Just a few days after the nominations for the Golden Melody Awards were announced, the single "Nothin' On You", a collaboration between Lee Hyuk and BOB, was officially released and quickly appeared on Billboard, British pop music and other major charts.
Naturally, the Chinese market is also a top priority. The song quickly went online on major domestic music platforms and was listened to by domestic fans.
"Nothin' On You" is a straightforward rhythm and blues song that consists of a chorus of pop music, a background accompaniment of a rock song, and a verse of a rap song.
Li Hyuk's charming voice in the chorus complements BOB's rap part perfectly. Listening to this song is enough to make girls happy.
The lyrics are not as crude as common black music, and can be translated into Chinese very beautifully and beautifully. It is certain that this is another divine song of confession.
Lee Hyuk released two English songs in succession, which fascinated fans with his knowledge of English love songs.
Thanks to BOB's fame in Europe and the United States, this song "Nothin' On You" did not encounter the dilemma of Li Hyuk's previous song and was not ignored by the European and American media.
However, the European and American media have focused on BOB, and Lee Hyuk only mentioned a few words. Taylor Swift and Shakira, two people who know Lee Hyuk, praised Lee Hyuk's talent on Twitter, and
I recommend fans to listen to this song "Nothin' On You".
But it doesn’t matter, everyone has the same experience. BOB is not well-known in Asia. If Li He hadn’t cooperated with him, I’m afraid many Chinese fans wouldn’t know this black rapper.
So in Asia, BOB was ignored by the media, while Li Hyuk was praised lavishly.
Compared to the Chinese media's subtlety, the island nation's media boasted as fiercely as they could. As for the Korean media, they began to look for evidence that Lee Hyuk's ancestry was Korean.
They didn't believe that a talented musician had actually appeared in the Chinese music scene, which had been languishing for more than ten years.
"Nothin' On You" successfully topped the Billboard chart one week after its debut. When it reached the top, the Asian entertainment media rejoiced.
Geinli Hyuk is the first Asian musician to top the Billboard chart. The previous sensation was Uncle Psy's "Gangnam Style", but "Gangnam Style" became popular around the world more because of its unique horse-riding dance.
The sensation caused on the video side is even more shocking.
The global sensation "Gangnam Style" caused was simply an irreplicable miracle, and it would be difficult to have such a divine song again. In fact, there are similar songs in China, such as "Little Apple" and "The Most Dazzling National Style".
But these two songs did not achieve global popularity...
In the field of popular culture, there has always been a saying that what is popular in Europe and the United States will be popular around the world. This is true for "Harry Potter", Hollywood movies, and European and American music.
Therefore, the reason why Chinese popular culture cannot go global is probably because its own culture is not popular in Europe and the United States. In terms of cultural promotion, even if there are 10,000 Confucius Institutes, it is not as good as a world-class pop king or a world-class movie star.
It works.
This is also the right time for Lee Hyuk. Although he is famous in Europe and the United States for his English songs, he sang "Lady" at last year's American Music Awards in front of an American audience.
Li Hyuk has spared no effort to promote Chinese music and Chinese pop culture, and has also attracted the attention of the above.
Over the years, the superiors have continuously adjusted policies. With the development of the economy, various issues have been resolved one by one, and the superiors have gradually focused on culture.
A prosperous country must also have a prosperous culture. As an important part of the entire cultural industry, popular culture naturally receives the attention of the above.
Various policies have been continuously introduced, various laws and regulations have been clarified, and the atmosphere of purge has been improved. The environment for Chinese pop music has become better in the past two years, which is related to the purge above.
There is a deeper reason, but that one is too grand to explain, and everyone who understands it understands it.
It's also because they started to take things seriously, so big names and celebrities from all walks of life in the entertainment industry continue to fall over. In the past, when Internet information was not so developed, ordinary viewers would not know the dirty things behind the entertainment industry.
Even if they knew it, they would probably have passed on seventeen or eight versions, which would have already deviated from the true idea of the matter.
While cracking down on these criminals, we also need to find a few positive role models to take the lead. After much selection, we chose Li He, who has a relatively clean foundation.
When Li Hyuk was preparing for his new album, people from above were sent to contact Li Hyuk.
"Hello, Li He, we were sent here by the superiors to discuss with you about cultural promotion." A certain director within the system came straight to the point.
Li He nodded and said, "I already understand what you are saying. I am willing to serve as a cultural ambassador, but am I the only one?"
"Of course not," a director said with a smile: "This time we have selected several representatives from opera, writers, calligraphers and painters, movie stars, and pop singers to form a twelve-member cultural ambassador team."
"The choice is so wide? Do I know who is there?" Li He asked.
"It has been initially decided that you will be the one, as well as Cheng Long, calligrapher and painter Liu Fengming, Peking Opera master Wen Xialing, and the others are still being selected."
Liu Fengming and Wen Xialing don't know Li He, but the eldest brother Cheng Long has enough celebrity status. Being selected into the list together with the eldest brother is also a recognition for Li He.
"Thank you very much for your recognition of me. Is there anything you need me to do?" Li He continued to ask.
"When the list is finalized, we need your cooperation in shooting a promotional video. I heard that you are talented in music creation. It would be best if you could write a song for our cultural promotion depending on the situation."
Li He nodded and agreed: "OK, I'll give it a try."
The matter was settled so smoothly. Cooperating with the above will also help Li Hyuk's status and celebrity status. As long as he does not act stupidly, it is equivalent to a layer of talisman. If other capital flows want to touch Li Hyuk, they must weigh it.
Weighed.
At the same time, Da Mi Mi also came to Fantasy's new studio to visit and discuss the program preparations for "Tomorrow's Son".
"Your new studio is even better than the original location. It's luxurious and fashionable, and it's also quiet." Da Mi Mi exclaimed after walking around for a while.
"I have to thank my boss for giving me this place. It's really good. What's more important is that the security conditions are better." Li He said with a smile.
After moving to a new home, Li He's recording studio also has brand-new equipment and is being renovated, so these days he has been going to Fantasy Records in Pudong to record songs.
"Not to mention anything else, the list of mentors for "Tomorrow's Sons" has been decided. I am the star promoter of the beauty track in the prosperous age. There are also two unique talents in the prosperous age and the magic sound in the prosperous age. Which one do you choose?" Da Mi Mi asked.
Li He.
"What's the difference?"
"Of course, it goes without saying that you are beautiful in the prosperous age. I am a singer and I admire handsome guys like you the most." Da Mi Mi made a nympho expression and continued: "Excellence in the prosperous age depends on the creative ability. The devil in the prosperous age
Music depends on singing skills and stage performance."
Li He thought for a while and said: "I have been criticized for my singing skills, so I will go to the prosperous age to show off!"
"OK, the show will be recorded at the end of May, so you have to make time." Da Mi Mi said.
"Of course, the production of my new album has entered the final stage, and I will be free by then."
"Didn't you say there will be another concert?"
"Concerts were held in July and August, and the show was almost over by then."
"OK, don't forget to invite me to the concert when the time comes."
"What do you want me to do? Go up and sing "The Offering of Love"?"
Da Mi Mi rolled his eyes at Li He arrogantly: "You're dead..."