a "dark and sexy" style, which has attracted a lot of praise from fans before.
It turns out that EXO also has a sexy style this time, which is elegant and sexy under the contrast of suits... So not only are their comeback periods colliding, but their styles also collide.
In this case, those with poor grades and poor performance will generally be more embarrassed and depressed.
And the beginning of this MV clearly shows the gap between the two.
Due to various reasons, the agency did not invest too much resources in VIXX's title song MV. They almost only used two backgrounds in the whole process, one was a flat set built indoors, and the other was simply in the wild woods.
It was shot, and after some special effects like smoke and post-production editing, it looks pretty good.
Just when it came to EXO's "Blood, Sweat and Tears", the luxurious and solemn medieval church-like background at the beginning had already made them speechless and choked. Coupled with the suits worn by EXO members, the decoration on the walls, and the
The texture of the oil painting and the lens, in comparison, really makes people feel that the difference is so huge and sad.
Listening to this, I forced myself to read on, and the more I looked at the VIXX people, the more speechless they became... They discovered that not only did their styles have similar sexy styles, but some of the shots and concepts even clashed.
In the MV for "Blood, Sweat and Tears", they saw several close-up shots of XO members surrounding a long dining table, holding goblets and drinking together, full of a mysterious religious atmosphere... Coincidentally, in their MV
There is a similar scene.
EXO even made special choreography for this concept of toasting!
After seeing this scene, they have already predicted tomorrow's plot. Although this religious concept is very common and is often cited by Kpop groups, fans will not care about it and will definitely compare the concept of the two boy bands with the picture.
Then all kinds of weird and sarcastic jokes.
'The same concept and style, why is it expressed in such a big way?'
‘Some people hold goblets really elegantly, and some people hold them like they are male publicists…’
These words are bound to come up... EXO fans are so annoying.
Just as the depressing viewing atmosphere was coming to an end, there was suddenly an angry sound of slapping the table.
"'Yuan is so sexy. As a fan, I didn't realize it before!! Is there such a special male idol in the history of Kpop...'"
RAVI seemed to have seen a message under the MV. He read it angrily and then laughed angrily. He slapped the table with confusion and indignation: "Are these fans NC? Do they have eyes? I'm laughing so hard."
What’s so good about Chi Jingyuan? I’m really %%￥..."
The members next to him also knew that RAVI had always disliked Chi Jingyuan. They saw that he was a little out of control and didn't say anything. They just let him vent there. He just secretly logged into the music website and took a look at the rankings that had just been refreshed. He felt deeply in his heart.
