Lu Tiao first searched for things like IP, ecology, and worldview.
He saw this description on the famous knowledge answering website [Do you understand?].
“Creating an IP closed loop and movie universe can form a huge information cocoon in the later stage, leaving the audience with no time to pay attention to other similar products. In a sunk cost mentality, they try products in the closed loop one by one, and ultimately retain users.
.....”
Lu Tiao didn't quite understand it, but he could understand that the general meaning was that if these things were made, everyone would be immersed in the world constructed by a series of movies and have no time to watch anything else.
"It seems pretty powerful."
He searched again for how to build such a powerful thing.
I saw that several video websites are doing it.
For example, Aishiyi Video Network created a world view called Hometown Project and invited several famous writers to jointly create an ancient fantasy world. However, Lu Jian looked at the update time of this thing and found that it was last updated two years ago.
Yes, it seems to be cold.
There are also some other cultural and creative industries that are doing something similar, but very few are successful.
Lu Tiao suddenly felt that it was very difficult.
"However, the task only requires attention. I can draw endless pictures to attract attention and let the attention go up."
Lu Tan looked at the comments in [Do you understand] again and thought of this.
He saw a crowd-funded game that claimed to have a high degree of freedom and could completely create a real virtual world. It was also endorsed by a well-known producer and had raised hundreds of millions of funds from the beginning. It has attracted more than 10 million yuan every year in recent years.
Wave money, but the game itself seems to have no intention of selling it at all. Seeing the turmoil related to the investment share transaction, Lu Tiao thought it was a Ponzi scheme.
Therefore, sometimes whether you can make money or raise funds has little to do with the actual business, as long as the pie is big enough.
Lu Tan could even make a movie and build a car halfway through, and someone would probably invest in it.
Many students will think that these investors are stupid, spending money on such projects that have no return at all.
But in fact, the money invested by these investors is only a small part of their wealth. As long as one or two of the dozens of projects they invest in can make money, they can get back all their capital. This is why people with capital will become richer and richer.
reason.
"I can't be so heartless."
Lu Kan has his own principles. His love for movies even refuses to earn box office and clicks for himself. How can he use movies to defraud people of money?
But how to take the first step made Lu Tuan a little troubled.
He began to search for inspiration again.
"..."The Crying" is a film worth watching in the cinema. It is difficult for you to experience the shock and fear brought by the big screen on your own small screen, especially with hundreds of strangers.
The feeling of suffocation caused by people sitting together in a dark environment in a movie theater. More importantly, for your safety, I also recommend that you watch in a crowded place to avoid being scared and afraid to climb out of the quilt...
"
"...The pre-sale box office of "Crying" has exceeded 20 million. As a film that won the gold medal at the Yannan University Student Film Festival, this film is highly anticipated. Some people think that it is
The unique atmosphere of the film festival has contributed to the popularity of the film among college students. Once it enters the public eye, the film may suffer setbacks. For this reason, our reporter has contacted us..."
"... As a director who specializes in horror-themed films, Lu Jian's own strength is undoubted, but there are also shortcomings such as empty connotations in the film, too much emphasis on excitement and neglect of humanistic feelings, and poor value orientation. Although I
I haven't watched "Crying" yet, but I think that a good director should combine content with emotion, unify thought with form, and make movies that are inspiring and valuable to people..."
There are a lot of comments about him and his movies, and with the upcoming nationwide screenings, the relevant discussions are becoming more and more intense.
Lu Tan casually scanned the comments that either praised him or criticized him, and suddenly saw one.
[Summary of monsters currently appearing in Lu Jian’s movies]
Click in and you will see screenshots of various Lu Jian videos.
"...the doll lives under the bed, appears and disappears, seems to be able to move instantaneously, and has an unclear attitude towards humans..."
"...The pianist haunts the abandoned Jiangcheng Grand Theater. His whole body is burned, he plays crazy music, and he can control the model doll to do things for him..."
"...Flying fish appeared in the grass in the ruins. They look similar to ordinary fish. They are huge and can fly in mid-air..."
"...The Rat Man appeared in the grass of the ruins. He is human-shaped, with a head like a mouse. He has a certain amount of intelligence and is in a symbiotic relationship with the flying fish..."
This post shows all the monsters that have appeared in "One Hundred People" by Lu Tiao up to now with pictures and texts, along with the poster's guesses and descriptions of these monsters.
I have to say, looking back at these monsters, Lu Tiao thinks some of them are quite cute.
"Well, let's put it this way, I can actually use A Quiet Place as a prototype to build a movie universe of these exotic places?"
Lu stumbled and realized later.
Thinking of this, Lu Tian immediately began to sort out the things he had encountered, sorting out and deleting the details, and combined it with the information obtained from some product descriptions in [Silent Department Store], and soon the world background of the abandoned city, monsters
Information etc. are listed.
"Many IP spin-offs and movie universes are designed to create a world view for the sake of creating a world view. They set a big picture from the beginning. This is like those superhero team movies where many strange heroes appear at once. They want to make it right.
To create a movie universe, we must carefully polish each work and increase the audience's sense of immersion through each work to achieve an immersive experience."
Lu Jian concluded to himself.
He directly sent a message to Song Yunyan's secretary Li Zijian and asked him to introduce him to a team that outsourced the production of web pages. Then he threw the information he had compiled to the team and asked them to help him get an official website until the website was ready.
, Lu Jian can upload some monster and exotic information to create an encyclopedia.
Later, Lu Jian registered a new Weibo and video website account, named "Project Silence".
He plans to build a cinematic universe based on A Quiet Place to fulfill his career development mission.
After doing this, Lu Jian cast his eyes on the file named [Unknown City] in his computer folder.
Since we have to do this, of course we can't just try to paint a pie, we must come up with actual things.
Lu Jian is planning to make "The Nameless City" into a short film to promote his project.
