The business of Zhangjincheng Feed Factory is getting better and better.
Although the surrounding villagers did not learn from Zhang Jinlin in building a super-large pig farm.
But it was obviously influenced by the Zhang family.
Expand the scale of pig farming as much as possible under existing conditions.
After the scale was expanded, the original method of raising pigs by manually pulling pigweed was no longer feasible.
You must go to the feed factory in Zhang Jincheng to buy feed.
This has led to a huge increase in demand for feed from surrounding villagers.
Zhang Jincheng's feed factory gradually encountered a situation where supply exceeded demand.
Gradually, Zhang Jincheng came up with the idea of expanding the feed factory.
I also gradually understood the ideas that Zhang Jinhai usually promoted.
I have a little understanding of marketization.
Gained a deeper understanding of the effects of scale.
Zhang Jincheng cleaned up the running accounts in his hands.
All external costs and expenditures have been paid, and no external debts are owed.
The funds accumulated from selling feed are as high as more than 8,000 yuan.
Plan to leave more than 1,000 yuan for daily working capital.
Spend 7,000 yuan specifically to expand the production scale of the feed factory.
Zhang Jincheng invited a contractor to help calculate the expansion area of the feed factory and the various materials needed.
Form a purchase list and purchase according to the order.
The Jincheng feed mill expansion project was launched in a low-key manner.
It is so low-key that even the villagers don't know that Jincheng Feed Factory is obviously developing very well.
Why is it suddenly being expanded now?
Zhang Jincheng is also quietly inquiring about scientific and technological talents in feed research.
Prepare to develop some new products according to Zhang Jinhai's suggestions.
The first thing that comes to mind is feed for the fish.
Because almost every household in the countryside here has a paddy field.
Originally, paddy fields could be used to raise fish.
Some villagers also transformed paddy fields into deep paddy fields.
You can raise grass carp and carp.
Relatively speaking, if you produce fish feed, the potential dosage will be more.
Zhang Jincheng couldn't find suitable experts in feed research and production to help him for a while.
As a last resort, I went to Xinhua Bookstore to buy some professional books and came back to study them.
He literally transformed a semi-illiterate into a semi-expert in feed research and production.
Zhang Jinhai came back from the weekend vacation and saw that Zhang Jincheng's feed factory was being expanded.
He praised: "Third brother, your feed factory is getting more and more prosperous.
With such a large-scale expansion, we need to prepare for a big fight."
Zhang Jincheng said with a confident smile on his face: "This feed factory can only supply feed to the eldest brother's pig farm at first.
His life depended on the profits he made.
Later, the villagers gradually got used to buying my feed.
Used to raise more fat pigs to earn more economic benefits.
And I am the only one who runs a feed mill nearby.
So business is getting better and better.
When the situation was severe some time ago, supply exceeded demand for several days in a row.
This caused great dissatisfaction among the villagers.
That’s why we rushed to expand the size of the feed factory.”
Zhang Jinhai smiled and said: "You move forward according to your needs.
It is a relatively stable development model.
If you want to capture the market quickly.
Greater scale-up is also needed.
It is also necessary to occupy a larger market scope in advance.
Only in this way can your competitors die in the cradle.
Otherwise, just give your competitors some breathing room.
They will pop up one after another and gradually erode the market you have cultivated."
Zhang Jincheng was a little confused when he heard this introduction: "Jin Hai.
You mean I'm not scaling big enough now?
The market occupied is not big enough.”
Zhang Jinhai nodded and smiled: "Yes."
Zhang Jincheng raised a new question: "Suppose I expand the production scale of the feed factory.
Not enough people buy my feed.
Then I am trapped in it."
Zhang Jinhai continued to smile and explained: "That is because the second issue was not handled well.
It doesn't occupy a large enough market.
You're in very primitive sales mode right now."
Zhang Jincheng is still not convinced: "My current feed factory is also developing very well.
Why do you still say you are in a very primitive mode?"
Zhang Jinhai stretched out his palm and clasped his thumbs to explain: "
We divide sales into several modes:
1. This is your current original sales model. The boss personally guards the sales, and customers can buy whatever they want.
2. The boss will guard it personally, but he can advertise outside to attract customers to visit and learn.
3. Feed mills do not need to be involved in sales at all and can be outsourced to third parties for sales."
Zhang Jincheng rubbed his head and thought for a long time, then smiled and said: "I haven't read enough books.
The brain capacity is a bit insufficient.
I think it is safer to choose the second path you mentioned.
But how to advertise?
What is advertising?”
Zhang Jinhai smiled and said: "Speak in vernacular.
Advertising is telling everyone what you want to sell.
Key information includes brand name, product name, contact number, address, etc.
But people today are still not used to advertising.
We can take this opportunity to build a brand impression first.
Make people familiar with your brand.”
Zhang Jincheng is very interested in this brand.
Zhang Jincheng explained that brand refers to the degree of customer awareness of a certain product.
The louder the brand, the more people know about it.
The better the brand effect.
Now you can promote Jincheng of Jincheng Feed Factory as a feed brand.
From now on, the Zhang family's industries will all be gold-branded.
The method of promotion can now be advertised on the radio.
For example, when the small speaker starts broadcasting, add a sentence like "Jincheng brand is trustworthy".
Another example is the words "Jincheng brand is trustworthy" written in red letters on a white background on the roadside fence.
A billboard was also erected in a prosperous area of the county with the words 'Jincheng brand is trustworthy'.
It arouses everyone's curiosity about this brand from all aspects.
When appropriate, a new batch of advertisements will be posted stating that the Jincheng brand produces feed, the factory address and phone number, etc.
In this case, future user demand will greatly increase.
Just as the two brothers were chatting happily, Zhang Jinshan came.
Zhang Jinshan asked: "What are you talking about?
Are you having so much fun?"
Zhang Jinhai briefly explained the advice provided to Zhang Jincheng.
Zhang Jinshan pulled up a bench, sat down, patted his thigh and said, "This is a good idea.
Should my brick and tile factory also get one?”
Zhang Jinhai smiled and said, "Don't.
If the products produced by your brick and tile factory are transported too far away, the freight cost will be too high.
no value.
Even if you want to advertise, it can only be done on a small scale.
But the radiation range of your prefab factory can be wider.
At least there won’t be much of a problem with advertising throughout the county.”
Zhang Jinshan asked: "After you reminded me like this, I think we should build a brick and tile factory near the county seat.
Build a precast plant.
In this case, the cost of transporting it to all parts of the county will not be too high."
Zhang Jinhai smiled and replied: "That's a good idea.
If you want to do it, you have to hurry up to really seize the opportunity."
What will the advertisements of the two brothers Zhang Jinshan and Zhang Jincheng look like?