"We fought a good battle this time. Now, only one-third of the warehouses in Zhengzhou and Nanjing are left, 40% are left in Guangzhou, Chengdu, and Chongqing, and less than half are left in Zhongzhou, Hefei, and Xi'an.
The place has to replenish goods quickly. I have asked the warehousing and logistics department to speed up transportation. Please tell the city to the railway department, otherwise there is no need to apply for trains!" Li Wei took the report and congratulated Ke Xisheng!
"Haha, if this continues, the inventory of our Wuchang in the next few years will be emptied! Director Li, you have done a great thing for our Wuchang!" Ke Xisheng was so happy that he couldn't close his mouth from ear to ear. "Daohuaxiang TV series"
The popular broadcast has driven the sales of Wuchang rice. This brand has been erected. As long as they don't mess around in the future, Wuchang people will have a stable long-term financial source. This is a real political achievement.
"Don't worry about the carriage. I'll contact them right away. If they don't give it, I'll call the province or the ministry! This is a major matter related to the livelihood of tens of thousands of rice farmers in Wuchang. No one can do it at this time.
Get rid of us!" Seeing that political achievements were about to be achieved, anyone who caused trouble for them at this time would be a mortal enemy. Ke Xisheng could hate him for the rest of his life.
"We at the Rice Association must also maintain strict security. It is difficult to put up a sign, but it is too easy to smash it down! Especially at this critical time, no one can use inferior products to ruin the reputation of our Wuchang Rice!" Li Wei
He continued to warn that Huinong is not the only company benefiting from the hot sales of Wuchang rice. COFCO also has a rice processing plant here, and the Fulinmen rice they produce has also been warmly welcomed by the market. In addition, there are local rice companies in Wuchang,
Arowana's processing plants, etc.
Although these companies compete with each other, at this time, everyone has put aside their past grudges and wants to do their best to do this thing well, because they all understand that this is not a one-time deal, but how many times it can be done.
After ten years of long-term business, many people expressed their willingness to protect the golden brand of Wuchang Rice.
"I have another suggestion. In order to increase people's enthusiasm for planting, can we increase the purchase price of Wuchang rice? So as to attract more people to plant? I will also take part of this year's profits to help Station Manager Tian
Expand the scale of the breeding station and strive to provide the people with enough rice seeds with rice flowers next year; at the same time, ask Director Xiao Qingyu of our Agricultural Technology Promotion Center to help with promotion, and strive to let more rice farmers master the planting technology of rice with rice flowers as soon as possible!"
Li Wei continued.
"This is what it should be. The cake of Wuchang Rice is not big enough now. We can't be in a hurry to make money. We must make the cake bigger first! We at COFCO have agreed to increase the purchase price next year and will also invest in sponsoring Webmaster Tian and Director Xiao.
Wait for others to work!" The manager of COFCO Wuchang Branch immediately expressed his approval. Li Wei's suggestion was very beneficial to large companies like them.
Other larger rice industry companies also agreed. They also realized that this was a good opportunity to squeeze out their competitors. As for the remaining small rice industry companies, they were helpless. They were definitely not willing to increase costs, but
Li Wei's reasons were fair and honest, and they had nothing to say.
Li Wei did more than just this preparation. He also cooperated with Liu Zhanlin, the director of the original seed farm. Liu Zhanlin and Shifeng Agricultural Machinery Factory jointly established a new agricultural machinery research center in Wuchang to specialize in the development of agricultural machinery suitable for rice cultivation.
machinery to improve planting efficiency; at the same time, Huinong's chemical fertilizer and pesticide R&D departments also have specialized research institutions in Wuchang to conduct corresponding research.
The future reputation of Wuchang Rice is mainly due to the contributions of three outstanding agricultural workers. Tian Yongtai cultivated rice with rice flowers; Xiao Qingyu is a promoter of rice planting technology. He goes deep into villages and fields all year round to guide the city's agricultural production.
, popularize and promote new agricultural technologies in a high-efficiency manner, and have trained more than 10,000 agricultural teachers inside and outside the province and directly trained 600,000 farmers in Wuchang through various forms; Liu Zhanlin has been responsible for the breeding of rice varieties in Wuchang and the experiment of rice mechanization.
The application has made outstanding contributions.
Now Li Wei has provided these three experts with a more relaxed research environment and superior supporting services. He believes that they will definitely make greater contributions than in the original history and help Wuchang Rice achieve leapfrog development earlier and achieve the goal of success as soon as possible.
Brand value of tens of billions.
Li Wei also saw the dissatisfaction on the faces of representatives of small rice companies, but still insisted on doing so, because if no one is willing to spend money, how can the Wuchang Rice brand be made bigger and stronger? Agriculture requires long-term and continuous investment.
, it’s just like growing crops. If you don’t breed, fertilize, use pesticides, and conduct precise field management, how can you achieve high yields?
A few days later, except for a few temporarily untouchable stocks, all the rice accumulated in Wuchang has been sold out. Supermarkets that want to continue to purchase goods are busy calling the rice industry companies. However, no one can get it at this time.
When rice comes, you can only watch the opportunity to make money fly away.
"Don't worry, there is a term in marketing called hunger marketing. Short supply is conducive to maintaining product image and higher selling prices and profit margins. Consumers who did not buy Wuchang rice this year will definitely keep this in mind.
In my heart, when our rice comes on the market next year, they will definitely rush to buy it as soon as possible! So in the long run, this will be a good thing for us!" Li Wei comforted.
At the same time, he reminded them, "I asked everyone to increase the purchase price and increase investment in breeding farms and promotion centers. It seems that some people are still unwilling? Now you realize the importance of this matter? How much rice can Wuchang grow next year?
, these are the key points. If you spend one yuan on this now, you will earn ten more yuan when the rice harvest is bumper next year. You must have a long-term perspective in doing business!"
"Director Li is right, and I want to announce something here!" Ke Xisheng looked around at everyone with a gloomy face, and then took out a document and read it to everyone, "After investigation, Wuchang Shenglong Rice Company is seeking improper benefits.
, purchasing other varieties of rice from other places and selling them as Wuchang rice, which has greatly damaged the brand image of Wuchang Rice, and also violated relevant national laws and regulations and the rules and regulations of the Wuchang Rice Association! In view of this, the Wuchang Municipal Government, Wuchang Rice
The association jointly decided to seal up Wuchang Shenglong Rice Company, stop the company’s qualification to use the Wuchang rice geographical indication trademark, and then hand it over to relevant departments for processing.”
Seizing a company is an administrative measure, and the government can make a decision, while the management right of the Wuchang Rice Geographical Indication trademark lies with the Wuchang Rice Association. To cancel a company's trademark use rights requires the Rice Association to make a decision. Anyone who wants to use the trademark
All enterprises must undergo audits and occasional spot checks by the Rice Association.
"Comrades, we have worked hard to make the Wuchang Rice brand bigger and stronger! But it turned out that it was not a good thing. We insisted on ruining a pot of soup with one piece of mouse droppings. Fortunately, we discovered it in time and this batch of rice had not had time to enter the market.
, otherwise the consequences will be disastrous! We must deal with such a black sheep severely!" Ke Xisheng almost scolded this company in his heart, wasn't this a slap in the face to himself?
"At the same time, we will also reward people who report similar illegal incidents! The counterfeit Wuchang rice from Shenglong Rice Industry is worth 300,000 yuan. We will give the reporter a cash reward of 30,000 yuan in accordance with regulations! In recognition of his contribution to safeguarding
Wuchang Rice's contribution to the brand image, and at the same time, it encourages more people to learn from him and actively participate in the action of protecting the jobs of our Wuchang people!" Ke Xisheng continued to read the document. In order to protect the golden brand of Wuchang Rice, they gave
The high reward of one-tenth of the value of the goods is not as powerful as the rewards offered by tobacco companies for counterfeit cigarettes, but it is still attractive enough.
The production of rice requires more people than the production of fake cigarettes. As long as the participants know about it, they will definitely report it. How much money can you earn by working hard for the boss? If you report successfully, you will be rewarded with tens of thousands of yuan, and a house.
It's so easy to get it. If the scale of the fraud is larger, you can even get hundreds of thousands or hundreds of thousands. I guess everyone can calculate this account. With such high rewards and severe punishments, those who dare to make and sell fakes
It will definitely be reduced a lot.
Ke Xisheng's method of killing chickens to scare monkeys has achieved good results. Now he gets calls every day asking for Wuchang rice, but they can't deliver it. Many companies see the opportunity to make money slip away from them. It's heartbreaking. Some
People had even begun to think about counterfeiting, but before they could take action, they received a wake-up call. Ke Xisheng directly sealed up Shenglong Rice Industry and deprived them of the right to use their trademarks, and they would also get legal dues.
As a punishment, I probably have to go in and step on a sewing machine.
Many of these companies have quickly put away their unnecessary thoughts. Although they have made less money this year, as long as the Wuchang Rice brand is still there, as long as they can still use the geographical indication trademark of Wuchang Rice, next year, and the year after that, the big
You can still make money the next year, but if you are caught doing evil things, there will be nothing.
Finally, various enterprises of the Rice Association, the WPC government and other relevant institutions gathered together for a summary meeting to summarize the gains and losses of this year and formulate development plans for next year, which was a successful conclusion to this year.
Li Wei can leave, but he is not in a hurry to go home for the New Year. There is still a lot of work to do in the Northeast. First, he went to Beidahuang to see the situation of Wandashan Dairy. This company has received capital injection from Li Wei.
Later, the scale of production was expanded. However, the economic downturn in Northeast China in recent years has caused more and more employees to be laid off by state-owned enterprises, which has made it difficult to sell their products.
"The consumption environment in Northeast China will not be very good in the next few years, so we must prepare in advance! In the past, Wandashan could not go out of the Northeast, but now it is different. With the support of COFCO and our Huinong, Wandashan can also
I can allocate more publicity funds for promotion! I happen to be going to Beijing in a few days. Find a few of you to go with me. Let’s talk to the TV station and see what kind of advertising time we can get!
"Li Wei knows very well that the sales of dairy products are inseparable from promotion. If he wants to solve Wandashan's sales problem, he has to go to the stage to advertise.
In the future, Mengniu will be the winner of the Bedding Platform, but Wandashan is not qualified to participate in the competition for the winner now. Although they now have two major backers, COFCO and Huinong, COFCO has the pasture and dairy herd resources.
The integration has not yet been completed, and the expansion of Wandashan has just begun. Even if it wins the bid, there will not be that many products to sell.
Therefore, next year we will capture the remaining heat of the secondary period first, so that consumers can have a rough impression of the Wandashan brand; in two years' time, Wandashan will acquire more pastures and have more dairy cows and dairy product processing
When the factory has the ability to supply products to the whole country, let's fight for the king of decoration.
"By the way, how is the talent reserve situation now? Next year and the year after next will be an important expansion period for our Wandashan. We must seize this opportunity. As long as we can grasp it well, Wandashan can surpass Yin Li.
To become the number one dairy brand in the country, but if we miss this point in time and want to achieve this goal again, the difficulty will not be as simple as doubling!" Li Wei asked.
At present, the domestic dairy market is still relatively chaotic. Even top-ranking companies such as Yinli and Guangming can only dominate one side and are temporarily unable to spread their products nationwide. It was not until Niu Gensheng left Yinli and established Mengniu that the situation intensified.
With the competition among dairy companies reduced, some small brands are gradually eliminated from the market, and the dairy products of large companies are gradually spread across the country.
Therefore, this is a good opportunity for Wandashan to expand. Taking advantage of the fact that its competitors are still relatively weak, Wandashan can quickly strengthen itself by relying on Huinong's financial resources, channels, COFCO's pastures, and policy resources, and seize the market ahead of Mengniu.
Eat it all, and what restricts Wandashan's expansion is talent. Their existing talents alone will definitely not be able to support such a large business.
Huinong and COFCO will provide them with some talents, but compared to the demand, it is still not enough. Therefore, after arriving at Dashan in the future, Li will be most concerned about the talent issue.
"As for the talent issue, we have always regarded it as the most important task and adopted various methods to recruit talents. Currently, there are mainly the following ones. First, we should strengthen cooperation with major technical secondary schools to recruit relevant talents, or ask them to train them on our behalf.
"Secondly, to attract laid-off workers, we have reached agreements with the northeastern provinces. As long as they have experience in the dairy industry or master relevant technologies, we will give priority to hiring them," Wang Desheng, the person in charge of Wandashan, reported immediately.
"In addition, we are also actively paying attention to the developments of other peers and are ready to recruit people at any time; recently we heard the news that Yin Li's vice president Niu Gensheng and the boss Zheng Huaijun had a big conflict. We may start from here to recruit Yin Li.
Only those with the advantage will grab it!"
Li Wei was confused for a while as he listened. If this happened, would there still be Mengniu?