On November 10th, the lobby on the first floor of Plaza 66, one of the busiest commercial plazas in Shanghai, was already filled with countless fans holding Li Hyuk signs.
They are like devout believers who come to worship, waiting to see the god in their minds.
There is a place dedicated to selling the "Fantasy" album at the entrance of the mall. After purchasing the album here, you can go to the center of the hall to queue up and wait for Li Hyuk's signature.
The mall manager is personally responsible and oversees all aspects of the autograph session.
"Security must be responsible. Customers and Li He, especially Li He, must organize manpower to prevent customers from squeezing and threatening personal safety.
Also, maintain good order. When there are more people, chaos can easily occur. Do not cause stampede accidents, understand?" the mall manager and the security department warned.
"I understand, manager..."
When the security guards went down to make arrangements, the assistant came forward and suggested: "Manager, with so much traffic, I think we should ask the nearby police station to help maintain order?"
The manager nodded: "That makes sense, I'll make the call myself."
The autograph session started at 12 noon, but by this time the number of fans gathered had exceeded a thousand, and the number was still growing.
Cheng Lixiang contacted the mall manager, looked at the head count, patted her chest and said, "Fortunately, the real-name system is implemented and the purchase is limited to 500 tickets. Otherwise, Li He would be too exhausted to sign all the tickets."
Indeed, in this year, Li Hyuk's fans have accumulated rapidly, and the number of followers on Weibo has exceeded 10 million, making him one of the top celebrities.
The most important thing is that Li He has not done anything to buy data. Compared with other celebrities who buy data, his Weibo data is still very real and reliable.
After lunch at the studio, Li Hyuk got into the nanny car and headed to Plaza 66. At this time, not only fans but also many media reporters were waiting in Plaza 66.
There are even many online anchors who come to join in the fun. Some of them really like Li Hyuk's songs, while others are just enjoying the popularity.
"Friends, we are now at Plaza 66. Look here, there are already very, very many people." An anchor with a crotch haircut, a leather jacket, and a big gold chain was walking around holding a selfie stick.
Making introductions.
At this time, the live broadcast room is very popular, with millions of people, and rewards and gifts are being sent non-stop, making the anchor smile from ear to ear, and live broadcast even harder.
"Old fellows, I know you want to see Li Hyuk, but Li Hyuk hasn't come yet, and it's not easy to meet others. We still have to abide by the rules." The anchor responded while looking at the barrage.
Fantasy Studio attaches great importance to Li Hyuk's security work. In addition to Li Hyuk's own bodyguards, they also hired a security company to do security work today.
At the same time, it is also necessary to maintain order on site to avoid unpredictable accidents. This is a lesson learned from the past.
At half past eleven, the nanny car arrived at the scene. Although they considered entering through the back entrance of the mall, for publicity reasons, they finally decided to enter through the front entrance.
Security formed a human wall to prevent fans from rushing up to her. Countless mobile phones and cameras were already raised and pointed at the door of the nanny's car.
Li Hyuk was sitting in the car, looking at the enthusiastic fans outside the car window, and he was equally excited. Although this was his second book signing trip, he still enjoyed the atmosphere.
"Get out of the car, superstar, enjoy your cheers and your applause." Fan Nuoxuan said with a smile in her eyes.
Li He and Fan Nuoxuan hugged each other: "None of this would be possible without your support, thank you."
"If you want to thank me, treat me to milk tea. Okay, get out of the car quickly!" Fan Nuoxuan held back the excitement in her heart and watched Li Hyuk get out of the car and accepted the cheers of the fans.
"Get off the car, get off the car, ah ah ah... Li Hyuk, I love you..."
"Ahhh, look at me, look at me, Li Hyuk, look at me."
"Li Hyuk, I love you..."
When Li Hyuk got off the car, the fans waiting on both sides went completely crazy and kept pushing forward. Fortunately, the security wall maintained order very well and no commotion occurred.
At this time, media reporters and many Internet writers gave their cameras to Li He. At this moment, Li He was the focus of everyone's attention.
At this time, passers-by who came to Plaza 66 were very confused. An aunt pulled a little girl next to her who was about to squeeze in and asked: "Girl, who is coming? Are you so excited?"
"It's Li Hyuk. Oh, you don't understand even after I told you. I'm going to see an idol." The little girl first despised the aunt for not knowing about Li Hyuk, and then rushed over with a look of enthusiasm.
The aunt looked at these enthusiastic fans and shook her head speechlessly: "It's not a supermarket discount. These young people can't understand it at all."
After getting off the car, Li Hyuk waved to the crowds on both sides, showed his signature smile, and let the media take photos for a while at the entrance before entering the lounge prepared in the mall.
At this time, the album sales counter at the entrance was already on sale, and fans with previous real-name names were already queuing up to get the album.
Fans who didn't buy it looked disappointed and crowded up to the people at the sales counter and said, "Can't we sell more? We want it too."
The person in charge of Fantasy Studio at the sales office smiled apologetically: "Sorry, the purchase limit is 500 copies. This is determined by the signing process. You are welcome to purchase digital albums or go to offline audio and video stores to purchase them."
Fans who didn't buy the album looked disappointed. Fortunately, everyone was reasonable. There will be three autograph sessions in Shanghai. If you grab the next one, you're done.
Although they couldn't get the signed album, most of the fans still didn't want to leave and just stayed in the lobby to watch Lee Hyuk come out.
Fortunately, the lobby on the first floor of Plaza 66 is large enough, and the shopping mall has several floors, which is enough to accommodate so many fans.
This in itself is a commercial promotion for the mall. The mall manager is very happy. He has already received praise from the boss above. This time things were done well!
In the lounge, Li Hyuk flexed his wrist. He still remembered the last autograph session so deeply that his hand almost broke.
Fan Noxuan was listening to the report all the time. Once the autograph session begins, the "Fantasy" digital album will be fully unlocked on QQ Music.
The twelve album tracks have also been revealed. In addition to the previously released "Love in BC", "Simple Love", and "Nunchaku", there are nine songs. The tracks are as follows:
"Dad, I'm back"
"Ninja"
"Shanghai 1943"
"sorry"
"William's Castle"
"Quiet"
"Can't Open My Mouth"
"Find Yourself"
"mummy"
A fusion of Chinese and Western styles, a variety of genres, and a combination of classical and modern, it can be said to be a very outstanding album. But how the market responds will depend on what happens next.
There are already music UP owners on Station B who have analyzed and speculated on the album based on the revealed song names. Some of them are very reasonable, but some are completely made up.
But it doesn't matter, once twelve o'clock passes, everyone will know what the other songs are like.
At the same time, offline audio and video stores also put products on the shelves at twelve o'clock, but there are always cases of sneaky sales in offline stores.
Before the book signing, Chu Bei and Nan Qiao were waiting in front of Fatty Zhuang's video store early in the morning in Shancheng. When Fatty Zhuang opened the door, they were startled by the eager eyes of the two people.
"I'll go, what are you two doing?"
"Boss, tell me Fantasy you have the goods!" Chu Bei stared at Fatty Zhuang with hot eyes.
Fatty Zhuang got excited, looked at his watch and said, "It's only nine o'clock now, I won't start selling until twelve o'clock."
"Boss, please, we are all Li He's fans. We have been waiting at your door early in the morning. Look, we even brought you breakfast." Chu Bei said, pointing to the buns in Nan Qiao's hand.
Nan Qiao also looked at Fatty Zhuang pitifully, even looking cute.
Fatty Zhuang was so frightened by a man's cuteness that he said helplessly: "Okay, okay, you guys can come in! But don't tell others."
"Thank you, boss, we won't do that." Chu Bei and Nan Qiao looked at each other, and they both saw surprise in each other's eyes.
"I have cassettes, CDs, and hardcover editions here, but the prices are a bit expensive." Fatty Zhuang showed off his inventory.
"Boss, how much inventory do you have here?" Chu Bei asked.
"Not many, just five hundred." Fatty Zhuang replied.
Chu Bei looked disappointed: "Why are there so few? Aren't you bragging that you have a wide network of contacts and sufficient resources?"
"Please, look at what day it is now. Li Hyuk is the only one. Which singer is releasing a physical album? This time they only made 100,000 copies. It would be great if I can grab 500 copies.
Go to the major video stores in the mountain city and ask, who has more products than me?" Fatty Zhuang was very dissatisfied with Chu Bei's contempt.
Chu Bei thought the same thing. As the most popular singer nowadays, Li Hyuk is also one of the few singers who can sell physical albums. His albums are hot sellers in major audio and video stores.
One hundred thousand copies may seem like a lot, but when distributed across the country, there aren’t many, and it is said that there are overseas physical albums, which makes it even less.
"Okay, I want to buy two hardcover editions." Chu Bei said.
"Don't even think about it. There is a limit of one purchase, one for the two of you." Fatty Zhuang shook his finger.
"Hey, Fatty, you're going too far. We spent thousands of dollars to buy a Hi-fi audiophile CD player from you, but it broke within a few days of returning home.
You said it was a good warranty at the time, but in the end we spent more than a thousand to repair it without arguing with you. As a result, you are like this now..." The sharp-tongued Sichuan girl made Fatty Zhuang speechless.
Speechless.
"Okay, okay, I'm done with you, one piece for each of you." Fatty Zhuang took out two hardcover editions of the "Fantasy" album.
Chu Bei snatched the album from Fatty Zhuang with a look of surprise on her face and looked at the cover of the album. Li He, who was wearing a red sweater, had sweat on his face and looked determined.
"That's it, Nan Qiao, pay." Chu Bei carefully put the two albums into her arms.
Nan Qiao took out his mobile phone and asked: "How much is it?"
"Chenghui, two 256s." Fatty Zhuang replied.
Nan Qiao paid readily and went home with Chu Bei with the hardcover version of the peripheral products, including two "Fantasy" photo posters, a photo album of lyrics, and a baseball cap with the word "Fantasy" printed on it.